UNIQLO

Global supply chain

Kaihora denim Synthetic Toray

Corporation fabric Suppliers fibers Industries

Manufacturers
China
Myanmar
Cambodia
Indonesia Outsource
Vietnam
India Bangladesh

Distributor
In japan : Mitsubishi, Marubeni,
Itochu,…
Online Offline
International : UNIQLO

Retailers
More than 2.000 stores
Worldwide

End Users

Segmentation Target Position

i
- Urban “Made for all”
- Male & female
- Average income - High quality
- From 18 to 40
- Middle class to upper class - Fashionable
years old
- Reasonable price
 2. Skateholder map


X asis: interest
Y asis: influence
Consumers (10,10)
Media (7,7)
Investors (8,8)
Suppliers (5,5)
Employees (7,8)
Governments (9,9)
Shareholders (8,8)
Producers (8,8)
Retailers (7,7)
Distributors (8,9)
Partners (8,9)
Organizations (7,8)
Competitors (5,4)
Donors (5,6)
Societies (2,5)