A

Project Report

On

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A Report Submitted to

SDJ International College, Vesu

Affiliated to: Veer Narmad South Gujarat University, Surat

For,

Partial requirement for the fulfillment of the Degree of

Bachelor of Business Administration (BBA)

Submitted by:

Surname Name Father’s Name

Roll No.: 100
Exam Seat No.:

Under the Guidance of

Dr. Milind H. Parekh
SDJ International College,
(BBA PROGRAMME)
Veer Narmad South Gujarat
University, Surat
June – 2021
 DECLARATION

I, MS. KRISHA ACHNANI, hereby declare that the project report

entitled “A Study on Visual Merchandising and Buying Behaviour

of Shoppers at Virtuous Retail (VR) Mall, Surat” is the original

piece of research work carried out by me under the guidance and

supervision of Dr. Milind H. Parekh, Assistant Professor, SDJ

International College, affiliated to Veer Narmad South Gujarat

University, Surat. I further declare that all the data and information

collected through secondary sources are duly acknowledged in the

report.

-------------------
Date: Krisha Achnani
Place: Surat Roll No.: 1
Exam Seat No.:
SDJ International College,
Vesu
 Acknowledgements
At this point, when I am about to finish my project work, it is my privileged
opportunity to thank all those people for their contribution provided to this
research work.

Firstly I would like to thank our honourable director Mr. Deepak Vaidya, who
always work and think in the direction of betterment of the students and
institute as well as supporting us with all the necessary resources to finish our
three golden years of graduation.

Next, I wish my heartfelt thank to coordinator of this college Ms. Aditi Bhatt,
who always motivate us to fulfil our dreams and lead us in the direction of
growth. She has given her valuable inputs for effective completion of this
project.

I cannot forget the contribution of my project guide Dr. Milind H. Parekh,

without the support of whom I would have never completed this report. His
constant help, guidance and continuous teaching has given me so many inputs
on academic as well as non-academic front.

I would also like to thank Mr. Sanjay Bhatt, Librarian, with the effort of
whom, we could get the insights and learning from past years reports.

Lastly, I would thank all my friends, respondents and other persons directly or
indirectly, who have supported me in completing this report.

June, 2021 Krisha Achnani

Surat