BM1913

Matubaran, John Adrian N. BSBA – 2A 03 – 26 - 2024

ACTIVITY
Flowerstore.ph
Flowerstore.ph began with a simple, yet ambitious idea: to make sure that anyone can
afford to send flowers to their loved ones. While traditional flower delivery services offer
bouquets above PHP 1,500 with prepaid payment methods only, long delivery times,
and extra shipping fees, Flowerstore.ph does the exact opposite: they offer budget-
friendly bouquets from only P399, multiple payment methods including cash-on-
delivery, comprehensive customer care, and free same-day delivery.

Flowerstore.ph started with just two (2) florists. Today, the company has over 100 team
members, working in its Makati warehouse, and delivers hundreds of bouquets every
day across Metro Manila, Cebu, and Davao (Rappler, 2019).

Despite the growing market presence of the company, a hit bomb controversy was
faced by Flowerstore.ph on Valentine’s Day of 2019. A massive number of people
ordered flowers from the company obviously to celebrate the said heart’s day.
However, the company failed to deliver many of these orders. Victims took their
aggressive comments and backlash to social media. Some are demanding a refund
while some just wanted to express their full disappointment. On Valentine's Day,
Flowerstore.ph not only failed the individuals who trusted their service but also the
recipients of these orders. The company claimed that the incident is the result of
inefficient service from their third-party logistics partners. Regardless, Flowerstore.ph took
the liberty of joy from their clients by not being able to deliver their commitment.

Answer the following items: (3 items x 10 points)

1. Identify the suitable production strategy for Flowerstore.ph.
 The initial production approach fitting Flowerstore.ph is Make-to-Stock (MTS). This
system consists of matching production to predictable demand for goods. Products
are created in advance and are kept in the storage facilities and the distribution
center for the purposes of future sales. his process can enable customers orders to be
fulfilled from the option of available stocks through manufacturing production. Thus,
ensuring a smooth production run and minimal disruptions which otherwise could be
costly. Nevertheless, the underlying concept of MTS might not be easy to
comprehend by consumers, as they may relate this with wastefulness in common
examples like flowers that wither and could be used for other purposes. Such a
method may deteriorate the quality of the company products as flowers are a very
traditional commodity.

2. Determine the appropriate priority rule that will provide optimum operations for the
company.
 Flowerstore.ph should start with "first come, first served" rule to regulate the orders in
the case of the peak order volume with production process being exceeded. The
most reasonable way to fulfil the orders is to prioritize them accordingly and thus
meet the customer's needs. Sending requests according to arrival time priority
guarantees fairness and reduces the likelihood of failure to meet the requests of the
clients. Flowerstore.ph displays this form of fairness by using the first-come-first-serve
approach which ensures that the orders are processed in the order in which they
were received and that, most likely, all the customers will get their size delivered on
time.
3. Propose the applicable supply option that will resolve the problem in the given
case study.
  To address the challenges faced by Flowerstore.ph, two supply options stand out:
Hiring and laying off employees along with "Overtime/idle time" combat demand
fluctuations and allows scaling the workforce upwards in high periods and scaling
downwards in low periods. Rather than relying on the overtime, this will mean the
existing workforce will be busier than usual but will complete them more efficiently
without recruiting extra personnel, and they can attend any training or maintenance
provision during their idle time. Although such avenues are somewhat at risk of short-
term issues of job losses and paying of night differential allowances. Establishing the
right balance between workforce flexibility and budgetary considerations is among
top priorities for Flowerstore.ph if it intends to smoothly operate and be in
accordance with the customer expectations.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINT
S
Content Provided pieces of evidence,
8
supporting
details, and factual scenarios
Grammar Used correct grammar,
1
punctuation,
spelling, and capitalization
Organizatio Expressed the points in clear and
1
n logical
of ideas arrangement of ideas in the
paragraph
TOTAL 10

Reference:
Rappler. (2019). Flowerstore.ph is disrupting the flower industry through affordable
bouquets.
Retrieved October 10, 2019, from
https://www.rappler.com/brandrap/announcements/ 239770- flowerstore-ph-
disrupting-flower-industry-affordable-bouquets

06 Activity 1 *Property of STI

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