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ATTACAKE

TITLE PAGE

A BUSINESS PLAN

Presented to
The Faculty of Technology Communication Department
College of Information Technology and Computing of
University of Science and Technology of Southern Philippines

in Partial Fulfilment
of the Requirements for the course
ENTREPRENEURSHIP

Lucille Mae C. Galang (Leader)

Jill Grapes C. Pagaspas
Rhycel Mae C. Paclar
Floramie A. Bahian
Emily June M. Uba
Ephraim Mark J. Lamparas
Melvin P. Tangcalagan
Karl Christian Pacturan

October 2017
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APPROVAL
SHEET

EXECUTIVE SUMMARY

The Services
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Attacake sells pancakes coupled with exceptional customer service. It can be loosely
described as a quick-service business where customers can just wait for 2-3 minutes
while watching their pancakes being made. We strongly believe in the idea that almost
everyone loves to eat pancakes. We encourage our customers to drop their suggestions or
comments about our products inour dropbox.
Financing
It is key to our financial success to grow Attacake not just a café type business, but as a
pancake and pastries shop. We are looking for an investment of 800,000 money with the
hope of eventually establishing branches within the city.
Mission Statement
Attacake is dedicated to satisfy the hunger of the students, staff and faculties. Through a
philosophy of “mapapa attack ka sa sarap”, Attacake will hold true to its vision being a
new concept. Most pancakes have one flavour, so we will make it a bit different from the
traditional pancakes. It has a variety of flavours; mango, chocolate and ube. We intend to
make enough profit to generate a fair return for us investors and to finance continued
growth and development in quality products. We also maintain a friendly, fair, and
creative work environment, which respects diversity, new ideas, and hard work.
Management Team
In our business, we as entrepreneur have different task in order to do our duty. There is
one person assigned for the cashier, two people for the crew, two people for kitchen area
and one person for the Dish wash area. We would like our business to be well organized
and in order to give good services to our customers. As of now the team will do the tasks.
Later on if our business will succeed we will hire people for our business.
Sales Forecast
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Expansion Plan
The goal of the Attacake is to expand branches within the city. Like all other Pastry
Stores it will grow not only within the city but in the entire Philippines it will be known us
a World Class Pancake and Pastry store. Soon it would be tie up with other companies
and industries. A 5 star Pancake and Pastry stall turned into Pancake and Pastry store
Therefore, we are aggressively planning f
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TABLE OF CONTENTS

TITLE PAGE i

APPROVAL SHEET ii

EXECUTIVE SUMMARY iii

ACKNOWLEDGMENT iv

DEDICATION v

TABLE OF CONTENTS vi

CHAPTER

1 COMPANY AND FINANCING SUMMARY

Registered Name and Corporate 11

Structure 14
Required Funds 20
Investor Equity 21
Management Equity 23
Exit Strategy 24

2 PRODUCTS AND SERVICES

Products and Services 11

3 STRATEGIC AND MARKET ANALYSIS

Economic Outlook 40
Industry Analysis 40
Customer Profile 43
Competition Analysis 44
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4 MARKETING PLAN

Marketing Objectives 46
Marketing Strategies 49
PESTEL Analysis 52
SWOT Analysis 69
Market Mix 71

5 ORGANIZATIONAL PLAN AND PERSONNEL SUMMARY

Corporate Organization 86
Organizational Budget 88

6 FINANCIAL PLAN

Underlying Assumptions 86
Sensitivity Analysis 88
Source of Funds 88
General Assumption 86
Profit and Loss Statements 88
Cash Flow Analysis 88
Balance Sheet 86
Break Even Analysis 88
Business Ratios 88
Three-Year Profit and Loss Statement 86
Three-Year Cash Flow Analysis 88

APPENDICES

Survey Questionnaire 82
Curriculum Vitae 83
Exhibit 1 84
Exhibit 2 85
Exhibit 3 86
Exhibit 4
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CHAPTER 1
COMPANY AND FINANCING SUMMARY

Registered Name and Corporate Structure

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Required Funds
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Investor Equity
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Management Equity
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Exit Strategy
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CHAPTER 2
PRODUCTS AND SERVICES

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CHAPTER 3
STRATEGIC AND MARKET ANALYSIS

Economic Outlook
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Industry Analysis
(Provide the industry analysis in relation to your business)

Customer Profile
(Detail your customer profile in relation to your business)

Competition Analysis
(A brief introduction before presenting the table)
COMPETITION Competitor 1 Competitor 2 Competitor 3 Competitor 4
Market position Where is the
competitor situated?
Weakness What do you think
is the weakness of
the competitor in
terms of: product,
price, place, and
promotion?
Brand
Industry
Form
Generic
Market Share

(Describe the content of the table per competitor. This is where you will give
supplementary details for each competitor in terms of: market position, weakness(es),
branch competition, industry competition, form of competition, generic competition, and
market share. Do it per competitor)

CHAPTER 4
MARKETING PLAN
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Marketing Objectives
(Start writing here. Texts not in italics)

Marketing Strategies
PESTEL Analysis (this is a PESTEL Analysis of your business)
 Political factors
 Economic factors
 Social factors
 Technological factors
 Environment factors
 Legal factors
SWOT Analysis (this is a SWOT Analysis of your business)
 Strengths
 Weaknesses
 Opportunities
 Threats
Market Mix (this is a market mix of your business)
 Product
 Price
 Place (distribution)
 Promotion

CHAPTER 5
ORGANIZATIONAL PLAN AND PERSONNEL SUMMARY
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Corporate Organization
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Organizational Budget
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CHAPTER 6
FINANCIAL PLAN

Underlying Assumptions
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Sensitivity Analysis
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Source of Funds
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General Assumptions
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Profit and Loss Statements

(Start writing here. Texts not in italics)

Cash Flow Analysis

(Start writing here. Texts not in italics)

Balance Sheet
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Break Even Analysis

(Start writing here. Texts not in italics)

Business Ratios
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Three-Year Profit and Loss Statement

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Three-Year Cash Flow Analysis

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APPENDICES