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Men, Masculinity &
Contemporary Dating
Chris Haywood
Men, Masculinity and Contemporary Dating
Chris Haywood
This Palgrave Macmillan imprint is published by the registered company Macmillan Publishers Ltd. part
of Springer Nature.
The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
To Sandra Haywood, Jade Haywood, Elycia Haywood and Victoria
Haywood
Acknowledgements
I have been so lucky to have a number of friends and colleagues who have
helped think through many of the areas when putting this book together.
This includes, Mairtin Mac an Ghaill, Thomas Johansson, Liviu Popoviciu,
Jeepers Andersson, Andreas Ottemo, Marcus Herz, Ylva Odenbring,
Anne Dorte; Niels Ulrik Sørensen, Michael Keheler, Ali Javaid, Jhitsayarat
Siripai, Chao Yang, Andrea Waling, Kelly Murphey, Lucas Gotzen,
Margareta Bohlin, Peter Hakansson, Per Norden, Jeniie Sivenberg, Nils
Hammaren, Annette Helman, Ardis Kristen and Xiaodong Lin. A very
special thank you to Jonathan Allan, Frank Karioris and Andrea Waling
for their intellectual warmth, kindness and hangover cures.
A number of conferences over the last years have proved invaluable to
the development of the book: the NYRIS conference with fantastic input
from my Nordic friends, the Men and Power conference in South Africa,
the Men Doing Sex conference at Newcastle University, and also my stay
with Todd Reeser and the staff and students of Pittsburgh University. A
special shout out to the American Men’s Studies Association conferences
over the past few years—one of the few places that is safe to share ideas
with critical friends and is not a forum for academic entrepreneurs.
Colleagues at Newcastle including Gareth Longstaff, Steve Walls,
David Baines, Florian Zollman, Karen Ross, Clifton Evers, Darren
Kelsey, Gerard Corsane, Peter Hopkins, Pauline Dixon, Steve Humble,
vii
viii Acknowledgements
Bill Roberts, Kerry Dodds, Sarah Greenhalgh, Jane Hughes and Christine
Foster deserve special praise.
This book would not have been at all possible without those who
helped carry out the interviews. Jessica Pass, Josephine Ayre, Megan Law
and Zoe Bright, your time, help and discussions have been invaluable.
Thank you to my family, who at different times have helped and sup-
ported me in different ways: John Haywood, Paul Denny, Lelah
McDermott, Tony McDermott, Poppy Haywood and David Hillaby. A
special shout out to James Matheson.
Finally, I have been privileged to teach the Sex, Sexuality and Desire
module at Newcastle University for a number of years, and I sincerely
thank all of the students over those years who taught me things that I
never knew was possible. Doing ‘Sex’ with you was such good fun and I
look forward to doing more of it in future years!
Contents
1 First Encounters 1
ix
x Contents
8 Conclusion 231
Index 243
1
First Encounters
Introduction
Dating is changing. Alongside the more established ways of meeting
people, such as introductions by family and friends, meetings in bars
and clubs and encounters in everyday work and social life, new forms
of dating are emerging. Speed dating, mobile romance, online dating,
holiday romances and hooking-up provide ways of meeting people
that move away from the taken-for-granted scripts and rituals, to a
moment of uncertainty where the ‘rules of the dating game’ have
become less clear and less predictable. We are developing a new emo-
tional literacy to make sense of the changes in dating, such as the
emergence of ‘thirtysomethings’, ‘placeholder relationships’, ‘stream-
ing infidelity’ and ‘Commitmentphobes’ (of which there are numerous
kinds). Some have suggested that we are now in an era of Post-dating
where the benchmarks of traditional dating cultures are irrelevant
(Massa 2012, p. 7). Within the shifting landscape of dating, there is no
clear guide to understand how such changes should be navigated. And
this book is not going to give you one. However, this book will provide
a reflection on how heterosexual men are navigating them. Although
research is beginning to identify the transformational potential of
these emerging dating practices for women, the lesbian and gay com-
munities and young people (e.g. see Harcourt 2004; Gomez 2010;
Bauermeister et al. 2012), there is relatively less work examining how
straight men are negotiating such changes. Instead, we remain highly
dependent upon media narratives that offer contradictory accounts of
men’s responses to contemporary dating practices. On the one hand,
such narratives are claiming that new forms of dating are providing
men with the opportunity to be more caring and sensitive (Hilton
2011; Burke 2012). On the other hand, such accounts are suggesting
that there is a ‘menaissance’—a cultural moment where ‘post-sensitive’
men are responding to the change by drawing upon traditional mascu-
line tropes such as emotional stoicism and toughness (Haddow 2010;
Fitzgerald 2012). Thus, traditional ways of being a man, often charac-
terized by ‘anti-femininity, homophobia, emotional restrictiveness,
competitiveness, toughness, and aggressiveness’ (Coughlin and Wade
2012, p. 326), are being re-made in this new dating context.
Existing work on men and masculinity has indicated that social, cul-
tural and economic changes do not necessarily produce socially progres-
sive masculinities (Jamieson 1998). More specifically, Eaton and Rose
(2011, p. 862) suggest that despite the changes in dating, traditional pat-
terns of gendered behaviour persist: ‘Men were expected to initiate, plan,
and pay for dates and to initiate sexual contact, whereas women were
supposed to be alluring, facilitate the conversation, and limit sexual activ-
ity’ (see also Bartoli and Clark 2006). Furthermore, it is argued that this
symmetrical model of proactive and reactive dating behaviours continues
to be used by men in dating contexts. It is suggested that such traditional
gendered scripts of dating enable men to live up to and negotiate cultural
expectations. More specifically, as men’s dating success is often culturally
coded as being a ‘real man’, when men meet women they often aspire to
meet such expectations. However, according to Seal and Ehrhardt (2003),
the result of this stereotypical positioning of men and women is that it
continues to enable men to control women, and as Bouffard and Bouffard
(2011, p. 4) suggest: ‘These gendered expectations include male control
and female dependence, obedience, and sexual access.’ In effect, it is sug-
gested that contemporary dating mirrors a broader organization of social
relations that depends upon a dyadic ‘complementary’ and unequal gen-
der positioning in dating encounters (Tolman et al. 2003).
First Encounters 3
Men’s facial dominance may be an honest signal not only of good health,
but also of formidability as an intrasexual competitor, which could be help-
ful in gaining access to mates (intrasexual selection) and attracting women.
(intersexual selection; Puts et al. 2012)
But has mate choice been the primary mechanism of human sexual selec-
tion, as the literature might suggest? I argue here that it has not. Rather,
contest competition—in which force or threats of force are used to exclude
same-sex rivals from mating opportunities—has been the main form of
mating competition in men, whereas male mate choice has predominated
as a mechanism of sexual selection operating on women.
4 C. Haywood
Thus much of the literature on men and dating is concerned with men
adapting to change, resulting in a ‘crisis of masculinity’ as men struggle to
maintain what is perceived to be the correct (read ‘natural’) way of being
a man.
However, a different approach can be seen in the world of relationship
guidance. Men have to learn how to be a better lover, a better husband or
father, with the implicit assumption that men being men is not enough.
An example of this is the problem of sexual ‘eagerness’. Castleman (2017)
captures this with his discussion in Attention Men: Three Keys to Becoming
a Better Lover:
through what men did with their bodies, such as their occupations.
However, more recently, men have been increasingly reflexive about what
they do on their bodies (Mac an Ghaill and Haywood 2011). It is argued
here that masculine status is increasingly judged by men’s reflexive quali-
ties. More specifically, as reflexivity becomes central to the making of
men’s identities, the quality of men’s reflexiveness becomes an increas-
ingly salient element in the performance of masculinity. Rather than this
being a consequence of an individual psychology, it is suggested in this
book that the increasing need for men to demonstrate a ‘quality reflexiv-
ity’ is a consequence of broader changes in the social, cultural and eco-
nomic configuration of men’s and women’s lives.
One of the few empirically grounded studies that examine older men’s
experiences of intimacy in Late Modernity is Duncan and Dowsett’s
(2010) set of interviews with heterosexual and gay men. They suggest
that men were demonstrating ‘greater levels of reflexivity on the part of
individuals with regard to questions of intimacy and sex’ (ibid., p. 58)
though they do not claim that traditional forms of masculinity have dis-
appeared. Instead, they argue that traditional masculinities are being
negotiated, as men attempt to develop meaningful intimate relationships
with their partners. However, it is also argued that the material, cultural
and symbolic structures that have been the basis for men to assert author-
ity, legitimacy, control and dominance in relationships have broken
down. More specifically, in Late Modern society, traditional manufactur-
ing labour or patriarchal family formations appear to be no longer sus-
tainable. Thus, men no longer draw upon traditional masculinities when
searching, initiating and going on dates. Furthermore, Siibak’s (2010)
research on men’s profiles on dating sites indicates that young men are
presenting a range of ways of being a man. Further, recent work on inclu-
sive masculinity has suggested that men are no longer dependant on
homophobia to demonstrate their masculinities (Anderson 2014). Whilst
recent work by Doull et al. (2013) suggests that young men are now
changing identities when they date, there is little information on what is
happening in relation to new dating contexts. Cocks’s (2009) discussion
of the history of dating in newspapers has suggested that one of the main
differences between personal columns in the past, and more recent
changes in dating, has been the shift from elaborate coding of identity to
6 C. Haywood
What Is Dating?
This book makes two distinctions about dating. First, dating is often used
as a shorthand for a range of ways to initiate relationships. From ‘hook-
ups’ to long-term relationships, dating is often used flexibly to capture a
range of interpersonal encounters. This suggests a more flexible set of
practices associated with dating. More recently, Chorney and Morris
(2008) draw upon Pirog-Good and Stet’s (1989) definition of dating as ‘a
dyadic interaction that focuses on participation in mutually rewarding
activities that may increase the likelihood of future interaction, emotional
commitment and/or sexual intimacy’ (p. 226). As we will see later in the
context of Online Sex Seeking, although dating is predominantly under-
stood as being between two people, dating practices can often involve
more than two people. Poitrois and Lavoie (1995, p. 300) capture such
range, suggesting that ‘dating relationships cover the spectrum of experi-
ences ranging from one-night stands and short-term encounters to rela-
tionships that are long-lasting and stable over time, excluding cohabitation’.
Alongside this, researchers have noted the range of individual definitions
of dating that people employ (e.g. see Watson 2001; Howard et al. 2015).
It is important, however, to see dating as part of a broader way of
thinking about relationship initiation. Therefore, this book suggests that
we also need a second approach to dating that positions it as part of an
episteme.
stereotypes that project ideal male and female behaviours are becoming
much looser and less defined by tradition. As the parameters of what
dating looks like become increasingly blurred, we begin to reconfigure
what we mean by ‘dating’ and the function of dating. We are witnessing
the unravelling of themes of commitment and exclusivity, and meanings
of being in a relationship are undergoing constant revision. This book
responds to this lack of knowledge and provides empirically driven
insights into how men are navigating a Post-dating world. It is a collec-
tion of snapshots designed to unpack how men are responding to such
changes.
The men therefore in this research provided insights into the different
kinds of dating practices. It should be added that the sample was over-
whelmingly White English with ages ranging from 18 to 54. All of the
men were provided with information about the project, informed con-
sent being a prerequisite of ethical clearance by Newcastle University.
Participants were given the opportunity to determine how and where
they wanted to be interviewed but also if they were happy to sign consent
forms. Unsurprisingly, given the nature of the subject area, many of the
participants were reluctant to sign forms. In order to avoid embarrass-
ment for the participants, a verbal informed consent protocol was used
similar to those used in telephone interviews. On a number of occasions
such as interviews in online chat platforms, written consent was provided
as part of the online correspondence. In other scenarios, such as face-to-
face interviews, consent was recorded via a Dictaphone. In some cases
where participants felt uneasy with being recorded, notes were taken of
the interviews and subsequently typed up. All of the participants’ names
are pseudonyms, and some details such as locations have been substituted
to further ensure anonymity.
There is something highly contextual about researching men. Like all
research processes, they are embedded in circuits of power. As such, the
interview situation does not stand outside of identity politics; rather it is
imbricated within the research process (Haywood 2008). The very pro-
14 C. Haywood
ing ‘I don’t believe you’. Such a position would provide men with a space
to explain, justify or re-question their position.
Gubrium and Holstein (2003) also remind us that the interview is a
relatively modern phenomenon. They argue that although question-and-
answer scenarios have previously existed (police, family, courts, employ-
ment), the idea of consulting strangers is relatively new. Although they
argue that individuals have become ‘modern tempers’ (ibid., p. 22), it is
important to recognize that it is not self-evident what the roles of inter-
viewer/interviewee mean. This means that the interview is often a space
of learning how to be interviewed (Haywood et al. 2006); something that
had to be continually reflected upon. During the interviews, subtle ten-
sions and convergences between and within identifications took place
between the interviewer and the interviewee. One of the strategies of the
interviews was to explore, question and problematize participants’
responses; as a result, the questioning of men’s assumptions invited much
analytical dissonance. The troubling and destabilizing therefore often
involved (con) fusing of men’s seemingly distinct and incompatible view-
points. In light of the ‘troubling’ nature of the research approach, impor-
tant ethical issues need to be considered, raising questions about whether
it is appropriate or acceptable to be undertaking this potentially uncom-
fortable style of interviewing. In response, all interviews were conducted
with respect and dignity and with a constant recognition that the partici-
pants were valued. It was also recognized that challenging men’s view-
points in research can only go so far; participants control what can or
cannot be known.
Aims
A key element of the book is that it aims to contribute to existing debates
on men and masculinity, gender and sexuality. It does this by using origi-
nal empirical research to explore men’s experiences across a range of con-
temporary dating contexts. Using primarily interviews as a tool to get at
‘what is going on’, this book has a number of aims.
First, the book contributes to existing knowledge about men, mascu-
linity and dating, and in some instances provides new empirical data on
16 C. Haywood
constructed. More specifically, the chapter engages with the ways that
men navigate speed dating events by focusing on their anxiety and vul-
nerability. This provides a pretext for the articulation and demonstration
of particular speed dating masculinities. On the one hand, there are men
who take up a predatory heterosexual script. On the other hand, there are
men who use speed dating events as a means to find a long-term partner.
Interestingly, men looking for partners make up the majority of those
who attend speed dating. However, the men in the sample had a number
of strategies that they would draw upon to choose a potential partner; or
in their words, ‘the right kind of woman’. These strategies involved
reviewing and evaluating the appearance and manner of the women they
were meeting, and establishing whether these women were ‘telling the
truth’. Thus, men would use such strategies to evaluate the quality of the
date. The chapter concludes by suggesting that although these men
tended to hold on to traditional gendered attitudes, it was clear that the
speed dating event exacerbated men’s insecurities and anxieties.
Since the 1950s and the emergence of mass tourism, holidaying has
been a leisure activity that has increasingly been associated with dating
and romance. Among the characteristics of mass tourism are its associa-
tion with pleasure, and the view that a holiday is a time when the formal
and informal rules that regulate behaviour at ‘home’ have little purchase
in ‘foreign’ contexts. Chapter 4 explores the nature of young men on
holiday. It begins with a discussion of holidays and masculinities, high-
lighting how most literature in the field tends to posit masculinities as
patriarchal, especially in the field of sex tourism. This chapter suggests
that men, masculinities and holidays are more complex. More specifi-
cally, the liminal experience of the holiday creates a tension between dis-
inhibition and relationship acceleration. This tension creates both
traditional ‘laddish’ behaviours, but also has the potential to produce
more progressive forms of masculinity. It concludes by suggesting that we
need to move away from simplistically equating men, masculinity, and
the holiday as a space for sexual conquest, and instead see the holiday also
as a space for men to experience shame and vulnerability.
Whilst online dating has witnessed a dramatic rise in popularity, the
incredibly fast rise of mobile applications points to a new method of rela-
tionship initiation. Chapter 5 explores the accounts of 15 heterosexual
First Encounters 19
young men aged 18–24. Using Tinder as a case study, this chapter argues
that the affordances of the app create the possibilities of how mobile
romance is experienced. The chapter begins by documenting these affor-
dances, which include Spatial Blurring, the Democratization of dating,
Multimodal dating and Accelerated Elongated dating. The chapter then
explores the interplay between these affordances and masculinity: first, by
highlighting how patriarchal norms become articulated through the mar-
ketization and gamification of dating; second, by exploring young men’s
management of dating failure through self-sabotage and effortless achieve-
ment, personal branding and Facebook stalking. The chapter concludes
by arguing that Tinder and mobile dating apps more broadly are rela-
tively new practices and that young men and women will continue to
learn how to use them and to develop their impact on gender relations.
Chapter 6 explores the world of online sex seekers. The chapter focuses
on men who use the internet specifically to have sexual encounters. The
semi-structured telephone interviews with 11 publicly identified hetero-
sexual men highlight the difficulty of simplistically describing online
encounters as lacking emotional depth. The chapter begins by discussing
the difficulties of researching online sex seekers and then discusses the
ways in which men understand sex seeking through risk and risk avoid-
ance. It then highlights the issues of emotional investment and the
intensity of sexual encounters experienced by these men. Finally, one of
the surprising results to emerge from the data collection was the fact that
men who sought sex online tended not to want penetrative vaginal sex. In
other words, this group of men, who should embody classic masculine
penile-centred sexual subjectivity, found satisfaction beyond this widely
attributed characteristic of men. In conclusion, the chapter suggests that
there is scope in future research to identify men’s experiences that stand
outside of monogamous focused relationships.
Chapter 7 provides an insight into the sexual world of ‘dogging’: anon-
ymous sex between men and women usually carried out in car parks.
Drawing upon interviews with 12 men who engage in dogging practices,
this chapter provides insights into the micro-negotiations of the dogging
encounter and men’s masculine subjectivities. The chapter begins by
exploring the reasons for dogging and then details how dogging takes
place. By understanding the sexual etiquette of dogging, we are able to
20 C. Haywood
Bibliography
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Anderson, E. (2014). 21st Century Jocks. Basingstoke: Palgrave.
Bailey, B. L. (1989). From Front Porch to Back Seat: Courtship in Twentieth-
Century America. Maryland: JHU Press.
Bartholomaeus, C. (2012). ‘I’m not Allowed Wrestling Stuff’: Hegemonic
Masculinity and Primary School Boys. Journal of Sociology, 48(3), 227–247.
Bartoli, A. M., & Clark, M. D. (2006). The Dating Game: Similarities and
Differences in Dating Scripts Among College Students. Sexuality & Culture,
10(4), 54.
Bauermeister, J. A., Ventuneac, A., Pingel, E., & Parsons, J. T. (2012). Spectrums
of Love: Examining the Relationship Between Romantic Motivations and
Sexual Risk among Young Gay and Bisexual Men. AIDS and Behavior, 16(6),
1549–1559.
Berlant, L. (1997). The Queen of America Goes to Washington City: Essays on Sex
and Citizenship. London: Duke University Press.
Bouffard, L. A., & Bouffard, J. A. (2011). Understanding Men’s Perceptions of
Risks and Rewards in a Date Rape Scenario. International Journal of Offender
Therapy and Comparative Criminology, 55(4), 626–645.
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Title: Taikapeili
Nelinäytöksinen satunäytelmä
Author: Larin-Kyösti
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