Domestic and

International
Tourism
Eryel Ayna Z. Tierro
Bshm 1-2N
Acticity # 1
MacroPerspective of Touris &
Hospitality Management
Give 3 Philippine Department
of Tourism Slogans used
within 20 years.
 It's More Fun in the Philippines (2012 to mid-2017)
In January 2012, the DOT Twitter account posted "The Philippines is #1ForFun,
right? Watch out [sic] for the campaign tomorrow!" This created online buzz and to
everyone's surprise, it wasn't really the official slogan; the new hashtag
#ItsMoreFunInThePhilippines then immediately trended online. The tag line was also
lauded for its flexibility, allowing anyone to use it in memes and on official DOT
billboards: "Staring contests. More fun in the Philippines," which showed a wide-eyed
tarsier; "Getting upstairs. More fun in the Philippines," which showed the famous rice
terraces of the Cordilleras, and so on. This campaign under former Sec. Mon Jimenez
contributed to the consistent increase of tourist arrivals from 2012 to 2015. BBDO
Guerrero was the advertising agency behind this campaign.

 Pilipinas Kay Ganda (2010)

"Pilipinas Kay Ganda" was a short-lived advertising campaign launched in 2010 after
it was received negatively. People pointed out that its logo, which showed the text
"Pilipinas" in various colors and a thin font, was too like that of Polish tourism
campaign “Polska.” The campaign was scrapped in less than a month and eventually
led to Sec. Alberto Lim's resignation. Advertising agency Campaigns and Grey
confirmed that they had an advisory role in the campaign.
 WOW Philippines (2002)

and tagline for tourism from 2002 to
WOW Philippines was used as the campaign
2010. The tagline, which had the sub-slogan "More Than the Usual” was
conceptualized by then Department of Tourism secretary Richard "Dick" Gordon in
2002 under the term of Gloria Macapagal-Arroyo.
The promotional campaign was reportedly based on the 24-month Visit Philippines
2003 campaign by the World Tourism Organization, which aimed to encourage
overseas Filipinos to visit tourism destinations in their home country. The slogan was
also an attempt to rebrand the Philippines to highlight tropical white-sand beaches
and diverse attractions to counter the country's negative portrayal in the media due
to political instability and conflicts during those times.

 Give the present

Tourism slogans of
the ff. countries:
A. South Korea - "Imagine your Korea"
B. Singapore - "Passion mad Possible"
C. Japan - "Endless Discovery"
D. China - "Explore the Wold with Us"
E. Taiwan - "The Heart of Asia"
F. Malaysia - "Truly Asia"
G. Australia - "There's nothing like Australia"
H. New Zealand - "100% Pure"
I. Denmark - "The Happiest Place on Earth"
J. Belgium - "The Place to be"
K. Germany - "Simply Inspiring"
L. Russia - "Reveal your own Russia"
M. Switzerland - "I Need Switzerland"
N. United Kingdom - "Home of Amazing Moments"
O. Turkey - "Be Our Guest"
P. Poland - "Move your Imagination"
Q. Scotland - "Welcome to Sscotland"
R. South Africa - "Inspiring New Ways"
S. Mexico - "Live it to Belive it"
T. Haiti - "Hope makes one live"
U. United States of America - "All Within your Reach"
V. Peru - "Land of the Lincas"
W. Venezuela - "Venezuela is your Destination"
X. Canada - "For Glowing Hearts"
Y. Norway - "Powered by Nature"
Z. Greece - "All Time Classic"