Running Head: SOCIAL MEDIA

Social media and Big data

[Name of Institute]
[Name of Writer]
Introduction

With the social media rise and connectivity culture, services like Twitter, Meta, and

YouTube and many other websites have a huge impact on self-identities and our social

networking. Against the background of attention economy, algorithm and big data is used by

social media to choose what content displays on feeds of social media users. The social media

and Big data is now days emerging technology. Social media is transformed by the uses of

algorithm and big data from just sites of social networking to the boom chambers lead by large

companies and advertisers. The platform of social media is now become the main way of

communication to connect with colleagues, friends and family. In many forms people are sharing

information like video, audio and text on sites of social networking to express their feelings. On

social media, daily around 2.5 hours are spend globally by internet users on average. This way

users of social networks generate huge amounts of data that cannot be processed using

conventional data management strategies (Hampton, 2011). Moreover, social networks have

generated an urgent interest in the processing of this data, as they examine media content in

terms of the important role it plays in shaping and disseminating public opinion, among other

things.

Discussion

The social media is strong tool, which has traversed all boundaries to bring people closer

and connect them to one another. People has now become social butterflies in order to involve in

connection and communication with the base of internet fuelling social media engine. The

powerful platforms of social media like Twitter, Facebook, and Instagram are the drivers of

journey, which people embark every day. People use social media platform and from sharing
news to watching memes and some advantages from its only existence. It is essential today to

acknowledge that social media platform has spread quite well like wildfire, which could not be

easily extinguished. From social media websites the masses have taken many benefits from full

time careers to leisure time interests that seems only to spread as time further goes by (Hampton,

2011).

The Social Media influence on Society

About a quarter of the world's population currently uses Facebook. In the Hong Kong,

nearly 80% of online customers are on social media. They become even more powerful as social

networks grow because social networks rely on connections between people. One can see

through the beauty and lesser perspective of the Internet that the person in question is not the

only one. Moreover, when people find others through social networks, they can do something -

create distributions, images and entire web worlds that support their views and subsequently

become the norm. Political, environmental, moral and social ills would be hard to detect without

social media (Hampton, 2011).

Social Media influence on Work

Social networks influence enrollment and employment. Professional social organizations

like LinkedIn are essential social media platforms for anyone looking to connect in their calling.

They allow people to create and sell an individual brand. Nineteen percent of hiring supervisors

stick with their hiring options based on data tracked on social media. As the 2018 CareerBuilder

Social Media Survey found, 70% of companies use social management sites to study competitors

(Chukwuere, 2017).
Video and image sharing sites

Visual elements like illustrations, infographics, and images capture our imaginations,

eyes and hearts. Social networks like Snapchat, Imgur, and Instagram are made to make sharing

photos more efficient. (Or, on the flip side, video sharing these days.)

Clients create, curate and distribute unique content that generates interest and is legal

with real evidence. An image or video is worth more than 1,000 words for your business. By

creating, curating and sharing your own content, you can connect with clients based on common

interests (Chukwuere, 2017).

Sites for discussion

While most of us have seen all sorts of lively discussions on Facebook, social media sites

like Quora and Reddit are clearly designed to spark discussions. Anyone can ask a question or

say something and it attracts people with common interests and interests. Unlike Facebook and

Instagram, however, it's quite common for clients to provide less recognizable data. The secret is

strong when people open up and come clean.

Reddit is made up of several subnets. With a little research, you can find and engage

people in your field, figure out what they want, and use that as a starting point for your substance

presentation system (Abkenar, 2021).

At what extent Social Media is connecting people by using Big Data and Algorithm?
Today for our society, social media is big part. We are using social media in daily lives,

whether it is Instagram, Twitter, Facebook or any other site of social media. Social media by

using big data is connecting people, let them share information and also work on projects in daily
lives. It is also helping companies in targeting their audience. Big data has introduced a little

while ago, however it is recently only with the social media introduction that people are

beginning to understand how helpful big data could be. People could analyze trends with big

data, see how other people are utilizing social media sites and for their business how efficient

and effective it is. For social media big data has many uses, and big data like social media is

changing and growing constantly. The main thing is to correctly use big data so that you could

improve your presence of social media (Bello-Orgaz, 2016).

In its current maturity state social media is the ideal tool for firms to use to connect with

their users. In fact it seems to be opposite. From their users, with all of data the social media

firms are collecting, they could easily analyze and predict behavior of their customers that

provides them competitive benefit over other firms that are not using big data. Companies to

make their customers happy would have to initiate using big data. Moreover, the big data, which

firms gather from their customers is used then to analyze better the attitude of their customers.

In analyzing participation of social media big data is now become a strong tool. For

instance, people could observe how many followers and fans they have on Facebook website,

their traffic statistics, number of people that visit their blog, and how many followers they have

on Twitter. This is a genuine way people are connecting to one another. These statistics and

numbers might not look much but if a person were to assess them together and then compare to

other companies and brands, they would be astonished at what they could see and also how it

could help their business (Bello-Orgaz, 2016).

Big data is possibly one of the most misused and misunderstood terms in business today.

It's ubiquitous, but people aren't quite sure how to use it. Many people think that big data is just

the number of Twitter followers or the number of people who like your Facebook posts. It's not
big data. Big data uses vast amounts of data to create a consistent experience. Big data makes it

possible to visualize a large number of messages on various social networks and determine the

mentality and feelings of each person. Big data is a mind-blowing algorithm that can instantly

learn someone's Twitter activity and decide if they're happy. Data is the most important asset on

the planet, giving us data about our customers, our competitors, and our industry. The more data

a person have, the more they can learn about what their customers need. Plus, it can lead to

improvements in every part of their business(Bello-Orgaz, 2016).

How companies connect with customers on social media using Big data and Algorithm
For companies relevant data is important to become capable of planning their launch for

their products and services. From social media big data is good way to find out increasing

demand and other data, like expectations of customer. This helps company’s launch product ate

right time. Moreover, both multimillion-dollar startups and traditional firms have the similar

aces to data, which enables them to collect information they require to identify products or

services that are successful. Then companies could target their resources in order to get best

terms for introducing new product or service to the market (Abkenar, 2021).

Conclusion

The social media analytics future holds a scope as it is prevalent in present scenario.

People have started to flood digital space with increasing social media platforms activity. Same

to the convergent medium like internet, also the social media has now become temple of

mobilizing, advocating, communicating, and advertising issues. By using big data, social media

is connecting people in a genuine way. Owing to big data’s important impact on social media

platforms, the social media has accomplished intelligence, audience interests and insights that
would benefit only these platforms in long term. Social media have a good future where skills

and scope are about big data, from promotion strategies to identifying product demand. Using

algorithm and big data, social media could converge with metaverse and escape all obstacles to

enable people to connect others in this parallel world. The social media power could be described

best by data of millions of its users that is what “big data does the best!” The limitation of this

argument is we could not do survey of this argument in Hong Kong due to the short time frame.
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