Idea (Product/Program) Name: Workin’ Fast Team Member Names: Duran, Juanita; Rosas, Daniella; Roszyk, Allana; Wright,
sas, Daniella; Roszyk, Allana; Wright, Macy
• The names must be alphabetized (last, first) and written EXACTLY as they appear on the school registrar (i.e., no nicknames, shortened versions).
Product / Program Overview:
The Workin’ Fast stationary bicycle desk is an improved
version of the existing bike desks. Other bike desks are
awkwardly tall and could easily tip over, but the Workin’
Fast bicycle desk is wide enough for comfort and can be
adjusted for any seated position. The padded and sweat-
resistant seat makes this bike easy to relax on, even while
working. With adjustable resistance, this bike desk allows
for various difficulty levels of activity, while still getting
work done. Since the desk can be adjusted to be closer,
further away, lower or higher, it is simple to change the
difficulty level without worrying about hitting knees on the
desk. This bicycle desk also accumulates energy from
pedaling and directs it to the outlets on the desk to charge
phones and computers.
Key Features / Activities:
Unlike other bicycle desks, the Workin’ Fast stationary
bicycle desk includes an adjustable desk with outlets,
different resistance settings, comfortable seat with padded
and sweat-resistant material for maximum comfort and a
power pack for kinetic energy storage that powers the
outlets. This allows people to accomplish work without
worrying about having time to exercise or having to use an
extension cord to charge their electronics.
Key Expenses:
Seated Stationary Bike: $599.99
Desk Attachment with Outlets: $99.99
Power Pack: $199.99
Total: $900
Need and Rationale:
Although there are some stationary bike desks in
existence, they are not widely used in businesses and
do not have features that this product includes, such
as the resistance and charging features. This product
allows workers to move and exercise while doing
their work and creating energy to charge electronics.
Employees with desk jobs often claim that they do
not have time to exercise after work, so this product
allows them to do that. It will create energy for itself,
lowering the cost of electricity for companies; as
well as, lower the healthcare cost of employees for
the company, since they will be getting more
exercise throughout their workday. It may also boost
productivity since exercise increases brain function.
Value Proposition:
Businesses that want to reduce overall healthcare
cost, improve productivity, and lower their electricity
bill will value this product and would be likely to
invest in it. Since this product is easy to fit inside a
building and does not need to be plugged into a wall
outlet, it will save space and energy for businesses
and individuals.
Revenue Channels / Streams:
Offices, schools, prisons, and manufacturing
facilities would benefit from this product. Multiple
channels, such as the federal government, individual
states, corporate businesses, and individuals
themselves would generate revenue for our product.
Prisons owned by the government, schools owned by
the states, and factories owned by corporate business
would all benefit from our product and create
sources of revenue.
Target Audience:
At first, the target audience would be individuals and
small businesses with workers who typically sit at
desks for most of the day. These could include office
jobs, schools, individuals who work from home, etc.
This is geared towards businesses that are interested in
using a modern technology that will lead to spending
less on healthcare for workers in the future. Having
access to exercise while working could also lead to
increased employee productivity, which could increase
revenues for companies. Once small businesses began
purchasing and utilizing this product, bigger businesses
would have proof to support the benefits of this product
and want to buy it for their employees.
Key Resources Needed:
The resources necessary to create this revolutionary
product include the following: Seated stationary bike
with resistance settings and a padded, adjustable seat,
desk attachment that can be adjusted to be
closer/further away and taller/shorter, built-in power
pack that stores kinetic energy accumulated from
pedaling and is capable of powering the two outlets for
phone and computer chargers.
Key Marketing / Branding
Strategies:
In order to market the Workin’ Fast stationary
bicycle desk, we would go business to business
with a short presentation highlighting the benefits
of our product. We would also create a YouTube
account to make informational videos about our
product and hand out business cards with the link
on them. These business card could be handed out
to businesses, but also individuals interested in
learning more about our product.