Live Challenge #84

Presentation done by
Nihal Rohira
 Problem Overview
Problem- You’ve joined Instagram as Head of Product.

Lately, you have observed that apart from users sharing their pictures
and videos and content creators moving towards monetization through
their content, the number of small businesses have been growing especially
since the onset of Covid, with followers and reach in thousands or even millions.
Most of these small businesses just operate through Instagram, taking orders on
direct messages and fulfilling those orders.

Goals- You, as Head of Product for Instagram, have decided to propose a marketplace
feature, where-in small businesses can set up shops, and searching and shopping
at such businesses become easier for users.
 About the Company
Instagram is a social media platform that emphasizes photo and video sharing.
Users can interact with others’ content via likes, comments, shares, and saves.

In 2021, Instagram is currently ranked 4th out of all social media networks
worldwide, with over 1 billion people using the app each month.

India boasts of the maximum number of Instagram users, with 201 million
users logging in from India.

Also, increasing its audience by 16% quarter-over-quarter, India is the fastest-

growing region for Instagram currently.

Competitors
 User Persona

Shravan ,52 Javed ,45

Businessman
Pain Point
Mr. Shravan has a shop and due
to lockdown most of the
customers have started buying
things online.
Electrician
Pain Point
Mr. Abdul provides service and
doesn`t have a fix place to do
business , he goes to houses
asking for work.

Goals Pain Point

By going to houses asking for
He wants to sell products
work it becomes difficult for him
online and reach to maximum
to get work , he wants to be
customer.
available online , where people
who wants the service can
directly contact him.
 Feature#1 - Insta One
There will be a new icon launched as "Marketplace".
It`s a unique platform for people to buy or sell items
from an array of products and services like cars,
Marketplace Insta One Publish electronics, real estates, jobs & more.
Shravan New Listing
Listing on Marketplace
Insta One Virtual Shop

Add Photos
Browse Categories Insta One is a place where people can upload
Photos:0/10 Choose your listing`s main photo first. there product through two ways post and story .
Here the sellers can sell a product or advertise about
Title
a upcoming product. The sellers can also sell their
old products or antiques .
Price
Clothes Electronics

Category

After filling all the details about the product and

Vehicles Services Description
accepting the Terms and Conditions , the will
click on Publish and product will be available
Location for buyers.
More

In Browse Category the Instagram users can buy

the products of their interest , with a variety
of products a huge no. of users will get attracted.

The New Icon

"Marketplace"
 Feature#2 - Virtual Shop
This feature is a unique platform where the sellers will
create a Virtual shop similar to a retail shop where a
Marketplace Virtual Shop variety of products will be available and the buyers
Shravan will be able to compare the products between multiple
Insta One Virtual Shop Listing on Marketplace
virtual shops . In future it has a scope of introducing
Shop Name
Browse Categories VR into it.

The seller will have to pay the required amount and register
Main Business a shop name to start it`s business.

Clothes Electronics The seller has to register under one main business and sell
Delivery Range products in that specific field .
Cities & States
The seller can select multiple cities and states where he can
Vehicles Services Category deliver the product which will help him to connect lot of
Min 10 & Max 100
users.

More
The seller can select multiple categories of product it wants
to sell. For example , if it`s a mobile shop they can also sell
earphones , covers , display , etc. these type of multiple
categories can be selected.
 Feature#3 - Services
All the new offers are launched Here the customer can search for the
here. service he/she is looking for.

This Feature will help the trained

service professionals who will
Register
Marketplace Services as partner
Register as partner
grow their business everyday
Tell us about yourself
Insta One Virtual Shop Search for services and packages
leveraging the platform .
What`s your name?*

Browse Categories Full Name

The Professinalist has to select their
What work do you do?* area of specialization.
Occupation
Here they will upload the area where
Personal Services
Where do you live?* they can be available to provide their
Clothes Electronics
service .
Salon for Spa for Hair & Salon for Massage
Location
Women Women Skin Men for Men

Describe your work*

They have to describe their work &
Home Services the experience they have to attract
Vehicles Services Add description maximum customers.
A/C Service Appliance Cleaning Home Home Photos (Optional)
& Repair Repair & pest Repairs Painting
Here they can upload the pictures of
More
Add pictures their work. This will help customers
to know them better.

Here are the common services

from where customer can book
an appointment.
 Launch Plan
(Go-to-Market Strategy)
Step 1 Step 2 Step 3

Design and Build. With user base of 201 million Post - launch keep checking
and existing sellers it will be for the relevant metrics.
easy to rollout new features.

Data quality and integrity. Get feedbacks from users

With push up notification over the feature launched
while opening app and through personal vists
guiding how to use will help and solving the problems.
Maintainability. users to connect more.

Advertising on various platforms Improve feature on the

like Facebook , YouTube, Google feedback and release
Testing. further features once the
will help us get lot of sellers
and buyers. current feature stabilizes
to success.
Training rollout and
post deployment.
 Metrics
Goals Metrics
More users dowloading Instagram No. of people downloading
Acquisition app.
for doing business.

Activation Users activating Marketplace for No. of people registering

selling and buying. for marketplace.

Retention Introducing new offers for buying No. of users buying services
for continuous flow. or product every month.

Referal Referring bonus for customers No. of users buying product

after referred customer buying after getting product link.
from marketplace.

Revenue Earning commission from No. of sellers registering with

listed products and services instagram.
provided.
 Thankyou

Email-Rohiranihal8@gmail.com

www.linkedin.com/in/nihal-rohira-a5615015b