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Coursework Brief 2 (Assessment 02)

Summary information
Type of assessment: Report
Individual or group: Individual
Component weighting: Contributes 80% of the total module grade
Learning outcomes 1,2,3,5
assessed
Submission date: 3 May 2024 by 1 PM
Marks release date: Semester 2 marks release date

Assessment instructions

Objective
To apply and demonstrate the knowledge and skills acquired in the Business Analytics
BMGT 7074 module through an individual project. This project involves working with
datasets to conduct statistical analysis, prediction (regression or classification),
clustering, and making informed recommendations based on the analysis.

Instructions
Project Setup

- Projects are to be completed individually.

- Select a (or more if one dataset is not enough to address the report requirements)
dataset from any domain containing both numerical and non-numerical data.
Datasets can be sourced from industry/company connections or online data
repositories like Kaggle.
- Obtain approval for your chosen dataset as early as possible.
- Ensure that datasets from companies have prior approval from competent
authorities to avoid legal or ethical issues.

Data Preparation and Description

- Provide a detailed description of the dataset, including descriptive statistics.

- Pre-process the data with appropriate justification for each step.
- Conduct an Exploratory Data Analysis with visualizations such as scatter plots,
boxplots, etc.

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Statistical Analysis

- Perform at least one 2-sample t-test or ANOVA (or their non-parametric

equivalents) with clearly stated hypotheses and interpretation of outcomes.
- The decision goal guiding each statistical test should be clearly stated.

Prediction (Regression or Classification):

- Conduct at least one regression analysis involving two or more independent

variables (IVs) preferably combination of numerical and categorical IVs, and
compare results with atleast 2 other models’ (eg., regression tree, KNN) outcomes.
Alternatively, conduct a classification analysis with two or more IVs (preferably
combination of numerical and categorical IVs), comparing results with atleast 2
other models’ (eg., classification tree, KNN) outcomes.
- Use K-fold cross-validation and a test/validation dataset for model validation.
- Clearly articulate the decision goal for each predictive model.

Clustering:

- Perform clustering analysis using at least two variables.

- Explain the decision goal behind the clustering analysis.

Interpretation, Evaluation, and Recommendation:

- Provide a thorough interpretation of all analysis outcomes.

- Evaluate the effectiveness of different models and make recommendations based
on these outcomes. Include both model selection and business recommendations.
- For each section, include key outputs/results (screenshots from Python output or
Excel) with proper captioning. Additional details can be provided in the appendix.

Report Structure:

- The report should be structured with clear sections for each of the above
components.
- Include citations/references for data sources and wherever recommendations are
based on external sources.
- Submit raw data files and analysis files (Excel or Python) along with the report.
- Naming conventions for submissions:
o Report: BMGT7074_Sem 2_2024_assign2_report_student ID (doc or pdf)
o Raw Data: BMGT7074_Sem 2_2024_assign2_rawData_student ID (xlsx or
csv)
o Analysis File: BMGT7074_Sem 2_2024_assign2_analysis_student ID (xlsx
or ipynb)

Component wise weightage breakdown

- Project Setup, Data Preparation and Description (15%):

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o Dataset selection and justification, Dataset approval and ethical

considerations

o Quality of data preprocessing, comprehensiveness and clarity in dataset

description and descriptive statistics

- Statistical Analysis (15%):

o Execution and interpretation of 2-sample t-test/ANOVA or equivalent, clarity

in stating hypotheses and decision goals

- Prediction (Regression or Classification) (30%):

o Accuracy and complexity of the regression or classification analysis;

comparison with alternative models and validation approach

o Depth of interpretation for all analysis outcomes; quality of evaluation and

the practicality of recommendations

- Clustering (20%):

o Effectiveness and relevance of clustering analysis

o Depth of interpretation for all analysis outcomes; quality of evaluation and

the practicality of recommendations

- Report Structure and Presentation (20%):

o Organization, clarity, and professional presentation of the report; quality and

relevance of visual aids and captions

For further clarifications, students can reach out to Dr. Noman H Chowdhury during
class time, online office hours, or through discussion forums.

Use of Turnitin
The new Turnitin policy effective from September 2022 can be found via this link. You
are expected to be familiar with it. It is important to know that the reference list and
quotations are included in the overall similarity report, and that these matches are
expected and not problematic.

For more information on how to interpret your similarity index report, please refer to
this link.

Submission instructions
A submission link will appear on the module’s Moodle page under the ‘assessment’
section via Turnitin drop box, where you will be able to upload the elements of your
portfolio. You are advised to submit the assessment well ahead of time since you need

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to account for any technical glitches on the day of the submission as it coincides with
other modules’ deadlines and Turnitin server may experience some web traffic.

If you are an ISP student, you will be given an extension as per your allowance in
banner. Also, if you avail an exceptional circumstances (ECs) extension, this will be
reflected on your deadline and a separate drop box would appear for ISP students
and/or those granted ECs

How your work will be marked

Once the submission date has past your module tutors will begin to mark your work.
There are a number of phases to this which ensure fairness is maintained across the
whole team including a pre-marking calibration meeting, marking and post-marking
internal moderation of grades. Following internal moderation, a sample of work is
reviewed by the External Examiner for the programme to ensure that the standards
applied are comparable to those at other institutions. To read how your work is
moderated please go to your programme handbook for details.

The use of assistive technology

The use of materials created by third parties and/or websites and/or Artificial
Intelligence (AI) software/paraphrasing/image tools, and passed off as one’s own work
as prohibited. This includes all forms of contract cheating, such as the use of, running
of, or participation in, auction websites and essay mills to attempt to buy or use
assessments or answers to questions set. It is also an offence to provide one’s own
work to others with the intention of personal gain.

Student may, however, use assistive technology such as AI to find concepts or

trends that the student would then start researching upon. In such case, student
needs to fill a declaration form and attach it to the end of submitted assessment as an
appendix. Students are highly advised to complete the ‘guidance on using AI’
course found on Moodle by searching the course name and self-enrolling in it or follow
the below link:

https://moodle.brookes.ac.uk/course/view.php?id=72130

The declaration form can be found on the right-hand column in Moodle or by following
the below link:

https://docs.google.com/forms/d/e/1FAIpQLSfjGiLTf7NEGMVeaZe62ufUxUs7kmw6
HayzYTNKKioz_D3G2Q/viewform

Feedback
Feedback on your work will be provided in a range of ways at various times throughout
this module, and different feedback will serve slightly different purposes. Feedback is

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designed to support your learning and help you to improve subsequent work, so you
need to engage and get the most out of the feedback provided.

Please note that feedback is provided throughout the module not just on formally
assessed tasks. It will be provided on your work and contribution in class, on the formal
assessment tasks and, in some circumstances, during student office hours.

If you would like further information about feedback, or how to use it, please talk to
your academic tutor on this module or your Academic Adviser or Programme Lead.

Assessment feedback will normally be provided within 21 working days of submission.

Please note that all marks are provisional until they are ratified by an Examination
Committee.

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Assessment criteria rubric assessment 2

Assessment Outstanding Excellent Very Good Threshold Pass Marginal Refer Refer
Criteria 85-100% 70-84% 60-69% 50-59% 40-49% 0-39%
Project Setup, Exceptional dataset selection Strong dataset selection Good dataset selection Acceptable dataset Limited dataset selection Poor or inappropriate
Data Preparation with robust justification, with clear justification and with adequate selection with basic with minimal justification. dataset selection with no
and Description impeccable ethical ethical considerations. justification. Competent justification. Sufficient data Below-par data justification. Inadequate
(15%) considerations, and exemplary High-quality data data preprocessing and preprocessing and preprocessing and data preprocessing and
data preprocessing. The preprocessing and clear dataset description description, meeting description, lacking in insufficient dataset
dataset description and comprehensive, well- with sound statistics. minimum requirements. detail. description.
statistics are detailed, clear, presented dataset
and insightful. description.

Statistical Exceptionally conducted and Well-conducted analysis Competent analysis with Basic but acceptable Underdeveloped analysis Poorly executed analysis
Analysis (15%) interpreted statistical analysis. with thorough interpretation. good interpretation. analysis and interpretation. with weak interpretation. with inadequate
Hypotheses and decision Clear presentation of Hypotheses and Hypotheses and decision Hypotheses and decision interpretation. Hypotheses
goals are articulated with hypotheses and decision decision goals are goals meet minimum goals lack clarity. and decision goals are
excellent clarity and depth. goals. adequately presented. clarity. unclear or missing.

Prediction Exceptionally accurate and High accuracy and Good accuracy in Adequate analysis with Limited accuracy and Inaccurate and overly
(Regression or complex analysis, with sophisticated analysis, with analysis with effective basic accuracy. simplicity in analysis. simplistic analysis. Poor or
Classification) insightful comparisons and strong comparisons and comparisons. Solid Acceptable interpretations Weak interpretations and missing interpretations and
validation. Interpretations and
(30%) recommendations are of the validation. Clear interpretations and and recommendations. basic recommendations. recommendations.
highest quality. interpretations and well- practical
considered recommendations.
recommendations

Clustering (20%) Exceptionally effective and Highly effective clustering Good effectiveness and Adequate clustering with Limited effectiveness in Poor or irrelevant
relevant clustering analysis, with clear relevance. Strong relevance in clustering. basic effectiveness. clustering. Weak clustering analysis.
with insightful interpretations interpretations and well- Solid interpretations and Acceptable interpretations interpretations and basic Inadequate interpretations
and valuable considered practical and recommendations. recommendations. and missing or poor
recommendations. recommendations. recommendations. recommendations.

Report Structure Exceptionally well-organized, Very well-structured report Good organization and Adequate report structure Below-par organization Poorly structured and
and Presentation clear, and professionally with clear presentation. clarity in the report. and presentation. Basic and clarity. Limited presented report.
(20%) presented report. Visual aids High-quality visual aids and Effective visual aids and visual aids and captions. effectiveness in visual Inadequate or missing
and captions are exemplary. relevant captions. appropriate captions. aids and captions. visual aids and captions.

BNGT7074 Assessment 02