FREE EBOOK
VIRTUAL TO SET UP & START STYLING
A STEP BY STEP GUIDE
STYLIST
Starter Kit
@CLAIRESDIGITALCLUB
Table of
CONTENTS
01 BRAND IDENTITY
Learn how to define your aesthetic that will
set you apart from the rest
02 CREATE YOUR FIRST POST WITH CANVA
My editing tips that will help you recreate
your favorite outfits into style boards ready
to post
03 GROW YOUR FIRST 10K FOLLOWERS
Sharing my social media hacks that make my
posts go viral
04 MAINTAIN AN ENGAGED AUDIENCE
Growing an audience is the easy part,
keeping them engaged long term is much
more difficult
05 EXTRA RESOURCES
Continue learning how to monetize your
style page...
CLAIRE’S DIGITAL CLUB F R E E EBOOK
HEY, I'M CLAIRE
A Digital Marketing Graduate. Claire BCN Style was
created as a way to get myself out of a style rut by
planning capsule collections to make getting dressed
more enjoyable and seamless.
In this e-book you will learn how to start a style page
from scratch so that you can start getting paid to go
shopping at your fave stores.
Claire xoxo
CLAIRE’S DIGITAL CLUB F R E E EBOOK
CHAPTER
NUMBER 1
2 PAGES
BRAND IDENTITY CHECKLIST
What you will learn
Define your aesthetic that will set you
apart from the rest
CLAIRE’S DIGITAL CLUB B R A ND IDENTI T Y
Choosing
YOUR PROFILE NAME
THE CLASSIC ‘STYLED BY - YOUR NAME’
Very professional and is a great idea if you want to share
content featuring yourself (style reels) as your audience
can connect with you on a more personal level.
However this can be oversaturated by many stylists
using this strategy, it may be difficult to stand out!
COUNTRY SPECIFIC
My page @clairebcnstyle is inspired by the Barcelona
street style and focuses on that European aesthetic.
Therefore including ‘BCN’ in my name & tagging
Barcelona as the location in all my posts helps me reach
my target audience.
NICHE SPECIFIC
Depending on the type of style (niche) you want to
target you could align this to your profile name. For
example, if you are petite and want to create outfits for
this market specifically, using @petite(yourname) or
@petitestyle will make your profile more discoverable
by others in this niche.
AN ORIGINAL
Use your profile name to stand out by tailoring it to your
personality, an animal, your lifestyle, a quote, a color,
type of clothes / shoe style or any other original ideas
you may have...
Developing
YOUR BRAND IDENTITY
01 CREATE YOUR LOGO
This is one of the first things potential followers will see
when they enter your profile, try out a few options.
Some ideas: choose a cute font over a white/black/colorful
background, a stylish photo of yourself or search on
Pinterest for a photo that fits your aesthetic.
02 STYLE BOARD LAYOUTS
I highly recommend creating 10-20 outfits before you
start to post. Remember that your first month is a learning
curve and you will get better at the layouts as you go. If
you're not seeing any results after 90 days, change it up!
03 DEFINE YOUR NICHE
Focus on outfits that you would actually wear on a day-
to-day basis; this will appear most authentic to your
audience and it’s easier to maintain as your style
evolves. Example: If you don’t wear designer brands
then don’t feature them in your posts.
04 CREATE YOUR SIGNATURE
By this I mean the ‘Styled by Claire’ signature on all my
posts. If you want to be taken seriously as a stylist I
would go for a professional font and experiment with
the positioning on your daily posts.
05 STORIES FORMAT
Sharing a consistent story format will help you build your
brand with your followers because they know what to
expect from you. By this, I don’t mean simply re-sharing
your posts to your stories, you should create an engaging
format that will make your audience stop scrolling.
CHAPTER
NUMBER 2
CREATE YOUR FIRST 5 PAGES
1 VIDEO
POST IN CANVA CANVA LINK
What you will learn
My editing tips that will help you recreate your favorite outfits
into style boards ready to post...
CLAIRE’S DIGITAL CLUB E D I T IN CANVA
FLAY LAYS ARE KEY
An outfit might be great in real life, but it
also has to translate the same way in a
virtual outfit. This is why choosing high-
quality flat lay images is so important. I try
to avoid screenshotting images, when
possible, instead I right click on a laptop &
‘copy image’ then paste to Canva or press
down on the image on a phone and ‘save as
a copy’. This will make sure your image is
saved in the highest quality.
example of a flat lay image
SHARPEN YOUR IMAGES
Tip for creating a crisp finish to your
looks; under the ‘edit photo’ menu in
Canva, I adjust the sharpness setting
between 10-20 on every image.
LAYOUT
As my styling has evolved, I’ve noticed
that many of my high performing posts
have an interesting and dynamic layout.
Try to avoid making all of the images
straight and static.
STACK THE CLOTHES
Creating the outfit in layers helps your
audience visualize the look in real life.
Using a professional and creative outfit
layout will not only increase your
engagement but can also attract
brand collaborations.
LARGE IMAGES
By this, I don’t mean you have to fill the full
post with loads of layers or accessories.
However, the images that you choose
should be within proportion - avoid
creating small top and large bag.
Remember that your top source of
engagement is from the explore page, your
post will appear much smaller next to the
other 10 posts and 4 reels they normally
display. Therefore, making sure that the
images stand out will increase your
click-rate.
TOO MANY LOGOS
A huge mistake I made at the beginning
was adding too many logos and
accessories to my virtual outfits.
Everything you add to your look needs to
make sense and be realistic. Easy to
digest realistic outfits have the highest
chance of getting liked by a wide
audience, too many details can be
confusing.
THE styling IS
WHAT WILL SET
YOU apart
*DISCLAIMER - ALL OF THE TIPS WILL ONLY GET YOU SO FAR.
CONSISTENTLY CREATING OUTFIT COMINBATIONS THAT CONVERT
INTO LIKES, SAVES & COMMENTS IS THE MOST IMPORTANT
Inspirational
STYLE LAYOUT IDEAS
Stack the clothes
Two matching outfits
Capsule collections
Tutorial Video
EDIT MY OUTFITS
WITH ME IN CANVA
Elevate your editing capabilities in
Canva Pro with a 25-minute tutorial.
What you will learn...
Understand the Canva interface
Stack & layer the clothes (including
overlapping your coats & blazers)
Editing out the models
My creative process
My final touches
Receive your ONE TIME OFFER on the @CLAIRESDIGITALCLUB
video tutorial bundle when you buy
through the link below.
ONE TIME OFFER
BEHIND THE SCE
NES BEHIND THE SCE
NES BEHINDND THE SCENES
NES BEHI THE SCENES
E HIND THE SCE
ES B
HE SCEN
BEHIND T
Download
CANVA PRO
START YOUR FREE PRO TRIAL
CHAPTER
NUMBER 3
GROW YOUR FIRST 10K FOLLOWERS 2 PAGES
What you will learn
Sharing my social media hacks that make
my posts go viral
CLAIRE’S DIGITAL CLUB G R O W 10K FOL L O W E R S
THE IMPORTANCE OF
THE EXPLORE PAGE
Even top performing accounts will only
reach 10-30% of their followers with
their daily posts. However, you have
endless potential to reach new
accounts using the explore page. HOW TO HACK THE EXPLORE
PAGE WITH ALT TEXT
How can you make sure all of your
posts reach the explore page?
If you have identified a trending
The level of engagement you generate keyword such as ‘summer dress’,
within the first hour of your post going you can then add this keyword to
live is key. Initially Instagram will the ALT Text on your post. Within
promote the post to your followers, if the ‘Advanced Settings’ menu
it performs well, the algorithm will then when creating a new post, you will
start to promote your post to other find the option ‘write alt text’.
accounts that it thinks might be Adding your keyword in here isn’t
interested in your content. A post will visible to your followers but it
go viral when you generate likes, provides context to the algorithm,
comments, saves & SHARES so it knows to promote your post
consistently for a long period of time. to others who enjoy summer
This is extremely difficult which is why dresses. Increasing the chances of
brands pay so much to experienced your content being viewed by your
and consistent content creators. target audience.
HOW TO USE
HASHTAGS
Although hashtags aren’t crucial to #virtualstylist #personalstylist
success, they are still worth adding in #stylistlife #fashionaddict
your daily posts. #fashionlover #fashionista
#fashionblog #fashionstyling
#fashionstyle #fashionblogger
INCREASE YOUR VIEWS BY 10- #styleblogger #styleinspo #stylist
#outfitinspiration #ootd
20K WITH HASHTAGS #outfitoftheday #ootdfashion
#accessories
Using apps like TrendTok can tell you
the most followed hashtags of the
week, BUT this comes at a monthly
cost.
An easier and FREE method is by
simply typing keywords like ‘fashion’
into the Instagram search bar. It will
then display all of the most relevant
hashtags with the amount of posts
they have on the platform. More posts
= more people searching for the
hashtag.
Making sure you focus on seasonal
trends is important. The most obvious
example is using the hashtags
#winteroutfit #winterfashion
#winterstyle when you create an outfit
that is for the winter.
Using hashtags specific to the brand of
clothes in your content is also popular,
such as #zaraoutfit #zarawoman
#zarastyle
CHAPTER
NUMBER 4
MAINTAIN AN 2 PAGES
ENGAGED AUDIENCE
What you will learn
How to keep your audience consistently engaged long term so
that you can start to land paid brand collaborations...
CLAIRE’S DIGITAL CLUB E N G AGED AUDI E N C E
Train
THE ALGORITHM
USE POLLS & QUESTION BOXES
A great strategy to increase overall engagement. Asking
for opinions from your audience stops them from
scrolling and allows you to get some feedback on your
content or inspiration for the future. Ideas for polls could
be ‘this or that’ or ‘choose your favorite look, 1 or 2’...
RESHARE OTHER PROFILES YOU LOVE
Show Instagram you're trying to keep your audience
engaged and ON THEIR APP! With the new algorithm
update this is key to increase the amount views you
receive from existing followers on your stories. & attract
new followers if you receive a re-share in return.
CONNECT CONNECT CONNECT!!
Social media is all about connecting with others, the more
comments, DM’s & support you send the more you will get
back. Don’t be shy, join in with the virtual stylist
community, they will be your biggest supporters and your
guaranteed to meet some new friends along the way.
USE ALL OF THE NEW FEATURES
Instagram is regularly introducing new features on the
platform that will help further engage your audience.
Getting on board and using the features will earn you
extra points with the algorithm. For example, ‘Going
Live’ or adding the new ‘vote’ option on posts.
Screenshot
MY POSTING SCHEDULE
x1 story post with pay-per-click link
MON prep, shoot & edit style reel
screenshot outfit inspiration for the week
x1 outfit post
TUE x5 stories (outfit links)
x1 poll
x1 outfit post
WED x5 stories (outfit links)
style day, create 2 outfits
x1 outfit post
THU x5 stories (outfit links)
x5 stories (top picks of the week)
Style day, create 3-4 outfits
FRI create email newsletter with final looks
x1 style reel post
x1 outfit post
SAT x5 stories (outfit links)
x5 stories (virtual shopping experience)
Style day, create 3-4 outfits
SUN x1 outfit post - x5 stories (outfit links)
x5 stories (launch email newsletter)
EXTRA
RESOURCES
CLAIRE’S DIGITAL CLUB E X T RA RESOUR C E S
Download the Course!
Setting up & growing your audience is a great first step, but I’m
sure you want to start getting paid to go shopping & making
money from your content passively in your sleep. Click below to
download my course on ‘Making Money as a Virtual Stylist’.
Learn exactly how my ‘little side hustle’ is paying for my dream
wedding and now became my full time career..
ONE TIME OFFER
NEED MORE INSIGHT & SUPPORT?
BOOK a 1-1 Call with Me
Let's discuss my income streams in more detail and put a plan
together to help you better monetize your fashion content.
Potential talking points:
Audit of your Instagram, I will share my feedback on where
to improve
Discuss ideas for your passive income digital product: how
to create, set up and launch
How to be accepted by an affiliate link programs like LTK
Step by step on how to set up a website / blog
Working on a strategy to target your favorite brands &
creating a personalized outreach template that ACTUALLY
GETS A RESPONSE
Any other questions you may have...
BOOK YOUR 1-1
Thank you
FOR READING
CONGRATULATIONS ON COMPLETING THIS FIRST STEP
TOWARDS BECOMING A SUCCESSFUL VIRTUAL STYLIST!
CLAIRE VICTORIA
STYLIST
[Link]
@CLAIREBCNSTYLE
@CLAIRESDIGITALCLUB
CLAIREBCNSTYLE@[Link]
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