Fémiante Brand Guidelines

Brand FÉ

Guidelines
Fémiante Brand Guidelines

01 Logo

02 Color Palette

03 Typography

04 Brand Assets

Table of
Contents Page 001
Fémiante Brand Guidelines

01 Logo Page 002

Fémiante Brand Guidelines

Main Logo

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Fémiante Brand Guidelines

Logo Meaning
“Fémiante” is the combination of
Feminine and Confident in French.

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Exclusion Zone

6,5 x
x x
This exclusion zone indicates the closest any
other graphic element or message can be x
positioned in relation to the logo itself logo -
they have a fixed relationship that should never
be changed in any way.
x
In this case, the exclusion zone is measured the
x height of the typography.

1,3 x

6,5 x

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Fémiante Brand Guidelines

Minimum Size

133 px

- 25%

100 px

- 25%

75 px

- 25%

57 px

- 25%

43 px 43 px is the minimum height

size of Fémiante’s Logo

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Fémiante Brand Guidelines

Main Logo Placement

Analog Documents 1. Top Left 2. Top Centered 3. Top Right
(Letterhead, Magazine, File Document,
Poster, Promotional Ads,..)

4. Middle Left 5. Middle Centered 6. Middle Right

7. Bottom Left 8. Bottom Centered 9. Bottom Right

A4 documents and others of the same proportion

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Fémiante Brand Guidelines

Main Logo Placement

Digital Documents
(Facebook & Instagram Post, Carousel,
Story Template,..)

1. Small Watermark (Top/Bottom Centered)

2. Big Watermark
overlaying background
image (Middle Centered)

Facebook/Instagram Post Facebook/Instagram Story

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Submark / Secondary Logo

Regular Italic

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Fémiante Brand Guidelines

Submark / Graphic Element

01 02 03

(*) Narcissus Flower

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02 Color Palette Page 011

Fémiante Brand Guidelines

Color Palette

#F7B1CE #16181B

R: 247
G: 177
B: 206

#B0C8E8 #FDF392

R: 176 R: 253 R: 22
G: 200 G: 243 G: 24
B: 232 B: 146 B: 27

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Fémiante Brand Guidelines

Tones & Variations

#F7B1CE 50% #16181B

R: 247 R: 22
G: 177 G: 24
B: 206 B: 27

#B0C8E8 50% #FDF392

R: 176 R: 253
G: 200 G: 243
B: 232 B: 146

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Fémiante Brand Guidelines

Color Adaptation: Do’s

1. Plain Color Scheme

2. Reversed Color Scheme

Yellow on Blue Pink on Yellow Yellow on Pink

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Fémiante Brand Guidelines

Color Adaptation: Don’ts

Pink on Blue Blue on Yellow Blue on Pink

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Fémiante Brand Guidelines

03 Typography Page 016

Fémiante Brand Guidelines

Typography

Aa
SF Pro Display
Main Logo Typography

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Fémiante Brand Guidelines

Weight & Style

The Typography Weight & Style
Guidelines must be strictly followed Pairing
and maintained in order to achieve
coherency within every text.
H1 SF Pro Display Medium
H2 SF Pro Display Regular

Headline Font 1 Headline Font 2

SF Pro Display SF Pro Display

Medium Medium

Body Font 1 Body Font 2

SF Pro Display Regular SF Pro Display Regular Italic

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Fémiante Brand Guidelines

Tagline
Our Tagline should always be H2
in SF Pro Dispaly Regular
while using it as a headline. SF Pro Display
Regular

In the case of combining with Proportion

2:5
the main Logo Type, the
Tagline should be placed with
a 2:5 proportion with equal
distancet.

1,3 x

6,5 x

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04 Brand Assets Page 020

Fémiante Brand Guidelines

Editorial Application

FÉ

AD & Photography: Loremp Ipsum

Stylist & MUA: Loremp Ipsum
Lighting: Loremp Ipsum
On-set Support: Loremp Ipsum & Loremp Ipsum
Model: Loremp Ipsum

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Fémiante Brand Guidelines

Digital Application

SEE
MORE

Lorem Ipsum
Dolor Sit Amet,
Consectetuer Adipiscing Elit,
Sed Diam Nonummy SS / 2022

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Fémiante Brand Guidelines

Swing Tag
The Front The Back Mockup

Embossed
Flower

Place for
Price Tag

S M L

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Fémiante Brand Guidelines

Care Tag
The Front The Back

100% POLYESTER
WARM WASH, HAND WASH
OR GENTLE MACHINEWASH
WARM RINSE - NORMAL SPIN

BECOMING A DRY FLAT

DO NOT TUMBLE DRY
WOMAN WARM IRON
COMFORTABLE DRY CLEAN
MADE IN VIETNAM
IN HER OWN
SKIN

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Swing Tag & Care Tag

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Back Neck Tag

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Packaging

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Fémiante Brand Guidelines

Packaging
The Front The Back

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Fémiante Brand Guidelines

Postcards
The Front The Back

We hope you will feel comfortable and natural expressing your

femininity and love for yourself and especially your beautiful body.

Our launching collection called Darling Her with the purpose of

connecting people and nature, because we believe this is the best
way to heal the soul after the trauma from society.

Beauty begins when you decide to be yourself.

XOXO,

Femiante

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