A Report On

A COMPARATIVE STUDY OF PREMIUM COMPACT CAR SEGMENT IN THE REGION OF PUNJAB

In the partial fulfilment of the requirement for award of degree of MASTER IN BUSINESS ADMINISTRATION (2009-2011)

Submitted to Er. Sandeep Singh Virdi

Submitted by Gagandeep Uppal Roll no- 5870 MBA 2nd

SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY PATIALA

ACKNOWLEDGEMENT

Learning is a never ending process in life and a student is one who never turns a blind eye to this sublime opportunity. Every walk of our life offers experiences that not only give us a vast repertoire of knowledge but also a deep residing faith in our own capabilities, a suave finesse to our conversation and above all belief in ourselves.

I would like to thank my project guide Prof. Sandeep Singh Virdi, School of Management Studies, Punjabi University, Patiala for his valuable insights, time and his guidance and motivation provided to me for taking up this project.

(Gagandeep Uppal) RollNo.5870 MBA 2nd Year, Marketing School of Management Studies Punjabi University Patiala

CERTIFICATE

This is to certify that Mr. Gagandeep Uppal a student of MBA 2nd year, School of Management Studies, Punjabi University Patiala, session 2009-2011 has successfully completed his project entitled COMPARATIVE STUDY OF PREMIUM COMPACT CAR SEGMENT

IN THE REGION OF PUNJAB

under my guidance. His work is an outcome of an original effort and has not been submitted for the award of any other degree elsewhere.

PROJECT GUIDE

(Er. Sandeep Singh Virdi) Lecturer School of Managemen Studies Punjabi University Patiala

TABLE OF CONTENTS
Page No 2-49 51-57 59-61 63-82 84 86 88 90-91 93-94 96-97

TOPICS Introduction Review of Literature Research Methodology Data Analysis Major Findings Suggestions and Recommendations Limitations and Future Agenda Conclusion Bibliography Appendix

Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8

LIST OF CHARTS
Page No 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82

Table No. TABLE NO. 4.1 TABLE NO. 4.2 TABLE NO. 4.3 TABLE NO. 4.4 TABLE NO. 4.5 TABLE NO. 4.6 TABLE NO. 4.7 TABLE NO. 4.8 TABLE NO. 4.9 TABLE NO. 4.10 TABLE NO. 4.11 TABLE NO. 4.12 TABLE NO. 4.13 TABLE NO. 4.14 TABLE NO. 4.15 TABLE NO. 4.16 TABLE NO. 4.17 TABLE NO. 4.18 TABLE NO. 4.19 TABLE NO. 4.20

Title DURATION OF OWNERSHIP NUMBERS OF CARS OWNED TILL DATE CAR BRAND CURRENTLY USING FACTORS INFLUENCING BUYERS AVAILABILITY OF MODELS/VARIANTS ENGINE VERSION CURRENTLY USING EXPECTATION WITH PRICE OF THE PRODUCT SATISFACTION ABOUT CAR PERFORMANCE SATISFACTION ABOUT CAR BRAND AVAILABILITY OF SPARE PARTS PREFERANCE ABOUT FOREIGN BRANDS SATISFACTION ABOUT AFTER SALES SERVICES SATISFACTION ABOUT SERVICE NETWORK CARS EXPECTATIONS EMPLOYEE BEHAVIOUR PREFERANCE FOR FUTURE CAR BRAND AGE GENDER PROFFESSION QUALIFICATION