Utiva Design School

Product Design Business Case

About LifeBank …….. ​https://lifebank.ng/

LifeBank is a healthcare technology and logistics company

based in Lagos, Nigeria. It is a health startup that facilitates
the transmission of blood from labs across the country to
patients and doctors in hospitals.

LifeBank has a supply-side where they encourage voluntary

blood donation and a web application where people can
register to be voluntary blood donors. They also have an
application for hospitals, where they can request the blood
deliveries they need and find what they’re lacking.
LifeBank operates in Lagos and Abuja, and gives over 30
million people quick access to blood and oxygen.

They have been able to decrease blood delivery time from

24 hours to less than 45 minutes.

Problem Statement:

Nigeria has a major blood shortage. With a massive shortfall in

donations and poor delivery logistics, many patients die before
they can receive the blood they require.

A constant problem faced is the ability to ascertain the proper

health status of the users before coming to donate their blood
for hospitals.

Another problem faced is the ability to automatically pair a

blood donor to the right hospital real time

Your Job as a Product Designer:

You have been ​employed as a Product Designer. ​Your Job is to

work through this Journey with your team members from the
Product Design Perspective which are:

Problem Create a 1 page document by that describes

Revalidation the problem and come into the meeting
with a more identifiable product/design
challenges
Customer Draft a writeup detailing the customer/user
Segments and research. Present the Empathy Maps, User
Niches Personas, Research Method/document.
 Study the customer segmentation and
understand how the current design is being
used by the different customers at the
different identified segments
Market Study the different feedback to understand
Validation the users experience with the current
solution & identify the major challenges
Gather insights and feedback from current users
of LifeBank

Solution Navigate through the entire current platform

and identify different user experience &
interface challenges
Product Create a low fidelity mock-up for the
Functionalities intended design
Product Policy Study the Research document on Product
Alignment Policy created by the P.M & have a
conversation with him about P.D alignment
to the Policy
The Product Work with your team to understand and
Vision create a Product Vision for the Product
The Product Work with a Product designer to build a
Design high-fidelity prototype for your Product
Customer Use Customer Reviews to monitor your
Reviews Product Performance and and get valuable
feedback, identify where the major gaps are
Backend The tools, architecture and technology that
Technology would be used to build the product will be
provided in class
According to the organisation, the following objectives
must be achieved::

● Devise the fastest methodologies at which blood and

oxygen delivery is done in your results
● Create a Medical report feature for blood donors to
properly input their medical report, while the system
helps track the authenticity of this report.

● Also, LifeBank is looking to build an application of their

solution for Blood Donors and Hospitals. and are to
present this to the stakeholders in 2 weeks.