APPRENTICE:

LINA PAOLA AVILA LIMAS

INSTRUCTOR:

DRA: XIMENA DULCE VILLAREAL

PROGRAM:
MARKET MANAGEMENT
NATIONAL LEARNING SERVICE SENA
CENTER:
CALDAS REGIONAL - COMMERCE AND SERVICES
2019
 INTRODUCTION

Route 65 wants to reach all of its proposed expectations for its customers to be the most
complete service in the market, striving for the service to be completely new with new
technologies so that it is more complete at the time that the client needs it and can also
satisfy all the needs highlighting the quality and efficiency for the entire population in
general in the world of physical culture, sports, recreation and sports training aspiring to be
the most striking sports activity service in the market.

PECIFIC OBJECTIVES: RUTA 65 is a very complete company capable of satisfying the needs of
any type of client and population. It wants to penetrate the market and make known its
service for the future to be the best and most complete option of all Colombians as the best
service. in the country defining itself through its most complete service portfolio to capture
all types of customers.

To be very competitive with the other companies that provide services in the country
Through its mission and vision to show an innovative service that everyone wants to be with
Route 65 that meets all the requirements of their customers
Not only be a company but also look beyond what the customer expects or is looking to
acquire our service
evaluate human talent, ethics in all aspects and services that will be provided to our
customers
To be more than a company is to know that our clients are the fundamental axis for our
operation

CONCEPT OF SERVICE

This service is aimed at any client, there is no age limit, it has great contributions without
side effects, it improves the health, convenient illnesses and sedentary lifestyle, generates a
better quality of life, improves the physical, emotional and psychological part, it is 100%
natural, sports activity attachments. such as physical training, recreation and recreational
training.

MARKETING STRATEGIES

Our strategy would be to create new habits different from those already known in the sports
part, also to work the not only physical part, but also the mental, psychological part of each
person or client that acquires our service to create a new line and that is included in our
portfolio of services so that this is at the forefront and is innovative to all public and private
institutions in our country to increase our activities this would help us a lot for the growth of
our company and attract more customers we want to reach the rural areas of our We want to
be the most complete sports service in the market, managing to satisfy all types of
customers, thus increasing sales and much more profitability for our company.

SISTEMA DE DISTRIBUCION DEL SERVICIO

RUTA 65

ADDRESS
MANAGEMENT
ADMINISTRATIVE
ACCOUNTING
QUALITY
LOGISTICS

PAQUETES ACTIVIDADES LOGÍSTICA

PENETRATION AND DEVELOPMENT OF THE MARKET

events will be held in strategic points of the city to boost the service by publicizing our
portfolio of services agreements and everything related in general also through
information flyers with the mission vision and important data such as address or numbers
phones to make your location easier for all interested customers.

ADVERTISING:
To achieve a position in the market our company has managed to create shirts with the logo
and brand of our service and some agendas and pens we also managed to create banners
located at points quite important for your best vision and recognition

INVENTORY MANAGEMENT: thanks to inventory management we are able to determine a

fundamental order for the best performance of our service in this case classify sports kit,
clothing, training equipment, sound, economic and others this is carried out through database
, accounting and an excellent admiring and client service so that all the information provided
is very reliable and reliable to carry out a great process.
 COMPETITORS

ADVANTAGES

This service is for any type of client from ages of children to adults of the third age.

Its price is affordable to consumers pocket.

It brings great benefits to your health since it generates great and excellent life habits.
It is a service that has no side effects does not affect health, on the contrary it brings great
benefits.

Thanks to its innovative idea we can enjoy not only its activities but also enable us to have a
better future.

To be a new service in the market is very competitive and stands out from its competitors for
the human quality with which we provide the service.

It is a 100% natural and guaranteed service.

MARKETING

A group of people is hired monthly to move around the city 3 times a week to boost our
service through car fences and with television wedges we also manage a group via social
networks with all the information about our service.

SEGMENTATION

Sports physical activities have no age limit, are recommended at all ages, provided that such
activity is appropriate to the physical characteristics of the individual. Sex also does not
suppose any frontier for its practice and consumption. Marital status is not a determining
factor, but children, since parents are subject to their schedules, especially women, who in
most cases are responsible for their education. The income can determine the approach to
this type of services, since, it is not a good of first necessity, although it does practice sports
due to health problems. Exercising reduces the consumption of products that are not
recommended, such as alcohol and tobacco. Education itself is a factor that affects the
consumption of physical activities, physical education in our country is the subject that takes
the longest to become mandatory in the Spanish education system. For this reason, most
consumers lack general elementary concepts that make them differentiate the quality of
service, and therefore, be able to choose which one is the most appropriate and consistent
for them. The occupation can also affect the consumption of this service, not in terms of the
type of activity, but in the free time that allows you to arrange the development of your
trade or profession
 DEMOGRAPHIC CHARACTERISTICS OF BARRANCABERMEJA

The municipality of Barrancabermeja has an area of 1,154 square kilometers, is located in a

plain on the right bank of the Magdalena River at a height above sea level of 75.94 Meters, its
average temperature is 27. 6º C, according to the data of the projected DANE Census of 2005,
in 2012 it has a population of 191,718 inhabitants of which 49.2% are men and 50.8% are
women, it is 403 km away from the city of Bogotá. On map 1 generally shows the location
described. The City limits to the North with the Municipality of Puerto Wilches, to the South
with the Municipalities of Puerto Parra, Simacota and San Vicente de Chucurí, to the East
with the Municipality of San Vicente de Chucurí and Girón, and to the West with the
Magdalena Rive