acxiom.

com/trends
TREND 5: IMMERSIVE SHOPPING

While retailers are

only just getting
started, current
use cases include:

Virtual try-on Virtual showroom

Beauty and fashion brands are leading the way with
virtual try-on experiences, using smartphone cameras
to project a product – such as lipstick or glasses – onto
a live image of the shopper’s face or body. But the
principle is also widely used in the homeware sector,
with shoppers able to use Augmented Reality (AR)
to see how items of furniture or accessories look in
specific locations.
Virtual showrooms bring the store to the shopper using
AR or Virtual Reality (VR) visualizations. Virtual car
showrooms are the early leaders, enabling potential
customers to get up close and personal with vehicles
before they make the journey to the dealership. Home
appliance, fashion, and B2B brands are also exploring
the opportunities presented by virtual showrooms.

80% 78%
of consumers who have used immersive shopping find of consumers who have used immersive shopping find
AR shopping experiences appealing28 virtual showroom shopping experiences appealing29

45 Beyond the Metaverse – Our CX Predictions for 2023