HOW TO SCORE

AN EXHIBITION
by eli halpin
first w h o to call

ste p 1 ask for a nam e

ste p 2 ask nam e h ow to apply

ste p 3 g e t a day and tim e to

de live r your e xam ple s
ste p 4 m ak e a cd and a
cove r le tte r

ste p 5 ask for a YES or no

ste p 6 h ang sh ow !
first w h o to call
s itdow n w ith a ph one book or inte rne tand find good ide as
and #s of place s you w antto h ang paintings

PLACE ge touta pe ncil

and fillin th e blank s
DIGITS
 ste p 1 ASK F
O R A NAM E
pick up ph one

dialnum be r

tak e a bre ath e

H i, w h o do I s pe ak to abouth anging art?

If Nam e is notth e re or bus y don'tleave a m e s s age . Ins te ad ge ta D AY and TIM E to
callth e m back ...by s aying:

W h e n is a good tim e to catch th e m ?

pe ncilin th e nam e on your W H O TO CALLlis tand as k h ow to s pe llit..if you do ge ta h old of Nam e on th is

ph one callth e n as k th e m h ow to s pe llth e ir nam e afte r you guys de cide w h e n you are going to drop off a CD

ste p 2 ASK NAM E

H O W TO APPLY
Is Nam e available?
D on'tas k is Nam e th e re ?Cuz w h o care s if th e y are th e re , you w antth e ir s w e e ttim e .

H i Nam e , I'm Eli.

I w antto apply for an arts h ow .
Can I bring you a CD w ith
ph otos of m y paintings ?
 You'llw antto jus ts traigh tup as k to bring a CD in be fore th e y try
s ugge s ting s lide s (boo), prints , actualart, or to e m ailth e m ph otos . CD s
h ave w ork e d be s tfor m e cuz I can cram a lotonto itand itm ak e s th e m
fe e lim portantto re cie ve a pack age . Th e y'llre m e m be r you and notice
th atyou are de ad s e rious . Th e y w illalso th ink you th ink th e place th e y
ow n or w ork atis re als pe cial.
If th e y s ay no to a CD be caus e th e y don'th ave a pute r as k if you can
bring your laptop in to s h ow th e m . If you don'th ave a laptop th e n you'll
h ave to do itth e ir w ay...m aybe prints ?You can m ak e prints into a little
book letand ge titback s o you don'th ave to w as te printe r ink or k ink os
m one y on m ak ing m ore th an 1.
ste p 3 G ET A D AY AND TIM E
TO D ELIVER YO UR EX AM PLES
W h e n is a good tim e to drop itoff?

optional: I can com e now ?

...

ste p 4 M AK E A CD
AND A CO VER LETTER
Y O U W ILLNEED : • a blank CD
• CD s lee ve
• a lette r of introduction (it's e as y!)

H OW TO MAKE A CD
D on'tne cce s s arily m ak e jus tone CD and copy itunles s your w ork allgoe s w e lltoge th e r at
th attim e . Try to puts pe cific ph otos on th e CD th atw ould look be s tatth atparticular place .

on CD w rite w ith a Sh arpie

To th e Nam e
In com pute r:
e ach ph oto s h ould be titled w ith From your nam e
title of painting Vis ualArtApplicant
dim e ns ions
your nam e paintings
m e dium (e xam ple: oilon w ood)
m onth and ye ar
 H OW TO MAKE A LETTER OF INTRODUCTION
copy th is :
vis ualarts applicant
EliH alpin
e ligator7@ h otm ail.com
5640 NE Sandycre s t2
Portland, O R 9 7213
503-9 84-4049

June 2006,

To D onna North ous e ,

H e llo. M y nam e is Eliand I w antto apply for an e xh ibition of m y paintings atClayton Fine Book s .
Along w ith th is lette r of introduction I h ave e nclos e d a CD w ith e xam ples of m y w ork . Pleas e cons ide r m y
w ork for any s olo or group s h ow . Th ank you for your tim e .

Since re ly,

EliH alpin

I m ak e one , s ave th e file, and us e itfore ve r. W ith th is te m plate you can e ras e and re w rite
info lik e th e ir nam e , nam e of bus ine s s , addre s s e s , and date s . You can us e w ie rd fonts and
colors and printouton pre tty pape r.

FO LD INTO A SQUAR E TO STICK INTO SLEEVE W ITH CD

 H OW TO MAKE A SLEEVE
Fold a pape r in h alf th e n cutdow n to a s q uare jus tbig e nough to putth e CD in th e n w rite
or printrigh tonto one s ide .

Fo
Na r Nam
m
Fro e of e
Vis m Y Bus i
ual ou ne s
Ar s
tA
ppl
ica
nt

I printm ine righ tonto th e s lee ve . Us e pre tty pape r lik e cons truction or oragam i. I lik e to
s can fabric into th e com pute r and th e n printitouton to cards tock to m ak e itre alfancy. Th e n
fold in h alf and cutinto a s q uare , ins e rtCD and lette r. Se alre m aining 3 ope n s ide s w ith a ne at
s taple or tape job or s e w its h ut.

Again, I h ave a te m plate re ady in th e com pute r and I us e fontcolors lik e re d and purple.
Th e n I can jus tch ange th e nam e of th e contactpe rs on and th e bus ine s s nam e e ve rtim e . Now
you h ave a fancy notice able pack age for th ats om e one s pe cial.

DELIVER IT
ste p 5 ASK F
O R A YES O R NO
W aitatleas t3 days th e n callto as k for a Y ES or no. Calling back th e s am e day of w e e k and tim e you did th e
firs ttim e m igh tbe your be s tbe t.

Is Nam e available?
H i Nam e , th is is K ate H alpin. I droppe d off an application for an art
s h ow blank days ago. D id you look atitye t?
Paus e and letth e m do th e re s tof th e talking. If th e y h avn'tlook e d atitye tge ta day and tim e to callback .

Th e y w ills ay one of 3 th ings :

• NO T Y ET -
W h e n s h ould I callback ?th e n re pe atpre vious paragraph
• NO your w ork is n'tappropriate h e re .
m ove on

• Y ES th e y'lldo fine , I love e m .

Th ank you! W h atday and w h attim e s h ould I com e to h ang
th e m ?

Also m ak e s ure you as k

* W h at% if any do th e y tak e ?

D o you tak e a pe rce ntage if I s e lla painting?

* Can I putnails in th e w allor is ita w ire s h ow ?W illI ne e d a drill?

W h atare th e w alls lik e ?

* D o I h ang italone or are you going to be th e re or do I jus tdrop th e m off (rare )?

I can h ang th e s h ow alone no problem , or w e re you planning on be ing th e re ?

If s o actpleas e d e ve n th ough itis annoying. Th e y m igh tbe a controlfre ak and ne e d to te llyou w h e re to put
w h at. If its ounds lik e th e re is a ch ance th e y m igh ttrus tyou to do italone grab itand as s ure th e m you'llbe
totally fine .

O h ye ah ..also confirm h ow th e cus tom e rs w illpay for paintings . W illth e y contactyou dire ctly or pay th e
e m ploye e s and leave cas h /ch e ck s for you th e re ?O r both ?Th is can be w ie rd cuz s om e one m igh tw alk in
and leave m one y for a pe ice and no one h as tim e or re m e m be rs to callyou - m e anw h ile s om e one m igh tcall
you to buy a pie ce and you s ay ye s notk now ing itis alre ady s old. You'lljus th ave to go w ith itand k e e p a
s m ile on. M os tplace w on'tde alw ith th atand re fus e to tak e $and jus tm ak e pe ople callyou dire ctly. Th at's
nice buton th e oth e r h and a buye r m igh tnotfe e llik e calling you AND s om e tim e s place s letth e m us e th e ir
cre ditcard m ach ine to facilitate th e im pulse . If th is h appe ns don'tbe a bitch if th e place tak e s a little bitof $to
cove r th e cos tof th e CC m ach ine . Jus ts ay th ank you. SO : If your s ituation is loos e lik e th is th e n if you do s e ll
a painting you ne e d to e ith e r callth e place and te lle m to puta s old s cribble on th e tag or s cootove r th e re and do
itye rs e lf if th e y s e e m lik e th e don'tbug m e type . AND ! You s h ould try to m e e ta buye r ASAP to ge tth e
painting to th e m be fore th e y ch ange th e ir m ind or an e xpe ns ive e m e rge ncy com e s up lik e th e ir cath as ne e ds a
ve tor th e y crack a tooth . AND ! H ave a s tas h h andy s o you can bring a re place m e ntpainting. You'llne e d to be
clear w ith th e place upfrontth atyou w illbe re placing s old paintings w ith ne w one s righ taw ay and e ncourage
th e m to h and th e painting ove r if th e y are s e lling th e m for you s o you can bring a ne w one in. Th atw ay you
incre as e your ch ance s for $and you don'th ave a s old painting h anging around ris k ing dam age and th e ft. ALSO !
If s om e one calls to buy a pe ice th atis s old te lle m you h ave one s tarte d th atis s im ilar and th e y can buy th atone -
and you k now w h atto do.

allow 2-3 hours to hang the show

until you get the hang of things
 ste p 6 H ANG SH O W !
PAINTINGS NEED TO BE WIRED
aND READY
TO HANG BEFORE YOU ARRIVE

W H AT TO BR ING:

H AM M ER
PICTUR E H ANGER S - th e h ook s th ats e cure loos e nails > I us ually find a fe w alre ady on
th e w alls leftbe h ind. D on'th ang h e avy arton loos e nails be caus e itcould falland k illa
baby.
NAILS - flath e ads alls ize s
W IR E
W IR E CUTTER S
PLIER S
D R ILL/D R ILLBITS/EXTENSTIO N CO R D - atleas tk e e p th e drillin th e car
SCR EW S
M EASUR ING TAPE
PENCIL
LABELS - pre m ade w ith title of painting, your nam e , m e dium and price ... or bring a type
w rite r or fancy pe ns and pre tty pape r

SCISSO R S
TAPE
BUSINESS CAR D S - your nam e , num be r, e m ail
BUSINESS CAR D H O LD ER - m ak e a pape r h olde r for th e w alland tape itup and fillit
w ith cards
A SIGN STATING Y O U ACCEPT CR ED IT CAR D S AND LAYAW AY - you can e as ily
acce ptcc's by s e tting up a paypalaccount

and don'tbe late

If th ey expect you to h ave an "art opening"
rem em ber to m ak e som e
flyers and callyour h om ies
and do som e em ailing so people sh ow up.
B ring som e wine from TJ's
and cook ies from th e dollar$tore
for th em and
put on a party sk irt
D ON'T FORGET TO BRING
YOUR CORK S CREW !
H A L P I N
© 2 0 0 6
for Kate and Katie