March 26, 2012

FIRST DIBS
The Ofcial Newsletter of

JAMBA JUICE WELCOMES GLOBAL CEO WITH NEW BRANCH

The Maxs Group of Companies welcomes founder and Global CEO, James White as they open their newest store south of the metro. The Alabang Town Center branch is recognized as the second store in South East Asia. Alabang is a great model for a district that exudes a dynamic lifestyle. In fact, it is also known for being the hometown of cyclistsan example of the active lifestyle market that Jamba Juice has successfully served in California for many years, says Mark Gamboa, Marketing Manager of Jamba Juice Philippines. Jamba Juice launched its pioneering agship store in Bonifacio High Street Central last November. Situated in a tropical country with a growing, dynamic population, Jamba Juice Philippines posted an excellent performance that made Manila its biggest market in Asia. We will do our best to keep it that way, adds Sharon Fuentebella, Managing Director of Jamba Juice Philippines. A third branch is already in the works over at the SM Mall of Asia.

MALAYSIAN TOURISM LAUNCHES AS HIGH-END TOURIST DESTINATION

The Malaysian Minister of Tourism was in the country last February 23-24, to promote Malaysia as the regions premier luxury destination. In a gala lunch held at the Grand Ballroom of the Hotel Intercontinental Manila, Dato Sri Dr. Ng Yen Yen laid out Malaysias selection of luxurious experiences that cater to a very specic niche of high yield, long stay tourists. Sponsored by Tourism Malaysia, the gala lunch was done in conjunction with the Islamic Fashion Festival (IFF), a runway show that showcased Islamic-themed pieces rendered with modern designs. The event saw about 300

ABOVE: Malaysian Ambassador to the Philippines Dato Seri Dr. Ibrahim Saad, Malaysian Minister of Tourism Dato Sri Dr. Ng Yen Yen, & Advertising Division Director Mr. Abdul Khani Daud RIGHT: Carmen Soo graces the event.

dignitaries, tour agents, fashion designers, and other luminaries in attendance.

Copyright (c) 2012 GeiserMaclang Communications Inc., 6/F Cambridge Center Building, Salcedo Village, Makati City, Philippines Reach us at rstdibs@geisermaclang.com

FIRSTDIBS March 26, 2012

GARMIN EMPOWERS WOMEN ON-THE-GO

In response to a steady increase in healthconsciousness and concern for overall individual wellness among women, Garmin recently rolled out its line of state-of-the-art tness watches and personal travel assistants for Filipino women. Designed with triathletes in mind, Garmins Forerunner line of multi-sport watches present the most ideal GPS-enabled tness gadgets for people who have an extraordinary love affair with sports and other related activities. The Nuvi line, on the other hand, is at the bleeding edge of GPS technologyonly from the world's leading mobile navigation company.

BUILDING RELATIONSHIPS WHERE OTHERS SEE ONLY STATISTICS As the digital shift urges more and more brands to extend their marketing efforts onto cyberspace, brand promotion over social networks has become more than just having fans and/or gathering likes. Are you building real relationships, or do you simply dump promotional materials on your audience? Do you even listen to what they say? The Wharton School of the University of Pennsylvania sheds more light on this useful insight.

GEORGINA WILSON RALLIES THE YOUTH AGAINST ACNE

To continue the ght against skin problems, Georgina, together with Garnier, launched its Pure Active range that actively ghts the six skin problems: pimples, whiteheads, oiliness, enlarged pores, impurities, and unevenness. Guests enjoyed active and skin-centric activities during the launch of the new Garnier Pure Active line at the LOreal ofce as they wrote their own personal take care promises on the Google Map check-in inspired wall, while others crafted their pimple statement shirts at the Pure Active T-Shirt station. The Garnier fans were also able to get their pictures taken in the very innovative photo booth with ipbooks prints, a series of still pictures printed on separate sheets of paper that are stacked together and, when icked through rapidly enough, give the impression of moving images.

BOHOLS BEST-KEPT SECRET UNCOVERED

Amorita, Bohols premier boutique resort, recently treated guests to the nest getaway experience Panglao Island has to offer. Done in collaboration with Philippine Bohol Arts Foundation Institute (PBAFI), the tour took guests beyond the usual sand and sea escape. Aside from the usual Bohol tour, guests including bloggers and other members of the media also experienced adventure trails and a specialty degustation, among others. Dubbed as one of Bohols best kept secrets Amorita resort offers travelers a distinct experience that shows off Bohols artistic, cultural, historical and culinary values.