Definition of Advertisement (Pengertian Iklan)

Advertisement is a text, picture, audio, or video that promotes a product. Dalam bahasa Indonesia, iklan
adalah sebuah teks, gambar, audio, atau video yang mempromosikan suatu produk. Produk yang
diiklankan dapat berupa barang (goods) ataupun jasa (service).

Types of Advertisement (Jenis-jenis Iklan)

Berdasarkan definisinya tadi, advertisement bisa bermacam-macam bentuknya. Ada apa saja sih jenis-
jenis iklan?

1. Text and Picture (tulisan dan gambar)

Iklan yang satu ini biasanya banyak kita temui di koran, brosur, atau baliho. Kamu juga bisa melihat
banyak iklan berbentuk tulisan dan gambar ini di media sosial.

2. Audio (suara)

Jenis iklan berbentuk suara biasanya umum digunakan di radio atau di podcast. Pasti pernah ‘kan lagi
dengerin podcast terus kepotong iklan?

3. Video

Last but not least, iklan juga bisa berupa video yang biasa kamu lihat di televisi atau di Youtube.

Example of Advertisement (Contoh Iklan)

Coba lihat contoh advertisement di bawah ini.

Iklan ini adalah iklan tentang tas sekolah yang sedang memberikan diskon hingga 50% untuk
menyambut tahun ajaran baru.

Aspects of Advertisement (Aspek-aspek Iklan)

1. Name of the product (nama produk yang diiklankan)

Nama produk biasanya memiliki ukuran tulisan yang paling besar, sehingga pembaca bisa langsung
mengenal apa produk yang diiklankan. Seperti pada iklan di atas, terlihat jelas bahwa produknya adalah
RG Bag.

2. Description of the product (deskripsi produk yang diiklankan)

Bagian ini berisi informasi yang lebih detail mengenai barang dan jasa yang ditawarkan. Pembaca juga
jadi tahu kenapa mereka harus membeli produk yang diiklankan tersebut.

Contohnya pada iklan di atas dijelaskan bahwa “RG Bag is the most comfortable and stylish bag you can
use” atau tas yang paling modis atau keren yang bisa kamu pakai. Selain itu, ada informasi juga bahwa
RG Bag sedang memberikan diskon “up to 50% on selected items.”

3. Contact details (informasi kontak yang bisa dihubungi)

Bagian ini berisi informasi tentang orang yang bisa dihubungi supaya bisa dapat informasi lebih tentang
produknya. Info ini bisa berupa nomor telepon, email dan akun media sosial. Bisa juga berupa tempat di
mana pembaca bisa membeli produk yang diiklankan seperti alamat web dan alamat toko.

Contohnya iklan di atas memberi tahu bahwa kamu bisa membeli RG Bag di tokonya yaitu di lantai 3
Ruang Mall. Apabila kamu mau mendapat informasi lebih lanjut, kamu juga bisa mengunjungi laman
rgbag.com

4. Catchy language (bahasa yang menarik perhatian)

Salah satu ciri dari catchy language adalah penggunaan adjective atau kata sifat yang menarik
perhatian.

Nah, kata adjective yang bisa kamu lihat dari iklan di atas adalah kata “comfortable” atau nyaman dan
“stylish” atau modis. Dengan dua kata adjective tersebut, iklan ini pun menjadi lebih menarik perhatian.
Contoh Soal Advertisement

SUMMER PARADISE, ROCK HIGHLANDS, MALANG

Breakfast is provided free of charge.

We also have special discounts on food and drinks at our restaurant for all registered guests. On top of
that, there’s a fifty percent discount for children below 12 at our restaurant.

We are located close to the apple garden and butterfly farm. You can also see the sunset and sunrise
from your room. Children would also be entitled to free horse riding lesson every morning.

Rp 430,000 per night

Reservation: (0341) 7689980

E- mail: summerparadise@yahoo.com

Who is the fifty percent discount given to?

A. All registered guests

B. 14 year old children

C. 11 year old children

D. Adult people
Task 1
ROOM FACILITIES
The hotel provides 82 comfortable guest rooms that consist of Supeior Rooms, Superior Seaview Rooms
and 22 Deluxe Cottages with modern Balinese style architecture, private balcony and international
standard facilities. Each room has a private balcony, fully air conditioned, a telephone, a mini bar,
radio/music, intrenational TV channels, in house movie, tea and coffee making facilities, a hair drier,
slippers, an umbrella, a bath/showre with hot and cold running water and a safe deposit box.
FOR INFORMATION, PLEASE FEEL FREE TO CONTACT US ON :
Phone : +62 361 751961, Fax : +62 361 751962
e-mail : reservation [at] kutaseaviewhotel [dot] com or sale [at] kutaseaviewhotel [dot] com
website : www [dot] kutaseaviewhotel [dot] com
(Soal Bahasa Inggris UN SMA/MA 2009)

1. What does the advertisement promote ?

A. The location of the hotel
B. The hotel rooms
C. The cottage
D. The seaview
E. The facilities

2. How many rooms does the hotel provide ?

A. Twenty two
B. Thirty six
C. Sixty two
D. Eighty two
E. Ninety six

3. The guest can enjoy watching movies since the hotel offers
A. A cinema
B. A mini bar
C. TV Bar
D. In house movie
E. Private balcony

Hotel Cannero
28051Cannero Riviera, Italy
Phone: 323788046
Waiters/Waitresses (2), Swimming Pool Attendants, Bar Staff.
Around $ 150 per week. 12 hours per day, 6 days per week. Free board and accommodation. Knowledge
of German, Italian or French required. Period of work 3 or 6 months between end of March and end of
October. Applicants should be fit and healthy, organized and clean. Applications from 25 March to the
end and send to Maria Carla at the above address.

4. What is the text about ….

A. A week tour to Italy
B. A job vacancy in Hotel Cannero
C. Three day tour to European countries
D. A healthy and clean environment
E. The description on Cannero Riviera

5. Who is the addressee of this advertisement ….

A. All who are fit and healthy
B. Those who can serve foreigners
C. All who meet the requirements mentioned
D. The educated people who can handle service jobs
E. Those who can speak two foreign languages

6. Those who are accepted to work for the hotel ….

A. Are mostly Italians
B. Will get accommodation
C. Are under the control of Maria Carla
D. Will take control of each department
E. Will start working between March and October

Hotels and Appartments

BALI’S NEWEST APARTEMENT DEVELOPMENT
A DREAM BECOMES REALITY Sunwel Beach Residences Ketewel – Bali Prime property – Prime Location –
Prime Investment
Only 5 minute away from Sanur, directly at the beach
All apartments with view to the sea, full hotel amenities
Large pools, spa, fi tness, sauna & steam, Parking, Restaurant For complete information please visit our
website
Invitation – stimulation – temptation
Where: Hotel Mulia Senayan, Jakarta (Leatris Room)
When: 15th and 16th of January 2010 (15.00—21.00 WIB)
For reservation: PT. Umadamai
Phone: +62361759958
For every puechase prior to 31.01.2010 we will invite the buyer for the Ground-Breaking-Ceremony
Flight from Jakarta to Bali and a luxury villa FREE

7. The text talks about ….

A. Sunwel Beach Residences Ketewel
B. Bali’s apartment development
C. A dream becomes reality
D. Hotel Mulia Senayan
E. Prime property

8. Which of the following is not found in the advertisement?

A. Large pools
B. Restaurant
C. Website
D. Fitness
E. Spa
Hotels and Appartments
This new and unusual building in the downtown business district offers unique opportunities for small to
midsized tenants to occupy an entire floor.
OFFICE SUITES
From 1,600 to 6,000 square feet are available for immediate occupancy. Commuting is easy, with the
subway stop only one block away. It’s convenient to shops, restaurants, hotels, and business services.
For leasing information call
303-572-5947.

9. What is this advertisement about?

A. A new office building
B. Office suites to rent
C. The unusual building downtown
D. Office suites to sell
E. A building in the business district

10. The good point about the office suits is ….

A. Furnished
B. Available in one type size
C. Far from public places
D. Several blocks away from subway stop
E. Easy to reach for commuters

Hotels and Appartments

WHERE THE FAMILIAR FEELS COMPLETELY NEW FOUR SEASON HOTEL SINGAPORE
Welcome to Singapore’s Newest rooms and suites. Soothing, sleek, and streamlined with the latest
technology, our newly refurbished interiors raise the city’s standard for sophistication. Enhance your
enjoyment in two inspired restaurants and the new Alfresco. Discover relaxing spa treatments and
unwind with a Workout, tennis Match or outdoor swim. In our astonishingly quiet refuge, just step from
Orchard Road, legendary Four Seasons care always promises new delight.
THIRD NIGHT FREE
RATES STARTING FROM S$ 510+ PER ROOM PER NIGHT
CONTACT YOUR T’RAVEL CONSULTANT, VISIT WWW.FOURSEASONS.COM/SINGAPORE
OR CALL THE HOTEL DIRECTLY AT (65) 6734-1110

11. What kind of the text above?

A. Announcement
B. Advertisement
C. Invitation
D. Letter
E. Job vacancy

12. What does the hotel provide to enhance our enjoyment?

A. Newly refurbished interiors
B. The city’s standard for sophistication
C. The two inspired restaurant and the new Alfresco
D. Relaxing spa treatments and unwind
E. Beautiful swimming pool

13. “Soothing sleek and streamlined with the latest technology” The word “Soothing” means ….
A. Cool and fresh
B. Hot and noisy
C. Quiet and calm
D. Dusty and crowded
E. Clean and cheap

Hotels and Appartments

BALI’S NEWEST APARTMENT DEVELOPMENT A DREAM BECOMES REALITY

Sunwel Beach Residences Ketewel – Bali Prime Property – Prime Location – Prime Investment Only 5
minutes away from Sanur, directly at the beach All apatments with view to the sea, full hotel amenities
Large pools, spa, fitness, sauna & steam, Parking, Restaurant
For complete infromation please visit our website www.balihotels.com
invitation – stimulation – temptation
Where: Hotel Mulia Senayan, Jakarta (Leatris Room)
When: 15th and 16th of January 2010 (15.00 – 21.00 WIB)
For reservation: PT. Umadamai Phone +62 361 759 958 or email:
For every purchase prior to 31.01.2010 we will invite the buyer for the Ground Breaking-Ceremony
**Flight from Jakarta to Bali and a night in a luxury villa FREE

14. The text talks about ….

A. Sunwel Beach Residences Ketewel
B. Bali’s apartment development
C. A dream becomes reality
D. Hotel Mulia Senayan
E. Prime property

15. Which of the following is not found in the advertisement?

A. Large pools
B. Restaurant
C. Website
D. Fitness
E. Supermarket

16. “… full hotel amenities Large pools, spa, …” What is the synonym of word “amenities”?
A. Inabilities
B. Facilities
C. Difficulties
D. Complexities
E. Clumsiness