Resume Makeover

with Jenny Foss

GREG Location: San Jose, CA

Phone: 321.234.5678
Email: gregsample@gmail.com

SAMPLE Portfolio: gregsample.com

Marketing Strategist | Graphic Designer | Illustrator

Innovative, consumer-centric and performance-driven marketing & design professional who

solves business challenges with a creative mindset and consistently delivers creative content that
delights audiences and generates strong results.

Personable and collaborative communicator who builds trust and confidence with ease, excels in
matrixed environments, and ensures that every project aligns strategically with overarching goals,
across all touchpoints.

Enterprise-minded problem solver who combines strategy, creativity, and analytics to produce,
execute, and iterate multi-platform campaigns, assets, and activations. Data-driven and laser-focused
on continually improving performance.

Methodical and organized project manager who fluidly balances multiple tasks and deliverables,
ensures all deadlines are met, and consistently delivers at the highest quality levels.

KEY SKILLS
• Digital & Traditional • Customer Journeys • Photography & Editing
Marketing • User Experience (UX) • Illustration
• E-commerce • Website Design • Storytelling
• Email Marketing • Marketing Analytics
• Graphic Design • Visual Merchandising

PROFESSIONAL EXPERIENCE
WEST COAST LIVING, Oakland, CA Dec 2020 – Present
Marketing Strategist
Initially hired as a contractor on behalf of one of the Bay Area’s top furniture retailers then promoted
(Feb 2021) into a hybrid role combining marketing strategy, graphic design, content development,
product photography, SEO maintenance, and digital asset organization.

• Created email marketing campaigns that enabled WCL to achieve +190% growth in
website sales in 2023 and contributed to overall sales growth of 33% over the previous year.

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 • Delivered SEO improvements that raised organic traffic by 43% in 2022
• Stepped in as interim email designer (Dec 2021 – Present). Partnered with Marketing Director
to produce fresh designs that have garnered notable feedback and delivered record-breaking
click-through results.

NZ BUILT, Auckland, New Zealand Summer 2020

Graphic Designer (Intern)
Designed 100+ first-draft illustrations and two user interfaces on behalf of one of New Zealand’s leading
private construction companies as part of a California College of the Arts study abroad program.

GLOBAL TOYS, INC., Los Angeles, CA Summer 2018

Graphic Design Intern
Conceptualized, designed, and constructed a four-player board game and all contents, working in
partnership with Senior Design Managers. Used Adobe Illustrator for character and environmental design.

EDUCATION
California College of the Arts, San Francisco, CA / Bachelor of Fine Arts May 2020

TECHNICAL SKILLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Canon DSLR, Google Apps,
Klaviyo, Wacom Bamboo, Canto DAM, Magento, Figma

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