Empowerment Technology

LECTURES/PPT AND HANDOUTS-BASED

USING TECHNOLOGY FOR VISUAL
COMMUNICATION
Visual Communication
- The practice of relaying messages through images or
graphics. These images can come in photographs, brand
designs, interface, typography, infographics, and even digital
memes.The process of systematically creating these visuals is
called graphic design.
ELEMENTS AND PRINCIPLE OF DESIGN
ELEMENTS OF DESIGN
Point - the beginning or end of something in space.
Line - formed by connecting two points. Lines can indicate
movement and direction.
Color - reflected on a surface. It can be intense or dull.
Value - how close to dark or light element which helps in
creating depth in an image.
Shape - two-dimensional areas enclosed be boundaries. It can
be geometric (triangle, square, rectangle) or organic (leaf-
shaped, dog-shaped).
Texture - qualities of a surface which can be smooth or rough.
Space - area between the elements, this helps in creating
breathing room to allow focus.
PRINCIPLES OF DESIGN
Unity - how harmonious the elements are when put together.
Balance - how the elements are distributed.
Emphasis - how an element is designed to draw attention
from the other elements.
Proportion - how an element’s size relates to another. A large
element among small draws attention.
Contrast & Similarity - how consistent the elements are.
Cropping - taking away portions that you want to include.
Aspect Ratio - considering 1:1, 3:2 sizes.
Brightness - general lightness and darkness of the images.
Contrast - enhances the difference between the bright and
dark parts of the image.
Shadow - darks parts of your image is exposing the areas
better.
Highlights - adjusting the bright and shiny parts of your
image.
Vignette - creates a fade effect at the edges of the image,
creating a border of sorts.
Filters - effects applied to experiment the design of your
image.
TYPOGRAPHY
- The art of arranging letters and text in a way that makes the
copy legible, clear, and visually appealing to the reader. It
involves font style, appearance, and structure, which aims to
elicit certain emotions and convey specific messages.
Typeface - the appearance or design of letters.
Serif ns. Sans Serif - The serif is the lines or spikes found at
the end of a type, those that don’t have are called sans serif.
Kerning - the spacing between the letters of the text.
Ligature - how two letters are made to appear together as
one.
Shadows & Strokes - to add drop shadows and strokes
(outlines) helps create separation between the text and its
background, making the text more visible.

Using Photographs
Using guidelines as guides when composing images
- Gridlines can be enabled in most smartphone camera apps
and even on dedicated cameras.
- They help you emphasize the alignment with the
intersections.
Pose or stage your subject
- Is the position of the body or face of an angle.
Find the light
- Is advisable for you to shoot not against the light or maybe
use silhouette.
Mind where your area focuses
- Is creating a depth-of-field effects where parts outside the
focus area will appear blurry.
Shoot from different perspectives
- Is considering the different angles: bird’s eye view, eye level,
worm’s eye view.
Pointers
Mind the space
Test I: Identification (4 items from here)
- Is filling the frame but consider extra space in placing other
1. What year was Creeper created? 1973
elements.
2. What is the function of Alt + Home? Brings to home
Image Editing page.
- Image can still be improved with editing and adjustments. 3. What is the function of Ctrl + 0? Back to default zoom.
Adobe Photoshop, Adobe Lightroom, Snapseed, PicCollage, 4. What internet outbreak happened in 2017? Wannacry
Photogrid, Pixlr, Canva. Ransomware
5. What are the three key technologies introduced? Http,
FEATURES IN IMAGE EDITING Html, & URL
Empowerment Technology
LECTURES/PPT AND HANDOUTS-BASED
6. What is the internet’s predecessor during the 1960s?
ARPANET
7. What shortcut key are you going to click if you want to
close the current tab? Ctrl + W
8. What year did the total number of internet users around
the world stand at 4.8? 2020
9. Who started to work on the World Wide Web in 1989
introducing three key technologies? Tim Berners-Lee
10. What shortcut key are you going to click if you want to
open a private (incognito in Chrome) window that does
not keep history or save browsing information? Ctrl +
Shift + N

Test II: True or False

11. Blockchain can be used to store data securely and
transparently. TRUE
12. Companies can use big data to understand their customers
better. TRUE
13. Chatbots and virtual assistants are improved using
artificial learning. TRUE
14. Cloud computing makes computing resources available
on demand. TRUE
15. Information that is processed and stored by computers is
called media. FALSE

Test III: Arrange in Order

16. This will travel as radio waves through wires to your
router. 2
17. The waves will emit light to signal that each packet
reaches the proper address. 4
18. The waves will travel to larger cable wires to direct to the
infrastructure of the internet provider. 3
19. The device sending a data with the use of Wi-Fi or other
network will be converted into bits packet represented by
the binary digits. 1

Test IV: Essay

20. Importance of using technology.