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Business Model Canvas of Rokomari.com DR. ABUL KHAYER Md. Mazidul Bashar 01/03/2022
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Selling books, Enables people to buy It sells directly to Has almost 1.2 million
Onnorokom Group stationaries and books, stationary items customers through visitors in Bangladesh,
(Owner) electronic items and electronic goods website, app and
through website, phone online and receive phone call. Singapore, USA, India,
Various Books Australia.
Suppliers call anywhere. Brand Loyalty
Operations Rokomari.com is not Customer Attraction
Stationary items
Customer Service an intermediary Online Customer
suppliers Marketing marketplace, it sells Service
Electronic goods Home Delivery Service directly to customers. Social Media
suppliers Rokomari.com Community
MuthoBoi (a sub- provides a service
brand under called “MuthoBoi”
Rokomari which sells Key Resources through which people Channels
Electronic version of Rokomari.com website can buy electronic Website
Books) Rokomari.com mobile version of Books Mobile App
app online. MuthoBoi app
REDX (Delivery MuthoBoi Mobile app Ordering by Phone Call
It is the biggest and
Partner) Rokomari.com brand Delivery Channel:
most trusted online
name itself. book seller in REDX
1.2 million User base Bangladesh.
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0