Media evaluation:

Question 1:
What real magazines did I use? My media product contains various qualities which use, develop, or even challenge the typical forms and conventions of the media concept. This presentation provides some examples As far as examples go, in my research and planning, I used various real magazines as examples for analysis. I used Kerrang, Vibe, NME, HipHop and many other examples of magazines for analysis. I analyses their layout, colour schemes, content featured, and otherwise Example: Layout: An example of the layout being analysed is the country music cover page. The layout is discussed via the content placed, and where it is and why. A blatant example of layout conventions being looked at is the next page, with the image itself.

With this image, see how the rule of thirds convention is used. See how the grid of 3by3 is used for the general layout of all content. This is used because the title will be noticeable by being at the top. Then the main image at the centre, then finally with other content being placed in certain areas of the grid.

Here is the layout for my cover. As you can see, my cover develops the grid rule of thirds in a new, innovative way. The title is the same as the country music one. However, while the main image is also positioned at the centre, the silhouette is placed all across the page, questioning if the main image is not just in the centre. This somewhat challenges the convention based around layout and the rule of thirds. Of course, for the final product, the layout was changed even more to fit a more usual convention of layout, and also one that works. The final product had an actual mid-shot of the band. This is more of a usual feature in a magazine front cover. Since the final product is more focused on working or conforming to stereotypes, conventions and traditional features of what is used and included in a magazine to look more attractive and professional to the music media audience. Example: colours: As far as colour scheme goes for rock magazines, Key point challenges it more than anything. Compare Kerrang to my product and see the difference. The reason the colour scheme for the draft is different is so that it stands out visually. Though the palette relevance to the rock genre itself is questioned

The final product was a major improvement however, as the colour palette is reduced to just black, white, red and yellow, as opposed to multiple colours in the draft article. This is done to make sure that the magazine follows conventions of the quantity of colours included in a palette for a

magazine. As stated before the diagram of VS above, it was stated that the colour scheme of the draft failed to refer to the genre of rock and its conventions of representation via what colours are used for the making and use of rock music magazines. Key Point in its final stages required a colour scheme (red, yellow, black and white) to conform to the stereotype of what mise-en-scene is used in a rock music magazine product in the industry. Another issue was how the range of colours was far too large. A traditional convention of media magazines is that the colour palette is approximately a 3 colour amount. Key Point featured green, blue, black, white, red, yellow, and orange. This was exceeding the traditional limit of colour variation used for a magazine. This is a primary reason as to why the final product was an improvement. It actually conformed to the media magazine colour palette. While being 4 colours, one over the tradition, it is far more acceptable to be a 4 colour palette than 7 or 8. The final product was meant to be a large improvement from the draft, and it was What conventions did I imitate and how? As already explained in section 1, conventions I imitated included the layout. Also is the content featured, as well as the DPS interview story. Not only is the article in the DPS an interview, which is a typical feature for a DPS article, this counts towards content included in the product, but the layout for the DPS is also very similar to that of most others. This contributes to the convention of fixed layouts as well. This relates to certain layout structural arrangements such as the rule of thirds and the grid used to layout different content featured on the cover. (See the Country music magazine example above.) The image is in the top middle with text and articles all around it. Another convention I followed and used was the cover page layout, as already explained, it follows the rule of thirds grid layout, compare country music to Key point in terms of layout of content featured. The final product as opposed to the draft had a much more usual layout, without columns of text and an actual image for the DPS instead of a centre image of the band members with glasses added on. The grid for the layout and rule of thirds was retained but played with better in the final product, too. For instance, see this example:

As you can observe, the title and faces of the band in the mid-shot are featured at top and across of the cover page. The left lower sections then display the subheads and the other content is all featured in certain sections. What conventions did I challenge? I challenged the conventions of colour scheme, and colour amount. The scheme differs from the typical red-white-black-yellow scheme of a rock magazine such as Kerrang. As already stated, the main reason was for that my product could have a unique appearance when on the shelf. However, the relevance of the colour scheme with the genre is often questioned. Justified with how the colour scheme is not meant to attract any readers, as content featured is supposed to be the highlight of the product. The amount of colours (White, black, green, blue, orange, yellow) is a fairly large quantity. This is due to the appearance of the magazine still being attractive enough at first glance, despite the main intention being for the content to highlight the product. The effects, such as making an image darker in a silhouette, and inserting manipulated cut-out images into coloured backgrounds for stylish affect, are ways I challenged the typical conventions of a magazine and how it manipulates its images for visual improvement and impact on the interest of the readers. In the final product, some of these convention challenges were taken away in order to make the product work better. The silhouette was replaced with a mid-shot of the band with a background. The amount of colours was also reduced, as already explained. How important was the choice of genre in the making? As part of the process of making the product, my magazine was changed from MoM to Key point due to genre and target market. The problem was that the audience was too broad due to MoM being about all the genre instead of one, leading to too much of a casual audience. Therefore, I had to choice a particular genre for my new idea. I chose rock because it was a common and popular genre, still likely to have a decent size of audience. Also, it was a very relevant genre to the instruments of keyboards and guitars, the primary focus of the magazine content. The choice was important for the following reasons: Target audience size. (How large is the target audience, is it a big audience is a big market? Is it a smaller audience within an equally large market? Is the audience broad with many casualties? What is the demographic? All of those are issues when it comes to the audience of a magazine product. In this case, the Key Point magazine has been changed multiple times since its original concept was development in its early stages of creation. This is so the correct audience is selected for targeting when it comes to the launch of the product).

Audience and readership quality. Not too many casualties. (Relates to the point made in the previous point. Better audiences are ones with less casualties and more concern for the product). Which genres were more popular? (Rock was the selected genre to use for the Key Point magazine because its a popular genre of music that is liked and respected by the vast majority of the public. If Key Point primarily focuses on this genre, then it will likely receive a large yet still narrow fan base which helps the product to reach successful demand rates). Which genres related to my planned content features the most. (Which genres actually related to my plans and aims the most. Which targeted the idea of the product the most? This was a key issue to consider. The Key Point magazine was supplied a rock genre focus because of how it is such a large genre, it can relate to most musical ideas and conventions anyway). Which enabled me to use/develop/challenge media forms and conventions, such as rule of thirds, colour schemes, font type and usage, content featured, etc Relating back to previous work, clearly the magazine product has been tweaked and edited a lot within its different stages of production in order to either conform or challenge the traditional conventions of media magazine products. For instance, the LC Weekly pre-lim was merely a simplistic cover with basic layout, colour scheme and fonts which all required no real effort to make. The draft product was somewhat more challenging to media conventions, with a wide colour palette range, an unusual layout, which in my mind worked, but was criticised too much to keep, and with multiple features not typically seen in the average rock magazine. The final product was then improved in appearance but conventions were not played with as much, and the standard became more stereotypical in comparison, and the colour palette was reduced. Overall, a large progression has been made throughout this coursework to improve my product value to the grades.

Question 2:
Overall, the media music magazine helps to represent different social groups via the inclusion of portrayal of different content, such as music featured, bands and instruments, even things such as colours, fonts and age range and target audience. These are some of the key factors regarding this topic. The front cover contains the main rock band of the magazine. This band consists of 4 members who play rock music and usually use keyboards and guitars. The band is called 'The HIT' and it consists of 3 teenagers reaching near adulthood. They have an artist profile, which can be located in the research and planning of my coursework. - They are represented as carefree teenagers, with a tendency to be irresponsible at times. This is implied by the front cover image, when they are seen inside a silhouette shape of the band leader himself. They are shown to have smiling faces, and to have poses indicating that they aren't concerned about a lot of things. This is further justified in the main article on the DPS, when the leader discusses how their behaviour has caused the band to split. - This represents both teenage youth and low class social groups, low class due to the poor behaviours of the band members, and teenage youth because the representation of the band in the magazine relates conforms to the stereotype that teenagers are trouble making idiots with attitude problems. - In contrast to this, the band leader is represented to be quite intelligent and more responsible, representing a higher class group more due to more sophisticated behaviour. (This could possibly challenge the traditional media convention of how content featured in a magazine should always relate to the interests and characteristics of the target audience.) - The costume choices were very interesting. While casual and appear to be of basic youth attire content, the costumes still manage to conform to the rock genre. For instance, one of the members was wearing a blue hoodie and another was wearing a track suit. These outfits appear to be youthful, rebellious and similar to the casual, youthful clothing that rock stars wear and what is associated with the genre. - The language used in the DPS was another technique included in the product that was used to help my product conform to the stereotype of rock. The band name The HIT itself is a prime example of how typography and language used is conforming to music and rock specifically. The HIT goes SPLIT is the main paragraph heading and further extends on this play of conforming to the traditional representation of the rock music genre. Also, while the questioner in the interview article speaks formally, the band leader being interviewed is comparably informal, showing how rock stars dont tend to present professional representation. This also is an example of how Key Point tries to used what is featured to represent the rock genre, and the low class youthful teenage audience of it. As far as my artist profile goes, it does not appear on the DPS. The DPS features an interview with the band leader over how the band has split, and also a brief summary of the situation to contribute to the featured storyline. The artist profile was made in the stages of research and planning, and can be currently seen on BlogSpot on my coursework blog. The artist profile was designed as a blog post,

with multiple bullet points, each one relating to a fact or group of facts based on the band, such as age, songs played, inspirations, etc... - The artist profile was created to provide people with a general idea of what the band was about, outside of all the obvious, such as it plays rock songs, etc... - While the artist profile does not appear on the DPS itself, it plays a major role in the development of creating an article for the double page spread. The interview and summary made for the page, as well as the overall story for that matter was heavily influenced by the artist profile, and the content featured in the article were all relative to what the artist profile states about the band. Therefore, the artist profile help with the representation of certain social groups as it influences a lot of the content in the DPS and front cover, thereby causing the representation to occur. Certain types of people and their interests have been represented in the contents page as well, here are some examples... - The contents page features music and bands associated with rock, and guitars and keyboards. This instantly displays how the intended target audience is represented through interest. What this means is that their interest is being represented in the magazine via what is used, such as the colours used, layout used, conventions used or challenged, and what content is featured such as musical celebrities and selected storylines. Basically, via the inclusions of the magazine, the interests of the audience are represented through the choices of what is used and portrayed in this product. - Those primarily interested in keyboards also have their interests represented. For instance, the 100 greatest keyboard tunes section. This shows how the wants of people interested in keyboards are met. - A different example comes with the choice of font used on the contents page. For instance, all fonts included are either bold or exotic in the sense that they are very unusual, while being wavey and look like ink dripping. These both relate to the genre of rock. Bold because of how the rock genre is thick and demanding in the music industry and the exotic font because of how it appears to be a wild font style in a sense, and this relates to how rock can sometimes be represented. (Such as when players go insane and break their guitars on stage.) The ink dripping and wavey affects are used to add emphasis on both the significance on inclusion and the impact of the text included. This would be a good choice also because of how exotic appearance of text would make it stand out to the readers far more clearly and effectively. Adding carefully thought of and effective features is part of what media magazine conventions are used in order to make the products work in the industry. Of course, despite the draft design featuring all of these qualities, the final product was supplied with an appearance and featured content that connects with the target audience a lot more. Relating to my previous work, my pre-lim was so poor in quality that it merely represented basic rock characteristics at best, whereas my draft and final products, mostly my final product, were able to relate to all the characteristics, tendencies and representation of the content featured within the rock genre. This was to supply necessary relevance to the content within the magazine and its significance in purpose of inclusion and how effective it was in representing the audience of the rock genre.

Question 3:
What kind of media institution might distribute my product and why? As stated in research, the Bauer media group would probably be interested in publishing my magazine because they already publish Kerrang and Q so that have a tendency to be associated with magazines which are related to rock. However, as a USP to Bauer, this magazine focuses primarily on keyboards and guitars, meaning that Bauer could get a new, more specific type of audience to buy its products. Another institution would possibly be a TV media group such as the BBC. The BBC could expand its media market so that it is bigger and more successful. If the BBC was to publish this magazine, it would gain a new section to its audience, one that may not have been there before. BBC is just an example, as many TV institutions could count as well. IPC media is another media company, which makes NME and publishes it, along with various other magazines. This institution may also be interested in purchasing the magazine and publishing it for many of the same reasons. Primarily, Bauer media group may be the choice for the company to publish the magazine, as it already publishes several anyway, it will know about much of the marketing and strategy required to make the product successful. Points as to why I chose the Bauer media group as the institution to publish and sell the media product: Target audience. The target audience of the Key Point magazine is 15-30, a large but reasonable and typical age range for the audience to be. A lot of the magazines that Bauer publish such as Kerrang are also targeted for around that age group too. Since a lot of Bauers music magazines focus around rock as well as my own, a lot of the readers of these institutions magazines will already be into instruments such as the guitar and keyboard anyway due to those instruments being associated with brand image and genre of the product. Basically, as the Bauer media group already publishes rock magazines, if those same readers read Key Point, they should be interested in it, providing more success. Figures. Bauer media group already publishes various music magazines such as Q and Kerrang. These products tend to have high readership figures for the standards of the music magazine market. Kerrang was read by over 350,000 people, which is 0.7% of the adult population. While that sounds low, its actually very high considering how many people there are. Basically, if this institution generally produces high readership figures from its products, then Key Point could easily do the same, especially with its unique appearance, fitting stories and content and financial backing if published by Bauer.

The future of magazines: How does my magazine adapt to changes in the music industry? How does joining Bauer change with the industry too? Mise-en-scene. The colours and scheme are unique, the content shown is unique to the content shown in a magazine, and the representation of the magazine in the market indicates that it shows music and rock from a new perspective. The fonts, colours, choice of images and storylines all indicate that this magazine is new, unique, and contrasts from the usual style of magazines in that market. Storylines. One of the aims of Key Point is to include content which is relevant, up to date, and interesting. Up to date implies that all content, images and text, are all recent, in fashion

of interest, and contain USPs to back-up the legitimacy of the magazine product. E.g. a fight between two well-known stars. Another E.g. a rising to fame band being interviewed exclusively. The stories themselves will be designed to pull viewers in. - As far as Bauer media group goes, it constantly tries to update it as magazine products and represent them in a new way. For instance, Q, while maintaining colour scheme and general features, storylines and content featured inside the product generally change along with the times and the music industry. For example, the stories will usually be in-date ones. If Cheryl Cole has just got a new BF, the Q magazine will likely get an interview on the subject or something to draw readers in. If computer editing skills improve for the makers of media music magazines, Bauer will ensure that Kerrang gets improvements on its computer development. Basically, one of the main reasons that Bauer has been successful in its market is because that its been able to adapt to and thrive from the changes in the music industry. - This is why Key Point being published by Bauer is a good idea; Bauer offers likely success towards the product. Relating to my previous product, the work has undergone a lot of changes in representation of the music industry. The draft was aimed more at music in general via appearance and content featured within, whereas the final magazine, with what was included, indicates from more clearly that it is a product belonging to the rock genre section within the music industry. The colour scheme is more relevant, the inclusion of awareness of other rock bands within recent history such as those listed in the contents page is another improvement which relates the product more to the properties of the rock genre. The overall product in its final version is basically more eligible to be applied to these institutions for exhibition purposes listed above.

Question 4:
http://www.youtube.com/watch?v=ZpPOgA5IP14 Question 4 is featured as a movie maker video, watch and read the text inserted in the video file, it plays on YouTube Just click the link.

Question 5:
In order to gain an audience for my product, I have to make my product appealing to a certain demographic. Most, if not all of the coursework, would appeal to and relate to the audience. Here are the reasons relating to their relevance with the target audience: - TRP and audience analysis: This is pretty much a section of the research that was based on the wants, needs and qualities of the target audience which I used to figure out what to do with my magazine to appeal to them. This section was created for the MoM idea, meaning that the evaluation and final ideas sections changed what the audience needs and wants were, since the product was altered to Key point instead. - Mise-en-scene of product: The colour scheme is unique, the font sizes and types vary, and the content featured is represented in a stylish fashion. All of these apply to the general mise-en-scene of the magazines and how this helps to meet the aim of appealing to the audience. The colour scheme helps readers to notice the product, the fonts add to the attraction, and the content featured, layout and other things about the product also help to make readers realise what this product has to offer. - Magazine analysis: Done at the start of the coursework. This was where I applied analysis and prove of understanding to all the typical conventions, appearances and styles of all the magazines which were used to create good magazine products. Examples of what I used were NME and Kerrang. Not only did I analyse a general magazines cover and contents, but I also analysed 3 cover pages, 3 contents and 3 DPS examples for all different music magazine products. This was done in order for me to understand how magazines typically use conventions in order to gain and maintain target audiences. Vibe and Kerrang are two of many magazines analysed, as they are successful and big brands. I used examples of covers, contents pages and DPS's to conclude what I should do to make my magazine appeal to an audience. - Evaluation and final ideas: This was where my final Key point product was decided, and the evaluation of pitch and final ideas post were made. These were created in order for me to make a final decision on what to do to appeal to the target audience. What assumptions have I made based on my audiences interests? - I assumed via previous magazine analysis and typical statistical research based on readership figures of certain magazines, as well as relevant demographics for the music market, that my audience for the Key Point product would be typically larger, while still being fairly narrow to avoid casualty in the fan base, if it was a rock oriented product. What makes it more specific is how it has primary instrumental focus on both guitars and keyboards. The qualities within my magazine, such as content featured, stars included, colour palettes, layout, general representation of the product, and other essentials, were all made and used to conform to the assumed interests of the target audience. - I assumed that a unique colour scheme which was not necessarily applied to the genre of the magazine or its concept would actually stand out to them more, as they would see the overall visual

difference of style that is applied to my magazine. This would make them want to purchase my magazine more. - I assumed that the age rating was a good choice to make as I thought that 15-30 year olds would be a good choice as it is presumably an age group that is interested in rock, its music, and its instruments. Of course, this is entirely assumed in order for me to progress with the development of my media product. People argue that 15-30 is too broad even still and 30 is too old, but I would state that considering rock is a generally popular genre among all of society and is not necessarily a demographically separated genre by age - I also assumed that people interested in rock are also associated with the liking of guitars and keyboards, as they are the main instrument focus for the product. I thought that the audience would take an interest to these as I assumed that they were fitting with the rock genre. Overall, as far as developing an audience goes, I also had to possess a full understanding of media conventions, designs, and what content to feature and how it should be represented. A target audience must also be aimed at via what the title is, and the colours and fonts. If it was a rap genre, black and white with 50 cent on the front cover would be fitting, but in this case, it is a rock magazine. The reason I had the colour scheme I did is so that it would stand out to the audience. Obviously, since colour and title, and basic visual representation of the cover page wont get rock fans to be interested in it alone, that is where the actual images come in. In the final product, there is to be a band, with guitars and pianos, with a silhouette of the band leader in black behind them. This will help for rock fans to identify the content of the product, and thereby be interested in it. This is the importance of what to include in your magazine in order to appeal to a specific target audience. A lot of these tactics were challenged and reversed in the final product. The layout and colours were changed, as was the overall representation of the magazine. The silhouette was removed and a band mid-shot was featured in the front cover. The contents was also majorly improved and looked more like a standard contents page. The DPS was also adjusted to look more like a regular magazine article DPS. The appearance and content featured in the final product relate far more to the demographic set. For instance, for the age rating, the bands featured in the subheads of the magazine, as well as the contents list, show off the names of various rock bands which were successful within the recent 2000s decade. This helps to represent the interests of the target audience of the rock genre. This will help the product to receive successful sales turnover rates within the market. The colours will also help to indicate to readers that this is a rock magazine, not just one for general music, a genuine problem and criticism of the draft design.

Question 6:
Obviously, part of the project was to develop the actual magazine itself. To do this, I had to develop my skills using Photoshop. Here are some of the following procedures of my skill development using the software Photoshop skills developed from coursework: Cutting out tool. The lasso tool was used to cut out images. The magnetic lasso tool proved to be most effective when trying to accurately cut-out and include images into my magazine pages. How to edit text in the software, such as size, font, colour, and style adjustment. How to manipulate photos for representation of content. How to use the software to create lines, backgrounds, gradient backgrounds and boxes for text and images to be placed in. Throughout this project, I have learned how to use the Photoshop software in order to create and develop images, in this case, a magazine cover, contents page and DPS. I have learned how to take text, photo images, and other content and manipulate and change them in order to fit with the magazine images. For instance, with the front cover, with an image of my head, I was able to darken it to the point where it is almost completely black. This was used as a silhouette for the main image of the front cover. In front of that came the 3 other singers of the band for the magazine content (Martin, Josh and Alex S) who were the main feature of the cover image. For the contents, I also learned how to use a range of different fonts in order to develop an attractive and stylish contents page, full of applied conventions and features.

The product was an improvement from the preliminary work. (This relates to Q7) The draft product images were far superior to that of the pre-lim in both quality of development, and use of conventions, forms and content used. The final product then displayed further development of Photoshop skill in both of those areas too. The product was a very effective method of developing skills for the production of media products. Developing skills in technologies associated with the creation of a media product is very important when it comes to creating a product in media. The same applies to a video, game, or any other form of computerized multimedia for that matter. Aside from Photoshop skills development, I also learned in the evaluation stage, how to use a range of internet technologies to produce and present my work. For example, the first 5 questions were all created using different software. Question 1 was created via PowerPoint. Question 2 was made with Bubbl.us. Question 3 was created in a Word document. Question 4 was produced by movie maker, and question 5 was made with Prezi.com. This was done in order for me to develop a greater

understanding of how to develop skills in using appropriate digital technology or ICT to produce any form of project. In this case, it was my media evaluation. Some of question 6 relates to question 7 itself, such as how does the actual development of skills and technological usage helps me with my final product? Well, in order to improve form the preliminary product, my technological skills had to develop in order for me to be capable of creating Photoshop images with superior quality of cut-out images, colours, fonts and layout designs, among other image qualities. Part of working in media is understanding how to adapt to the use of technology and also how to use it efficiently in order to create better media products which are likely to be more successful on the market. Finally, I was also able to develop further skills with the use of a camera. I used a new 10 MP camera of mine from EBay to record the original pictures for my draft and pre-lim. I used a school camera for the later images, which was even more than 10 MP. I learned all of the basic functions of how to use a camera. Relating to earlier work, the Photoshop skills I developed have been evident within the progression of each magazine set of images. Such as pre-lim compared to draft or draft versus the final product. The pre-lim was basic, poorly edited, and of unacceptably low quality. From my draft design, I was able to learn how to moderately cut out human images and use them for covers, contents pages and a DPS, as well as how to create basic structural designs for magazines, while following the conventions of traditional magazine media, however, and making sure that the conventions are used well. With the final magazine, I was able to manipulate images via contrast and colour correction, as well as adjusted lighting and technique usage within the software in order to appropriately adjust image representation in order to improve its visual standards within its insertion of the magazine. This helps with the overall representation of the product, and how it looks to a reader. I also learned a new method of cutting out images, which I used for the images in the contents page. The DPS has evident editing via skills of adjusting images and using capabilities within the Photoshop software in order to change how the images used look and how effective they are when contributing the overall general appearance of the music magazine product. This was all learned so that I could create a high level product which looks good to the readers of the music industry and market.

Question 7:
I will now compare my preliminary work to my later production to compare and understand the skills and understanding I have learned based on the creation process of media products.

Vs.

vs.

Above is a comparison between my LC weekly preliminary magazine product (left) up against my preliminary product (right) as an example. The final product had even further development. Here are the areas of comparison and contrast between LC Weekly and KEY POINT, both versions: Title. The LC Weekly title is not that attractive, and the LC is just a logo. The Key point title is shown to have been edited to look more stylish. It was also edited to meet conventions such as colour scheme, layout since it was adjusted in size and arrangement to specifically cover all the top of the page and it just looks like it is more developed than the LC weekly title. Layout convention. The layout has merely been used and followed in the pre-lim product, with a simple mid-shot, badly inserted text on the sides, and a title at the top. In contrast, while Key point still has a title at the top and a mid-shot, it challenges, if not toys with the general conventions of a magazine layout. The mid-shot is a silhouette of my head turned black, with 3 people in the middle of it. This is an example of how the is a mid-shot, but it is not a typical mid-shot of the top of a person from head to waist. It is rather just a giant head turned almost black with 3 people in a far shot used right in the middle of the page. This challenges the typical layout convention. A lot more creativity has gone into the Key point product. The subheads have also been placed into red diagonal banners at the bottom half of the page, as contrast to the typical text at the side of the page on LC Weekly. The banner technique for subheads has been used to completely defy the typical convention of layout format for magazine cover content. In the final product, the layout was changed to be more standard and conform more to standard media conventions. Image editing and manipulation. There is, with the cover page for LC Weekly, just one image of a mid-shot. Besides a poor cut-out with the magnetic lasso tool, there is nothing else done with this image. In contrast, Key point takes an extreme measure in image editing to meet the standards of highly positive representation. The image of my head has been made into almost black so it is barely noticeable as actually being my head and not a random black outline image. Then the 3 people at the centre of the page are cut-out and added into the middle of the silhouette. This image manipulation provides unique and stylish representation of the cover page featured content. It helps to make the cover and thereby magazine look more attractive, which in turn helps the magazine to be more successful in

terms of reader audience interest. Further action was taken when the final product was made as all images required editing such as contrast manipulation. Representation of product. The editing is generally better than LC Weekly for the Key point magazine. Many qualities, such as colour scheme, which looks a lot more attractive, helps to enforce positive representation for the product. The colour scheme for the pre-lim product looks poorly chosen, and is unattractive. Neither does it fit in with colourful text content or the image. The Key point product has a white background, which is dominant, fitting, and helps content featured to stand out more. It also has help from the silhouette image which is black; the two colours help to make each other stand out. Most text featured is either covered with a red banner or has the silhouette behind it so it is still easily noticeable behind these colours as opposed to being behind the dominant white background, this also relates to how layout is good and effective in the Key Point product.

Overall, the progression I have undergone throughout my media coursework is that I have learned not only how to create better products for media usage, but also a better understanding of how to make them. (What colours and layout to use, what conventions to use, challenge, what content to feature, how to represent my product, who to aim it at as in target audience and market.) I have developed a greater understanding of what is required to create successful media products which can provide a more likely chance of success due to how it looks and what it contains, as well as how it is represented by the people. I have also developed better knowledge of how all the following (conventions, layout, colours, mise-en-scene, representation, production, quality, marketing, target audience, figures, success of media in both size and likeability) come together to determine whether something associated with media is likely to be successful or not depending on its properties. From pre-lim to draft to final, the progression generally went well Since however, some of the elements from my draft needed to be changed in order to work, or to follow conventions of traditional media a lot more effectively, such as with the reduced colour palette, more fitting DPS layout and image, better contents, and better typography. Generally, the improvements were made only after I learned how to use and challenge conventions of media magazines. (Relates to previous questions.)