PRACTICE TEST

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(Đề thi gồm 57 câu)

SECTION 1: CHOOSE THE BEST ANSWER (5đ)

Section 1 gồm 25 câu, mỗi câu 0.2 điểm. Bên dưới là một số câu MCQ ôn tập:
Question 1. Public relations (PR) is widely defined as
A. a strategic communication process B. a two-way process
C. a communication process D. a dissemination process
Question 2. PR focuses on the establishment of
A. beneficial relationship B. mutual beneficial relationship
C. mutual personal relationship D. internal organizational relationship
Question 3. PR refers to as ‘a strategic communication process of ………., ……….. and ……... beneficial
relationships between an organization and its targeted publics’
A. establishing, developing, maintaining B. establishing, developing, nurturing
C. developing, maintaining, controlling D. None of them
Question 4. What is the umbrella term that includes PR and Advertising?
A. Business Administration B. Marketing
C. Pitching D. Promotion
Question 5. Audiences of ………. are mainly customers and potential buyers
A. Business Administration B. Marketing
C. Advertising D. Both Marketing and Advertising
Question 6. Audiences of ………. vary from employees, publics to community partners, lawmakers,…
A. Marketing B. PR
C. Advertising D. None of them
Question 7. Pitching or convincing external media to cover your company/ organization is a way of …..
A. Earned media
B. Paid media
C. Covered media
D. Social media
Question 8. Which one is NOT a function of PR
A. Promote goodwill
B. Promote product, service, corporate image
C. Lobby
D. Support negative publicity
Question 9. Advertising space is paid while PR results are earned through providing the media with
information in the form of ……….. and pitches
A. Sales of products B. Service supply
C. press releases D. None of them
Question 10. Focus on the gain of positive media coverage is an aim of ….
A. PR
 B. Marketing
C. Advertising
D. None of them
Question 11. PR builds trust while ….. builds exposure
A. PR
B. Marketing
C. Advertising
D. None of them
Question 12. Public opinion can be defined as
A. opinions of a group of individuals on controversial issues to avoid alienation/ isolation
B. opinions of a group of individuals on controversial issues
C. opinions of an individual only on a problem that has been solved
D. None of them
Question 13. PR mainly uses languages while ….. is more likely to use visuals
A. PR
B. Marketing
C. Advertising
D. None of them
Question 14. PR aims to maintain and improve corporate image whereas ….. aims to create a strategy
targeted to consumers
A. PR
B. Marketing
C. Advertising
D. None of them
Question 15. Defining a PR problem is conducted in which stage of PR management process?
A. Planning B. Implementing & communicating
C. Research D. Evaluating
Question 16. SWOT analysis stands for
A. Strengths, Weaknesses, Opportunities, B. Situations, Weaknesses, Opinions, Threats
Threats
C. Strength, Weakness, Opportunity, Threat D. Similarities, Weaknesses, Opportunities,
Threats
Question 17: Which of the following media are considered as ‘traditional’
A. Paper magazines/ newspapers B. Television
C. Radio D. All of them
Question 18: Goal setting for PR programs should be aligned with the context of …….
A. organizational missions and goals B. organizational missions and strategies
C. organizational missions and objectives D. None of them
Question 19: PR strategic planning encompasses the decisions about PR programs’ goals and
objectives, the identification of key publics and the determination of …….
A. strategies B. both strategies and tactics
C. tactics D. None of them
Question 20: Many PR crisis result from ……., without meticulous strategic planning
A. careful decisions B. spur-of-the-moment decisions
C. collective decisions D. intentional decisions
Question 21: Abstract, broad, and overarching long-term needs/hopes and dreams are called as ….
A. goals B. strategies
C. objectives D. tactics
Question 22: “To increase awareness of my cosmetic brand from 30% to 60% among my target
publics in Ho Chi Minh city, within 7 weeks of campaign launch” is a statement of …….
A. PR goal B. PR vision
C. PR objective D. PR strategy
Question 23: “Make ABC Top 10 most preferred food & beverage chains in Vietnam” is a ….
A. PR goal B. PR vision
C. PR objective D. PR strategy
Question 24: “To secure 20 blog posts on American-based blogs within 5 months” is a ….
A. PR goal B. PR vision
C. PR objective D. PR strategy
Question 25: Communication programs in the third stage of a PR strategic process consists of
A. Message content and message delivery B. Message output
C. Message system D. Message content
Question 26: If customers are not attending a new product launching event as expected, the
company should reconsider
A. whether the message delivery is effective B. whether it provides something to
communicate with this target public that might change their consuming behaviors.
C. whether the message meaning is relevant and attractive to them D. All of them
Question 27: “What unforeseen circumstances affected the success of the program or activity?” is
a checklist question of which stage in a PR strategic process?
A. Research B. Implementing & Communicating
C. Planning D. Evaluating
Question 28: ……. helps shape and enhance a corporation’s reputation
A. Corporate mission B. corporate image
C. Corporate social responsibility D. corporate goal
Question 29: Which of the following McDonalds’ acts is considered as a corporate social
responsibility?
A. Become a good neighbor in the community B. Create an advisory council on animal
welfare
C. Integrate social and environmental priorities into restaurants D. All of them
Question 30: Implementation is the third step of a PR strategic process, mainly focuses on …….
A. the company’s action and response to change B. the company’s response to changes
C. the company’s action in reality D. the company’s communication
Question 31: Rating of a company’s products and services rank higher in terms of …….
A. Reputational impacts B. its response to changes
C. its action D. its employees
Question 32: What is an example of corporate social responsibility (CSR)?
A. Cooperation between Nike and LV B. H&M’s “Conscious Action” program
C. Lobby campaigns for U.S Presidency D. New product launch event of Coke
Question 33: What is NOT an example of corporate social responsibility (CSR)?
A. Use renewable cotton for apparel production B. Ensure fair working environment
C. Use ferry and train to transport to reduce CO2 emissions D. Press release for a new product
Question 34: What is an example of corporate social responsibility (CSR)?
A. Cooperation between Nike and LV B. H&M’s “Conscious Action” program
C. Lobby campaigns for U.S Presidency D. New product launch event of Coke
Question 35: What term is an alternative name of corporate social responsibility (CSR)?
A. corporate image B. corporate product
C. corporate citizenship D. corporate relationship
Question 36: “Was the desired organizational objective achieved?” is a checklist question of which
stage in a PR strategic process?
A. Research B. Implementing & Communicating
C. Planning D. Evaluating
Question 37: Evaluation provides the opportunity to …..
A. Learn what was done right/wrong B. Look backward at performance
C. Look forward to the improvement of performance D. All of them
Question 38: Evaluation involves the …………. of a program, particularly focusing on
communication results.
A. system B. systematic assessment
C. assessment D. systematic evaluation
Question 39: …….. strategy usually deals with the way how message will be developed, created
and expressed
A. Message delivery B. Message management
C. Message content D. Message establishment
Question 40: Message content strategy usually deals with …….. through which message
dissemination will take place
A. channels B. products
C. media D. social media
Question 41: “Things that your company does well” is called as
A. Strengths B. Opportunities
C. Strongs D. Well-being
Question 42: “Things that your competitors do better than you” are called as ….
A. Weaknesses B. Weights
C. Weakness D. Threats
Question 43: “Changing attitudes of your customers towards your company” are called as
A. Strengths B. Opportunities
C. Threats D. Well-being
Question 44: “Emerging needs for your products/services” are called as ….
A. Strengths B. Opportunities
C. Competitive advantages D. Threats
Question 45: “Negative press/media coverage” are called as ….
A. Weaknesses B. Weights
C. Weakness D. Threats
Question 46: “Internal resources of your company, including knowledgeable and skillful staffs,
modern equipment” are called as
A. Strengths B. Opportunities
C. Strongs D. Well-being
Question 47: The limited resources, both human and non-human resources, are called as ….
A. Weights B. Weaknesses
C. Weakness D. Threats
Question 48: “Underserved markets for a range of products/services in a specific area” are called
as ….
A. Strengths B. Opportunities
C. Competitive advantages D. Threats

Question 49: “A well-known individual or organization that has ability to influence others’ public
opinion on a controversial subject” is called as ….
A. public leader B. public opinion
C. public leadership D. opinion leader
Question 50: Opinion leaders can be used by businesses to build more ……
A. products B. financial strengths
C. service D. trust

SECTION 2: COMPREHENSIVE READINGS (3 pts)

Phần này sẽ có 2 đoạn đọc hiểu ngắn, mỗi đoạn sẽ có 6 câu hỏi MCQ. Tổng cộng đoạn này có 12
câu hỏi MCQ.
Ví dụ một đoạn đọc hiểu và trả lời câu hỏi:
Debates over energy production and consumption always seem to be contentious. One such debate
pitted energy producers against environmentalists and sometimes land owners. Each stakeholder in
hydraulic fracturing or “fracking” to extract natural gas frames the pros and cons of the process is
quite different ways. Producers argue that natural gas is a relatively clean fuel when compared to
coal. Billionaire energy industry insider T. Boone Pickens says he first witnessed fracking in 1952
and after fracking more than 2,000 wells he’s convinced that there’s absolutely no environmental
hazard. “Nobody gives any evidence you’re damaging anything,” he has declared. Supporters of
extracting natural gas through fracking argue that it will lower the price of energy, make the United
States more energy independent, and create jobs. According to the Colorado Oil and Gas
Conservation Commission, “When properly conducted, modern fracking is a safe, sophisticated,
highly engineered and controlled procedure.” But environmental activists argue that fracking
endangers underground water supplies with the potential of contaminating drinking water and
contributes to air pollution.
Question 1: What is the topic of the aforementioned debate?
A. energy B. production C. energy production and consumption D. renewable energy
Question 2: Who involve in this debate?
A. energy producers B. environmentalists C. land owners D. All of them
Question 3: When Boone Pickens first experienced fracking?
A. 1952 B. 1953 C. 1954 D. 1955
Question 4: Why supporters advocate extracting natural gas through fracking?
A. reduce the energy price B. make the country less dependent C. create more jobs D. All of them
Question 5: According to Colorado Oil and Gas Conservation Commission, fracking is safe if …..
A. being produced with modern equipment B. being properly conducted C. they are expensive
D. they are relatively cheaper
Question 6: According to environmentalists, which potential dangers can be caused by fracking?
A. water pollution B. light pollution C. noise pollution D. soil pollution

SECTION 3: COMPLETE THE FOLLOWING PARAGRAPHS (2 pts)

Phần này sẽ có 2 đoạn ngắn, mỗi đoạn sẽ có 10 chỗ trống tương ứng, các bạn phải chọn câu trả lời
đúng nhất để điền vào. Tổng cộng đoạn này có 20 câu hỏi MCQ.
Ví dụ một đoạn để điền vào chỗ trống:
Public relations works best when it is a strategic management function. Strategic public
relations is focused on achieving goals and …….(1)……. that contribute to the overall purpose
and mission of an organization. This process is primarily composed of four steps. Firstly,
research has been conducted to define the current PR problem or …….(2)……., in such a way
that the public relations efforts can successfully address the cause of the issue and not just its
symptoms. In the second step, it emphasizes on the development of a strategic …….(3)…….
that addresses the issue which was analyzed earlier. This includes having an overall goal,
measurable objectives, clearly identified …….(4)……., strategies, and effective tactics. Next,
the best public relations programs include both implementation and …….(5)…….. The old
adage “actions speak louder than words” is as true for public relations as it is for other business
disciplines. Sometimes an organization needs to act, or react, before it can communicate.
Organizations should not only expect stakeholders to behave in ways that benefit the
organization; sometimes the organization needs to change its actions and behaviors to improve
these critical …….(6)…….. The final stage relates to the evaluation involves the systematic
…….(7)…….. of a PR program, particularly focusing on communication …….(8)……. It is
essential because it provides a range of …….(9)……. to learn what was done right and what
was done wrong. Beside that, not only help us look backward at performance, but it also allows
us to look forward at areas of …….(10)……..
(Source: Andy Schmitz)
Question 1:
A. objectives B. strategies C. tactics D. plans
Question 2:
A. situation B. issues C. scandal D. difficulty
Question 3:
A. action campaign B. action C. plan D. action plan
Question 4:
A. opportunity B. targeted publics C. situation D. threats
Question 5:
A. action B. communication C. analysis D. evaluation
Question 6:
A. relationships B. relations C. benefits D. understanding
Question 7:
A. checklist B. summary C. plan D. assessment
Question 8:
A. channels B. results C. media D. brand
Question 9:
A. opportunities B. effects C. assumptions D. feedback
Question 10:
A. improvement B. performance C. development D. changes