Guide To Objective and Key Results

Step by Step Guide to
OKRs
S e b S e G de OKR 1
n od c ion .. . .2
Wha a e OKR ? .. ..4
Wha i Goal Se ing? .. ..9
Bene of OKR .16
Ge ing S a ed i h OKR . 21
W i ing Good Objec i e 23
Se ing Ke Re l ... 25
Ho OKR and KP can coe i 36
Commi ed and A pi a ional OKR . 45
Pe onal OKR ...50
Ho o W i e Ac ionable OKR ..56
Weekl Plan ..65
OKR Alignmen .73
OKR E ample ...81
The OKR P oce ..91
The OKR Weekl Check n .94
The OKR Q a e l Re ie .100
The Sec e Behind S cce f ll mplemen ing OKR ...107
OKR mplemen a ion G ide ..111
Ge ing an OKR Coach ... 112
OKR Be P ac ice and Tip .. 116
OKR Ca e S die .. ...119
Concl ion .128
Re o ce ..129
n od c ion
Ob ec e a d Ke Re (OKR ) a e fe ee a a e f a e h a
c e f c e f he b e ach e e g a . ' ch e
ha ha ! Mea e Wha Ma e g ea f a a d e e , b
bab ' be a OKR e e af e ead g . E e h e ad e c e ''
a e d c f de a d. A a OKR f a e, e ha e ed h
h d ed fc a e a d e ee he a g he a e c a e .E e
da e ee c e h a he a e g OKR , b he e a he e
ca d e g e OKR ed.
Tha d e ' ea ha e ea e ab e de a d ea he eh d g .
The a e c he d hab . Ma e e a e e , a
eh d ge ,b he a e ead he e cha ge a d ada .
N h d c age a d f d ea f cce , b a he
e ha e he ha ea ga d e e g OKR a e e, a e ce, a d a
cha ge c a c e. The e a e c e cce e fc a e h ha e
e e ed he eh d g a d ha e had c ed b e cce , hG g e, A a ,
a d e be g e f he b gge a e .B h he a e he e , ha d d
he e ea d gh ha a he ha e gg e h? d e ha e a h g
d h e f d g. We ha e ee e f a e a d d- ed c a e ,
- , a d a - ha e c ed b e cce . ea a c e d he
g e cha ge he a h g a ed ea d de a d g ha e e g
OKR a e e ha e e ga eh d g .
Wha d e ea b ha ? T , a eh d g a e h d. A
eh d g a a f de a d gh d e h g; a eed ha e a
eh da da ce f a g . Ma ae a OKR he e each a
he g ea h g ab he eh d g a d be ac ce h he g e e
de a d he eh d he eed ac a e e OKR . Be d ha , OKR
eh d g ha ea f a ce a d e ch a ca cad g a d a g e
ha ca ea be c f ed a d e f fa e f e de df
he a . U de a d g he e de a a d d ga e h d ha f a d
c a fe ha a e b ea cce f OKR e e a .
S ha ' h e e h b : he c a e a d ea de a d b h he
b g a d he a f Ob ec e a d Ke Re . The ae a h b g e
he f da eed a e b h he eh d g a d he e h d, ha
ca be added he f OKR cce e .
Wha a e OKR ?
Ob ec e a d Ke Re (OKR) a c ca h g f a e a d g a e g
eh d g ha he c a e a g g a a d e e e e e g
c ab a e g a ha ea a e . OKR ca be e e ed g
ead hee , ec , h a OKR f a e. OKR eh d g d e f
he g a - e g eh d ge ch a ba a ced c eca d , a d KP .
The OKR eh d g a e ce f e ga da g gc a a d ea
g a (Ob ec e ) a d c ec g each Ob ec e h 3-5 ea ab e e (Ke
Re ) ea e g e .F e a e, c ea e _____ f X Y. Red ce ______ b
X%. e ______ X%. Ke Re ca be ea ed a 0-100% ca e a
e ca (e : d a a , %, e , e c.).
A g e ade each Ke Re , g e he Ob ec e e f a d a
0-100% ca e. Ob ec e a e a ed b ee ac e a d a e
( a ) ha d d e f a d he g e f a Ob ec e. P a h d be
c ea ed a ee ba a d be ed Ob ec e .
Objec i e Ke Re l Plan
● A a a ● Mea ab e ● Ac / a e
● Q a a e ● Q a a e ● Tac ca
● T eB d ● Va e-ba ed ● Wee P e
E ample OKR
N ha ha e a ba c dea f ha a OKR , e h gh e OKR e a e

a d ee ha g d c d be ed ab each.
E ample 1:
Le a ha c a ead f ag h ha e a d a each a
f e e. Ma e g dec de ha he f c g g a e d e e
a e c a . The e a OKR ha e h :
Objec i e: Ma e c a g a
Ke Re l :
KR1: Ge e a e 100,000 e Y be cha e
KR2: Ge 10,000 e f e ag a
KR3: c ea e ga c ea ch a c eb e b 20%
Th ag de a e f a OKR. The Ob ec e a a a a d e he c a
f a d h e he KR a e e c a d b ec e a f he cce f he e a
Ob ec e. Bad Ke Re f h Ob ec e d c de:
Bad Ke Re l :
KR1: Ma e de f be,
KR2: Ge e ag a f e
KR3: e SEO
Th ee a e a e bad beca e he a e f c g c e b a e ab
ge g eh gd e. J a g de d e a a ea ha e e e he
a da f e e ee he . Y eed f c he ea ab e e ee f
e a e ac a g.
E ample 2:
Le e e d ha a e a f a e c a h e g a ec a g
f a e f b e e . Y ha ee h c e eed
de e d c e e f c a e f c e . Y ha e
dec ded ha eed c e ha e fea e. Y e a OKR:
Objec i e: De g , c ea e, a d a ch a e fea e
Ke Re l :
KR1: e e 50 e g c e ha a e he eed ega d g ec

a age e
KR2: C ea e e fea e
Wha d h , ag d OKR? We d a ha he OKR c d e e .

The Ob ec e e be ach e e a ge a e .A d h e he KR
g d, he ec d e a ab e. Rea ca ,d g he a e
a age e ea ch g he c e eed a d de g g he e. Le
aga e a be e OKR:
Objec i e: Re ea ch c e eed a d de g a e fea e
Ke Re l :
KR1: e e 50 e g c e ha a e he eed ega d g ec

a age e
KR2: Ch e2 a eed ha ca be c e ed h e e fea e

KR3: Te a d e e 10 c e a dd c e 2 dea f each de g

e fea e
N e a e e ea c a d d ab e e a e . Ne a e , he e
a e a ch g he fea e, e ca e a he OKR ha f c e he cce a d
age f he e fea e.
E ample 3:
Y c a gg g hb g ge gh e . Af e g da a,
ha he be ha ge gh ead . Y dec de ha eed
e e dea a d a e g cha e . E a ca ag ee be he be h g
e g a:
Objec i e: e e e b d e a ca ag
Ke Re l :
KR1: W e e a c e d b d ead
KR2: Ge a f b d ead
KR3: Se d e a e e e
U f ae h d be c de ed a OKR b a he a ec ha a .
The Ke Re d c a a be . Re e be , Ob ec e a e a ge a a
g a a d KR a e a a ab e ea e e f ha g a . f e e e e e he
OKR, d e h :
Objec i e: e e e b d e a ca ag
Ke Re l :
KR1: e e ae f 15 25%
KR2: c ea e h e a g - f 200 300
KR3: G e a f 30,000 40,000

N he OKR ch be e . The Ob ec e g a d he Ke Re a e
a ab e. F he e he ea ca a h he ca d e h e Ke Re f a d
h he .F e a e, he a e g - h gh a be e ca ac
g he e a h gh a ad e g ca ag c e e cha ge .
Wha i Goal Se ing?

OKR e ea ag a e g eh d g .B bef e g he e de h,
h d ea de a d ha he e g a ac a ea . Y e bab
hea d f d e e e e g a , a ge , OKR , Ke Pe f a ce d ca (KP ) a d
e c . a ca e , he e e ge ed- . Each f he eed be de ed
he e ea c f .
Wha a e goal ?
G a ab e a e e h g ha a c a a ach e e he f e. A g a
he e a b a . A he c e, g a a e a ab c e . The g e
ab e d ec a d he f c ha a .G a ca be e a ch g
(d ec a) a d f c he a ge a f he c a (a a c a g a ),
e a a a df c f c - ec c ea e e e . De e d g he e e
h gh, g a ca ec c che ba ed de e e eed a e .
G a h d be b e e b d he c a a d a ed a e h d
he ea e a d h eg a .
Goal Objec i e
The e be ee g a a d Ob ec e h ha ba ca d e e . The b h
e e e a de ed e ach e e e . The e a e d e e he e a g ha g a
a e a e g- e a dc e he b g c e a d Ob ec e a e e ec c,
ac ab e a d e a e .
Se a a gg a f Ob ec e a be e e a eg a e g eh d b
de e eeded h e g OKR . We a he a e he a e h g! T g
e a ae h e e d e ac a g e a a e, h b he ?
OKR KP
Ke Pe f a ce d ca (a a b e e c ) a e be ha a
a e e a e a a g a hea h b e . Y eed e e c
e ec a f e f a ce a d e c ea a ge f he c a , de a e , ea
a d d d a . The e d ca d ec a e a d ha he a e
g, a d he e f a e ee g a ge .
F e a e, Sa e ea KP gh be a be fc ed dea e ee , a d a
a ge (e ec ed e e f e f a ce) c d be f 10 15 a e age. S f e
ee g he KP a ge f a ea 10 dea , ea e a a g e ce c .
c a e , KP e ec e e e a ge a d h- - hg h f a
b e e c .Y ca ac a f eg a b e ac e h KP , ch a :
● e e e,
● c e ac c ,
● cha ge eb e a c,
● RO ,
● a e ha e,
● e ee e a e,
● c e a fac ,
● be f e a d ec g cha e ,
● ae b eg ,
● a be f da ee g ha e h e a c e , e c.
The e a ge ca be a a, a e , h , da e e h , de e d g
eed .
N be d e, a d g a KP e ec he a e ed c f
he f e: h ch h a eg g be g d, h ch e a c e a e e e
bec e a gc e , e c.
A a g e f a ce aga KP a ge a de a dh ee
b e g g. S , ca ha e a f c a, e - ga ed c a
f a e ea g KP .
H e e , ha g he e be d e ea e d ec h e he .
Y ca g ab e b a g e eed h a h ghe e e e a ge .
A d f e fa g beh d KP a ge , ha e ac d eed e
e e h g bac ac ?
Th he e e beg d c he d e e ce be ee OKR a d KP .
OKR . KP : Ho can o ell he di e ence?
Y ca ch f KP OKR a he a e e cha geab e a d he e

c ee d e e . f a g , ea d a b e ,
h d ea e b h.
KP a Heal h Me ic help o iden if he e a en ion i needed.
D h ch e b e ca ab e f a g a h ba ?
Tha h e e e KP , a d f a ge $100,000, d dee
ef g d ha e f e eh g each h.
f dde e e ed $90,000, d d ec a e h a d a
d gg g he h .
N a , each ea ha e a KP ea e he e ce c a d a a e f
e e h g ga h d. F e a e, e a ea a C a A h e
Sa e ea KP a ge (hea h e c) b g 50 e a gc e each h.
KP a e a ach e ed hb e -a - a a da a a f he da e.
he d , he e e a e d g ha he b de c a he h d be
d g, he h d be ach e g he e a ge .
f ag e h, he ea b g g a ea 50 e c e , he ea h g
he KP a ge a d e aa e e ed. Wha e e ac c he a , .
B f e c e be d be 50, he b h he ea a d he c a
a e a f c eeded a a e ha ha e ed a d ha eed be
ed. S a dde d KP gge ha eed a OKR ea
a c a a ea b e .
KP a b ine -a - al g o h a ge help o pecif e pec a ion fo

pe fo mance.
C a e a e KP a ge a a ead b e g h. N a , each
c a ha a e e e a ge a d h- - hg he ec a . a be a
5% 20% h- - h c ea e e e e c e ba e. Re e be , a a ge
he e e f e f a ce a ach e e.
B ha f he c a a ach e e e eg h he f e eeab e f e?
Le a ,C a A ha a e e e a ge d: he a d b e he ea g
5 h f . Th a cha e ge ha de e e e a OKR g a - e g
ce .
A a e , ha d eed e, cha ge a d e h a ac a
d e g h? W d c de e a d g b e a e a e,
c ea g e e e e c e , e e ag g c e a a e g cha e ,
gf e a d e ce ? Y h d ch ea ec c a ea f c a d e a a
C a Ob ec ef a a e .
Whe he C a e e d ec c ea , ha ca each ea c b e e he
c a f a d?
Tea OKR h d a g h he c a e e e a ch g g a . f he c a
d ec c ea e he e e e e c e ,
● Sa e ea ca f c e g e c e ,
● P d c De e e ca c ea e e gage e f he c e ba e a d a e e
ha he d c bec e d e ab e,
● Ma e g ca de e e b c e a d ac age a e
ge - e c e a ea ea g.
A ca ee, KP a d OKR ac a ge he e ce : KP be g a a g
fac e a ab e e e e be e, a d
OKR ec f g a f c a ea a d ea ab e c e be ach e ed de e
h e e e .
Yo goal a e e , ha ne ?
G a a ed e f a db a . fg a a e he e he e , he a e
a e he h a . We e e he e a e ,b a ed e e e
e a , a , ( e ) ac , ec , e c. G a de e a e a f
a e beca ec e g e a ed e ea ha he c e ha a
e ec ed.
a e a e a beca e f d f c g a a dd ha e a a
f h ach e e he , he he e a b g cha ce a eg g fa . Whe e e
g a a e g f a d eed cha ge ha a e d g e
a e . c ca ha e a ead e a d e d e cha ge eh d
e h g c a he a e g a e e he gh .
Bene of OKR
A c a e ec g e he a ce f g a - e g. Tha h he e a e a
a ce h eg a a d ea e cce .
The be e f OKR de e c e h e h f be ac ce a d a d he
c a e .B e e be , he d h g a a d be d
he eh d g ch, gh e he be e .
He e e d c ha be e ca e ec f OKR a d h h d
e e h eh d g . Whe he ea ce a e e , d g ea
gh h cha e de a d he be e f OKR a d e a he e be e
ea .
OKR c ea e in en e foc and eache o eam o be

e l -o ien ed.
Clea foc fo he eam and compan
The a e f OKR be e b e b g g e e
a ea f he a e .Y ca e he de f ha eed g b a dea f
d g h g a e a .
Sa b de g he d ec f he h ec a , a d ha e ea e OKR
a g h he e a ch g, c a g a.Y b ha g a c ea de a f a
ea ga a . OKR he ag ee he a f c f he a e a d
a e e ea de e he e ha a e b g g a ef he b e .
The d cce f ga a e OKR a e . Th ee h e gh

e de e a ab e c e .D g h e ea ha be a d
ad f c a ea f he e a e c c e. B e e g Ob ec e a d
Ke Re e e 3 h , ha e 4 cha ce e ea e d he cha ge
he ea d. A ed ha ga a a e e a d ea g ha e bee
he g ahf a ea . The d c a cha g g, a d he a e.Y
ha e e d!
Team ake o ne hip of mo ing he compan fo a d
Tea OKR h d a g h he C a Ob ec e a d c b e he . Th
ea ha he c a c ea ga ed d ec h gh Ob ec e , a d eam
ill ake o ne hip of deli e ing on hei OKR o mo e he compan fo a d.
O e h e a ca be a g ed, a he c e a a he ea h
a e ed d he gh h g. Tha h , e he e a , ea h d
be e be f g he c ab a e OKR a d dec d g h e
he e a d e e g he be be a : .e. ha ca he , cha ge
e? The OKR f a e e c age ea h ab ha d f e he
a e a ga d ha he ca d a e he c b e a ab e.
Uni ed nde anding of cce
Acc d g he OKR e h d, a Ob ec e h d ha e 3 5 Ke Re de e
ha e ac a ach e e. S Ke Re a e ea ab e c e ha
de e e he cce f a a c a Ob ec e. Whe he Ke Re a e c ea , he
ea he ha e f eed dec d g h ch a a e e e de e he
de ed c e . The ca d e e a ache a d ac c he Ke Re
a e ach e ed.
Wi h OKR , o hole compan i aligned and mo ing in he

ame di ec ion.
A g e fe he e ea h c a e a e e OKR he
ace. A d f he f a e e e ed e ,a ea e a ed
d ec .
OKR a e e h e c a de a d ha a gh .
d e e, b ea , a c f ea he
h g , e a ab e e ce ( e ea d e ), a d he c a
d e e d ec . f e g he a e d ec , e e he g
ga a .
Tha d e ea ha a ea h d ha e e ac he a e ha ed OKR. Wha

ac a ea ha ea d be a ach g a b gge e a ch g Ob ec ef
a ea - ec c e ec e, f c ,a de e e.
The e a e a a a h g f ea d ,b f he a e g a d he
a e c a g a , he a e bab g d he e e ga a .
A g e (fd e gh ) ha g ca f g ha de ce c .
Yo gain o gani a ion- ide an pa enc and b ild e ec i e

comm nica ion.
T a g he ea a d ha e e e e e he a e d ec eed a
a a e c h gh he e e ga a . dea a d ece f f a , e
ece fa e, eed c ec d ce a b gge c e.
Th ab ha g h gh- e e a ca a ge ; a a e c c e f
ea gf d c ed b he OKR ce . beg hc ca gC a
Ob ec e f he a e h c e a d bac g d f a . Wha be
a e e fac g? Wha a ea h d e e? Wha g ? E c ag g
e e e ha e dea a d a c ae he e d c c ea e a e e f
e ec ec ca a g ea a d d d a .
Sha g f a a d e ea g he c a (e he ee g
ga ed d g a ace ) c ca f hea h ea h , g ,
a dc ec g dea . de e hd g beca e a a e c ead e ec e
c ca a d ed d c .
B ga OKR f a e e Wee d e, e e a f b f OKR ,

Wee Chec - (P a ,P g e ,a dP be ), c e ,a d da e e a ed
he . The a e c ea c ed a d ea acce .
He e ha ge h f b a d ea acce a e OKR a d ee
a :
● a e eam ime in mee ing he ca f c e ec . Tea

d c h d be ab ge g ga ed a d ee g ac f he
g e : ha g, ha .E e h ge e e e ca ead he
e.
● B ine p oce e n fa e . S ce e e ha g g he
c a fe, ch ea e a a a e e f ge c f C a
Ob ec e .
● boo engagemen and f el acco n abili . Whe a ea e a d
ach e e e a e ee b he , he e ace f e c e ee d g
be b . The e a ace f c a a . A d, e a ,
he he ge d e, he ca ee h a ab e he , a d he fee
a ec a ed. M a ed ea h a e e h f he OKR he d ea f
e e eade .
OKR lead g o h, imp o emen , and inno a ion.
C a e e OKR d eg h h gh e e a d a . Th ea
OKR a e a fe e h g d b e .B e -a - a e a
a e eg a da - -da , a d OKR f c cha ge: e he ha e
d g h ed g .
W g h OKR ea ha a ea eed h ab ha he ca c b e
ach e gC a Ob ec e . Wha ca he d be e ? Wha h d he e?
he e e h g he a e d g g ea a d ca he a e he ba a d b g e e be e
e ?
The e e a ea gf c e a ea a d c a d
be e g ea f g he a e . T ge c ed b e e eed a
g a- e g eh d g ha ead h de f he b . Wh e ag ee g
he a b e ( ea ab e c e ), ea e a f f c ea
h ach e e he . Ve , f e e e ha d ( )a d gh be
c ee g ab ha a d ha d e .
OKR g ea e ha e ec e ea ,a g e , a d acc ab h ch
ach e ed h gh f c g he e e ea g a e , ha de .
Whe ha d, c 50 e , a d h g cha ge
b e . W g a , h e e , ea g g h gh- e e e , de g
ea ab e c e ha a ach e e, a d a g ed a e a e ac .
The be e f OKR a e c c a a acc de a . Y ca e he f

f a e be g e a g a- e g ce a df he a c e
a d g de e .
Ge ing S a ed i h OKR
Bef e eg ec c ab OKR , e g e he ba c OKR ce g e
e e e ab h a h . The ba c OKR c e a he ea d
ea ed. Y ca de e OKR a ead hee ec a OKR f a e e
Wee d e.
1. Se o Objec i e
A beg e g OKR a b de g 1 Ob ec ef c a . (A
ge ec f ab e g OKR , ca add eC a Ob ec e ,b
e e a e ha 5.) C ca e a d e a h Ob ec e f c a
ea (f e a e, P d c De e e , Ma e g, Sa e , e c.) a d a he ea
e he c b g Ob ec e be a g ed h he C a Ob ec e. Each ea
h d h ab h he ca he ef a d he c a g a .
Re e be , Ob ec e h d be a b , a a e, ach e ab e a a e ,a d
ac ab e.
2. De ne o Ke Re l
U de each Tea Ob ec e e 3-4 ea ab e Ke Re . The b f Ke Re

ea e h c e ' e ge g ach e g Tea Ob ec e. The c a
Ob ec e d eed Ke Re beca e h eg a be ed f a d b Tea
OKR .
Mea ab e Ke Re ca be e ad e e a :
nc ea e ______ f om X o Y
Red ce ______ b X%
mp o e ______ p o X%
Achie e X amo n of ________
B g he eed e Ke Re , ' ed g he Ob ec ef a d. Ke Re
ca be ba ed g h, e f a ce, e e e, e gage e .
3. Upda e o OKR
Wh e h d e Tea OKR a e , a g e OKR e e

ee . Th a ca a e e a ac h g a a d de
feedbac ea e be a ece a .
4. Plan o ac i i ie and ha e eekl check-in
a a c a e OKR ee ac e . Each ee h
ab ha ec a d a h d f c ach e e h e Ob ec e a d
e he . Th a ca ee h a e he ach e e g a .
g d f ce a ee chec - h ea ee h he OKR a e
g e ga d ha he ha e bee .
Y ea e ab ee a a dh g d ee OKR chec -
f e cha e .
5. Re ie o OKR
A he e d f he a e each ea h d he bac a he acc h e f

he OKR . See ha dd e a d ha ca e. ea a ha
a d ea g . E e f fa ed g Ob ec e f a d
e ce e, gh ha e ga ed a f e edge. F he e ca a
a g ea OKR f he e a e .
C a de, h d ha e a OKR e e 2-3 e a a e ha e h gh

a d ea g .
We g e de h ha a e f a cce f OKR a e e e af e
cha e .
W i ing Good Objec i e

Bef e g a OKR eed a g d de a d g f ha a acc h.
F f c Ob ec e. Th f he e a Ob ec e d e acc h
h a e ,a da e f he f g e :
1. D e he Ob ec e he ach e e c a g a ?
2. he Ob ec e g?
3. D e h Ob ec e de b e a e?
4. h Ob ec e ea ach e ab e e a e ?
5. h Ob ec e g he be ea ha g?
6. h Ob ec e ac ab e a d ach e ab e b ?
a a c de ha Ob ec e a e :
Objec i e ho ld no be ea .
f a e a g h OKR , c ea e c ed OKR a d ach e g 100% f

Ob ec e 3 h . he ea aea d ae e e
e ea b g a e a e .
fa Ob ec e ach e ed e bef e he e d f he a e e e h gbg

e gh. f d each a he e ea ha , a ha e e a a a g a
ead.
Whe bec e e c f ab e h OKR , a a e he

a a a OKR . Whe h 65-70% f a a b g a, e a
acc h e ! Th h h d be a ed f ach e e -h d f
Ob ec e a a e .
Tha be g a d, a a e e ha -h d d e ' bec e he e 100%

f ea ! E e e h d a a a ach e e 100% f he Ob ec e b
c g h e a d ce be e e .
We a e ab c ed a a a OKR af e cha e .
Objec i e a e no p ojec i h b a k .
Ob ec e a e a a a g a . The a e e- ac e , h ch d be
c de ed a a .
S f e a ed e a Ob ec ef ac a c ea e he e e e, a g d
Ob ec e d be:
O: c ea e d c each Ge a Q3
Th Ob ec e , ce ' a a a, eb d, a d he e he c a
f a d.
A e a e f a bad Ob ec e d be:
Objec i e: W i e a p od c ma ke ing plan fo Ge man
Th a bad Ob ec e a e h g ha d a a e ,
g, a d f a d- g.
W h Ob ec e , a ab be g a a e. The h d de c be he de ed
c e. F e a e: U de a d c e eed a g d Ob ec e beca e
c ea a d a a a. Y d eed Ob ec e be ea ab e, e h Ke
Re .
Kee d ha Ob ec e h da be e-b d. E he a e f C a
Tea Ob ec e , a a f C a Ob ec e . f a e e gc a
a a g a , h df he b ea he d a e Ob ec e .
The e e gg a a a f he ca e a e a e h
a e e . The d he be KP , h ch a e ef f g he a
.
Y ca ee ee a e f Ob ec e f g e eda e a e .c . T a
a d h de g OKR , g f f ee a Wee d ea d e g e OKR
h OKR W a d.
Se ing Ke Re l
Ke Re ea e h c e ' e ge g ach e g a e Ob ec e .
Af e a a g a e a d dec d g f c a a c a Ob ec e,
he eed dec de Ke Re . Re e be Ke Re a e he a
ea e Ob ec e.
Ke Re h d be ec c, ea ab e ( a ab e), ach e ab e, ac ab e,
b ec e g aded, a d be d c b b e.
a a h ab ha Ke Re a e a e :
The a e no bina .
Ke Re h d be e c a d be da ed h gh he a e . f Ke
Re b a a be a a a a d a Ke Re . Wh ch e he
e .
The a e no a k o be comple ed.
Wh e a a d ec a e a g b ec e , Ke Re a e
ea ab e b e c e a d h d be ea ed a ch.
Bef e e ade a g d Ob ec ee a e a g c ea e d c each Ge a .

S eg de a e f Ke Re f ha Ob ec e d c de:
KR1: c ea e Ge a Sg - MQL c e a ef 15 20%
KR2: c ea e Ge a MQL f 300 500
KR3: c ea e Ge a SQL f 200 300
The e e a e a e ea ab e ( a ab e), b ec e g aded, a d h e cha e g g

he h d be ach e ab e.
A bad e a e f a Ke Re d be:
KR: D c h a e d c Ge a
Th Ke Re e ca ea ab e a d b ec e c ea h
c b e he Ob ec e, a d c g eh g d e h a d f
g e . Th d be c de ed a a h g d . Re e be ha Ob ec e a e
a ge a a a g a a d Ke Re a ea a ab e ea e e f ha g a .
Y ca ee ee a e f Ke Re f g e eda e a e .c .
O p O come
The b gge cha e ge ha c a e face ha ead f de g Ke Re

a ea ab e c e , he e a f ac ba ed . Th g e aga he
h e f OKR . Le a he d e e ce be ee a d c e a d
h h c a .
O e e ha ca be ed de c be ac e .Y ca a ca he
a e , a , ec , de e ab e , e e , ac c , e c. The e a gh
d e e ce h e e ,b h OKR eh d g he ea he a e.
O p i an ac ion ha o ake o a d o goal . O e h g f e, he a e

ea ab e c e !W g a d de e ga e a e g a d e ' ea
ha he e a g d a d ha b g f e c e .
O c e a e he ea ab e e ha h e ee af e ha e c e ed
.O c e a e ab d g, he a e ab de e g ea , a ab e
b e e . f he a e g a he he de ed c e f
gh be ha e ec g he e a e g a c ea e c g ead f 4000
5500 e a e .
E e h g ha ace, a d d . The a e a ach e e

g a b ' he e f c h d be, a d a a ea e cce .
Yo need o keep o e e on mea able e l ha deli e b ine al e. f
e h gd e de e ha cce - he d g !
Wh do O p O come e en ma e ?
W i ing a li of o p in ead of hinking abo eal b ine o come

i one of he main ea on h companie fail i h OKR .
The c e a d a e f OKR eh d g e g ea ab e b e
c e . OKR a e ab f c g e ha b g ea b e a e ead f
d gd e e ac e . f a e e ga ea ab e c e , he '
be ee he ea be e f h eh d g .
A f c a e a ha " h he a e d OKR ". Wh d e e

h gh a he b e f cha g g he a d ada g he e OKR eh d f
a he e d f he da ee d g he a e ec a d de e g ha
a e d g he e eed?
Foc ing on o p i e e da ' p ac ice.
F c g ha a fc a e a e ed . The a age e e
g- e a a a eg c g a a d dec de h h e be a ached.
Mea g he e he h gh- e e , KP e c a ge . A d a e ea ed
ea e , KP a d e c a e he a e a OKR !
Af e e g , he a e ca caded d a d ea a ea ed de e h e
d e e ec ce a d e da e . N ee e a h he a e g h ,
e e c de f e h g ha cha ged he b e a d ca e he eed
ada . The ge de e ed a d he ea ge he a e beca e he a e
e. B dde e h g a d d d he e ac e b ga b e a e? Wa
e e he gh h g d ?
Ca cad g f a age e ea ha a he d de , h ch
e e a ea ha he c a ach e e e ha ac a ca ab e f. The
ca caded e d be c e g e a h ch ca c f e he d d a
he a e a g ed .
The mo common do n ide of ca cading o p
Lack of cla i b ing lo b ine al e
Ca cad g ea ha e e ha he eed b he a e
g he h . ha d de e eh gg d f d e e de a d h
a ed g .
F e a e, ha e ea e a e g a .B f d h he
h d ha a ea he a e g h d be ed? Y gh dec de
f c c e ad de g b ha he c a ac a eed gh be e
h gh- a ead . C e ad a e c a da ac e e e eeded ead . S
ea c a e a b e a ea d ha e a ed a f a ab e
e.
Unmo i a ed emplo ee
f e ee fee ha he a ed a g dec ab he gh
h g e, e e h gh he a e he e e e a ea he c a ,
ca ca e a a d d c . f e ab a a
he e , d ha e f- ea a a d fee g a ed a a a e
e ee ' a .
A , ca a d de e g b e a e gh ea ha a age e
ha beca e h g a e ac a g. Tha d a fac a ed d
he e ee h fee ha he a e c a d g e h gb h g a e
g e gf he be e . Th f a ec d, h g d be a ed f
fee ha a fe e g b d e ?P bab f e
g.
Wi ho an inp f om eam , managemen can make he ong

deci ion
E e h gh a age e ag f e e h a e ead g he c a , d e '

ea ha a ab e a d f a ca ' c ef he e ee . Pe e
h ce a b , e ae , a e g, e c. da a e bab he be
e e e ha ee be ga d ha eed e e h e
a ea . Ma age e h dc ec h f a a d he ea e a da g he
g a .
F e a e, a age e gh ee ha e e e c g a h da d e a
g a f Sa e ge ec e .B e e a g a ge d e ' a e a ge
ha e . Pe e ae , he he ha d, ha he c d e a fc e
c e a dc df c ha c ea e e e e. B g g ec e
ha de a d ee g d e add e g- e a e.
O p migh impl no o k
U e -e e a age e gh h ha he ha e ch e e h g ha
b g he c a a a ge be e b ha f he a e g? f a ef c g
he ac a d he e ha a eh gf he h d he
a e ac ? T e a ab e, h d e d e d g h g f
f c g e c d he ch e he gh h g .
f a be he e G ge eed be ead ada OKR a he a e. N

ca g ha ' ed g OKR h ea g a e .
Wha a e o come and ho o e co ec Ke Re l ?
O come a e he mea able Ke Re l a d he cce d ca f

Ob ec e. Whe he Ob ec e de e he d ec a d he f c he he Ke Re
he de a d ha a e g ach e e. Ke Re ea e he
cce he ha e ach e ed Ob ec e.
Le ' c e h he e a e g a e a e. Y c a ea ed ha
eed e ead c ea e a e . Ma e g a ea e a e g a
c ea e ead . ha ca e, Ma e g ea Ob ec e gh be " c ea e
b a da a e e b g e ead ". The e a a a a ach h .
F h Ob ec e e ca ee ha e eed de e Ke Re a ea a ea :
1) Wha mea emen ill ho ha e ha e done a good job ha ing o

b and?
a d
2) Ho man ne lead a e e hoping o ge ?
De e d g ha be f c a , he e a e a a ea e f
ha e ade b a d be e a d e ce . f ha e a b g c d e a
KR a g " c ea e b g e b 35%". A d c d be e be
ca e a e b e g a KR " c ea e L ed a e age e f 40
56 ".
Y h gh a be ha e e a Ke Re b h e e e
ee . Th a , a c e! Ma be he a ce bad a d e ha e .
O d e a a g ea ch e g e a d d e ' each a e e. ha
ca e, e ca ' a ha e ha e c ea ed b a da a e e .F c he c e !
f he a cedd b g he e he e' a a e h a d ee g e
ee a ce .
Whe c e ge g e ead , h ab ha ac a a .D a
e ead a ead ha ac a c e c e a e ?P bab
he a e . Tha ea f d e h ch d f ead ha e he h ghe
cha ce f e d g a c e , he ' e .Y h d a b
de g he e e e f Ma e gQ a ed Lead (MQL). Ba ed ha e ca
e a e Ke Re a g " c ea e Ma e gQ a ed Lead (MQL) f 3000
4400". Aga , a ead d e c , he e ha a ch he MQL c e a.
A d e ha e Ob ec e h e , ea ab e, c e-ba ed Ke Re :
Keep a king Wh
A ca ee f he e a e ab e, e g Ke Re e be g a c
5- ea - d h c a g WHY? . The h e a eag d a a e
f he dea ( h ch a e a ), a dee e de a d g f he
ac a eed . The " h " he c e e eed f he b e .
f a e c h e g c e-ba ed Ke Re ,a e e ee a g
h a d c e he d a g e a e ha h ha a e hea g.
Le g h gh ee a e .
Sale e ample:
(Bad) KR: e e e ae ce
Wh ?: Beca e e a e gh .
Wh ?: Beca e ae a e ga d e ca e e gh e h.
O c e ha e ha e he e ce , h . The ea c e
ha ea e gf ha ec dc e a e fa e . We eed de eh
fa e gh.
O KR c d be eh g e:
KR: Red ce ead c ed a e a e age ef 14 10 da .
f he e ce d e ' b g ed a e e , e eed ee g
e ha e ed ced he a e age c e e. We ee he f c he ea ab e
c e!
P od c Team e ample:
(Bad) KR: U da e - d c b a d g
Wh ?: Beca ec e d f he .
Wh ?: The e ee be a a d he ge ed f he .
Wha e ac a a ha e e b ef b a d g c e d
c eea f he . We c d e g d Ke Re f ha . O e f c g
a g b a d g h e :
KR: Red ce b a d g e f 15 7.
A da he a g e ha c e a e ea c e g he :
KR: c ea e b a d g e c e a ef 20% 56%.
f f c da g he , a a e a d e e ce. Y eed
de a d h a ed g h a d f ea he .
O come d i e he b ine fo a d, no o p
Re e be , ha a ac a de e ed ec , d c e , e c. h
ha eh g d e! O c e a ea ab e e ha he ee f eh g
dd b gh a b e a e. Y eed a f c g c e beca e
h ha d e he b e f a d, ae e e, a d b g eca f
he e e c a . O c e a he de e h ch ec a e
a . Whe c ea ee e ec b g, ca
a g a ab e e e h g ha h he b e.
He e a c ee g f Ke Re a e c e .D e Ke Re
ha e a be ? f , he bab ha e a ead f c e.
A d f he e a be , a e e ha a e ea g he be f a
b he de ed c e f h e a . Re e be , ee a g h !
Ho OKR and KP can coe i

Wh e KP a eb e e c ha e ec e f a ce, OKR ag a- e g eh d
ha he e e f a ce a d d e cha ge. S KP e ha
eed a a e de e e he ba f OKR .
The e a e ec c a ce he a KP be gge ha a OKR eeded

add e a a c a e:
● f e fa g beh d KP a ge , eed a OKR e e h g

bac ac .
● f a ach e e a ea b KP a ge ( eabg e e e be ),
eed OKR ha g de he e.
OKR a e he b dge be ee he e a ea d he e a be. The e f

he OKR eh d g ge e e a ea f he a e a df c
ea a e de e g a ab e b e e .
f ha e d c e ed ha e fa g beh d KP a ge , h d de f
he be ?H d ha ca g b e?
T de a d h he ea fa g beh d, eed a a e ca e-e ec

ea h b e e e a d de a d ha cha ged. S e e
he cha ge e ee g ab - d c fad e e e ha eed e .
A e a ed he e cha e , ge he ca e f he be ,
h dc a h eh g ha e g. S f Sa e ea KP a ge
c e 50 e a g c e e h, a d he a e b g g 30,
he e h a d gg g:
f ha e d c e ed ha he e deed c e ch ga he e g, a
ea gge he OKR c ea e he c e e e gh f d c
b e g h a aC a Ob ec e.
The f c a ea f d e e ea c d be
● g ce a a ec f d c/ e ce,
● a e g ac e ha c da ac e e a b e ,
● ae ce ,
● c ca cha e e h g e e.
Dec d g ha a e he f da f g Ob ec e a d Ke Re .
He e a e a e f ha Tea OKR gh e.
P od c Team Objec i e:
O: c ea e e gage e d c
KR1: c ea e a e age e d a f 10 25
KR2: A a ec e e ga d e e 3 e e dea .
KR3: c ea e a e age da ac e e b 12%.
Ac ion plan :
1. Ma e a c a e d c h he c e a db a dea f
e e .
2. Reach a c e a da f feedbac .
3. De g a d a ch a fea e g ed c a d gge c e
e gage e .
Ma ke ing Team Objec i e:
O: Le e age ca f c ea e c ed b a d e e a
KR1: Ge a ea 15,000 e e a age.
KR2: Reach a a e age c c - h gh a e f 20% he c ca ca ag .
KR3: c ea e he be f ha e L ed f 30 1000.
KR4: Red ce a a e age ac c e c e f $100 $20.
Ac ion plan :
1. Pa e h h gh eade e e a age.
2. Reach e e a da ha e he cce e de f a.
3. B a dea f L ed a e g.
Sale Team Objec i e:
O: Pe a e ae a ach a d e e e a c e be e
KR1: c ea e he be f ch ha e ead f 3 6
KR2: c ea e f e a e a ef 14% 45%
KR3: Reach 8/10 a e age c e c e a fac e h a ea 100

e e
Ac ion plan :
1. U da e he c e e a e he g ce .
2. Ta e a c e be ac ce e a a ache a d c h he Ma e g
ea .
3. C ea e d e e e f d e e e ca e , e e he a e ch.
Ke Re l a e no he ame a KP
B h Ke Re a d Ke Pe f a ce d ca a e ea ab e a d b h e ec a
ea e f a ce. Wha d e e ,h e e , ha e ac ea ea dh
c e h h e ea e e .
KP e ec e f a ce b d e ha eed cha ge e d e
g h f h e be . The a e h gh e e b e e c ha a a e h
ec e f e e c ( ea , a e , h , ee , e c.).
Whe ee he be d g be a ge , h d g dee a a ,
de f b e ec a d c a , de e e ha eed be cha ged, ed
ed.
A d ce e dec ded h ch a ea eed e e , ea Ob ec e

f c ed ha a ea a d Ke Re ea e h c e e ge g h
Ob ec e. S Ke Re a e ec c a a c a f c a ea e e e ed b a
Ob ec e.
The e a e a a a h g a ea c dd e a KP be , a d ha
h he Ob ec e f Tea OKR ha be ec ca f c ed a a ab e
e e a ea.
fe e h g a , h g . S ch e e a d d ec ea a e
a d ec c c e .
C ome S cce e ample
Le a c a A C e S cce ea ha a KP a ge f 100 ee g e
a e . The ea e ha b a d ec e a d c ea e c e fe e
a e, he eed ha e e ee g .S he dec de ea ch h ghe KP
a ge f 300 ee g e a e . Th a e e KP g h a ge .
Wha e ac d he eed f c de e h KP a ge ?
● W he f c e c e he e h b c bed he a 6
h ?
● Whe a e he c e e e b a ee g? Wha ha be ef
he ha e e e ?
● H he ea a ach h : h gh e a c ca , - d c
ca a a d g age?
● Whe e he a e f e h d he cha ge ha e : ea he e a
c e a e ea g ab he e ce e he e he dd e he
he d c e a e ha d - ?
● W d be e ac f f c g- e c e a d e gage he
e fe ?
● H a ee g e c e e gh a e ec age a d
e gage e ?
● fc e a e b gf , beca e f he bad e ?
Sh d he ea c de g he a e ch a d de a ach?
S ha d e ea e ac c ea e he be f ee g a d h ha
a ?
he ea g ce a d ea d c , bec e c ea ha e a ea
a e e ac f ha he , a d ha e e fa h a d c de ce e dea
f de e g ac a cha ge.
P ace bd he h ghe ac dea a d de eh ea e cce f

ach e g h Ob ec e. The e ea ab e c e be Ke Re .
We e e ab hed ha Ke Re h d be a f c ed ha
c e eed ach e e each he Ob ec e.
T c e h e a e, e ag e ha he C e S cce ea dec ded

f c he c e h b c bed he a 3 h a d c ea e he
e gage e . The ea a d e e ac c de e he de ab e c e .
B h ch c e a e de ab e he e?
U a c a e h ha he KP h d be e f he Ke Re de he
Ob ec e, b h he be ac ce.
ead f g c ea e he be f ee g f 100 300 ( h ch

e e a g he KP a ge ), de f a c e ha he ea ca e ce a
g g ba . S e h g ha he ca ac e e ee a d a e ac he he
g e a ,f e a e: c ea e he be ff - ee g b ed [a
ec c e fa ee g] f 7 21 e ee [ ea ab e a ee ba ].
Re e be , h d ha e a ea 2-3 a d e ha 5 Ke Re e Ob ec e.
Wha he c e he ea de e ?
C ome S cce Team Objec i e:
O: c ea e e gage e h e a gc e
KR1: c ea e e ae f - d c c ca f 4% 15%
KR2: c ea e he be ff - ee g b ed f 7 21 e ee
KR3: Ach e e e ce a a g9 f 10 ba ed he - ee ga
KR4: Red ce a e age e e ef 5h 1h

N , he he ea ha d af ed he Ke Re , a he a da e f: d
ha he ea d e ? he e a ac a ha e he eed e
he e Ke Re ?N be cha ge h a ac a .
Ac ion plan:
● A a e e ae f he e a e a d d af e c e f -a
e age .
● Pe a e g gc ca .
● C ea e a h gh a FAQ ec a d c a e eed e e .
● S e h gh e gage e c e a ha he e e ce .
S ,f OKR , eed de e he Ob ec e c ea ha d ha e he
h gh ce a d a f a e f he e e a e .K g he ac a
c e he he ea ch e he gh a ,a d a e he
e ge e h g ha c e d. E e e h d a f c ed.
Ma ke ing e ample
f Ma e g ea KP b g 2000 a ed ead eb e e h,
a d he a e fa g beh d h be , e gh be c ea e a
Ob ec e: c ea e he be f h gh a ead , h he Ke Re be g:
inc ea e he n mbe of q ali ed lead f om 1500 o 2000.
Re e a g KP a ge Ke Re he ach e e he . S
c de a c e he ea beh d he KP cha ge a d a be he e a
d e e a ach a be e ah c d a e.
A KP e ha he e a e, b Ke Re h d be ea g
cce fa e f Ob ec e. S f he Ob ec e ea c ea e he be
f a ed ead , ha c e d e de e a d ha Ke Re h d
c de ?
Pe ha 50% f he e ead e ec gf a f ee eb .H e e , h eb
5 ea d a d e he ea he e ce age f ead ha bee g g d
eg a .
Y a a e a Ke Re f c da g he eb a d ge e a g
d ad f he e ed .
O he Ke Re a be ab d e f g c ca cha e a d
g ead f he each a ca c e a.
Ma ke ing Team Objec i e
O: c ea e he be f h gh a ead
KR1: Reach 3000 d ad f he da ed e f he f ee eb .
KR2: c ea e a cf f a e e e af f 500 >2000 ead .
KR3: Reach >2000 ead e a ce e b gc e .
Don conf e OKR and KP
The e h d ea be he d e be ee OKR a d KP ce he d
c ee f efe e ce. The c e e e a d h d e b h
f a e b e b f c ee d e e e . U e OKR f
g a- e g a d g b e a d KP f g ge e a b e
e f a ce.
M c a e ch e ac he KP a ge a ead hee he e ca be a
de a ed a eeded: C a KP -> De a e KP -> Tea KP -> d d a KP ,
a d ac h e e ea , a e , h, ee , da e e e h .
F e e - e ed a d f c ed g a - e g, h d de e e OKR .
The OKR eh d g e g ea be e f ga a . The be a ach e e
cce h he eh d g b g ded ca ed f a e e Wee d e ha a
c a - de a a e c , e ec e c ca f e , a d,
a ,a g e f Ob ec e .
Commi ed and A pi a ional OKR

A e e ed he beg g f h b , he c e OKR eh d g
he e a e e fg a e ca e c ed a a a OKR . C ed
OKR a e e ha ga a ea ha ag eed e ec e a d gh ha e a
c ea ac a f ach e g. A a a a OKR a e e a a d e
ge c e ed 100%, b he a e a f g a d he f e.
Wh e de g he e e fg a ea e gh, d e g e a ea c e
f he d e e ce be ee he .Y eed h ab he h d ch e
e e f OKR e a he . a ca e , e e c b e he ge he .
Le g e he d e e ce be ee c ed a d a a a OKR a d de
e a e f each. H ef g e e gh h ch be f
a d ea .
Commi ed OKR
Ac ed OKR h d be ach e ed b 100%. The cce fac ed Ob ec e

c ca he cce f he c a ea . The c e f he e Ob ec e h d
h be be e , b he h d be ach e ab e. C ed Ob ec e
de c be b e -a - a a d he Ke Re h d be e ec e f e ec ed
ea ab e c e . C ed Ke Re a e fe c de ed f h g a
he e 100% g e e ec ed.
a e e be ha e e h gh c ed OKR a e e e
b e -a - a , he a e g a ! Th ea a c ed Ob ec e a
a ge e he be fc e ee g ca h- - h. A a ge a he
e ec ed e e f e f a ce ha eeded ee he c a g g. OKR a e a
ab g h, g g h gh e eeded cha ge , a , e c. The a e h g
he c a ha e be e e .
Commi ed Ke Re l
E e h gh KP e c a ge a d OKR a e ' he a e h g , KP ca
bec e OKR ome a .F , f KP ha ' bee e a d ' a g
ca e a be . Y bab eed ha e e e e e e
h ca e e . The ec d a gh be ha ha e dec ded ha eed

e e KP ach e e e f Ob ec e .
F e a e, e f he KP c a Ne P e Sc e (NPS) a d ha a
a ge f 50. N , h e h g ha h d ee a e e ,b ca e ec
h he a ge b d g da - -da b e . h he hea h f he
c a a d f ' g d, d e ' e ea e a ac .
N e' a a e a g ee a d be a a ge . Y gh ha e a
be a d a e he a .T e h gh e a Ob ec e
e he NPS. NPS be ea ' ce a f c . O ce ha e e a
OKR a a e a ha he d e he NPS bac ab e 50. O ce
ach e e Ob ec e a d ge c e bac 50, bec e a he KP
ee a e e aga . F he e ' e e cha ge eh ge e
he c a .Y gh ha e a d e e KP e c ha h h
c a d gb h d ch e a fe a d he a OKR
a dd e he f c f he a e .
Commi ed OKR E ample
Ha g a Ob ec e ea ha ea eed head ge he a d h
f a a ach e e . f a e he Ob ec e ach e ed b d g ha a
d , he he Ob ec e ac d e. Y h d eh b e g e dea d g
cha ge he c e.
C ed OKR a a f c a g ece a cha ge he c a a e .

F e a e, ha e e a c ca ce e ace b he f a
g e g e , h ch ha ed e e fee f a ed. Tha a
g ha eed eh e a c ca ce a d eed ge
g e .Y c d e a OKR e h :
O: e e a c ca ce
KR1: 80% f e ee ha e a e ed he c ca e
KR2: A a e e a d ch e5 e e a ea e ec e
KR3: e e 40 e ee ; 35 f he h d c ha he ha e ee a
e e
O ce c ed Ob ec e a e ach e ed h he a e he a e e a e
e f he e a e . f ee ha g he a e OKR a e af e a a e he
a be ea g KP a d e g Ob ec e .
A pi a ional Objec i e
f a c ed OKR a ea c a d eed be ach e ed a d 100% he

a a a OKR a e he f a d a b Ob ec e he e 100% c e
e b e. A a a Ob ec e h d be e h e h gh ba . Ach e g
he e OKR b g h ge cce , b he f fa g h gh a e .U a , 65-70%
g e ach e e e ca a ead be ca ed a cce . B ha e be ca ef . Wh e
he e g a h d be f each, a ha e e a e he
e a d a f he h ghe be e . f 66% bec e he e 100%
e e' d , b d h ha d e gh.
A pi a ional OKR e ample
A a a OKR a e a ca ed h . L e he e e , ab a g
h gh. Wha ea e h he Ke Re ca be he a e f c ed
a a a OKR , b h b g he e ch de e h ch e fg a .
F e a e, a Sa e ea c ed OKR gh be:
O: E a d he Ge a a e
KR1: C e 5e e ec e
KR2: Ach e e a e c c e a e age (f ead c ed) f 27 da
KR3: 15% c ea e f Q1 e e ef he Ge a Ma e
T a e a a a ec d a e e h :
O: E a d he Ge a a e a d a a g e he a e
KR1: Ge 10 e e ec e ch d c
KR2: Ach e e a e c c e a e age (f ead c ed) f 15 da
KR3: 20% c ea e f Q1 e e ef he Ge a Ma e
B h e a e c e e a d g he c a a de e g he Ge a a e.
The d e e ce be ee he e a e ha he c ed e e ea c
a d c e f a he Ke Re ece a ca he e ea cce . The
a ge a e a g h gh. The g a cce f e e he a e
b a a a g e he a e . Tha e a ha de , a e e be
ach e e ch a h e f a e.
A cceed g ha a a OKR gh be e cha e g g, ea c a - de

ead e e a . The c a ha be e e g e dea , fa g,
g aga , a d ea gf he ce . A , bef e e ga a a OKR ,
e ce h d be e a a ed. The e e g h gh OKR f d ha e
he e a e he ee . W ha e f OKR , h d
c de a d ec d ee a e a d he .
A pi a ional OKR e ample
Y a eaS f a e a a Se ce (SaaS) c a a d ha e d e e fea e

d c . Fea eX e f ga d ea d ca ee ha ha f
f he e a e a f he d c .O 10% f he e e he fea ea d
ge a c a ab . Y ha e ed d e a cha ge , b he
a e ca e ha bee 12%. Y a e he fea e a d ega e
e e a d a a eb c ehe e gh . f e a
c e c d ee he a e c d ac a b g e e e e.
F he e, P d c ea e a Ob ec e e fea eX a d e f he
a a a Ke Re fea e age c ea ed f 10% 35%. A e ed
bef e, 12% ha bee he h ghe bef e 35% a ea h gh ba ! The P d c ea
d e ' e e f d ab e b he a e ead he e a d ach e e
. E e ge g he age 15% d be a g ea cce , b h g he 35% c d
a e he d c a e a ab e. Th d ha e a ceab e e ec c a
e e e!
The balance be een hem
C ed Ob ec e a e he be e he a e e g he OKR
eh d g . B cha g g he a a e h g ab e gg a , a e
ea e f e e he c a f a e hab . Bec g a e -d e
c a eed e, d c e, a d cha ge h e ea d a age e h .
F , f c h d be ada g he eh d g a d e g he ece a
ce a d .
f a h a a a a OKR he e e ca ea fee e he ed.

E e e eed ad a e hab a d f ha , he g a a e e ea h gh.
ch ha d e. O ce c a e ed he OKR eh d g ,
ca a e g ea a a OKR ea a a Ke Re .
A e ed ab e b h he h e OKR e Ke Re de each Ob ec e
ca be a a a . Tha ea e he ha e a h eg a ha he e a g
h gh ha e a g a he e e e a ec ed a d ea e ach e e a d
e a e a g h ghe . The e ac be f he a a a Ob ec e h d
ha e de e d c a ' e ce b e e be , he e ha e he
ge he f c a d cha ce f ach e g cce .
Pe onal OKR
OKR ca be e a e e b ha d e ea he h d be e e e e e
b e. O e c c ce ha OKR h d be e a d d a e e.
a e e e ha e e ha e he ee a a d a be a a f d d a
KP . B OKR a e a b d e e . The a e d ce a b e a e f he a e e
d d a e e . Of c e, ha d e ea ha d d a d a d
a g a . The d , he c ab a e a d he ea g a .
Le e a h c a h d a e e e d d a OKR a d
h d ead f c Tea OKR .
Team le el indi id al le el goal
Whe ee a c e ha OKR h d be e a ea e e,a d e a

e e g a a e eeded a a , he a e a e a h dea. The h ha
f cce he eed e each e e g a a d ae ee a c e a ch
h each e d g. C a e h e ha d d a OKR add e
e b a d he ef e e e a e e ac .B ha e ee ha e ha
e e fee f a ed a d d de a d h he ha e d . The e ea a d
a he a -ba ed g a h ch ac a d e b g a a e he b gge c e.
ead fc ab a g a d c ea gb a dea ge he , he gg e a e h
a ea . E e a , f c g d d a OKR gh a a d
OKR a a .
D ge g, e a e a g e e e e eed g a . d d a g a a e
a , b he f c h d be e a de e e . The e a h ge
d e e ce be ee e g ea g a ha d e he c a f a d e e e
de e g he e e ha e a be e ca ee a d ha e fe.
Tea OKR d ea e ea ea a ef f he ce . The e f Tea

OKR ac a f c e e a d he e e da .
T e , e a h gh e e a e. Th d f ce a
e h g ha ha e a c a e .
Compan Bl e implemen OKR o d i e imp o emen
C a B e a f a e c a ha e d c a d ac g f
b e e . The ha e bee he a e f ac e f ea a da e g g
e h g .F he a ha f f he ea , he ha e bee ha g be h e e e.
c ea ha he eed a gh f a d g a- e g d e e e a df c
ea ab e e . The dec de e OKR a d a he ece a ea g
ce a dd c .
Ma age e a b h g ab ha he e a f c h d be f he c a .
Af e d c g h he ea a age he ea e ha he a ache a d
ce e eed be ed. The e a e e gh ead , Sa e a e ch e
fa c e e , a d he d c ha be h - e a d b g-f ee e ea e .
Ma age e dec de ha he c a e a ch g Ob ec e be e
ce e d e e e e bac e.
N , ef he ea e he g a .
He e a e a h h c a ca a ach OKR e g : b f c g
Pe a OKR a d he ec d b f c g Tea OKR .
W ong app oach foc ing on pe onal goal
Af e he a age e d c , he Sa e Tea Ma age g e bac h ea a d

a ce ha he e a e a de e e eed e g a f he e e
ha e be e e .
Tea e be a e gg g h e g he g a a d a e a h bef e
e e e ha dec ded he OKR . Pe ee d gd h a ee g
he eed ha e, ha d fe a e ae he eed ha ae b ead.
ead f ea g c e he e d c gh a h g he a
d . E e e h g ab he e b ha Sa e a a f c
h d e. Pe a g a bec e e a ha ha g be e e a a
ea .
A he e d f he a e e e gh c e ,b he be ha e e
ha e bee h g ha d ge he e f he e a g a , h ch ha e bee
g a d he a e g a . Pe a g a e e c a age e a d
f c a a f he b gge c e. E e he e ha e e e e dd
ac a he e he eam f a d. The ea e be gh be a e e
a b f he dec de ea e he ea , g e he e edge.
f each e ha he g a ach e e, he he ea e be be a e
he e . ha e e a e, h h d e e g
? ead f g ge he a a ea , e e gh e d c e g h each
he ha e be e e he e a g a . A , beca e he ea e e
f c ed e g ac a ea ab e a d b e a e- e ed Ke Re a
ea e e , he d h ch fa h g a ed. O e e ha
e ac h he e e ed e.
Th ha a ea h d be d ga d d e e he ea f a d. A He
F d a d, fe e e g ge he , he cce a e ca e f e f . We h
e ha ed ha he de e e he ec e a cce f b e !
Le a ea e bac he beg g f he .N , ead f a g e e e

he e a g a , ea e he OKR ge he .
The igh app oach foc on eam imp o emen
The c a ha e e a ch g Ob ec e e ce e d e e e e
bac e .N ef he ea e he c b gg a .
The Sa e ea ha c e a ache d a d he eed cha ge

eh g a e g e. Af e d c g ge he h he ea , he ha e
c c ded ha eh g h he ae ce . a e ch e c e
dea . Ma e a c e ee ge ed he ce he g
c e . The Sa e ea ch e e a a e Ob ec e S eed ae
c ce . c b e he C a Ob ec ea d h de e a he c ea e
e e e.
Af e e g he Ob ec e, he ea a e Ke Re . F e a e, g d Ke
Re d be:
KR1: Red ce ead ae ef 60 da 31 da a e age
KR2: c ea e SQL a c e a ef 30% 60%

O ce he OKR ag eed , he ea a g ach e g . N , e e

h gh a ea g a , each e ha h he ea d e b e .
Each ee ea e be e e a e ec e a d he ee af e he chec h
ch a d e. The ha e e ea ed e he c ec e edge.
T ge he he ea e he g e f Ke Re a d d c a cc g
cha e ge .
Beca e he a e g ge he a a ea , he ca a e dec ha ha e a
b gge ac a d cha ge h Sa e e a e. E e e ca e e a a dc ec
feedbac . Wh ch ae ha ed a d c c a e ade ba ed he e e e ce f
he h e ea , e e .
A he e d f he a e , he Ob ec e ach e ed h ea a f g g e f
82%! Sa e a e e e, fe e c e d he ce h ch ea a
he h c ea g e e e. The Sa e ea ha bee ed a d ead a e
a he cha e ge.
Whe he Tea Ob ec e acc hed, he e cha ge a he g- a g

e e e a e e ca e . d e a e f e e c ea e ea e
he c a e a e , he Ob ec e ha ed he Sa e ce a d e a
ca be a ed b a e. ead f g ha de , e e a e . Wh ch
ea he a e e a ed a d b g e he ab e.
Wha can e lea n f om hi e ample?
1. Pe a OKR a e a ab e he b e , he a e f e a g h. E e
h gh e a g h a a , ea eed f c he c ab a e
g ha e .F ha , ea h df c ea - e e g a . d d a ca a a
e he g a a e f he a b e h g he c a / ea
eed h ab . O , e a , e h g ha h d be
de a ded f e e.
2. Pe a OKR e a de d d g a ea a d c e ha a e
a ca e de e de e e . Pe a OKR d d e ac a e
cha ge a ea e e . Ra a ea g, e e a ea f 5 ca cha ge he
h e ae ce . B he he ea ge he , he a e e e
cceed cha g g he a e ce a a h e.
3. Pe a OKR d e e e be c e ea dd de he ea h e Tea OKR

e c age c ab a a d e cha ge f g ea dea . W h Tea OKR , e ea e
gg ga e h he cha e ge . Th e bec e ea cha e ge ha be ed
a c e beca e a head a e ge he .
4. Pe a OKR a e he c a de e de ce a e h e Tea OKR

e he ea a a h e. ed ce he f he c a . The e cha ge
ade h e e ec g Tea OKR a e g- a g ha g a e a cha ge ha
a e a a de e de a ce a e e . Tea h d e he
ca ab f c a d de e g d e f e e ea e he c a . Of c e, f
e e e he ea , a e e ada b f he ea ha e e h g ace
he he e f fa .
5. Tea OKR a e a e a g. Tea e be ca ge he h g ,

e c age each he a d he each he h he cha e ge . Re h d be
ce eb a ed ge he ! ch be e ha c a g f ca ach e e e gh
e a g a ,a d ha h d e e d .
6. Pe a OKR d he c a . ag e f e e e eed e he
OKR h ch e ha d beca e OKR c e a e ha d f a d d a
e e . The he a age eed a e e ha h eh a g h ha he
ea c a a d . Tha a f bac a d f h e e g a d ag ee g.
E e a , ha e f a ed a Ke Re a d f c f
b e - a ab e c e h f ed d g h g . Be e e , e e be
ed a d he ee a e ha .
A a mma : Pe onal OKR i a bad idea
G ge ed Pe a OKR , dd .S f ed Pe a OKR , dd .
We Wee d e ed , dd a e .S h af e d ec e da
f a c a e ha ea ed h e he ha d a f c Tea OKR a d
d f ce e e e he Pe a OKR !
T ae e e e h he dea f Pe a OKR a d f c he
Tea OKR ead, he e a he a gf a a h de e ha he
a g ab :
G ea h g b e a e e e d eb e e ;
he ed e b a ea f e e.
-S e e J b
Ho o W i e Ac ionable OKR
A goal i ho a imeline i j a d eam. Pe e be e e h dea, a d e he
a ach he g a - e g ce e ca . Bad g a e g b e ea
ea a e e ge a d ach e g ch. f a e e f a d
ac ab e g a ha ha e a ac , eed ea h e a d e he
e f he a .
We c e 4 ac ca ha ca e de e e ha a e
b e gh , ca e ee a a d ac ab e OKR .
● R e #1: de f he be c ec .
● R e #2: Kee a g h .
● R e #3: C e e a ed b a g ee g .
● R e #4: F c ha a e .
● H ac ab e OKR he cceed
R le #1: den if he p oblem co ec l
T ae h , e b a e a ef Te e a T e ,P d c D c e
C ach, a d e a .
ag e ab e he 16 h ce : a gg d b ea f E e
N h A e ca. Y b gge de ab be h ed ac he A a c,
ga ea ee g h he ca a a d e e be f he c e .
Y a he : " he e a ec c be e h d ac e bef e ea e".
A d he ca a he a e : "We eed a e ee e e he h
hea h a d ab e ,a d e' e f e gg g h ac fV a C, he d ea e
c a c . ' da ge a d ca de a g ca ."
"H d e e e ea c ?"
"C ch V a C, e h db g a ge h ," a e f he
e e e ced e be f he c e , a d a he e : "Tha ' gh ! B a ge
a e ha d ee , ca eb g g a ef ead?"
A he e ea ab : "G a ef d be e e ea d e
ha d d a he e , ca eg ha e ead?"
A d ' e ed, he c e b ga e he e .
S e he e he dd e f h ee g g ca c e a , he c e f g ha he
be he e e g a ab feed g he ea a e ff ,b ab
ea g c .A d e e eV a C de c e c ca be e e ed ea ed h
a e , he d e e he be h ch ea he c e each
he de a e a a .
Wha d e h e ?
Ob , ca c e ha h d c g he be .B h
d e a ac a d h ca e e a c e e (a e ) f he ac a
( a ge )?
Le ' ag e ha ( ead f c g he A a c cce f ) he eade h f he

de -da c a e a a e C a Ob ec e e e a ce e
a de c age c - ea c ab a .A a ed d ec , he C a Ob ec e
d ead he ea h ab he e he c a a d h he ca
c b e he e a cce .
Each ea h d ha e a d c ed c a d d he a e he e :
Wha ca e e? Wha g d ? Wha ca be cha ged f ha e
be e e a a ea ?
Th gh h d c , he Ma e g ea f he a e c a ca e ea e ha
he a e ab e a ca e e a c ae c - ea c ab a , a d he
eed e ga e he . O e f he ea e be gge : We d ha e
e gh e e ec e dea beca e ee g a e g.
The e gh be c he e e ee g a d, e e a , ca ce
h e ee g a ge he . B h h e ee g , he ea e be c d
bec e e e e d e gaged. Beca e he e c ca e he g g
g e , h g e d ge ch e.
bec e c ea ha he be a ed beca e he b a
he gh e. S , e a a d fa e ea g c c .
"Beca e ee g a e g" c ea gge a c ee g h ,

he ' e de f g a be (" e d ' ha e e gh e e ec e
dea "), d ' gge a ed a e , gh be he gh e.
The e he Ma e g ea c ea a : We e d ch e a g, a d
e gh ed g h g b he d a f he ee g a a a d he
ca e f he be .
N ,h d e d ha ea beh d h e?
R le #2: Keep a king h
F e Wh a de e ed b he T a M C a e he
a fac g ce . The ech e ha bee b ed a d e e ed b
h a d fc a e a d he d.
F e Wh ee a g ef h eh g ha e g, h e e
f g h be g ba ed he a e he e e. Th he ge
he ca e f he be .
The a age e ea he ABC c a ha f da be e, he a : We

e d ch e ee g . Le d ha ca g h e.
S he ee g a e g beca e e ea e e a ed a d he e c ea age da.

Pe ha he e e a a ha e e ,a d a c a c e he ee g h
e e h g he eg a dg h he .
N ha e he ca e f he be ,h d e e a OKR ha ca he
f c g h e?
The Ob ec e gh be e e be ac ce ee a e ga d e
ea . B ha d e ea a d h he ea e he cce f h
Ob ec e? Th he e a e Ke Re ea ab e c e ha
he ea a de e .
h ca e, he Ke Re gh f c he e a age e e ha he
ea ha de ed f he e beg g: f e a e, ed ce he a e age e e
ee gf 120 45 e .B e gh c he e e ee g
ha f d e ' ac he d c a a ?H he ea ha he a e
a ag g he be e ?
T a e e ha e e he a , he ec d Ke Re gh be
c e e 90% f ed a each ee a d e he "d e". Ge g h g
d e he d ec c e f be e e- a age e a d e ec ec ca .
T e ea a d acc ab , he h d Ke Re c d ec f c e
e a ed he e e a f he a ab e dea ha c e f ea
e be : f e a e, e e he 3 ed e e dea f he
ea .
He e ha h OKR d e.
W h e ec a e ca de ed a d de ed c e c ea
c ca ed, e ca ac a ge h g d e b c e g ed a a
ee ba .
F he e a e, gh ha e ced ha Tea Ob ec e a d Ke Re :
● add e ha a e he b e gh ,
● be e ec ed b a ea c ab a ,
● a e e f a a e ,
● h d be da ed a ee ba .
W h he Ke Re be g he e c c e ha a ach e e,
ha e he b f g d e e a a d ac e e h e be .
The ea gh a b ga g a c ea age da f he ee g , b a g
e e dea , g g he be a ach e a , a d e a a e he
ac .
The e a e a h g ha he ea ea he ce , a d de e e
e a d a de a d g.
R le #3: Come p epa ed o b ain o ming mee ing
C ea h e he ee be ee ch de a d ch a a ch . The
c e ce , Ch he La g , c c ded a g e ag ha a e
e e a eb de e cha cb c ee h d c e.
Tha b g he c f ga ed b a g.
B a g fe ed ced e ge e e ea he d a d e cha ge dea

h e c . The e a e he ee g ha a f h , e fe b g g
ac ca a e he e d.
T a he c ec e e ge ce f g , h d d ce e
e c he dea ce . C ea a f e c beca e, e a
ea g, b a be e he cha e ged h e c g b ac e .
Re c f ce h ha de a d h be e .
S bef e ched gab a g ee g, c e ea ' h gh ce

a da he a e he e e :
The a e he e e d e e g d dea f Ob ec e ha c d
be f he d c ed a d ec ded a ha ed d c e f ae e e a d feedbac .
D ad f ee ead hee f ec d g a d ca eg g dea .
Whe he a e a e h gh h gh a d added he ha ed d c e ,a a
ee f ead g each he ' h gh , g e feedbac a d h d 1:1 d c .
Whe he ha ed c ce a e c ea a d a c a Ob ec e a e ed b
f he ea , ca a ched e a b a g ee g h a c ea
e: c e h a ac a f e ec .
R le #4: Foc on ha ma e
Whe a e b d g e f a e f c a ch, eed g e ha

ha e f c c he e bef e ca e e a g a d ha c he
b h d be ge e a e ec c .
Tha h ad a e e e ed. Beca e ca ge f Pa Ne Y

h c g he cea . A d e ea ha hd ga d he c e , ha e
e fee a d ea ch gh he had .
ag e ha c a e g a . Whe c e ha a
dea, ha e a f ed c g he he d he he 'd eed
ac e he e ha c e h a ( e a a age e , eb ec a h g
d e a c e ad, e c.). B ha ca d d e e h g a dg e
e e a ea a ab he d c.
Wh che e dea ge e a e e b h d be c de ed a e a d de e ed
f he . f ad ab e ca de dd g a, cha ge he c e a d
eh g e e he eed e Ke Re (f e a e, c ea e
e gage e T e 20%; c ea e eb e a c b 50%, e c.).
Bef e ' e g ed he a g a, h d e ag a c ea e
e e ca ac ha d e he e ad f e a c.
gh be ce h ha h a be a be ' eed e he f e,
b he be e gh .
f dec de " e a e" ahead f ef he a h , gh a T

ea he e e a d ded ca e he a ab e e g he e ha
gh gh cc . Wh e g- e a ga d e a a ef ag d
h g, ha gh ac a ha e ha a h Ma e g ea d a be e
a ge e e a d aba d he g a dea f g g a a ge he . A h
, T ea d ha e e he c d ha e e g ea e .
Wa g a ea ' e de a g a d ha a g a g e ec a e. Pe e
de e e fee ha he a ab e.
S f c a e g g c e b e be a d
e a d a e e ac e he ed a e .
D ' ge ahead f efa d e be ha gh gh ha e

he f e.
We d e e e be ha ab e ded gf g h a e h g
ha e .Y eed de e a a ea f e e h Ob ec e, ea e
g e h Ke Re , d e e h g d e cha ge, c a e e ,a d
de a d ha a e a d e e ce.
OKR de haf a e ee f c ace h e e g

d e e ac ca a ache .
Ho ac ionable OKR help o cceed
f e had a e h h e cha e e e e ce, ed a : OKR

h d be f c ed e c e he h g ha c d ha e he b gge ac gh
, a d e e h g e e h d a . Whe a e cha g e e h g, a e
ca ch g h g.
Ob ec e a d Ke Re he ee a e a d e e
e c ea ,a d he h da - -da e a .N e e h g
d f b e h d be c de ed a OKR. OKR h dc e he a ea
eed e: f he a ( e a ce e ) he a h
ab g h e .
Whe e e fee e he e a e a b e e ab e ha e
e e , e e be ha he beg e d he e a e a b e ,b
he e e d he e a e fe . S ee e e he e, a d d g e
d ac .
Weekl Plan : Ho o Make P og e on OKR

The OKR f a e he f c ea he c e he eed de e .
Y ha e hea d e ea ed b ha Ke Re a e a , a , ec , a
d f he ac e . Ke Re a e he c e ha a eh g ach e e.
Tha be g a d, a g a d e OKR f a d. J beca e a
a e ed a a f he Ke Re ,d e ea ha he e a g.
a d g h ha ha . Wee a g d e he OKR f a d b
f c g a e ha eed d .
The OKR e goal . Weekl plan emind o o achie e hem!
Ob ec e a d Ke Re eed be ac ab e. Tha d e ea ha OKR a e

e- ac . ea ha f a ea e a OKR, he h da ha e e dea
a h d e f a d. f e e ag a a d e ca h fh ach e e ,
he h g a ac ab e. c d e e be a e e. Wh e g
OKR , a d c ha c d be d e d e he Ke Re . Th a
ee f h g a e e a e e e.
F e a e, a ea d c c a a d e f g a c ea e he
ea ed each d c . The ea e a Ke Re ed ce d c e
f 12h 9h . See g ca a b he , ce he a h g ab h
ach e e , ea ab e c e f ac c e .
The eed f he d c ach e a ead a ed, he e e

e ace a f he e e add e, a d he ce ca be cha ged. The e
a g e dea a h each h g a.E e h gh d be a ce
Ke Re ha e, f e ca a a ac de e , ea ee Ke Re
beca e be ach e ab e.
add e a a g he ach e ab fa OKR a he beg g f he a e ,

a g h d a e ace a ee ba . Wh e OKR a e e he ea e e a d
a f he ea e be a d ach e g he e e , e ec g a
a e ace he d d a e e . Th h d d a c b e he ea g a :
e e b d g he a , ae c b g he g e f he h e
ea .
The a g a ec f OKR e ec fe e de e a ed. ee a

ece a e g e h g ha e-c gb eeded. Le
e a h ea h d ea c de g he Wee Chec - fea e
Wee d e e .
Planning help o manage ime and p io i i e
We d d ha e ef ha e f he c a e e hea d g
c ach g ca h c e he e d c h e g a had a
g e . ha e a Wee d ea e .
We a a ha e e ha e a e ab e d . Tha ea e eed a
ee a d e a ha a h g a e aba d ed
e ed.
We a ha e e e e a a db e -a - a h g ha , de e d g e
he c a , a e e a f e. O a e age, e e ca e 20-40% f
he e g he a he g e a b g a .B h f
he e a ea a e he f c a d a e f OKR .
f ed a a d e, he da - -da a e e a d e e
d e he ea f a da e d e. The ea e e e h a .
OKR a e he e a e e ha h df c . Re e be , he e
a a be a h g d , a d ha d e ea ha h d
e e h g a he a e e.
f e do no plan o o k on i , ho ill i be done?
f e e ea d a he ac a d ach e g he OKR , d he
e e e be de e ed? ha d d e h g ha d h h gh. The
ea eed f c a g d d a ca c ha eed be
c e ed each ee .
T an pa enc i fo a a ene , no fo con ol
A f eade c e ha he a e Wee d e f OKR a d he d

a ead d d a a f he b d ae . ha e beca e he ee
ee chec - a d e ga e h g ha ed f c g e e. The
d ee he eed d ha . H e e , b f he d d a a g
ce f c ga d e c a age e .
Pa g a d g e ha g eh g e e d f he a age ,
e h g he d f he ea . Tea e be eed ee ha he a e g
e e feedbac a d ee h he da e . V b f e a a d
e he e f ga ac ea de, a a g ea a d
ee g hea h e h a .
Whe ee g each he a , ea e be ca e he he eeded, ha e a

be e e e f ha ha e g, a d ea ef each he e e e ce. Th
h a e e ha ea ha he a e d g d e ea
g a f a d.
f e ma k do n o ac ion , e can check if he b ing e l
Wh a ee g he e e g e h g ha ac a d e a ea
d e e ce? N b d . f a g ee e g f a e g
e e g he . Whe e e e e d he a a d he g a a d he
ea ha ee OKR chec - ge he d c ha b gh e a d ha
dd , ca c ee ha h ea de . f e a a e f ha
be g d e, be ha b g he e ,a dh e he .
PPP he mo common epo ing f ame o k
The e ce a d de ed a e gf a e PPP h ch a d f
Pa ,P g e ,a dP be . ed b c a e eS e, eBa , a d Faceb .
We ec e d e PPP a d add a he add a ca eg e ha e e a
f a ha gh he he ea . N e b ea d he PPP . Th a
h d ce PPP ea e be .
Plan
U de a , e e h d he 3-7 a h g he a ge d e h
ee . Th a fe e a a he a e d g h ee . ead, a
ea e a a f he a h g he a f c .A ,
a ace ed c g ee a ( ead a d e e a he e
add h e). he P a ec ,e e e h d c h ee e .
Added a gh be c ec ed ea a e Ob ec e he c d be
he a e e ea e g . B add g b h, OKR- e a ed a d he ,
he f a , e e ca a age he e be e . f he a e add g
OKR- e a ed a , gh be ha d de a d ha he e a ef he ee
beca e he ac a ha e he h g ha a e a a e .L g he -OKR
a a a he a d a a a age ee f he a e a ca ge gh e
he OKR a d e e eeded.
Whe g a e g g e , e e be ha ab be g a a e
h e e b d ea . h d be a ab e f a ha ea
de a d. A a ea e e c e, ca a ea e be ag e be g a ea
ee g a d e a g he ha he a e a g ach e e h ee . The
h d e d a a ha he d de a d.
P og e ( ha i done)
P g e he d e ec . ha ea ha c e ed d g he ee . The
dea a ha a f h e e he Pa ca be ed P g e b
he e d f he ee . f he ed e h g ha a a ed b a
e gh ha e, he ca add a gh he P g e ec .
P oblem
The e a e a ca e he P be ca eg .
The a ea a f Pa P be he he e a e b ac e h
e ec . The a a de be ge e ed. e he be
ed Pa f he e eed c e g he a d ec
P g e f he a hed.
The ec d a e P be a f he he e cha e ge ha
e e ha e faced d g he ee . Th e h d be a e gh ha e h
he . h ca e, he P be ca be e d ec d b ge ee
cha e ge he e c e ed ha he ea h d ab .
A , f he e be ee ega e ca cha ge be cha e ge

b ac e . h ea a a ach e ac . The a
ha h d be ab e g h g ha a e ha de .
Addi ional ca ego ie
F he a ca eg e f ee e g, be c he c ce f
Pa , P g e , P be b ca cha ge he a e f he e ca eg e
e e e he a e ea g. F e a e, ca e ge head e e Ke h g
ge d e h ee ( a ), Th ee ach e e e ( g e ), a d a gg g
h ( be ). a ha e e de a d ha he ca eg e a e ab
a d ca ea add e .
A e e ed he beg g, e ec e d add g add a ca eg e

a e he be e f he ee a g a d e g. T add add a
ca eg e , h ab ha d f f a d be e e g a d be e c a f
ea . f a a d g e a e e ed e d , he be a d c
ca eg e a e ed he he e eh ge a ha e. f he e h g ha e,
h e be ef e .
F e a e, gh add a ca eg ca ed Le ea ed he e ea e be
c d ha e he ee gh ha he gh d ef . h ca eg , e e
ca ha e eh g e e g he ead, e h g he ea ed ab he ea
c a , e e e ef c e feedbac .
S e he dea ha gh a add a e: Tea e e dea ; Wha c d

d be e e ee ; a ca eg f F e dea ee a dea , a , ec
a he c g ee .F e dea ca eg e ec a ef
ee Pa ca eg f c ed he c e ee , a d d ac ef h
ac e a ed f ae .
E ample on ho o e eekl plan and epo ing o d i e

OKR
OKR a e e a ea ( he d d a) e e. d d a c b e he OKR
b e g a ha h dd e he Ke Re f a d.
F e a e, he Sa e ea fa f a ec a ha dec ded ha d e e e e
he eed f c e a ge, e e ec e beca e he b g e
e . F ha he e a Ob ec e d e a c ea e f e e e e
c e .
The cce f h Ob ec e be ea ed b :
KR1: de f he 6 a be e f c e f (a ea 60) a d e a ed
c e
The e f h KR de a d ha d f a ec e ee he d c
he Sa e ea d ha e e edge ha he h df c h e
g c ee e e dea . F he feedbac be e ab e, he ha e e he ba
ha e a ea 60 e e . The a c e a d he ea e e f h Ke Re
ha he ha e ag eed 6 a e a eg ca e e e a
b e .
KR2: c ea e he e ce age f c a e h 4+ dec - a e h had ee g

h f 10% 40%
D g he be f e e he b g dec ea c ea e he e h d f
c g he dea de a d g h he dea f ea . Ma g e e
f c he Sa e ea he de h f c ac eeded, a d ea gh ch a d
e c e b ec f he d e e a e he ea a e a be e ae
ea a d c ea e he be fc e .
KR3: c ea e E e eO e W c e a ef 6% 15%
A ca ee, ead f f c g e be he Sa e ea f c g
ach e ga ae he e he a e ab e ge ec e ha bef e. F c g
e e e gh ea ha a c a d he ce efdd e.
T ach e e he e Ke Re a d Ob ec ea ge he , e h g ha be d e. Th e
e ha e .
F e a e, ge h e6 a a e e ,e ee A eed
he e ge he . The he a e e C, D, a d G eed g e h ge
e e .F ha , e C gh a ca g he c e h eDa dG ge
a e h gh e a . La b ea , he a e eed be a a ed a d
c c a ed, a d h ce ed b he ea a age . A he a e
e, he a e e e a e a g he Ke Re b e ec gd e e
a ha gh d e he OKR f a d.
f e a e ca e f h e a , he Ke Re be ach e ed. The a e g e

f he Ke Re .M bab a f he Ke Re be ed a he a e
e. B a g h d e ha a d g ea OKR , a a a age
ha e a g d de a d g f h g a e be g ed . a he ee
ha ac a e ac a d g he e f a d a d h ch a dd cha ge
a h g.
OKR Alignmen : U ing OKR o Ge Team on he

Same Page
O e f he b gge be e f OKR eh d g ha de a eg c g a
a g e ac c a ; ca a g e ec e a he a d d d a
ea . Ma c a e ch e e e OKR beca e he a d e e ea
he c a be e a g ed h he e a c a d ec .
S ,a g e ca ea g g f e ea e a a e fh h d a d
ha he ce e. ab ha gg a eh ed each
he . OKR a g e dee ed he g a - e g ce a d e e a
d e f c ea gg d OKR .
Bef e ca a a g OKR h gh he ga a , eed a e he

e ge e e e b a ded h he e eh d g .
f a e a e f e g OKR , a i hj one OKR pe eam and

fo ge abo alignmen fo no . Le e ee ac ce a d e e he e
. Af e he a e , ca f c he a g e ce .
Ho o align OKR cce f ll
The cce f e e a f OKR a d, c e e , g b e

a f he gh ce a da ach! The e a e a g e eh d fe
ead ab . Th e a e he b - a ach a d he -d a ach.
T ee e, e d ce he be and he mo cce f l a o
align goal . ac b a f he a ache .
S ep 1: Se o e a ching Compan Objec i e
Whe a e g f a g e , o ho ld al a a b e ing he
o e a ching Objec i e on he compan le el. ea be ha e a
c a a g e f d ha e a ce a f c .
Le ea h a g c a h gh a e a e :
Le a ha e a f a ea a e ce (SaaS) c a ha ha bee gg g h
ach e g e e e a ge . Af e a age e e a ed he be ec e ,
ha e eached a c c ha he e e e beca e f h gh c e ch .
Y a e ha h he e c e c g b ch h gh a d c e
g e ce c . d ca e ha he e e d fa be
eed e. Y c e a e a ed e gh a .S a age e doe
he ep and e he Objec i e fo he compan ec e ee
d e he e e e.
S ep 2: Comm nica e he Q a e l Objec i e i h he eam
Af e he C a Ob ec e e, h d be ha ed a d c ca ed a
a g g ea .AC a Ob ec e e gh beca ea he a be d e
he ea e e.
Be de ha g he Ob ec e e f, a age e h d a ake ime o e plain

h hi i impo an and he e he need o o k on ha come f om. D
de e ae h e beca e he e ed de a d d ag ee h
he e a ch g Ob ec e , ac a e ha d ge ea a d d d a a g ed
a d g ge he .
Lea e f d c a d feedbac . Tea a age gh ee he a f a

d e e a g e. f he d ag ee h he f c a ea, a e e de a d h :
a be he e a ea g d ea .D ef a d bef ee e e ha ag eed
e h e Ob ec e .
S ep 3: Team e hei con ib ing OKR
Af e a f he ea a d a age e ha e ag eed he C a Ob ec e ,
ef ea e he .
Tea eade eed h h he c dc b e ha he c a g

ach e e. Se g he Tea OKR h d ea ha he h e ea a c a g he
ce , h d be he a age e g he g a h a feedbac
f he ea e be .
Tea h d a e e ga e OKR d c e he e e e b d ca
b a a d e a a e he dea . F ,f c ga f dea he ab e, a d
he e ch g he a e ha a e he e e gh .
Le e e a e. The C a Ob ec e a ec e ee
d e e e e. The P d c ea a a e ha he g a ec e
ee a d he a e a g b a h he c dc b e ha .
A a e f he b a g e , he de a d ha he f a e b a d g
fea e g de gh. Da a h ha 13% f c e a ec e g he
b a d g e . A h gh a f c e a g ab he d c fea e
a d ca e ha e e eed e d c g da ce. f a d c c f g e,
ca ea h e e cha ge he f a e. S ha g a be e b a d g ce
d he h ee . Tha be g dec ded, he ea e Ob ec ea d
de e ea ab e c e-ba ed Ke Re he he ha e ach e ed he
Ob ec e.
Objec i e: e - d c b a d g.
KR1: Red ce he be f d c - e a ed c e f 220 120
KR2: c ea e b a d gc e ed a e f 13% 45%
KR3: e 30 da d c age ac a e age f 40% 70%
S ep 4: Sha e, ag ee and align
fe e h gg e h , he he e e ha g he Tea OKR h
e e ee ea d g he he C a Ob ec e .
Of c e, he e gh be cca he e Tea OKR eed e d c a d

e a a f he a age e a e . a - a ee .
Ma age e h d ha e a e e fa f he OKR e.E e h gh c ca

ha ea h d dec de he g a , a a ha d e e Tea OKR
a a e a d aga each he .
C g h e a e, a g e be ee C a a d P d c ea OKR
d e h :
F g he a e , ea h ca c b e ha C a Ob ec e h d
e , ag ee, add a d he g a . The C a Ob ec e g e he ea
da e he g e he Ke Re . Th ea , he he ea ach e e cce ,
he c a d e a e . O ce a g e a d g c e e, e e b d ca a
g he g a !
Le a he Ma e g a d C e S cce ea ha e a e he OKR
c b e he C a Ob ec e. Ma e g g he MQL be
a dC e S cce f c e g- e ea h hc e . f he ea
cceed h he Ke Re , d e he g e f he e ec e
Ob ec e .A da ca ee he c e be , f Tea Ob ec e g e , a
feed he C a Ob ec e h ch e f a da e .
f o ha e mo e han compan and eam le el OKR o e
d e ac a a e h a e e ha e ga a c e,
a g e gc a he a e. The ac al o k i done b eam , and highe le el
Objec i e a e he e o make e ha he e i a ni ed foc a ea!
A , ha g a e e fg a gh ea e c ca e he h e ce a d
gh ea e cha ce f cce . S h h gh: d ea eed h
ch c e ? E ec a , he a e a g h OKR , e d
g ec e d ee a ea b e.
f eed e de a e e e g a ( de be e ec c ab he f c
a ea f e e a ea ), he h d d h af e e g a d c ca g
c a g a ( e 1 & 2). O ce he de a e ag ee he f he
a e ( e ec e d e Ob ec e ), he ea ca c e h e g
he OKR a d a g he h he de a e e e ( e 3 & 4). Y h d be ca ef
h e g Ke Re de a e e e beca e he e a h gh cha ce f he
e d g be g ac a KP e c a ge .
OKR e e ca cade, he a g :
Le a h he b gge a e ha a c a e a e: he ca cade he OKR

f a age e he ea . Th a ed ag f a ea .
F , he eh g ca caded d f a age e , bab a KP a ge

e d fa ec a d a ac a OKR. f d he d e e ce, he
e d ec e d ead he f g ec :O O c e a d
OKR KP . ha d ach e e OKR a g e f a e e g e OKR .
Y h d ca cade g a e e ec . Le he ea ,a he e e he
f c , de e he a ea he eed ea d , de he ach e e
C a Ob ec e . Th he a ( a be e e he a )h ea ca ach e e
he be e a e .
Tha b g he econd bigge mi ake: managemen doe n he eam

o e hei OKR and eam do no ake e pon ibili . Tea be he
c e de g ha g ha he c d d be e he a ea. The d
he b da a d de e ha e he be e e f he ea a . The h d
be he e e g he Tea OKR .
f OKR a e ca caded, a e a ga a he cha ce he head ge he

de a d ha h ea ea eed a d c db g he ab e. Whe ca cade,
gh be a g ab ha a . gh a ea ha ea a e
ge g c f ab e e g he OKR a d a g he e b f he
e .
Ma age e a a bg e he g a - e g ce , b d g he
ea b. Ma age e eed de e he f c a ea f a f he ea a d a e
e ha e e e e g he OKR ba ed ha he c a a ach e e.
A , a age e e be f g he ce a d g he ea
h e feedbac .
The h d b gge a e he c e g a a g e ha c a e
e gC a Ob ec e d e g d e .H ca ea a g f he e
c d ec he ace? f each ea e he OKR e a a e , he gh
e e e d g aga each he . OKR be f he e a g e a d
ha he ea d .
OKR E ample
OKR a ee e, b h d ee b ha gg d OKR ea .
Wh ch h e ge he ef e a e f h d e e ea ca e ab he
OKR . H ef e e OKR .
O e e ha a f OKR e a e f e e e ea ,h e e d e h
he e b e ce fh he ea ca e ab he e OKR a he e e a e
be d .
Financial Team OKR e ample ho o align i h he Compan

OKR
F a ce Tea a e a f c ed b e -a - a eg a e a , a d he
gh gg e h g e e -f c ed Ob ec e a d ea ab e Ke
Re . Le a h e OKR f a F a ce Tea h h e -b - e
e a e.
C a A ha a e a ch g Ob ec e e c - ea c ab a . Le
e e a e a e f he F a ce ea ha g a OKR a g h he
c a g a.
● S e 1: Tea d c
● S e 2: W g a Ob ec e
● S e 3: W g Ke Re
● S e 4: A g e & g
S ep 1: Team di c ion
Wha h d he a ce de a e f c he e he c a f a d?
de de e e he a e ha e , he ea ha he head
ge he a d ha e a d c ha c dg e h :
Q e ion: Wha p oblem a e e facing?

A e : We ha e a f e d e a e (ca gc ac a e a e )a d ae
a ca e a h gh ea ea a b a da a a h.
Q: Wh i hi happening?
A1: Tea a age a e e d g a d c e a ( ece ,b , ce )

e a d b he a e e e c e he a e dead e
ca g e h e ec ed e a dg g e he a ed b dge .
A2: A , a e a e g e f de e e a e fe e e e e
c ec he ERP e . The ea a -de c e e e e a e he
ce . f ea a age ec f ha he a e ac a f , a ea f
ef e a g e .
A3: Acc d g feedbac f ea a age , he a e e e a ca

c ca ed, a he e a e a e e h eed c he a ca bef e
c e he F a ce de a e .
Q: Ho can e change hi ?
A1: We eed e a h a ca e g h d ed ce e head f he

ea a age a d a e e ha e ca ce a d c e e.
A2: We h d c ea e a a gh f a d a a ca eg ea ce b he e f
e e e he e e e . Th a , he ea a age b a e e e ,
he ca ec f he e e e ef ,a d e d eed e de a e
e ea ch g he bac g d fe e ged c e .
A3: We h d ga ea a e c a ce ha e e e ha 3
a e ed.
S ep 2: W i ing he Objec i e
he ea d c , beca e b ha ea a age a e gg g he
b g a e e e he a c a de a e ,a d c ea he h
ce a d ece h d be ha d ed.
Th ca g e h a d g a e be g de a ed, a d e a cha ge
he a e he ced e ha ea a age a ef g b
he a e e e .
Ba ed h e -b - e a a a d he a e ha he ea ha d c e ed, he
ca e a Ob ec e ha d e he be .
F e a e, f e a ced e a d a e a ca e g e
a a e .
Th Ob ec e d ec c b e he e a ch g c a g a ( e
c - ea c ab a ) beca e ach e g h d ea a h ge e e he
e a ce e a d a de a d g.
B h he ea f he Ob ec e ach e ed? he d , ha eed

cha ge ec ca ha e e e d ag ee ha he e a ced e a e
ed a d a ca e g a e a a e ?
W h he e 2 e , he ea h d a ach g he Ke Re f he
Ob ec e.
S ep 3: W i ing Ke Re l
Ke Re l 1
F f a , he ea ha d c e ed ha a e a e g ef he de e e
a e fe e e e e c ec he e . Of e he eed chec f he
c ac a ead he e , a d each he ea a age a ha
d f e ce he h d a ha ded. Th h he a e a a a ed h
f d c e ce . A d e a -de c e e e e a e he
ce . f ea a age ec f ha he a e f a d f he e a a
cha e f h c ac , d a ea f ef he a c a de a e .
The g - d be ca eg e e e e he a e e e ha
ea a age c d de a f he ece a f a f he beg g. S
he Ke Re d ca e he cha ge ca eg ge e e a a a f he
e a e e e ced e:
KR1: >80% f ce a e ca eg ed b e e e e bef e he c e he a ce

de a e
Th d ea ha he F a ce de a e eed c ea e a fe e e e ,
ca eg e he , a d e a he e a e e e f he ea a age .
A d f he ea a age de a d a d ad he e ce , h Ke Re
c d be ach e ed.
Ke Re l 2
Sec d , he F a ce ea eed a e e ha ea a age a e ca ab e f

de e g a d c e a e. He e h ea e h cha ge:
KR2: Red ce he be f a d c e a e ed a e he a ca
de a e b 20%
T e he eed e h Ke Re , he ea gh c ea e a e e a ab
ha d g ece ,b , ce , a d a f f a d c e a , a e
e ha e e ee e de a d he ce .
O f e e e de a d he ce , he ea d c de ha he ha e
ach e ed a e e e f a a e c he ga a . c d be e e a g d dea
c ea e a eade b a d f ea a age h b gd c e e!
Ke Re l 3
Th d f a , he a ce ea d a f c a g he a e c a
ce ea e ha a ca ca each he F a ce de a e fa e f he
e he ea a age b he .
B a g he ce ea e gh be he e ha eed be ed
e he ce g e. E e f a ec de he ,d a e
ha he be e. The e gh be be e a e he be he e gh be
he fac ha e c de ed.
Wha f he ced e ed b he ce g e ha cha ged? T ea

a ah he , a d ee d ha ab e a de e e
he ea cha ge he ea a ee he f e, a d he g d
h he ha c e d.
Y h d e e f ge he be a e g e.
c e e a e, he be ha he a e c a ce eed
g fa e (f a g a e e a g he a ac ). Ma g he a e
c a ce ea e e be . B f g he a ca
ced ed e e he b e , he ea ha e ee h g ab he
.
F c g c e (a ed -d ) a d c fehac a d he
g ea e ad a age f he OKR eh d g .
S he e a ea ab e c e he a ce ea d eed de e :
KR3: S eed a e ce g ef a ca ad f 16h 8h

Alignmen and linking
Whe he Tea OKR ag eed , d af ed, a d a g ed h he C a Ob ec e,

he e ha e:
F he F a ce de a e each he Ob ec e, he ha e de e be e
e a ced e f ea a age de a d a d ad . De e g e
h OKR de e c ea e ge e be ee de a e a d be e
c ab a he c a . Th , d ec ac g he c a e e e a ch g
g a.
W h OKR ac ga ea N hS a , ca a - a d - a e
a , h ab c ga da a g he .
OKR e ample alignmen i h he Compan OKR
The e f he OKR g a - e g ce de e ea e a ch g g a f he
c a . Ba ed h g a, d e e ea h d e he OKR e he
c a f a d. Chec he e a e ea h e a Ob ec e ac a
e e a d ead he ea a ed d ec .
Acc d g be ac ce e e g OKR , he g a - e g ce h d beg

a he c a e e. T a age e dec de he a eg c d ec a d a
e a ch g g a f h ee h . Th f c a ea a ec c be be ed
a e.
Wha d f be c d de f c e a ?B ga
hea h e c (KP be ), h d be ab e ec c a ea ha c d
ag e a e .
F e a e, f Sa e ea KP a ge c e 50 e a gc e e
h, a d he a e b g g 30. T ge he ca e f he be ,
h dc a h eh g ha e g:
● Wh a e e ge ge gh e a gc e ?
● Beca e ea e c ge gh dea .
● Wh a e ec ge gh dea ?
● Beca e e ha e a c e h a ga c e .
● Wh a e he c e ch g c e a d ha ca ed e
d c/ e ce?
f ha e d c e ed ha he e deed c e ch ga he e g,
h he a e ea e, a d ha be a ached f d e e a ge
b d e e ea . h ca e, h da ea gge he OKR
c ea e he c e e e gh f d c (C a Ob ec e).
The f c a ea f d e e ea c d be 1) g ce a a ec f
d c/ e ce, 2) a e g ac e ha c da ac e e a b e , 3) a e
ce , 4) c ca cha e e h g e e.
Tea e Ob ec e a d Ke Re ba ed he edge a d e e ea d
a g he OKR h he e a ch g c a g a. H ca he ea c b e
he e a ch g C a Ob ec e? Th he a g f a ea gf
c e a .
Tea Ob ec e h d be a b , g, a a ea d a e ba ed.
U de each Ob ec e, he ea de e 3-5 Ke Re ea ab e c e ha
d ca e cce fa e f a Ob ec e. Ke Re h d be c ea , a ab e, a d
h he ca ach e ab e. B ee d ha Ke Re a e ab h g be
be e a d h d be ea .
He e a e a e f ha Tea OKR gh e.
P od c Team Objec i e:
Objec i e: c ea e e gage e d c
KR1: c ea e a e age e d a f 10 25 .
KR2: A a ec e e ga d e e 3 e e dea .
KR3: c ea e a e age da ac e e b 12%.
Ac ion Plan
● C a e d c h he c e a d b a dea f
e e .
● Reach a c e a da f feedbac .
● De g a d a ch a fea e g ed c a d gge c e
e gage e .
Ma ke ing Team Objec i e:
O: Le e age ca f c ea e c ed b a d e he e a
KR1: Ge a ea 15,000 e e a age.
KR2: Reach a a e age c c - h gh a e f 20%.
KR3: c ea e he be f ha e L ed f 30 1000.
Ac ion Plan
● Pa e h h gh eade e d c.
● Reach e e a da he ha e he cce e de
f a.
● B a dea f L ed a e g.
Sale Team Objec i e:
O: Pe a e ae a ach a d e e e a c e be e
KR1: ec e %f a ad f 20% 35%.
KR2: c ea e f e a e a ef 14% 45%.
KR3: Reach 8/10 a e age c e c e a fac e h a ea 100

e e .
Ac ion Plan
● U da e he c e e a e he g ce .
● Ta e a c e be ac ce e a a ache a d c h he Ma e g
ea .
● C ea e d e e e f d e e e ca e , e e he a e ch.
W g OKR dec d g ha e ac eed e b e a d, ba ed

ha , h e d ea d e ce he e 3 h .
S cce a g e ea f e he . a ce f g ea e e a d
e g he g be fea e .S f h a e OKR d d ac b e
he a a ed , ca a a e ha ed a d ha d d ,a dc e
h a be e a ach, a d a be e Tea OKR f he e a e .
OKR a ea g a h, a d a e a fe a e ea h e e age
e gh a d d ea e e .B a a g OKR g e e ec (
OKR e e ee g , h ch e c e af e cha e ), a e g g a d
d c e g e ac HOW a e e e b e a d ach e e
a b KP a ge .
The OKR P oce

1-2 Week befo e a ing i h OKR
F , a b de g a e C a Ob ec e .Y a a a ha e
ge e a a Ob ec e ha c ec he a e e . H e e , h
a.
A he h g e ee a a Ob ec e a he c a e e. A a
Ob ec e h d be ed b e e e e he ag fac f g OKR .
Whe a g h OKR , a e e be ha h d f c
a fe h gh e e Ob ec e . h ca e, e d gge e g 1-3 a d d c g
he h a age , ea ead , a d h e e e e ed he cha ge OKR
e e e ag ee he a g a f he c a .
E ample: Y ha e a a a Ob ec e c ea e c a g h. S , f he
a e , f c ega d g h g a be de a d a d a a e
c e be e c ea e a be e ace f e ee . The e a e
Ob ec e he ea e a a Ob ec e b g f he e
c e f be e a d g c e a .
Y ca he e ea h ce a he ea e e . A he ea e e , ea ead h d
c he ea e be dec de a ea g a h e ea ead h d
a e e ha he e g a a g h he C a Ob ec e .
The a e bef e a g OKR a a d f feedbac he e Ob ec e a d

Ke Re ca be added, de e ed, cha ged.
Weekl Check- n
c ed b a ha a OKR chec - ce e e ed a d f ed.

Tha ea ea h d ha e ee chec - ee h he g a (Ob ec e )a e
g e g.
A OKR chec - a c 15-20 e ee g he e a d ea e ec

he g e f Tea OKR a d e e e f he c g ee . The e
f he OKR chec - g a a ee ha OKR g e .
Th d e b g a acc hed a , he e f he e a , a d he
e ea ed he g f a d. Th Ob ec e a d Ke Re a
ee . Ma e e ee chec - ee g h a df c ed. 15-20 e
h d be e gh g e e e h g.
The e cha e a ab h a cce f OKR Wee Chec - f

g e cce f .
Once a mon h
Ma e e ha e a ee g de f he ee chec - a e . Th ee g
h d be be ee a age a d ea ead h he e f de f g be
a db a g a he .
1-2 eek befo e he end of he q a e
A h , he e e c a h d e e he C a Ob ec e ee he
g e ha ha bee ade a d he a e e e e. de e ag d dea
ga he e h a e OKR a d dea f he f g a e .
Good q e ion o a k a a eam:
H dd ea e f ?
H bg a he c b f he Tea Ob ec e he e a ch g C a
Ob ec e?
We e he OKR e ag d ch ce f he ea ?
D d he he he ea a e e e f he ea a e a he c a ?
f he OKR fa ed, he h ?
Wha e e he cha e ge h a e ?
Wha ca be d e be e e e?
Wha a e e dea f he c g a e ?
We e he KR c e d g he Ob ec ef a d?
C d e ha e be e KR e a e ?
Good q e ion fo compan e ie
H d d he c a ef a d ach e gc a g a ?
We e he e a fac ?
Wh ch ea e f ed he be ?
H d ea ha d d cceed?
D d ea fee a ed g h he OKR ?
Wa he f c c ea e e b d ?
Wha a e he a ea g f h a e ?
Wha ca he c a e he OKR e ga d ce ?
We g e de a h a cce f OKR a e e e af e
cha e .
The OKR Weekl Check n: Wha and Ho o

R n One
T be cce f h he g a - e g eh d g f OKR , eed c
he , d c he , chec he g e a d a ha dea ea c d
e ec e. The be a d a ha ha e a ee ea OKR chec - .
A OKR chec - a c 15-20 e ee g he e a d ea e ec

he g e f Tea OKR a d e e e f he c g ee . The e
f he OKR chec - fac a e OKR g e . Tea a e e ha g e
ha e gb g a acc hed a , he e f he e a , a d he e
ea ed he gf a d. Th a d ach e g Ob ec e a d
Ke Re a ee .
Wee Tea OKR chec - a e c ca f a cce f OKR c c e. E e f ee

b ha g a be ach e ed he he e e a g ac , ee
chec - a e c ed b a ee e e e f c ed. A g e ,
a a e c ,a d g e a e a he c e OKR . The a e a
c ca he c e a g ac a d g a .Y ca ee OKR chec -
a a a f ge e a ee b - ee ea ee g .
Ma e e ee chec - ee g h a df c ed. 15-20 e e gh g

e e e h g. S a e g ca c e h e ec c f - d c
af e he chec - . H e e , he e f - ee g h da ha e a c ea age da
a d c de he a e ed he c.
Be g e a ed g e he a e e ha e ed e c e a d
ha a f he a c a e add e ed. Y ,a a a age , a e e be
f ee g he ee g ac . Tha d e ea d a he a g. ead,
e de a e ee g a g d de a .
P epa ing fo an OKR eekl check-in
Bef e g g he ee g, a e e h gh he Tea Ob ec e a d
da e a g e ade KR . Th a he dea e ea add a
gh . A e a ed h he e f OKR ? Wha e e b gge
a f he e ee ? D h g e f he e? A e he e a
be ha ced a d a b g ?D ha e a gge a
ha e h he ea ?
g d a e e e ea e c e de he ec c OKR ca ee
ha bee ha e g e e. Beca e a KR g e e e ca e bac a d
f h, a ag d dea d c e he e g e a a d h ch KR
ad a ce. f ha e a a dea e ab ea OKR , g d
e he d he c e a e e e e ca fa a e he e e
h c ce .
a ha ee OKR chec - ha e he a e f a e each ee

e e ca ge ed he a d ha e ec . H e e , he ec c
e he ee g age da d e de e d g h e e e e d ga d
h ch g a eed f c .
Be P ac ice F ame o k fo OKR eekl check-in :
● C e OKR a
○ he g a ac ac ?
○ Wa he e a g e ha he g a bee a ed?
○ Dd cha ge f he e?
● Wha d d e ea f a ee ?
○ Wha d d ed gh ? Wha a cce f ?
○ Wha h d ed d e e e e?
○ Wha d d e ea a d d a ?
● Se e a f e ee
○ Wha a e he e a ha gh he h Tea OKR ?
○ Wh d g ha ? A d ge gd e?
○ A e he e a e d ec da e e a ed a a ead
ac ?
R nning eekl check-in
Ma e e ha e e e a a e f he f a e e g.
● Kee ac f e ee g d de a g g.
● M de a e he ee g. Whe ed c a g ac de e
a ec c f he h e ea , he a he a e ed ched e
he ee g c e he d c ae .
● Ma e c e . U e he e ea a af e he ee ga d a e
e ha a g d dea e ea ed be ed a e f g e .
● D d a he a g! Ma e e ha a he a e ed ge ha e he
h gh dea . The ee h g f a d e e a ge a d ca be e
ef f a g ahead a e e fe e e a ed e e e ce.
● Whe e g e e f he c g ee , e c age ea
e be be c ea ea d e h g .
● Pa a e f he e a e e e he ea h ee be e gag g h
he OKR e e f he h d be. L e e, f e e h a be
gg g. f e e ha g a ha d e, ha e a f e d d c h he
af e a d g e ha he ca e a be.
Af e he mee ing
D he OKR chec - ee g f he a e f ha ga ee g. The e h d

a a be a c e f e e ee g ha e. a a e e be
ha a d c ed. Ch eh a ha e a d d c e he e ea ed
a da e dea ha ca e .
f a e g Wee d e ac OKR , ca , f e a e, add e

ea ed e dea he OKR c e ha e he a a e age he ea
Ne feed. Ne e e f he e ee ( ) h d be added he P a f he
e be a . Th a , he e a a e f g e a d e e b d ca ee ac
f he a . D g e ee g, h d b e g e h e f
e . Ma e e d c g e a d he e ec he c e ed a had
Ob ec e .
(f a e g Wee d e e, ea he fea e f 3 e ec ee f ee.

f ha e a a ge ea a e , ge a 15 da a .)
OKR eekl check-in FAQ
Wh do need o ha e a mee ing hen ha e old m eam ha he need o

o k on hei OKR ?
e e g OKR e e a cha ge h ga d a age e . ba ca a

e hab f he h e ea c a . f a a age d e h a ea d
, he e ee d e he ga d g he . f a ea
a age d e h h he e , he h h d he ea ? OKR a e a
ab e ec . a g g c ce f e g a , c e g he each
de ed c e , e ec g a d a a g he ac , ea g f a e
cce a d e g e a aga . OKR a e a ea e . The ef e, he ca
cceed h a ed ce a d g gd c .
W h ee chec - , ca a c ea e ea a a d e gage e . The

h e ea ge a be e e e f ha e e b d d g, h ch he e e e
e a ed d ec .
We a e ha ing a good di c ion o e one idea/p oblem. Can e n he mee ing

longe ?
e. f h c e a a ec e e b d he ea a d a ab e
f a , he e . Th de he a ha e e e ha a he e
be a e . B ha e be ca ef de a he c e a . The e h d
be a c e f e e ee g ha e. Re ea g a g g e h g ha
e e b d a ead d e he a e be de h e ha a hea he
ce. A , h g ca be ed b d c g he . Y eed a d
ga he feedbac ee ha a d ha d e .
f he c e a a ec a a f he ea , he he h dc e he c af e
he ee g. The e fh d g he e e h d eed be ha
d c . The e he ee g g e e, he e e e a fee ha
chec - a e a ab e. The a e, b he eed be de a ed ca ef .
a a age a d h d ha d a dh d . Wh ca he h e
chec - ce a ea d a g he a / e b e e f?
A a a age , eed ha e he b g c e fe e h gg g .H e e ,
ea e be gh a de a ha a e a a e fa ec c
he e e e. OKR a e a ab e de a ha ac ha a d
ha d e . Y eed hea d e e f e a dd e e e e e ce
a e he e a d c ea e e gage e a d .A , ca cad g a
h a d c ca de a e he ea a d ha de e ha
d a .
Can e ha e j one OKR check-in pe mon h o q a e ?
T ha e g ea cce a d ach e e a b g a de e . A e ed
bef e, OKR chec - a e ea e ec ha ga d ha ca
e e a acc hg a . f ha e e( e e h ee) ee g e
a e d , he e ha e e e h ec a eg g chec f
e ea e g he gh h g .
We a e con in o l failing on d i ing one of o Ke Re l o he hole

Objec i e. No ha ?
f he KR g e g, d ed a e a c. The ag a KR gh be he
a a ec f . The e a e e eed a .F : dd
ea e h g e ? Sec d: a ha f a a ab e? f ca a e e
he e e he he KR gh ha e e ed e h a g a
ea ab e g e . Ma be c ed a KR ha e ha d ea e a be
KR d e e ec he cce f he Ob ec e e f. U e dd ea a
a ab e e , ac a cceeded a e h g. A Th a Ed ad ha e
fa ed. e f d 10,000 a ha .
The OKR chec - a c ca a f e e g he Ob ec e a d Ke Re

eh d g . a ha e a c ed a chec - a d OKR .
The be a d ha h Wee d e. he dea f ee chec - a c e
a db d ac ea d ee da e a d OKR ac g. A d h ed OKR
c ach g c ded a ad ac ag g, he be a cce f e e
OKR ea .
The OKR Q a e l Re ie
Whe a e gg a g OKR eh d g , h d ee e e a d
g e a ac a a ea . B cceed g h OKR d e e ae h he
ach e ed e ce age f he Ob ec e. E e f ach e ed 100% f Ob ec e
gh ea a e a d , he ba a g c .
W h de a d g ha b g cce a d ha b g cha , ha d ac a
e. OKR cce a ab ga g edge, ha g a a d a g
d c e e .S e e he OKR h 20% f g e gh be be ee e .
S h d c d c ac a - de e e a d e a a e he OKR ce ga
edge? We a he ce f ac a de a e e e ,a e a
ha d e c a eed a d he be e a .
The abili lea fa e ha c m ei ma be

he l ai able c m e i i e ad a age
A ie De Ge
The p oce of a compan - ide e ie
The e d f he a e e e h da ha e he c ec de . e e ee
be ha e d g ac a e e f he ea ha e a a ed ha
ha e e . F ea , he ce fa h e e e a gf ac a - de
e e he a e. The ce ef a he e, e e be
1) ha e a e a dh e b e ec f c e, 2) ha e c c e feedbac , 3)
a he gh e , a d 4) ha e a ab e d c c e e he a e .
Cond c ing eam OKR e ie
The c a - de e e h da a a h ea e e ga da a g he
OKR a d d e. f a e c d c ga e e he ea e e, ca
f he a e ce . Tea ca e he e be de a d ha e e
he a ab e e ea ed.
T g ee e e e h a da a e d be be f e e ge he e
bef eha d a d c e he e e ee g a ead e a ed.
The e e ee g h d ha e : 1) a ge e f ea ea g ,
dea , e c, a d 2) a h e e e e e he he c a . The
d be f he ea , e de a ed f a ab he ea g a d ec df
ac a - de e e a he e e a d eed ha e a he de a h he
ea .
f he e e be a c a - de ( de a e ) e e , he ea h d ee
d ha e e h g e e ed h d be de a dab e f he ea . Tha
ea , f a e a g ab e d f ac ha he ed ach e e a f
g e Ke Re , be ead e a a d e ec e de f
he de a d.
a be ea f Ma e g de a dh Sa e a d ha d e e
e ea , e c. f e ed de a d he c e , ha d a e e ha
he ea a h gf e e e ce.
Th ab he e e a a e ga bef e ge g he a he e
a d c g ee gh bac g d h ch a e de a d g he a
b e.
Bef e ha g he e ea ed, he ea h da a ea e e f he
g e ade a d a e a e ach e e h e e .
a , each ea h d be ead a ab 3 a d g he
c a - de e e :
1. H d d he ea d ? H ch g e d d he ea ach e e he
Ob ec e a d Ke Re ? We e h e he gh e c ? Be de e g
h ch a ach e ed e ce age- e, a e a f he ea a ed
h he e .
2. Wha e e he a ac / a e a e ach e e he c e ? d ce
ac e f he ee a e . Th e ca be he e ha ed be
c ee fa ed.
3. Wha a e he e ea g f h a e OKR ? Sha e 3-6 a a ea a .
Dd ea e h g ab he OKR ce e f? Wha h d he ea
/ a /c ed g?
Af e ea ha e hed h he a e , e ga eac a - de
e e he e each ea ca e e ha he ha e e a ed. Lea e ef he
ea a e a d ha e he dea /feedbac a e .
Af e he e e a d c ge he h e e e fe ab he C a
Ob ec e . Wa h f c gh ? D d ea ee c a - de e e ?
A he e d f he e e e , d be g df he CEO a age e ha e a
e a eech. h d be ab ac edg g he ha d d eb he
ea a d e ea g he a e ea ed h ch ca gh he a e
he .
f a age e a ead ha dea f e a e C a Ob ec e he d

be a g d e ha e he a e .
Bigge companie i h man eam o depa men
f c a a ha de a e a d d be a e g da hea each
ea e e he e , he ga g a de a e e e d be e e a .
The g a f he de a e e e d be hea each ea e e a , ha e a

d c , a d a e a e e h ch ca be e e ed d g he c a - de
e e . The e e ed a e a ha he ea d d, d be a
a f ea e e a :
1. Wha d d he de a e d ?H ch g e ge e a d d ea ha e h
he OKR ? We e he a ed h he OKR e ? G e a b ef e e f he
ea ge e a .
2. Wha e e he a ac / a e a e ach e e he c e ? d ce
he ac f a d b gge e , a d he e ha fa ed b he ed
ea a .
3. Wha a e he e ea g f he OKR ? Sha e 10 a a ea a f
d e e ea .
G g h gh he ce f he OKR a e e e he e .H e e , he e
a e e he a ec ee d a e e a e e e
cce f .
Lea ning a f om he igh mind e
Y ea f a e ead ea . Tha ea he e ha be a e a d
ea g- e ed c e he ea a d he c a ge e a . Pe e ha e be
ab e ad he fa e h be g af a d f be g g c c ed.
The e a h ge di e ence be een c i ici m and con c i e feedback. C c

g bac a d g he ge , e ea g ha he e ha fa ed a d
a g he fee bad ab .C c e feedbac e e c c ec c
ab g he f e, ha d ee ha he e c d d be e e e
a dh ? Wha dea a d c d ha e he ha e ach e e ?

Wha d d d e e a d h ? Wha eed ba g e eb
g g h he e e he c a ea de e e ce ca be
eached e ec e .
Pa c c ec ed b con c i e feedback need o be gi en and i

need o be accep ed b he ecei e . ab ho dea be b hich dea
he be f he c a ea g e .
Pe e ha e be ab e ad ha e , h gh h d b dd . Tha
e! Y eed e h ge ea d a he eh g
g. A d a T.Ed ad e fa ed. e f d 10,000 a ha d
.
F d g h g ha d f c a a g e f de a d
h he d d . ga ed edge!
Opinion o feedback doe n follo he po e hie a ch . O a f e

h ch ge e a ed ba ed he e ea e h ch de e he a g e e ee f
a d ha d f a e e e ce a d edge e ha e a a e he a . The
e h e a ch cha ge f h ch a g e he a e e e ced b he
a e f he . Sa e g e h feedbac .
Feedbac a d a ab e f bac ed h fac a d ca be e a ed.

Pe e eed fee afe ha e he a dh e feedbac . Tha ea he
a e ca be a e e ec ed ba ed he e e e he b ca
be h ea e ed f he a h e h g ha a be a age d a hea . T
ea , e eed be ead acce he feedbac a e he e c gf .
To ge al able an e o need o a k igh q e ion
ha d e a aea h g f d ha a e ed f . f
o a k he igh q e ion , ha d ec e e h g he gh d ec , o
migh lea n man in e e ing hing . We g e e e f d e e
e , ca d he be .Y d eed a e he a , ch e ha
ee a f a d ha c c e e d .
Kee d ha an e need o be di c ed! Whe e a d, e e

h e e ce h gh a d f a e he a e ha ea e a g
g e. A ead h ce e ac a e a aea da a ea e ha he
ha e head.
D c a beca e e a e a a e he a e a f d e e
a g e ba ed he edge a d e e e ce ha each d d a ha . M e
ea ha e a e ab e ge a dee e a d f e de a d g. B d c g
f e e ca c ec he d be ee d e e h g a d a ec c
h e h g ha ha e ed ha gh e ce .
Re e be , c c e feedbac a d dg g e e . he e d
f he d c he g h d ag ee c ea g .
Q e ion abo he OKR e and he p oce
● H d d he ea ge e a e f ? Wha d d e ach e e?
● H a he a f he OKR ha e e e ? D d he he he ea a e
e e e ?
● Dd e e he OKR e gh? We e e e g he ?
● We e e e a a e f he e a d e b e he had? D d he fee ha
he e ha d ?
● H fe dd e d c he g e ? Dd e ha e e gh eg a a d
c e c ?
● H ca e be be e h e g OKR e a e ? Wha d e ha e ee
d?
Q e ion abo cce
● Wh e e e cce f h ach e g he Ob ec e ?
● Wa e a dd ha e ?
● Wha d f ac b gh he h ghe e ?
● A e he e h g ha e ca ee e e?
● Ca e e ha he ed cceed e he a ea a e ?
● Wha a e he e a ea a f cce ha e ca ha e h he ?
Q e ion abo fail e and challenge
● f e fa ed, he h ? Wha d d e a d h d e h dd ?
● M e e h g d d fa . f a a Ke Re , a e d f ac
ha d d b g e .S , ha d e f ea /c a ?
● Wha e e he a cha e ge ?
● Wh d d h e a cha e ge a ea ? Ca e e e he he f e?
H ?
● Wha d f edge e e e ce gh e be g? H ca e ga
dd e a ead ?
Q e ion abo he f e
● Wha a e he e h g e ea ed a d ha e ee d h e a g
dec he f e?
● Wha d f e e ha e e ced?
● Wha h d e a a c a a ea a d g? O ha h d e
c ed g?
● Wha h d e d g?
Y ca acce he e e a e a a e age Re ce ec .
A a a , e e be ha e a e a dh e b e ec f c e, ha e
c c e feedbac , a he gh e , a d ha e a ab e d c
c e e he a e .
The Sec e Behind S cce f ll mplemen ing

OKR
A e ead a a ga a e e OKR ? Ma ga a a he
be e f OKR ( each g ea be e - e ed a d ha g h ec a
a g ed a d g he a e d ec )b a ea e b , OKR a e a
g a d a . The e a e 4 a ha a e eeded de cce f
e e OKR h gh ac a .
Kno ledge
F f a , OKR edge a be ab e cce f e e OKR . D

de a d ha he e f OKR a d h e g d OKR ? D
de a d he ee , h a d a e ce f OKR ? Ca e a
e e e he ga a he e he OKR ce ? Y eed be ab e
a e he e e cce f e e OKR a d ge e e e e gaged.
Ag d e e f edge eeded beca e OKR e d be a b d e e f he

he eh d ha c a e f . Tha ea , h edge, ea fa
f d e e c ce a de d e ga ea OKR a a . F e a e,
OKR a e ea fe c f ed h h gh- e e ec a age e , a d ead f
de g ea ab e c e ,c a e a e e g ac -ba ed a he Ke
Re . de e he h e f OKR . Read g ea ce e gh,

eed d g dee e .
Ha g a ce ace a a . e ea e OKR f he
a e a d he c ee f ge ab he f d ha e ce e ace.
Th h ee chec - a d a e e e a e a cce f
e e g OKR .
Read g h eb a g d e ga g he edge eed

cce f e e OKR .
Mo i a ion
Wh a e g OKR ? A e e a ed e gh c e e g OKR a d
he cha ge eeded a e he OKR eh d g cce f ga a ?
OKR a e a ee e f d e a d c e ee he g he
e e g he . f ha e ead Mea e Wha Ma e , G ge
3-4 a e bec eg da g OKR . a e e, a e .D e ec
e e OKR a d ee e e h g g e fec .
Y eed ha e he a a d he a a d c ach e e h gh h
ce a d a age he e a cha ge ha OKR b g. The dea f OKR , he
h d cha ge he a he ga a h a d he a . A d ha ea
a ag g ha cha ge e e.
C l e
Whe e a c e a ga a , he e a e a fe ee e ha a e eeded
he e e g OKR .
OKR a e ed be e a d a a e . f c a d e ea ha e
ha e e a d a a e c a a , ha e a d c ea g . The
h e e f e e e g OKR c ea e a g e , h ch h OKR
be be e e e. f e e a d a a e c e , eed be d e a d
e c aged.
Whe c e OKR , fa g a d ea g OK. E e OKR e be e a

cce f . S e OKR gh fa . Ha g ha e a ha fa a d ea
f fa e a .E e f a OKR d e e e ce a h e,
he e edge he e fa ed OKR b g ca he f f e cce .
OKR a e ea e e d e . S ha e e f f ea e he
c a . A d be e a ed f he d hf f f c g ac ( h ch ha
c a e a d ) f c g e . Pe e be ead he
c ea d e g f ec ha d b g ea ab e e .
La , eed ha e .A a age , e eed ea de e he

OKR . he beg g c ach he he he he a e a he d ec e
a g . The a ha e he ea e g d OKR beca e he ha e he a d
e e e he ed he be ac he ea ca a e he e he
C a Ob ec ef a d. Ma age e e a e ee e eg e a d
he ag eed d ec a d ha Tea OKR h a he g a c e ha
he c a ha . A d a g a e af e a e , bec e ea d e
a g e ea ha de e de ce e he OKR a d c he .
OKR Tool
A ac he cce f e e OKR . Y eed

a ha e edge, a a d he gh c e ace.
B he gh ca a e a d e e ce he e a ea . F e a e, a fc a e
a a h ead hee f ea g OKR . H e e , ead hee ca be
ea c be e, a d ca c de e e a ee OKR g g he
ha e f ce ea c da e ead hee .
S ead hee a d f e he dea f a a e c a a .S e, ca ha e a

ead hee ha e e e ha acce ,b e e e a ?A dh d
ha a a ed g Tea OKR f a d?
Wee d e e ha OKR f a e. We de c ach g a adc e

ha ca ge he edge eeded cce f e e OKR f he g
e , h d d a a d ea a g, a d eg a OKR a e e e .
O f a ea ea c ea e hab a d he OKR h he ee chec -

ce . Each ee , ea c e h a d e he OKR f a da de e
h e a Wee d e a ha a e be e e e he af . f
e e ha e e , h g a e gf a da he h d, ea f ea
e be da e he a h e ee ge e e he .
OKR mplemen a ion G ide

N ha e ea ed he ba c f he OKR eh d g a d ha a e
e e OKR , he e e a e e g ! Whe e e g OKR ,
a d ad a ce, a g a fe ee bef e he c g a e
a e he f he eh d g . He e e de a e e f
e e a ac ce .
The h g d a e dec ab h ch ea e OKR
S ec c e c de:
Pilo eam
B f c g e ea , ca a c c e bef e
d c g e e e. L e e, ge a e f ha OKR e e
e, ca ed c h OKR f he e f c a .
Team leade onl
B a g OKR h ea eade , ca a g e e a dh
Tea OKR c ec e a ch g C a Ob ec e .
The be e f h a ach ha h d e h f ( a ag g b c e
) a h ge cha ge f ga a , a d f b a d he ea ead
e , he e e ee e ee ha h f a e a d h d be a e
e .
E e one
Sa ge e e g OKR a ce ca be c ed b da g, b ab e f
SME c a e h a h e a ch e . a e 2-3 a e f ee he a e f
OKR , ge ge e e a ed ea ee g e e .
Ge ing an OKR Coach

Whe a a ge g ga c a c, d h e a SEO e e .Y d
a ag f Sa e h ha ead 2 a ce SEO e eb e. Th
a e gc a e e e g OKR h c a . Read g a c e f
b a ce ag d a ,b a he e d f he da d e ea h
e e h g ac ce. d e a e a OKR e e , e . U de a d g he
a c e fa f gh a e he cha ge eeded he
c a ac a ha e .
Wh e OKR he e e a e fa e, ha g e ec a de a d OKR
a d e be ac ce ea . Ha ga e e g de be ac ce , a
ea a d he e ec a e e OKR a a ha eed
a e OKR e e e ce e e cceed a d ch ea e . S e a ea
a h a a OKR c ach he a g OKR b e .
OKR coache a e o ime (and he efo e mone )
The e a e a " e "a d a eh de he OKR ce , a d e e e eed he

e f g da ce. f a e a eade , a e e e be ed a e e
a g ed a d c ec ed he a eg c e . f a e a OKR cha , a
e e e f he ce ace, a d ge f he ea .
D e e e ha e he cha e ge a d be ac ce . OKR c ache
he e e a ce f d e e e ec e , a d he ca a e
ea de b a a .
E e e ha he e ec a a d eed . A OKR c ach ca a he da

hea h ba a ce be ee ha e e e a a d h ch de h e eed h d
be f ed.
Whe a e e e g OKR , a e g a b e f
b e ,a d e d g e ge ge e e b a d h OKR h g gh
be he h g .U f a e , OKR d f e ed
h e he ha d f ce he e ec e he . Tha a e a ag g
e ec a a d ga g c ca f a cceed h OKR
e e a .B d ' ha e d a e.
The b a d he e f a OKR c ach g de ea be e a g ed a d

d c e, c e g a a e a . The a e f h g da ce
he e -b - e a ach, h ch fa e e he g ha g ab b
e e h g a g e da . A OKR c ach he be ac ce a d he e
a ce ha c ea e he cha ce f cce f e e a d a ca . The
g a- e g ha be e e c ed a d ed e e, a d he f
ha e e e e h d be h ce .
Coache kno ho o adap OKR he igh a o o

need AND ill ee he cce
The OKR eh d g ha bee a df 50 ea , a d h d ed f ga a

ha e cceeded a d fa ed c e he ea . Wh a e he g ad a d g
h gh he a e a e e e ha c ed a ead f ca ea f he
e e e ce a d fa -f a d cce ?
G d OKR c ache g h gh a ea 6 h f ha d - a g ha e .
E ab hed OKR c ache ha e ea f ee g ha a d ha d e he
c e e e g OKR a e f d e . The he a cha e ge
c a e face h OKR . The ca he e e e c e cha e ge h a d
h e e g a .
Ye , c d ech ca ea he e a e a e ,b d
a he a cce f c a ha a e he a a de a ach e e g
OKR ?
M c a e h a e he ge ad g e he ce beca eh g
e e cha e ge be a g. Ma c a e g e a g OKR d d
f b he ac a e he e e a aged e a ea OKR - beca e
he d d ha e a e e he e g de he .
Coache ee blind po o on be able o ee o elf
We a ha e b d . A ea ha eed e e OKR age ha ed

ea e eed e e .A d ha d ee he e h a OKR c ach.
F e a e, ead g a b h fa d e ' ea ha he e h
ead be c e g he O c he e da . The eed ac ce a d
a . A d he a eed a c ach h he he h he ech e he e he

eed e e .
c f eade ead a b OKR , a d he e e OKR .

The , f c e, a e e e g OKR he a ha he be . O he e he
d d ha a . B f he d he d e e ce be ee OKR a d KP ,
f e a e, he e e ea e ha ha g a KP a a Ke Re dea . O f
he d de a d he d e e ce be ee a d c e , he each
ea e Ke Re ha a e a a d ec - h ch a a d e
b e a e. g e aga he h e e f OKR . B f d ha
h h h dd h g ,h ca e?
A h a , e d ha ed .A d a . Tha ' h e e
h ee e .W h a c ach, be ab e ea he h g a ed g g
beca e be ab e ee he .
Ea ie fo people o ge coaching f om an o ide o ce
Whe e e he c a ha e acce a c ach, dde he a e a e e

ac a c ach g. The a e a a e ha c ache a e OKR e e h e a d b ea he
OKR e e da . a e e e e e he ha a e ee h ha
ee e e ce h OKR .
Whe e ea e e c ach g, he a e e e ac a hea he ad ce g e

a d a e ac ha ad ce. Af e a , f h a he ca e h d he ea
he c ach he ace?
Wh doe Weekdone o e nlimi ed coaching?
We de a d ha e e g OKR a d a g he fee a a f he eg a
ce f a e e. U a 2-3 a e ,e e h a OKR c ach.
3 d a c ach g ca be ea e e e, a d a ed - ed b e e
ge e a d ha e he e a b dge f a de OKR c a .
The e a e a a he f a ga e ee bec e a OKR c ach, b h

a e e. S a h a e ed , f a g, b f ac a
c ach g ea . A d he ea e , he ea e e e ? We e ee ea
ead c ee g e he ad ce f a -h e OKR c ach beca e dd he
a a e-a dh ch e e e ce ca a -h e OKR c ach ha e af e 2 da f

a g?
Wee d e e ha OKR f a e. Ye , e a c a e e f a e
ea ea e he g e f he OKR . B f d ee he a e ha OKR
eh d g b g , c a d g. We ha e ca de he
c e ea gc e a d he c a e e e OKR be ac ce he ca
ea a he be e OKR ha e e .
OKR Be P ac ice and Tip

Wh e he OKR c e fa e, a ha e ead, d e ea he a e ea
e e . a a e 2-4 a e f c a e a g OKR he gh
a . We e e a f he e be ac ce h gh h b . He e a h
e de f ha eed d a cce f e e OKR
c a .Y ca a e OKR e e a chec f d he e ce
ec f h b .
Se good OKR f om he a
S a e ing o OKR befo e he q a e a !
Th e ec a a f C a Ob ec e . OKR ca a e a f e,
a g, a d ag ee e (e ec a f e e g he . be a
a g he 2-4 ee ahead f he a f he a e . Tha a a e ead g
he a .
Comm nica ion
C ca e he Ob ec e h he e f he c a a dd c h he a e
a . Leade h d ge ge he a d d c he Tea OKR . F he e
de a e / ea a age h d d ce he ea he OKR a d ge he
feedbac a d dea .
Align Team OKR i h Compan Objec i e
Of e e e ge e c ed c g h e dea he c e OKR . B
a f ge h a e e g he he ace: A g e ! Ma e
e ha he a f OKR a he ea e e c ec he c a e . Th a
e e e e a ed d ec . A f a e h a OKR h e a ch e ( e
Wee d e) e ee a g a a dh he c ec a ea - - e f a.
Read e ab h he OKR A g e cha e .

U e OKR e ample
The e a e a f g a e OKR . Whe a e ea g OKR , ca be

g d ha e ee a e efe e ce. We ec e d OKRe a e .c beca e
ha h d ed fe a e f OKR f d e e ea . f a e g Wee d e
ac OKR a d ee chec - , ca ee e a e OKR he add g OKR
h he OKR W a d.
E ec e o OKR
mplemen a eekl p oce
a a g ee ac e Ob ec e . Th he e ee
e gage h OKR a he ,a d a e e he ac e he e he c a
f a d. Y ca ead e h he Wee Pa cha e .
Hold a eekl eam OKR Check-in
a e e ee e a e a da e he Tea KR . Re e e e
ea e be ee e a d a e e he a a e be g c e ed. He e
ca a ag ee ha eed d acc h e ee e OKR
f a d. Read e cha e ab The OKR Wee Chec - .
Re ie o OKR i h o compan
Mon hl OKR e ie fo eam
Tea h d e e he OKR f he b g c e e ec ea d ed a
e ea ed. Tea a age h d he e h f a a d ha e he a
he c a - de e e .
Hold compan - ide e ie a he end of he q a e
a a e e e e e a e a he e e ce . Tha a
e e e ca ee h fa he ea ha c e. a a be he f ha
OKR c ach ee h e a d ha ca d be e he e g OKR aga
e . Whe e Wee d ef OKR ac ga d ee chec - , ed
OKR c ach g c ded f a d acc .
S a e ing ne q a e OKR
A e ed ab e, a ead eed a a g e a e OKR 2-4

ee bef e a .A a a g, h ab h e OKR e
ha ca e OKR e e ec e he c g a e .
OKR Ca e S die
He eka
Thi ca e d a i en b He eka G o p
He e a G E e a ge ce c a eb e a d e h g
ad . We f a d fac ae e h gf fc e e e da .
Th ee ea ag , he c a a e aded b a a e , ac ed f c ,a d
a g f a d h he d c. B e had a : d c a d
de e e , e a ed e ae c e ad a a d he g- ded a d
e ec e de g f c c ee ec a d dead e . We a ed a g a - e g
ce ha dg e ec c ea he b dec de ha ece a d
a d he .
We e e gf af a e he d ca e a c ea a d c g a be
e h a dg he dea f OKR a d a e e f ech c a e
ch a S f a d Ne . a a ha He e aG ha a e e
c a c e he e a a d ag a a g ca e. Th a a e fec
a g .
S a of he jo ne
We a ed h a ea d c a d de e e ea ag . We e ed
a d d c e ed ha OKR ed a d de e ed ea e b a d
a dec - a g. The e ce ga e g ca be e b e
e ,a d a ea e ba a age e ce e had a ac ec d
e . The , e a ed g he h eg .
We dec ded a g ad a ge g b - f he c eag e ae , c e

, a e g, a d ece a he c e h ch e e a e( ce he
C ech Re b c, H ga , a d S e a). A a OKR ea f e e e e, e
e a ed a -da e h f 60 eade f he e e He e aG
a d ha ed he ece a -h h he he c d a he ea .
Th , e he ed eade bec e eache f OKR eh d g .
Challenge of implemen ing OKR me hodolog
The OKR h d g de e, a d, he ef e, e a e e fec e e

f a ga a . d g ea , b ea ac a ca ded ca e ef
e e 100%.
Whe c de ha a ead a e e f c a , , d b,
d c e ha eh g g e e a d a he ea a a he
g d ac ce a d e . The e c ce he e " a a " h ch ea
ee g cha ge .
Th he e e e e h d be e ded ab he ea d a e f g
eg a KP . The e a e ab e f dea g h c e eed a d cha e ge
ce e e ca b e -a - a a da d c a e a . A ea
a a be a ea a a e be f e ha fa he ca eg f
eg a e a , a d he e e a h d be ed b e f a ce aga
KP a ge .
S e a e g b h KP a d OKR b f c ee d e e e (KP f
b e -a - a a d OKR f e e ), a g he c e ,a de g
he e f ce each he .
We a d c e ed ha OKR a d a a e f e e e. E e h gh a
a ha df f ca e , c a ec e ha a ead c a fe e ee .
A he h g ee d ha he OKR ce d e e d h de g OKR
a he beg g f he a e . Y eed eg a e he a d ee ha
g e ha bee ade a d he he a a c a a e ge g c e
b ec e.
Bene of he OKR
The a be e ha OKR ea da g d e e ea . The ag c ha a e

OKR e ac a he d e . S ec ca , ' a ae f d ha a
e e ea ch f e a d b e ead f ge gd c aged b
cha e ge .
ece a e e a de e e. B g he c b a f
OKR a d KP e a e ab e a age e ec a . The e e a e b g g
e e a d a g ca e f he b e -a - a a he a e e.
We ha he beg g e ea had dea he he ec d cce f

a age e e ce a d dec - a g h gh OKR. We ha e bee
g g he e ce g ad a , e -b - e , a d e had a ea d e
a a ga a .
F e e e ce a a c a h e e e ea , e ea ed ha he OKR
he ed c d ae ac e e a a e . The c b e he ea '
a . Ye ece a f he c a ha e de ed b da e fa
a d d d a e b . ece a b e e e ha
dec - a g f eed a b g e b f cce b a f
he h g d ' . Ta g e b f fa e d e ' ea g
ge a dba g each he . ea d g e a dd c e g ea g
e e he a e a d ' cc aga . Lea g a d c ca g h
f a e f he g ea e be e f he OKR ce .
OKR of a e
We d c ed a , E ce c ded. A e , e dec ded e Wee d e

a e eeded ch e ac e a d a e f e ha 50 ea ac 3
c e a a e ba .
Wee d e he g ac , b d c e, a d ee a a e ha he ea
a e g . Ne e he e , he g ch a , ece a ee
b a d g he e c e a d e d g he ea da e Wee d e eg a .
ac ce .
ca e, ce a a e , he h ec a ga he a d each ea e e
OKR . The c a b ec e a e be g e e ed b he CEO a e .
Aha! momen hen in od cing OKR
Th ec a g a b hed C ech Oc be 10 h, 2020, He e aDe

b g h he head e: "O Aha! e he d c g OKR 50 ea
h gh He e aG "
#1 E e goal m make en e
● The b ec e ha e a c ea a d de c bed ea g. S e e h
e d c , e he be e de c be , he g ea e e e ha .
a ea e e d c e e h g ha d e a e e e.
#2 Managemen ppo i ke
● d c d ce OKR f d ha e a age e h a OKR

d e . OKR a ab f c a d ea ba f a age e
d e e ec a e OKR a d a g ea a he de .
● d c g e he ec a age e d e de e g e ac
ha h d be d ea d he be a ed a d, ead, a a g ha
he b ec e a d ea g he e e dec de h ach e e .
● C ea e a afe- -fa e e he cce f b ec e e e g a a eed,
a c a ha a b a ach.
● Y a eed c ce e ha OKR ef efe ab h gh
e , h ch a e a g e ca e a a ea .
#3 Mind e and c l em be ead fo OKR
● OKR e c age a e e e e a ha e b .
● Tea ha e c e b f ec c d c a ea , he e,
d e .
● OKR ab a b , e e e ha e a afe- -fa e e .
● G e a c e( e ) d e.
● OKR d e ece a e e e e . Bea ha d. E e he
c a e a e ead f OKR, ed d ce .
#4 n od ce OKR g ad all
● We ca ag e d c g OKR h a b g ba g h gh ac a .
● We a ed he ea h he g ea e c a a d h ca e,
h a d c /de e e a d g ad a added he ea a d
de a e aga , h h ea a e g a d a e . The e e ded
OKR he e f he ga a he f g ha e .
● Th a ach gh be e f c c gb h a age e a de e ee e
he c a . a a a he ea e e , a d he a a ge OKR a he
c a - de e e .
#5 impo an o e plain he compan i ion
● E e e he e a eg g, e e he ca ee he e.
● Be ca ef gh h ha e e e he e, b gh
ha e ac a c ca ed ce .
#6 OKR and KP , imp o emen e BAU
● Whe e g ad a d ced OKR he c a , ee c e ed a

he e ea a d ha OKR ab e f he . The e e e a
ea ha dea ha f e a a a e .A ea dea h
e e f e a a g ea e e e e e . We ca h b e a
a (BAU). OKR e h g e e, a ab a a d g h g
f a d. E e ea add e a . We ca h e e .
● The ha OKR he e he a age e e , h e KP a e
he e e e h ge e ga h d. We eed b h, a h gh
he f OKR a d KP ca a each ea .
#7 The be a o lea n ome hing i o each i o omeone
● We ed h he d c g OKR. We e a ed a -da e h
f 60 eade f h gh he He e aG a d ha ed he ece a
-h h he he c d a he ea . We he ed eade
bec e eache f he OKR eh d g . We ea ed a f h
e e e ce .
#8 Some ime i di c l o i e mea able Ke Re l ,b i pa o
● We ha e bee gg g hh e e e c ec ha he a e
ea ab e.
● Pe e ha e a e de c c ea e d e/ d e a a e e . We
e c age he e e fa c e-f c ed e c ead ha
eh g ed?
● d c d he c ec ea e e , a d e e a d c
ea e a a e cha ge he he e b e da a d
ha e d .
BMAT
BMAT a c gc a h a ed e b a de e a e ee e
a he d ge he ec g he de e e. BMAT a d e c
ac ee , ad ,c b a ddg a e ce g ba .
The ha e bee c ed b cce f he e dea a d ha e bee a d

e a d g ce 2015. BMAT ce a ce ca ed Ba ce a, b he ha e
ce 12 c e a e he g be. A he g e e he bega fee he
e e beg g ef c he g a , he bega f a be e a
a age he a e g a a da g he ee ac e .
B a S a e e be f BMAT c ca a d PR. We e e h
OKR ha e he ed he c a a d he a ce f ha gc a - de g a .
Wh BMAT a ed ing OKR
Acc d g BMAT COO Ja eV , b 2015 he had a ead e e e ced a e

g h. N e f e e b h e a ch ca c e d e a e .
"We' e a a had ee ee g ch e e e b d ' Ob ec e , b e
eached a ca g he e ec d ' ee h e e b d . We d d ' a
e f c g- e Ob ec e " a d Ja e.
Bef e he e ac f he Ob ec e b d g da e d g ee g a d
g a a e . Th ef a fe e e he ab ha
Ob ec e e e be g ed . had a a bee a c e a ef c a g a
be a a e , ha e e b d c d ge ed he ge e a a eg f he
c a .
A each e a e a ed, BMAT fe he e a ag gd c ec be ee he

c a g a a de e e' ac e . beca e ea f e e de a e f he
g a Ob ec e .S e e e e d a e a de he a ge f he c e
g a . T a d h , he bega f a ee he Ob ec e a d he
g e a he f ef fe e e .
Emb acing he p oce of e ing OKR
e e ge ed .B a e ha ed he a ce f ge
ea g he OKR eh d g a d OKR f a e. B a a d ha Y h d ada
he he he a a d.
Ho BMAT e OKR and make e he a e aligned
BMAT e a e e f bg a a g a he ae he d de he e Ob ec e
be ee each a e . The beg b de g he e a d he a a g
he a e b e be ee d e e ea . BMAT a e e ha e e ea
a d e ee ha he d a d he ge e a c a
Ob ec e .A he e he Ob ec e , he a e e a f e ee .
Se ing OKR in Weekdone
Whe B a a ed h OKR he c ea ed a OKR f a e a ece a .

ed Wee d e, beca e f he de f he h ec a .A ,
ca ch e h he ea a d ha e aa a a ed
af . a d B a . O ce he a e g a a e e , he ee c ce , he e
e e M da B a a d h ea h da ee chec - a he e ee .
he ef d ha e h a e OKR . e ec he g e f
he h ec a a de e h g be e e e adB a .
B a a d BMAT ge e a a e e ee a ea a d C a
Ob ec e . Th a he he e a g e ach e ed he c a ' e a
g e e f a da g h .B a e ha e e e efe a he
g e c , he e a efe d a he e d f he ee .
BMAT ha c a ed d c OKR a d Wee d e he a g f

e h e . N , he eb d e , he he g e g de e b he
e a a ea a d he a e a gh h e OKR .
H mani ec
H a ec he NGO b b d g f a e h ch c ec da a, a a e
e ,a d e e ce . The e e ed OKR eh d g a a ea
e he c a f a d a a a ge h e. N , OKR a g ha bec e a
a da d c c e h he b a d g ce .
Ka a G be g, he CEO f H a ec, a e he c b f each d d a.

The ha e ea 4 d e e ca a d he d, a d f h ee g
e e b d a g ed a h a cha e ge.
H mani ec needed a f ame o k ha enable alignmen
H a ec f ce e d e e, We ha e 15 a h a ha e d e e
a ache he a d Ka a . Kee g he c a a e h e a g
d d a c b e a cha e ge. h d : c e ha e f he
c a , a ga dg g e e b d a c ea dea h he c b e he
e a c e a be he a h g f c a he e .
de d ha , Ka a ed he Ob ec e a d Ke Re f a e . He
e OKR , beca eG ge a ed g he ea da . a ea e ed
h he e f a a c a a h ge ga a g OKR , a d Ka a .
Ka a ed OKR h bef e g h ea . The , he a ed

e g d e e a d a e ed Wee d e. He ch e Wee d e
beca e a he ad a ced a d had he be e e e e ce. e e
d c c ce e e e OKR , a a ha e e e e,
e a d e ce e de a d, a d Ka a . O he e e e fee e he ed
a d face he da g a f g e a he f a e.
mplemen ing a ne goal- e ing f ame o k
Acc d g Ka a , a e ha d ge e e g OKR a . a eb
d c c ce e e d eh g he he ca ee he be e
ae , a d Ka a . The OKR he a ed e e a c a g d. The e
a a f a ga d a f he e edd ' de a d he a d f
he OKR f a e .
de ed ca e e e, Ka a e e ed he he f OKR a d a ed h
c - e h a e he f he f a e .N , OKR a g ha
bec ea a da d c c e he b a d g ce .
Af e he 2 d a e H a ec a ed ee g g ca e e h he OKR
ce . Pe e e f he OKR e e ee g a d a d ha he ce ea
he ed he de a d he e he c a g g, a d h he
c b g he a ge h e a d he ef e ac a fee e a ed, a d Ka a .
Ka a ae f d he eed f a OKR f a e f h ea . The c ea be e f

Wee d e ha ea e e a g ed, c ed a d e e fee ec ec ed
Acc d g Ka a , he ha e e ee g a d e a he ee g he
d ha e a e e c c e. E d f he a e , ea ge he a d e
Wee d ea de e ea e a he e he a e a a d ha ha ha e ed d g
he a e . ea ce beca e c e he ee g a d ha he e ec f
acc ab .
Concl ion
Ad g OKR eh d g e e a cha ge f e a c ea d ce . be
ea e f e ha f he , b d e ha d c age f a e ha g e
g g a h e ge g a ed. a d d a ce ha e e a ba a c g
f he be ac ce a d ha f . e e b h eg ea d a e
e-e a a g c e c e a d e a ce e . B f a a a
c ca e e b h ga a a e a a d he eh d g e f,
he e a ca a ea a .
S he e , a e a OKR Ma e a d ca a e e e Ob ec e a d
Ke Re . We , ea , he e a ea , a d he b gge ea g ce
be g h gh he ad b a beg e e OKR h
ea c a .B , a e a ,a dh ef ha e a be e de a d g
f b h he eh d ge a d eh d ed he ce .
And no fo o hamele pl g:
F a a d ed ec a e f 500, Wee d e he be ch ce f
he g e e OKR . O OKR f a ec e h Wee Chec - , he
fac a e he hab fc ec g ee a h Tea OKR . Y ca ea ee he
a g e be ee C a Ob ec e a d Tea OKR , a d da hb a d a d OKR
g e e he c ee f OKR a e g e ga he h d.
The be a f a ha ha e acce ed c ach g. We a e c ed

a g e c a ge he f he OKR eh d g .A d d
ha b g OKR be ac ce e e ed h gh h b .
Re e be , a e 2-3 a e ge he OKR ce g e .Y d
ha e d a e he e Wee d e.
Sg a d a fea e f f ee h3 e . Whe a e ead add e e e,

ge a 15 da a.
Re o ce
He e a e c he f e ce e e ed h b .S e e ce
ca be f d a he e d f h b f .
S ead hee e a ef ca eg g dea f ac ab e OKR ( age 63)
Q e f a OKR Re e ( age 106)
OKR e e a chec ( age 113)

Q e ion fo OKR e ie
Q e ion abo OKR e and he p oce

●H d d he ea ge e a e f ? Wha d d e ach e e?
●H a he a f he OKR e ? D d he he he ea a e e
e e ?
●Dd e e he OKR e gh? We e e e g he ?
● We e e e a a e f he e a d e b e he had? D d he fee ha
he ha d ?
●H f e dd ed c he g e ?Dd e ha e e gh eg a a d
c e c ?
●H ca e be be e h e g OKR e a e ? Wha d e ha e ee
d?
Q e ion abo cce

● Wh e e e cce f h ach e g he Ob ec e ?
● Wa e a ha e ed?
● Wha d f ac b gh he h ghe e ?
● A e he e h g ha e ca ee e e?
● Ca e e ha he ed cceed e he a ea a e ?
● Wha a e he e a ea a f cce ha e ca ha e h he ?
Q e ion abo fail e and challenge

● f e fa ed he h ? Wha d d e a d h d e h dd ?
●M bab e h g fa ed f e, f a a Ke Re , a e d
f ac ha d d b g e .S , ha d e f Tea /C a ?
● Wha e e he a cha e ge ?
● Wh d d h e a cha e ge a ea ? Ca e e e he he f e? H ?
● Wha d f edge e e e ce gh e be g? H ca e ga
dd e a ead ?
Q e ion abo he f e
● Wha a e he e h g e ea ed a d ha e ee d h e a g
dec he f e?
● Wha d f e e ha e e ced?
● Wha ea aC a a Tea h d a d g? O ha h d ec e
d g?
● Wha h d e d g?
OKR mplemen a ion Check-li

Compan name:
Th OKR e e a chec - ha bee de e ed ba ed ea fe e e ce

hh d ed fc a e . We ha e a a ed h e fa a d e cceed. The
e ed he e he cceed.
LEARN THE PROCESS DATE DONE
Lea n he be -p ac ice OKR goal- e ing p oce a d e

edge
B o e OKR e ample fo di e en eam
Le el p o OKR i ing kill h h ac ca e e c e
Decide on he le el o need fo o OKR
U e o p ima le el :
● he C a e e f e a ch g Ob ec e ( a eg c d ec , eed f KR )
● he Tea e e e ha ed OKR f a e ef c a ea a d ; he
g e f a Tea OKR d e he e a ch g C a Ob ec ef a d
NOTE: Pe a OKR a e ec e ded (e ce : e a de e e g a )
DRAFT NG OBJECT VES & OKRS DATE DONE
Leade d af and di c Compan Objec i e

c ea e a ha ed d c e d c he a
e a d b a dea f he ac f
d ec .H e Ob ec e
Team d af and align OKR

e he e a e f OKR dea ; a a ee f c e
a d ha e b h e a a d c - ea d c
O gani e a compan - ide alignmen e ion

each ea a age e e he Tea OKR , a e
c - ea Q&A, a d add OKR Wee d e
GETT NG TH NGS DONE: EXECUT ON PROCESS DATE DONE
Se p he be p ac ice OKR check-in p oce Lea e
Team ag ee on a peci c da and ime fo in e nal

eekl OKR check-in (15-min e mee ing)
Team ched le a mon hl OKR e o pec i e e ie o

nc, align and mma i e lea ning
Sched le a compan - ide q a e -end OKR e ie
See he e age f a ce, ab e e f h chec .

OK IMPLEMEN A ION CHECK LI
COMPAN NAME
This OKR implementation check list has been developed based on ears of experience with
hundreds of companies We have anal ed wh some fail and some succeed The steps listed
here will help ou succeed
LEA N HE P OCE DA E DONE
Learn the best practice OKR goal setting process and test
our knowledge
B e OKR e a le for different teams
Level up our OKR riting skills with this practical exercise
Decide on the levels ou need for our OKRs
Use t o primar levels

the Compan level for overarching Objectives strategic directions no need for KRs
the Team level to write shared OKRs for an entire functional team to work towards the
progress of a Team OKR would move the overarching Compan Objective forward
NOTE Personal OKRs are not recommended exception personal development goals
D AF ING OBJEC I E OK DA E DONE

Leaders draft and discuss Compan Objectives
create a shared document to discuss the most important
priorities and brainstorm ideas for the most impactful
directions How to write Objectives
Teams draft and align OKRs
use the template for OKR ideas allow a week for comments
and have both internal and cross team discussions
Organi e a compan ide alignment session
each team manager presents their Team OKRs answers
cross team Q A and adds OKRs to Weekdone
GE HING DONE E EC ION P OCE DA E DONE
Set up the best practice OKR check in process Learn more
Teams agree on a specific da and time for internal

eekl OKR check ins minute meeting
Teams schedule a monthl OKR retrospective revie to
s nc align and summari e learnings
Schedule a compan ide quarter end OKR revie
Contact us okrcoaching eekdone com

Guide To Objective and Key Results

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Step by Step Guide to

Wha a e OKR ? .. ..4

Wha i Goal Se ing? .. ..9

Bene of OKR .16

W i ing Good Objec i e 23

Ho OKR and KP can coe i 36

Commi ed and A pi a ional OKR . 45

Pe onal OKR ...50

Ho o W i e Ac ionable OKR ..56

Weekl Plan ..65

OKR Alignmen .73

OKR E ample ...81

The OKR P oce ..91

The OKR Weekl Check n .94

The OKR Q a e l Re ie .100

The Sec e Behind S cce f ll mplemen ing OKR ...107

OKR mplemen a ion G ide ..111

Ge ing an OKR Coach ... 112

OKR Be P ac ice and Tip .. 116

OKR Ca e S die .. ...119

Concl ion .128

N ha ha e a ba c dea f ha a OKR , e h gh e OKR e a e

KR1: Ge e a e 100,000 e Y be cha e

KR1: e e 50 e g c e ha a e he eed ega d g ec

Wha d h , ag d OKR? We d a ha he OKR c d e e .

Objec i e: Re ea ch c e eed a d de g a e fea e

KR1: e e 50 e g c e ha a e he eed ega d g ec

KR2: Ch e2 a eed ha ca be c e ed h e e fea e

KR3: Te a d e e 10 c e a dd c e 2 dea f each de g

KR2: c ea e h e a g - f 200 300

KR3: G e a f 30,000 40,000

Wha i Goal Se ing?

OKR . KP : Ho can o ell he di e ence?

Y ca ch f KP OKR a he a e e cha geab e a d he e

KP a Heal h Me ic help o iden if he e a en ion i needed.

KP a b ine -a - al g o h a ge help o pecif e pec a ion fo

OKR c ea e in en e foc and eache o eam o be

Clea foc fo he eam and compan

The d cce f ga a e OKR a e . Th ee h e gh

Team ake o ne hip of mo ing he compan fo a d

Uni ed nde anding of cce

Wi h OKR , o hole compan i aligned and mo ing in he

Tha d e ea ha a ea h d ha e e ac he a e ha ed OKR. Wha

Yo gain o gani a ion- ide an pa enc and b ild e ec i e

B ga OKR f a e e Wee d e, e e a f b f OKR ,

● a e eam ime in mee ing he ca f c e ec . Tea

OKR lead g o h, imp o emen , and inno a ion.

The be e f OKR a e c c a a acc de a . Y ca e he f

U de each Tea Ob ec e e 3-4 ea ab e Ke Re . The b f Ke Re

Achie e X amo n of ________

Wh e h d e Tea OKR a e , a g e OKR e e

4. Plan o ac i i ie and ha e eekl check-in

A he e d f he a e each ea h d he bac a he acc h e f

C a de, h d ha e a OKR e e 2-3 e a a e ha e h gh

W i ing Good Objec i e

f a e a g h OKR , c ea e c ed OKR a d ach e g 100% f

fa Ob ec e ach e ed e bef e he e d f he a e e e h gbg

Whe bec e e c f ab e h OKR , a a e he

Tha be g a d, a a e e ha -h d d e ' bec e he e 100%

Objec i e: W i e a p od c ma ke ing plan fo Ge man

The a e no a k o be comple ed.

Bef e e ade a g d Ob ec ee a e a g c ea e d c each Ge a .

KR1: c ea e Ge a Sg - MQL c e a ef 15 20%