GROUP 1 & 2 : MARKETING AND PUBLIC RELATIONS GROUP 3 : FINANCIAL MANAGEMENT

STRATEGIES
FINANCIAL MANAGEMENT
THE BUSINESS OF ARCHITECTURE - It provides a framework for pursuing synergy
- Represents real world aspects of a business between the studio architectural responsibilities
along with how they interact and financial resources of the firm.
PROFITS
ARCHITECTURAL FIRM - Are simple revenue minus expenses.
- Sole proprietorship, a partnership or Factors:
corporation. ● Ability
● Productivity
MARKETING ● Behavior
- Concerned with customers and selling products ● Professional growth
and services.
- Practice of individuals or organizations FINANCIAL SYSTEMS
(commercial business, governments and - Managing the finances of a firm and monitoring
institutions) financial performance regularly is essential for a
2 POINTS OF VIEW successful practice.
● THE ARCHITECT’S PERSPECTIVE 8 REPORTS AND RESOURCES PROVIDING BASIC
● THE CLIENT’S PERSPECTIVE INFORMATION
MARKETING STRATEGIES 1. CHART OF ACCOUNTS
● Use social media 2. ANNUAL BUDGET
● Define your position 3. PROFIT PLAN
● Use lead generation services 4. DAILY TIMESHEETS
● Invest on your website portfolio 5. PROJECT CONTRACTS
● Start speaking in public 6. FINANCIAL MANAGEMENT REPORTS
● Work on your elevator pitch 7. 11 KEY FINANCIAL PERFORMANCE
● Get yourself published INDICATORS (KFPI’s) / METRICS
● Circulate your newsletter 8. PROJECT REPORTS
MARKETING PLAN
● Define your target market FINANCIAL PLANNING
● Determine your unique selling proposition - It should be part of the strategic plan of every
● Set marketing goals architectural practice
● Develop your marketing message - Activities.resources, equipment, and materials
● Identify marketing tactics to achieve these objectives.
● Set a budget
● Create a marketing calendar BUSINESS PLANNING (big-picture to business plan)
● Measure and adjust - Enables the principals in an architecture firm to
chart its course instead of reacting to situations
PUBLIC RELATIONS and opportunities as they arise.
- Concerned with building relations, spread
information, and generating goodwill for the 4 Components of Annual Financial Plan
organization. ● Revenue projection
- Art of communicating an architect’s vision, ● Staffing plan
project, and achievements to the world. ● Overhead expense budget
Activities: ● Profit plan
● Community involvement
● Good media relations MAJOR FINANCIAL PLANNING FACTORS
PUBLIC RELATIONS STRATEGIES ● PROFITABILITY
● Establish a strong brand presence ● LIQUIDITY
● Invest in a great photographer ● SOLVENCY
● Networking is a key ● WORKING CAPITAL
● Media mindset ● RECEIVABLES
● Analyze the usage of social media
PUBLIC SOURCING GUIDE TO FINANCIAL MANAGEMENT IN
- Combination of project and outsourcing ARCHITECTURAL FIRM
Ex. ● CREATE BUSINESS PLAN
● Instrumentation ● THE ORDER OF FINANCIAL MANAGEMENT
● Analysis equipment ● REVENUE PROJECTION
● Electrical ● TALENT PLAN: BRIDGE THE GAPS
● Construction ● OVERHEAD EXPENSE BUDGET
● Commissioning ● PROFIT PLANNING
GROUP 4 : FINANCIAL MANAGEMENT
FINANCIAL MANAGEMENT
- Means planning, organizing, directing and
controlling the financial activities.
- Guide businesses or individuals on financial
decisions.
FINANCIAL HEALTH
- State of one’s financial situation.
ACQUIRING CAPITAL
- Capital acquisition is how you acquire new
assets for your business.
SERVICE AND COMPENSATION
- Describes the cash rewards paid to employees
in exchange for the services they provide.
(salary, wages, incentives and/or commission)
Fees - consulting architect’s compensation
Lump sum/ fixed fee - predetermined scope of services
will be furnished for a fixed fee.
Cost-plus - based on his/her costs for the services.
Hourly rates for individual services - miscellaneous
personal services
Retainer - assured of always having available the services
of an individual architect
GROUP 5 : THE POLITICAL REALITY OF
GLOBALIZATION AND THE OPEN PRACTICE OF
ARCHITECTURE IN THE PHILIPPINES
GLOBALIZATION
- Refers to all those processes by which the
people of the world are incorporated into a
single world society, global society.
ECONOMIC GLOBALIZATION (Market Mechanism)
● INTERNATIONAL MARKET
● GLOBAL COMPETITION
TRENDS
● THE GLOBAL CULTURE OF COMMERCE
- Changing consumer expectations,
market opportunities, and business
agendas.
● THE GLOBAL CULTURE OF DESIGN
- Creating fabulous photographs in slick
magazines and professional
journalism trend-conscious designers
can scan and span the globe.
TECHNOLOGY
- Use of scientific knowledge for practical purpose
or application, whether in industry or in our
everyday lives.
VITRUVIUS
THREE ESSENTIAL REQUIREMENTS
● FIRMITAS
● UTILITAS
● VENUSTAS
NEW TECHNOLOGIES
● HYPER-REALITY OF CYBERSPACE
● NEW VIRTUAL REALITIES
● NEW MODES OF INFORMATION AND
ENTERTAINMENT
GENERAL PRACTICE OF ARCHITECTURE
- Act of planning and architectural designing,
structural conceptualization, specifying,
supervising….
Medium of unbiased preliminary studies of:
● Plans
● Consultations
● Specifications
● Conferences
● Evaluations
● Investigations
● Contract documents
● Oral advice and directions
Scope of the practice of architecture
- Ecompasses the provision of professional
services in connection with the site…
GROUP 6 : APEC (ARCHITECTS’ OPERATIONS
MANUAL)
APEC - ASIA PACIFIC ECONOMIC COOPERATION
- It is an international forum composed of
TWENTY-ONE (21) member economies with in
asia-pacific region
54 Filipino Architects registered as an APEC Architect.
MONITORING COMMITTEES
- take responsibility for administration of the
APEC Architect framework in that economy,
APEC ARCHITECTS
- Registered, licensed, or recognized architect in
a participating economy, enrolled on the apec
architect register.
CENTRAL COUNCIL
- Responsible for the APEC architect framework,
establishing standards and criteria for
registration and managing the register.
Duties of the central council:
● Maintenance of the APEC Architect Register
● Establishment of Monitoring Committees
● Oversight of the Reciprocal Recognition
Framework
● Administration of the APEC Architect Project
TERMINATION
- The APEC Architect Central Council will operate
for so long as it is acceptable and desirable to
participating economies
APEC ARCHITECT REGISTRATION
● Completed an accredited/ recognized program
of architectural education
● Fulfilled pre-registrations experience
requirements
● Practiced for at least SEVEN YEARS (7) as
registered/licensed architect
● Satisfied any additional requirements
accordance by the central council
 - ARCHITECTURAL EDUCATION
- FULFILLMENT OF PERIOD OF PRE-
REGISTRATION
- REGISTRATION / LICENSING
REQUIREMENTS
- PROFESSIONAL PRACTICE

Registered numbers of APEC of the home economy:

● Australia ● Malaysia
● Brunei ● Mexico
Darussalam ● New Zealand
● Canada ● Philippines
● China ● Singapore
● Hong Kong ● Chinese Taipei
● Indonesia ● Thailand
● Japan ● United States
● korea of America
● Vietnam

GROUP 7 : MRA AND ASEAN

ASEAN - Association of Southeast Asian

Nations
MRA - ASEAN Mutual Recognition
Arrangement
ACC - ASEAN Architect Council
MNP - Movement of Natural Persons
(Agreement)
AMCASP - ASEAN Monitoring Committee on
Architectural Services of the Philippines
AAR - ASEAN Architect Register

ASEAN State Members

● Brunei
● Cambodia
● Indonesia
● Laos PDR
● Malaysia
● Myanmar
● Philippines
● Singapore
● Thailand
● Vietnam

ASEAN Architect
- One who is able to demonstrate to the
Monitoring Committee that he is compliant with
all the set requirements in the Assessment
Statement.

Registered Filipino ASEAN Architects (2022)

- 143 ASEAN Architects

Ar. Yolanda D. Reyes

- No. of AA 0001/PH
- First woman to receive LIKHA Award for
Architects
- She contributed distinguished serviceas first
woman President (14th UAPPresident,
1998-1999 and 1999-2000) ofthe United
Architects of the Philippines