Romeo III R. Quijano I-WHRM Prof.

Germina

About the slogan “Pilipinas kay ganda”

MANILA, Philippines — The Department of Tourism (DoT) has unveiled the Philippines’ new slogan
that depicts the country’s warmth and hospitality.The new slogan called “Pilipinas Kay Ganda,’’ which
replaced “WOW! Philippines,’’ was launched before members of the tourism industry and honorary
guest, Vice President Jejomar Binay.The new brand carries both visual and verbal idioms of the beauty
of the Philippines through the tagline “Pilipinas Kay Ganda” and a colorful logo that incorporates a
coconut tree, sun, and tarsier to depict the country’s unique tropical beauty and sunny
dispositions.Tourism Secretary Alberto Lim cited “Pilipinas Kay Ganda” as reflective of the optimism
being represented by the new administration.“The new Philippine brand will be the centerpiece of our
tourism promotional programs and advertising campaigns in the years to come. It is in keeping up with
the President’s philosophy of public-private partnership,” Lim said. But before unveiling the brand
concept and logo, the Tourism chief said the marketing campaign is still a work in progress.“Before we
commit to the production and placement of commercials, we would like to share the emerging new
brand to everyone first. The Filipinos inputs in supporting and promoting the brand will help strengthen
the brand even more,” Lim Said.The brand, according to Undersecretary for Planning and Promotions
Vicente Romano III, may still go through some refinements based on the feedbacks from market testing
and Focus Group Discussions that will follow.

Explanation of my slogan :

• Why Amazing Philippines ?

- Because not only beautiful sceneries can be found here in the Philippines , but also we
can do activities here like hiking, mountain climbing , scuba diving and other bone chilling
and breath-taking activities that can be done here only in Philippines. These can be a part
of tourism industry in our country.