DESIGN

THINKING:
SIMPLIFIED!
Overview and Toolkit

Engr. Raven C. Tabiongan

Director, SSU-Samar Island GIS and Data Analytics Center
What We'll
Discuss
TOPIC OUTLINE

What is Design Thinking?

Rationale
Practical Applications
Tools
Upsides
Downsides

| DESIGN THINKING
Before we begin
HOW DO YOU
APPROACH
PROBLEMS?

| DESIGN THINKING
 PONDER ON THIS

WE CAN' T SOLVE
PROBLEMS BY USING THE
SAME KIND OF THINKING
WE USED WHEN WE
CREATED THEM.
- ALBERT EINSTEIN
What is
Design IDEATE, PROTOTYPE,
TEST, REPEAT
Thinking?
 THE DESIGN THINKING
APPROACH

EMPATHIZE DEFINE THE IDEATE TRIAL AND

WITH THE PROBLEM SOLUTIONS TEST
CUSTOMER

| DESIGN THINKING
Design thinking
is not solely for
designers.

IT'S A PROCESS EVEN THE MOST

TRADITIONAL THINKERS CAN ADOPT.

| DESIGN THINKING
 FAIL FAST,
FAIL FORWARD
FROM THEORY TO PRACTICE

Practical
Applications
HOW TO USE DESIGN THINKING
Start with
WHAT IS THE
PROBLEM?

questions. FOR WHOM ARE YOU

SOLVING IT?

WHAT RESOURCES
DO YOU HAVE?

| DESIGN THINKING
Defining the Problem
TAKE IT FROM YOUR TARGET USERS/CUSTOMERS.

WHAT DO THEY SAY. HOW THEY BEHAVE.

| DESIGN THINKING
 SOME TOOLS

CUSTOMER EMPATHY VALUE STORY

JOURNEY MAPS CHAIN BOARD
MAPPING ANALYSIS CREATION

| DESIGN THINKING
 IDEATION PHASE

AVOID AIM FOR QUALITY, ENCOURAGE

JUDGMENTS NOT QUANTITY WILD IDEAS
 Helpful Tips
TECHNIQUES TO UNLEASH CREATIVITY

Take care of your body/ Mind Expansion Creating Thought Clouds

physical health

| DESIGN THINKING
Rapid
Prototyping SHORTEST TIME LEAST COST SIMPLEST MODEL

| DESIGN THINKING
 50% 80%
INCREASE IN ACCURACY WITH REDUCTION IN REQUESTS FOR
PROTOTYPES CLARIFICATION

| DESIGN THINKING
THANK YOU
FOR ACTIVELY
LISTENING!
DESIGN
THINKING:
SIMPLIFIED!
Overview and Toolkit

Engr. Raven C. Tabiongan

Director, SSU-Samar Island GIS and Data Analytics Center