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Build empathy
The information you add here should be representative of the
observations and research you've done about your users.

Says Thinks
What have we heard them say? What are their wants, needs, hopes,
What can we magine them saying? and dreams? What other thoughts
might influence their behavior?

The user may express

frustration with The user thinks about
complicated travel the ease of planning
planning processes or their trip and considers
a lack of personalized the value of having all
recommendations their travel information
They may say they in one place
want an app that can
provide all necessary
information for their
upcoming trip in one
place They may also
consider how the
app compares to
others travel
planning tools
they
have used in the
Wanderlust: past
A
Personalized

Travel Planni
ng and The user feels excited
The user inputs their Tracking about their upcoming
desired travel dates, App trip and looks forward
destination,budget to having a customized
and interests experience

They may also feel

The app then an relieved that they can
They may also generates a
browse throught reply on the app to
personalized itinerary keep track of all their
recommended based on their inputs
activities,restaurants details
and preferences
and accommodations

Feels
Does What are their fears, frustrations, and
What behavior have we observed? anxieties? What other feelings might
What can we imagine them doing? influence their behavior?