Tourism in the Philippines traces its origins during the ancient times when the first set of people

chose to migrate through land

bridges, followed by the other sets of migrations from the Malayan archipelago in the south and Taiwan in the north. Trade
also became part of the tourism as Arabs, Indians, Japanese, Chinese, Malays, and other ethnic groups in mainland Southeast
Asia, Taiwan, and Ryukyu traded goods with the natives. When the islands became part of the territory of Spain, an influx
of Spanish people migrated into the country, though still few compared to the Spanish migrations in South America as the
Philippines was farther from Spain.
The tourism industry flourished during the late 19th to early 20th century due to the influx of immigrants from Europe and
the United States. It was listed as one of the best countries to visit in Asia aside from Hong Kong and Japan, earning the
nickname "Pearl of the Orient Seas". The tourism declined during and after the World War II, leaving the country with a
completely devastated economy, and a landscape filled with destroyed heritage towns. The second wave of tourist influx
flourished in the 1950s but declined drastically during the dictatorship era. After the People Power Revolution, the tourism
industry continued to decline due to the domino effect caused by the Marcos dictatorship. The industry only managed to cope
in 1991 and 1992, where 1.2 million tourists visited the Philippines. It afterwards waned again after a decade due to corrupt
practices in government.
The tourism industry flourished again at the early part of the 2010s under the "It's More Fun in the Philippines" slogan, which
was regarded as an international success. The country saw an influx of foreign tourists, with the aid of social media and the
creative tagline. Tourism reached its peak in 2015 with 5,360,682 foreign tourists arrivals recorded. The industry continued to
grow in 2017, but the growth rate from Western tourists drastically decreased due to the drug war and the declaration of
martial law in Mindanao.

When did tourism and hospitality in the Philippines began?

As early as 1950s, Filipinos had already realized the potential of tourism industry as an important element of the growth of
Philippine economy. Tourist arrivals gradually increased as the country started recovering from the impacts of World War II.

What is the origin of the hospitality industry in the Philippines?

A well-recognized Philippine historian, Teodoro A. Agoncillo, mentioned in his book, History of the Filipino People, that
hospitality and most Filipino traits were acquired from the Malayan traditions.

Filipino Hospitality, Myth or Truth?

In this day and age, Filipino hospitality is sometimes perceived as a myth to promote the Philippine tourism or that the unusual
kindness is just an act, full of insincerity and sycophancy in order to get something in return. This may be true in the eyes of
people who don’t understand the origin of this trait that best describe the Filipinos among other nationalities.

Origin of hospitality industry in the Philippines

The Malays, led by the sovereignty of a Datu, were known as the first to migrate and inhabit the Southern regions of the
country; long before Ferdinand Magellan discovered the Philippines. It is in the small communities called barangays where
most of the core traits of the Filipinos had developed.

This noble intention can be perceived negatively by others in some cases. The most common misconception of the Filipino
hospitality is the thought that Filipinos are putting their guests, particularly the foreigners up on the pedestal because of
inferiority and servility. The best example of this was when the Spaniards first step foot on the country.

In the contrary, the truth behind Filipino hospitality is the thought that no guest or visitor should get harm under one’s roof as
Filipinos values the utmost loyalty of a friend to the extent that friends are treated as family. They also have a high regard to
their family name and reputation that any reasons to be shunned by society is something to be avoided.

Filipino Hospitality in Families

Filipino hospitality knows no bounds whether you’re a foreigner or a fellow Filipino and being sensitive to the needs of a
house guest knows no socio-economic status. If visitors come unannounced after meal time in any Filipino home, expect some
snacks and drinks to be served.

Also, if a relative or a family friend will have to stay for the night, the most comfortable room and bed will be provided even if
it means that some members of the family will have to share a bed for that evening. On the other hand, a typical Filipino visitor
has always some sort of token or presents to offer the host whether it’s in a form delicacy or a new gadget from overseas. It is
merely a small gesture of gratitude for accommodating them in spite of short or no notice at all and not because of anything
else. So in actuality, Filipino hospitality goes both ways whether you are a visitor or if you are the visited. Very good to know
whenever dropping by and you can expect to make friends quickly in this beautiful country.

CHINA CLIPPER

China Clipper was the first of three Martin M-130 four-engine flying boats built for Pan American Airways and was used to
inaugurate the first commercial transpacific airmail service from San Francisco to Manila on November 22, 1935.

The China Clipper (NC14716) was the first of three Martin M-130 four-engine flying boats built for Pan American
Airways and was used to inaugurate the first commercial transpacific air service from San Francisco to Manila in November,
1935. Built at a cost of $417,000 by the Glenn L. Martin Company in Baltimore, MD., it was delivered to Pan Am on October
9, 1935. Equipped with gigantic pontoons, the clippers were actually flying boats of a sort, in the loosest of terms. Because
runways were so rare and expensive in the 1930′s, many of Pan Am’s extensive routes operated from the biggest runway in the
world: the ocean.

COLORUM
colorum (plural colorums) (Philippines) A rebel organization characterized by religious fanaticism or a member thereof.
(Philippines) A public transport vehicle operating without a franchise.

What is the Philippine tourist and travel Association in 1952?

The national government realized the positive contribution of tourism to the economy of the country so it institutionalized the
PTTA in 1952 through Republic Act No. 710 to bring together all organizations and entities that cater to travel and tourism.

THE ROLE OF TOURISM AND HOSPITALITY IN ECONOMIC DEVELOPMENT

What is the role of tourism in the economic development?

Tourism boosts the revenue of the economy, creates thousands of jobs, develops the infrastructures of a country, and plants a
sense of cultural exchange between foreigners and citizens.

What is the importance of hospitality in economic development?

Importance of hospitality industry for the economy

People taking advantage of the hospitality industry spend money in retail areas, dining and drinking areas, on entrance fees to
entertainment venues, and more. The hospitality industry can also help fund infrastructure developments for local
communities.

Philippines Tourism & Hotel Market Analysis

Philippines Tourism sector is growing fast as there is an increase in the Number of international flights. Hotel Industry plays a
major role in Philippines Tourism industry More hotels and resorts are opening themselves up to an International Tourist
Market. The Philippines ranked as the world’s fourth fastest-growing economy in 2021 as the Philippine tourism sector saw a
significant recovery contributing 10.4 percent to GDP in 2021.Tourism and Hotel Industry in the Philippines is poised to grow
at a CAGR of more than 10% by 2028

The tourism industry’s GDP contribution in 2021 helped place the Philippines as the world's fourth quickest-expanding GDP.
According to the World Travel & Tourism Council's most recent iteration of the Economic Impact Report, the Philippines'
tourism sector increased by 129.5% in 2021, reaching 41 billion USD. Following an 80% drop in 2020 wherein the tourism
sector only contributed 17.8 billion USD. This improvement also helped in increasing employment for the sector and it also
provided a recovery of 1.3 million jobs.
In 2019, The Travel and Tourism sector contributed GDP of the total economy was 22.5% but after Covid 19 pandemic the
contributions declined by 80.7% due to travel restrictions and international borders closure.

Economic Impacts of Tourism

The tourism industry has a huge economic impact that continues to expand to new markets and destinations.
According to the UNWTO, in 2016 “The total export value from international tourism amounted to US$ 1.5 trillion.”3 Regions
with the highest growth in terms of tourism dollars earned (2016 vs 2015) are Africa, Asia and the Pacific, the Americas
Europe. Only the Middle East posted negative growth at the time of the report. As well, the UNWTO’s Tourism 2030
Vision report predicts that international arrivals will reach nearly 1.8 billion by 2030.4 Figure 16.2 provides additional
information about the impact of tourism worldwide.

Positive impacts from this economic boom include robust foreign exchange, increases in income, and GDP growth.
Tourism can also offer diverse employment opportunities, can be developed with local products, and is often compatible with
other economic activities within a destination. Tourism often injects money into the community that leads to secondary
economic development as well. For example, successful resorts may create the need for a commercial laundry facility or a pet
boarding business.

However, there are also negative impacts. Property values may increase to the point of unaffordability for local
residents, and the seasonality of the tourism industry may create a feast-or-famine economy. As with any economy, if too
many resources are focused on just one industry, communities may be vulnerable to any unexpected economic, social, or
environmental changes. One example is the New Jersey shore after the devastation of Hurricane Sandy in 2012. The tourism
industry was severely impacted, leaving no economic fallback for local residents.

Social Impacts of Tourism

In addition to the economic benefits of tourism development, positive social impacts include an increase in amenities
(e.g., parks, recreation facilities), investment in arts, culture, heritage and tradition, celebration of indigenous communities, and
community pride. Tourism also has the potential to break down language, socio-cultural, religious, and political barriers. When
developed conscientiously, tourism can, and does, contribute to a positive quality of life for residents and promotes a positive
image of the destination.

However, as identified by the United Nations Environment Programme, negative social impacts of tourism can
include: change or loss of indigenous identity and values; culture clashes; changes in family structure; conflict within the
community for the tourism dollar; and ethical issues, including an increase in sex tourism, crime, gambling, and/or the
exploitation of child workers.5

Environmental Impacts of Tourism

Tourism relies on, and greatly impacts, the natural environment in which it operates. In some destinations, there is a
great appreciation of the environmental resources as the source of the tourism industry, and as such there are environmental
protection policies and plans in place. Tourism has helped to save many delicate ecosystems and their flora and fauna.
Preservation of these important resources benefits not only the tourist but also the local residents as well.

Even though many areas of the world are conserved in the form of parks and protected areas, tourism development
can still have severe negative economic impacts. According to The United Nations Environment Programme, these can include
the depletion of natural resources (water, forests, etc.), pollution (air pollution, noise, sewage, waste and littering), and physical
impacts (construction activities, marina development, trampling, loss of biodiversity, and spread of disease).6

The environmental impacts of tourism can reach beyond local areas and have an effect on the global ecosystem. One
example is increased air travel, which is often identified as a major contributor to climate change.

Whether positive or negative, tourism is a force for change around the world, and the industry is transforming at a
staggering rate.

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