Activity 1: In the Middle of the Advertisement

NAME OF THE COMMERCIAL : Babangon Tayo With NESCAFÉ | NESCAFÉ Philippines

LINK OF THE COMMERCIAL : https://www.youtube.com/watch?v=WEOyI6QtjkE

"Babangon tayo, susulong

tayo," has been mentioned repeatedly in
Nescafe advertisements. The NescafePH
video clip reflects the hardworking nature of
Filipinos in different fields, particularly giving
highlights to the farming industry. Through
the use of a linear model of communication,
a piece of encouragement to stand up and
move forward with Nescafe was conveyed
to the audience by the advertisement.

A Laswell’s model of communication can be used as a good representation to go beyond

in explaining the processes done by the source of message in making the communication
process possible. To give an idea of Laswell’s model of communication, it is a one-way
communication process in which the involved elements are only the source, message, channel,
receiver, and effect. The source, NescafePH, conveys a compelling idea of twinning every
Filipino's hard work with Nescafe. Through the integration of videos and texts, whose output
was spread by the means of TV commercials and the different social media platforms such as
Youtube, Tiktok, Facebook, and etcetera, the message was sent to the reachable audience,
particularly to those who are consumers of coffee regardless of age and gender. As a result, the
receiver of the message will be informed about the Nescafe product, and at some point, they
might be encouraged to have Nescafe coffee with them. Although not included in the elements
belonging to Laswell’s model of communication, I somehow recognized having poor signal, lack
of device available to use, and the inability of some to comprehend the used language as
barriers to communication.
To go deeper into understanding the
message behind the video clip, the communicator
presented a visualization of the usual lives of
Filipinos. In the first part, industrious farmers and
weavers worked hard in the field with a smile flashed
in their faces, Nescafe coffee in their cups, and the
words: "Let’s get up and move forward; our rise will
awaken the world." It was also mentioned that
Nescafe has been training Filipino coffee farmers
since 2008. Additionally, it was also revealed that Nescafe is the single biggest coffee buyer in
the Philippines. The following seconds of the video clip show people from various fields and
social statuses expressing their love for coffee—and their unwavering support for Nescafe. 
 To sum up everything, NescafePH used Laswell’s model of communication to
advertise Nescafe coffee products. The communication is done through the commercial
functions to inform the audience about Nescafe coffee products and to persuade them
to have Nescafe coffee to pair with all their hard work and efforts.