PROJECT
PROPOSAL
PRODUCT NAME: Milo Pastimallows
TAGLINE: " Don't just eat it, mallow it"
P R O D U C T D E T A I L S
DESCRIPTION: Milo Pastimallows is a kind of treats that
delightful combination of flavors and textures makes for the
perfect snack to satusfy any sweet cravings. The Milo
Provides malty,chocolate flaver, while the pastillas offer a
creamy,melting in your mouth experience and the
marshmallow adds a soft,airy finish
I ngredients: Cocoa powder, Milo,Powder milk/bearbrand,
Condence,Marshmallow.
Packaging size: 6 pieces per Silver Stand Pouch and individually
wrapped to Plastic in every 1-2 pieces
BRANDING & PACKAGING DESIGN
L A B E L D E S I G N :
C O L O R S : Choco Brown,white and black for creaminess and feel the
flavor of sweetness and chocolate
L O G O : Style of a cute milo balls and with the name of Milo Pastimillows
and with the tagline of the Product and the contact information.
PROJECT
PROPOSAL
LABEL INFORMATION:
P R O D U C T N A M E : M ilo pastimallows
S I Z E : 1tbsp-1 pieces
I N G R E D I E N T S : Cocoa powder, Milo,Powder milk/
bearbrand,Condence,Marshmallow
B E S T B E F O R E : 1month from Production Date
I N S T R U C T I O N S :keep milo pastimallow in a cool,dry
place,away from direct sunlight or heat.
C O N T A C T I N F O : Follow us on Facebook page:@(milo
Pastimallows) for recipes and updates
PROJECT
PROPOSAL
P R I C I N G & C O S T I N G
P R O D U C T I O N C O S T : 30 Php per pouch (estimated)
S U G G E S T E D S E L L I N G :55php per silver stand pouch
and 5 Php per 1 pieces
P R O F I T M A R G I N :50%
M A R K E T I N G S T R A T E G Y :
T A R G E T A U D I E N C E : families with children,
children (5 and above), millennials and Gen Z
P R O M O T I O N C H A N N E L : facebook
P R O M O T I O N O F F E R : buy 1 Pouch get 2pieces
S A L E S T R A T E G Y :
S A L E M E T H O D : students Gathering,door to door
sales,Retail Sales/ personal selling and
Pre-orders through social media
S A L E P I T C H : Craving satisfied,Give it a try and this
will give you extra joy to you everyday
