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Ecom Express Sports

Ecom Express is organizing a Run/Cyclothon event aimed at employee engagement and public awareness, targeting 2000 participants for running/walking and 1000 for cycling in December/January. The event will feature merchandise like quick-dry t-shirts and delivery-themed medals, with separate categories for male and female participants. A month-long social media campaign will promote the event, and various activities such as a treasure hunt and drone delivery of prizes will enhance participant experience.

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Nimesh Sharma
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31 views5 pages

Ecom Express Sports

Ecom Express is organizing a Run/Cyclothon event aimed at employee engagement and public awareness, targeting 2000 participants for running/walking and 1000 for cycling in December/January. The event will feature merchandise like quick-dry t-shirts and delivery-themed medals, with separate categories for male and female participants. A month-long social media campaign will promote the event, and various activities such as a treasure hunt and drone delivery of prizes will enhance participant experience.

Uploaded by

Nimesh Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Ecom Express Run / Cyclothon

Headers Details
Employee Engagement
Public Awareness
Mind Recall
Objective Client positioning
Race - Running/ Walking OR
Event type Joy Ride - Cycling

Employees
Clients
Target Audience General public
2000 in Run / Walk
Target nos. 1000 in cycling
Target Month December / January

Quick dry Tshirt


Parcel themed Medal
Merchandise Delivery themed cotton bags
Registration on Ecomexpress.in

Participation
Categories Male / Female 2, 5, 10 km
Separate prizes for Employees vs No winners. It’s a joy ride
Winners outsiders - Running / Walking event - Cycling
Theme of Delivery Scooter, tempo,
Photo Booths delivery boy cap, bag etc.
With Ecom clients in - sports, fitness,
Co-branded online contnutrition, apparels etc

Month long campaign on social media,


with event launch, employees working
out, practising, bib expo, event day,
Social media and post event

Event Photo with EE frame to be Send goodies to Winners'


Post event couriered to all participants homes and record videos
To showcase delivery of nutrition from
Hydration Stations ecom branded bags
Luck draw winners at event to get
Drone delivery prize delivery live via drone
Participants can write & send a post
Shipping Booth card here, to their families
Treasure Hunt for all
participants. Winners to
Bib Expo (2 days get prize on event day, via
before event) Can have Race kits delivered home drone
All elements of branding to be
Branding installed at venue & route
#unstoppable
hashtags #successinmotion
18-30 yrs
30-45 yrs
45-60 yrs
City Cycling for Employees
Headers Details
Employee Engagement
Talent Discovery
Objective Employer branding
Event type 10/ 20 / 30 km long city cycling
Target Audience Employees + Clients
Target Month December / January
Target Day / Time Sunday - 5:30 am

Quick dry Tshirt / cycling jersey


Parcel themed Medal
Delivery themed cotton bags
Merchandise Bottles / Sippers
Participation Categories 10 / 20 / 30 km

Long campaign on social media,


showing employees preparing n
practising, by delivering couriers
Social media on cycles
Cycles can be taken on rental in
Cycles Delhi NCR

Motorbike borne volunteers will


ride along with cyclists, to ensure
Volunteers their safety
#unstoppable
hashtags #successinmotion

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