[MUSIC] Welcome to the overview of IBM Product
Management Professional Certificate. Product management skills are in high
demand today as businesses strive to apply key product management skills,
tools and techniques to engage and manage key stakeholders and clients. The IBM
Product Management Professional
Certificate gives you a deep understanding of the critical technology and
frameworks to manage a product. With a comprehensive curriculum,
hands on learning, a portfolio to showcase your expertise and
an industry recognized certification, this program prepares you for
a rewarding career. The IBM Product Management Professional
Certificate provides you with a comprehensive understanding
of product management. Various courses in the Professional
Certificate will help you in establishing a strong foundation,
these include the following. Introduction to product management,
product management foundations and stakeholder management. Developing an initial
product strategy and
plan, developing and delivering a new product. Introduction to agile development
and
Scrum. Finally, the Product Management Capstone
course will help you put all your skills to the test and provide an opportunity to
add another project to your portfolio. You'll even get some career guidance tips
on preparing and searching for jobs. Successfully finishing these courses
that encompass various topics and fulfilling the necessary
project requirements will earn you the IBM Product Management
Professional Certificate. As you embark on IBM's Product Management
Professional Certificate journey, you'll be introduced to
the basics of product management. You'll understand the roles and
responsibilities of a product manager along with the skills to become
a successful product manager. Moreover, you'll learn the key
competencies necessary to facilitate high impact product solutions and
drive product management success. You'll also apply your knowledge
by creating a customer persona, showcasing your ability to understand
client roles, challenges, preferences, beliefs, and goals. Product management,
foundations and
stakeholder management is another course covered as part
of this professional certificate. You'll understand the essential
interpersonal and business skills to perform
the role with excellence. You'll get an opportunity to discuss
the planning and execution challenges that impact product solutions,
summarize communication challenges and explain the impact of
the communication styles. At this stage, you'll analyze a case
study, determine what went well and what can be improved and
provide recommendations. As you explore product management, you'll learn about the
product
management lifecycle. You'll learn about the conceive and plan phases of the
product
management lifecycle. Concept identification and concept investigation are areas of
in-depth study in the conceive phase. You'll also learn how to create
an initial product concept, vision, and project charter. As a product manager, you
need to learn
the steps to design, create, test, and manage the project for a new product. In
addition, you need to determine the
actions required to effectively transition from product development to market
launch. The IBM Product Management Professional
Certificate will help you identify the steps required to ensure
a successful product launch and satisfy post launch needs. A proficient product
manager possesses a
deep understanding of Agile methodologies, a pivotal component of
effective DevOps practices. You'll learn about the five practices
of Agile a subset of DevOps. In addition, you'll write user stories,
estimate and assign story points, and
track stories using a kanban board. You'll create and refine a product backlog
using the Sprint planning process and you'll produce potentially shippable
product increments with every iteration. The capstone project is where you will
apply all the skills learned as a part of the PC to the test and manage a new
product based on the given requirements. This project will be a good
addition to your portfolio and will get you closer to the IBM Product
Management Professional Certificate. Finally, the PC will also provide you
with guidance on how to search and apply for a job. You'll get started with an
overview
of the contents of a resume, learn how to prepare for
interviews, and more. The code challenges will help you
understand how prepared you are for the interview. As you go through the content,
you'll be presented with quizzes and projects to evaluate your learning. The graded
quizzes count as a percentage
that contributes to the course completion. The project at the end of a course will
provide you with some requirements that you will use as a basis to manage
a product through its lifecycle. This will also be a good addition to your
portfolio to showcase to prospective employers. Most project will be peer-graded
and count
as a percentage that contributes toward the course and professional
certificate completion requirement. Finally, after you've completed
all the contents successfully, you'll be awarded the IBM Product
Management Professional Certificate. Best of luck and
hope you enjoy this journey. [MUSIC]
