02 – 14 – 2024 I. MULTIPLE CHOICE (5 items x 2 points) Encircle the letter of the correct answer.
1. Which type of utility is performed by the manufacturers and third-party logistics
companies through value-adding activities? A. Form B. Time C. Place D. Information 2. Which type of utility requires a two-way flow of communication between customers and manufacturers? A. Possession B. Information C. Service D. Form 3. Which of the following is NOT a basic type of utility? A. Time B. Place C. Service D. Demand 4. Which supply chain strategy element ensures proper linkage and alignment of supply chain and competitive priorities? A. Internal supply chain process B. Unique value proposition C. Managerial focus D. Industry framework 5. Which term is used to describe a point where a product takes on unique characteristics or specifications? A. Decoupling B. Variation C. Mediation D. Lifecycle
II. ENUMERATION (9 items x 2 points)
In correct order, identify the steps in developing a supply chain strategy.
1. Identify customer’s current and future needs
2. Assess current supply chain capabilities 3. Evaluate supply chain game-changers 4. Analyze the competition 5. Survey technology 6. Deal with supply chain risk 7. Develop new supply chain capability requirements 8. Evaluate current supply chain organizational structure, people, and metrics 9. Develop a business case
Test Bank For Marketing Management Fourteenth Canadian Edition Canadian 14Th Edition Kotler Keller Sivaramakrishnan Cunningham 0132161079 9780132161077 Full Chapter PDF