Marketing and Communications Manager

Organisation:

Royal Architectural Institute of Canada - RAIC

Description de l’emploi:

Location: RAIC Head Office – Ottawa, Ontario (remote)

Summary

The Marketing and Communications (Marcom) Manager is responsible for all communication
touchpoints including the development and implementation of all RAIC marketing and
communications strategies related to advertising, branding, product, and service promotion. This
individual will work with the marketing and communications team and staff to collaboratively co-
create goals, strategies, and implementation plans to execute creative and effective marketing
campaigns that communicate the unique value proposition of RAIC work, products, services, and
events. Some marcom goals include maintaining the brand integrity of the RAIC and strategically
positioning the Institute as the only national voice for the architectural community, a trusted source
of knowledge and professional resources for the architectural and design community, while
establishing and ensuring its status as industry leader.

The Marcom Manager supports the development of campaigns for new and existing products and
services and ensures collection and analysis of marketing analytics as a key performance and
decision-making tools.

The Marcom manager will have the ability to understand and analyze trends and have a deep
understanding of the wide variety of marketing channels.

Key Responsibilities

Align marketing efforts with RAIC strategic priorities to ensure a consistent message cross various
channels;

Oversee all marketing and communication for the organization including, but not limited to emails,
newsletters, website copy, etc.;

Coordinate and oversee the implementation and distribution of RAIC’s electronic communications
(email, newsletters), including oversight of the content on RAIC’s website;

Oversee translation of materials from English to French;

Develop and execute a results-driven, multi-platform communications strategy and plan in line with
the RAIC corporate brand and strategic priorities;
Campaign development- for new and existing products, services, and activities – this includes writing
marketing copy and working collaboratively with teams;

Track the effectiveness of various campaigns and provide recommendations and implement
improvements;

Working collaboratively with staff, develop, manage, and produce materials to create a cohesive
image and message for print and all offline communication modalities (e-news, email, newsletters,
website, etc.);

Support the planning and implementation of public relation initiatives related to the brand;

Manage marcom budget and spending;

Project managing all marketing and communications campaigns that are developed across RAIC
portfolios:

Act as a resource to RAIC department leads for marketing campaigns;

Stay current with needs of architectural community with ongoing research, development and
implementation of new marketing strategies and campaigns;

Enhance and grow the architectural community and communication reach of the RAIC;

Develop and promote branding initiatives consistent with organizational goals and objectives;

Maximize brand value through the development of ancillary revenue streams and new opportunities;

Ensure all products, services, and other offerings are aligned with brand identity;

Conduct ongoing brand management;

Assist departments with pricing based on market research and other projections;

Proactively provide innovation across all communication vehicles that the RAIC uses (offline and
online) and provide competitive insight into its communications and branding strategies;

Identify potential new products/media to enhance the marketing/communications work of the RAIC;

Identify and pursue opportunities for collaboration with other organizations on communications
efforts, collaborating with other staff as appropriate;

Ensure that all materials are developed and distributed according to an appropriate timeline;

Oversee the research, writing, and editing of RAIC Journal provide content to several professional
magazines;

Coordinate content and production with publishers, translators, graphic designer, and writers for
magazine publications;

Act as RAIC’s focal point for media relations, maintaining media contacts, providing information,
arranging interviews, writing, and distributing media press releases, organizing press conferences,
etc.;

Provide and coordinate text to update the RAIC website;

Oversee production of the annual report;

Review communications materials prepared by the graphic designer;

Prepare speeches, letters and presentations and reports as required for the Board of Directors and
Chief Executive Officer;

Create scenarios and scripts for RAIC events, including the annual Conference, Congress, awards
ceremonies, and the Governor General’s Medals in Architecture public lecture;

Work with organizational partners on events, activities, and communications that promote the RAIC;

Oversee the editing and proofreading of communications-related texts and others as required;

Participate in regular staff meetings to coordinate work, resolve operational issues, and ensure
harmonious relations among the National Office team members;

Other duties as assigned.

Key Contacts

Reports to: Chief Commercial Officer

Works with: Marketing and Communications Coordinator, Digital Marketing Assistant, Graphic
Designer, Communications Consultant, all other departmental leads.

Required Qualifications, Skills, and Competencies

University degree in marketing, advertising, business administration, public relations, or related field

A minimum of 5 years of work experience in a similar role

Excellent understanding and familiarity with brand building and brand management

Proven track record in creating and executing successful e-mail marketing, Internet marketing, and
direct marketing programs

Experience in advocacy and government relations an assest

Demonstrated proficiency in internet marketing techniques, technologies, and solutions

Metrics-driven thinking

Highly effective project management, prioritization, multi-tasking, and time management skills to
meet deadlines

Proven ability to manage multiple and competing priorities simultaneously

Breadth of working knowledge and experience in publishing with print and web-media (Magazines,
Newsletters, Journals)

Ability to manage and co-ordinate the end-to-end development process while meeting deadlines,
budget requirements and reporting on the results;
Exceptional presentation, copy-editing, written and verbal communication skills

Competence as a creative writer with an eye for great emails, messaging, and web pages

Experience in promotional video production

Direct experience with graphic and web design, and other marketing-related software tools

High level of attention to detail

Energetic, self-motivated, and results-oriented

Excellent inter-personal skills and are adept at building relationships with different partners

A well-defined sense of diplomacy, including solid negotiation, conflict resolution

Politically and culturally sensitive

Excellent customer service attitude

High degree of energy, integrity, courage, empathy, and creativity

Superior active listening, analytical, and problem-solving ability

Effective as a collaborator and leader

Proven ability to build and cultivate strong relationships

Professionalism, courtesy, and patience

High level of integrity, confidentiality, and accountability

A sense of calm and confidence

Willingness to learn

Team player

Experience with volunteer-intensive service operations

Bilingual (English/French)

Knowledge of Microsoft 365 and its suite of products (e.g. Teams, SharePoint, MS Word, MS Excel,
etc.), CIVIcrm, Hubspot, Drupal, Moodle and Wordpress

The ability to travel when required

Direct Reports

Marketing and Communications Coordinator, Digital Marketing Assistant

Application deadline: March 11/2024

The RAIC offers a healthy and positive work environment with a team that believes diversity and
inclusion are key to a respectful workplace. The RAIC is committed to building a skilled, diverse
workforce reflective of Canadian society. As a result, it promotes employment equity and encourages
candidates to indicate voluntarily on their resume if they are a woman, an Indigenous person, a
person with a disability or a member of a visible minority group. If you are passionate and interested
in working in this environment, we would love to hear from you. Please submit the following to
hr@raic.org:

A cover letter addressing the duties, skills and abilities, and hard qualifications for the position and
why you are the right candidate for the position

A detailed resume including a summary of relevant knowledge and workplace experience

We thank all who apply, however, only those selected for an interview will be contacted. All qualified
candidates are encouraged to apply.

Resumes submitted without a cover letter will not be considered. No phone calls please.

The RAIC office is located in the Ottawa area. We acknowledge that the land on which we work in is
the traditional unceded territory of the Algonquin Anishinaabe People. The Algonquin peoples have
lived on this land for centuries. We are grateful to have the opportunity to be present in this
territory.