BM1913

Names ____________________________________________ Section __________Date____________

ACTIVITY

Flowerstore.ph
Flowerstore.ph began with a simple, yet ambitious idea: to make sure that anyone can afford to send
flowers to their loved ones. While traditional flower delivery services offer bouquets above PHP 1,500
with prepaid payment methods only, long delivery times, and extra shipping fees, Flowerstore.ph does
the exact opposite: they offer budget-friendly bouquets from only P399, multiple payment methods
including cash-on-delivery, comprehensive customer care, and free same-day delivery.

Flowerstore.ph started with just two (2) florists. Today, the company has over 100 team members,
working in its Makati warehouse, and delivers hundreds of bouquets every day across Metro Manila,
Cebu, and Davao (Rappler, 2019).

Despite the growing market presence of the company, a hit bomb controversy was faced by
Flowerstore.ph on Valentine’s Day of 2019. A massive number of people ordered flowers from the
company obviously to celebrate the said heart’s day. However, the company failed to deliver many of
these orders. Victims took their aggressive comments and backlash to social media. Some are demanding
a refund while some just wanted to express their full disappointment. On Valentine's Day, Flowerstore.ph
not only failed the individuals who trusted their service but also the recipients of these orders. The
company claimed that the incident is the result of inefficient service from their third-party logistics
partners. Regardless, Flowerstore.ph took the liberty of joy from their clients by not being able to deliver
their commitment.

Answer the following items: (3 items x 10 points)

1. Identify the suitable production strategy for Flowerstore.ph.
2. Determine the appropriate priority rule that will provide optimum operations for the company.
3. Propose the applicable supply option that will resolve the problem in the given case study.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Grammar Used correct grammar, punctuation,
1
spelling, and capitalization
Organization Expressed the points in clear and logical
1
of ideas arrangement of ideas in the paragraph
TOTAL 10

Reference:
Rappler. (2019). Flowerstore.ph is disrupting the flower industry through affordable bouquets.
Retrieved October 10, 2019, from https://www.rappler.com/brandrap/announcements/ 239770-
flowerstore-ph-disrupting-flower-industry-affordable-bouquets

06 Activity 1 *Property of STI

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