MARKET SURVEY VISUAL MERCHANDISING - PREMIUM FORMAL EXCLUSIVE MENSWEAR BRAND OUTLETS

Name Mother Tongue -

Age Native Place/City

Sex M/F

a) How many members are there in your household (Tick the relevant option) 2 3 4 5 6 7 8 >8

b) What is your annual household income (Tick the relevant option) < 2 lakhs 6 8 Lakhs 2 -4 lakhs 8- 10 Lakhs 4 6 Lakhs > 10 Lakhs 4 6 Lakhs

c) How many earning members are there in your household? 1 2 3 4 >4

d) What is the general occupational status of the family? Nos Salaried (Public Sector) .. Salaried (Private Sector) Professional Employed (Specify type) (E.g. - Dr/CA/Actor/Consultant/Architect & Similar type) Self Employed (Specify type) Contractual (Specify type) e) What is the educational attainment of the family Nos High School . Undergraduate .. Graduation .. (Please Specify) Post Graduation (General) .. (Please Specify) Professional Qualification .. (Please Specify) (E.g. - Dr/CA/Actor/Consultant/Architect & Similar type) Research (M.Phil/PhD etc) .. (Please Specify)

Q1) Which brand of exclusive mens formal wear you mostly prefer to buy (Tick more than 01 options if applicable & rank your preferences as indicated below in descending order) (Ranking -: 1-Most referred, 2-Second Most Preferred, 3-Third most preferred & so on) RANKING o o o o o o o Raymonds Arrow Allen Solly Louis Phillipe Van Heusen Color Plus ITC Wills Lifestyle

Q2) How many times do you purchase your preferred brand/s in a year (Tick only against the relevant brand/s & the corresponding options given) Once Twice Thrice Four Five Six > Six

o o o o o o o

Raymonds Arrow Allen Solly Louis Phillipe Van Heusen Color Plus ITC Wills Lifestyle

Q3) Whom do usually shop along with, for purchasing your abovementioned clothing brand/s

Alone Wife Friends Relatives In store customer sales advisor Others (Specify)

Q4) For what occasions do you shop for purchasing your abovementioned clothing brand/s? (Tick more than 01 options if applicable & rank your preferences as indicated below in descending order) (Ranking -: 1-Most Preferred, 2-Second Most Preferred, 3-Third Most preferred & so on) RANKING o o o o o o Festivals Marriages Gifting Business Occasions Interviews Other Occasions

Please Specify

Q5) Where do you mostly prefer to purchase your fashion brand (Tick more than 01 options if applicable & rank your preferences as indicated below in descending order) (Ranking -: 1-Most Preferred, 2-Second Most Preferred, 3-Third Most preferred & so on) RANKING o o o o Exclusive Brand Outlet (EBO) Standalone Multi Brand Outlet (SMBO) Fashion Street Outlet Store located in Malls

Q6) What influences your purchasing decision in the above the most (Tick more than 01 options if applicable & rank your influencing factors as indicated below in descending order) (Ranking -: 1-Most Influential, 2-Second Most Influential, 3-Third Most Influential & so on) RANKING o o o o o o o

Contemporary Fashion (Code CoF) Seasonal Variations (Code-SeV) Variety & Depth in Size & Fit (Code VaD) Exclusivity in Fashion styles/trends (Code ExF) Greater Competitive evaluations & comparison of other brands (Code-GrC) Convenient Location of the outlet (Code CoL)
Sales Offers (Code SaO)

Q7) What influences you the most while purchasing your fashion brand (Tick more than 01 options if applicable & rank your influencing factors as indicated below in descending order) (Ranking -: 1-Most Influential, 2-Second Most Influential, 3-Third Most Influential & so on) RANKING o o o o o Reputed Brand (Code Re) Matches your personality & lifestyle (Code Ma) Congruence between Self Image & Brand image (Code-Co) Expense Budget (Code-Ex) Others (Please Specify)

Q8) Do you plan the purchasing of your fashion brand (Tick any one option) Always Sometimes Never Rarely

Q9) In case you plan your purchases who among the following influences you the most (Tick more than 01 options if applicable & rank your influencing factors as indicated below in descending order) (Ranking -: 1-Most Influential, 2-Second Most Influential, 3-Third Most Influential & so on) RANKING o Wife (Code-Wi) Friends/Colleagues (Code Fr) Relatives (Code-Re) Oneself (Code-On) In store Customer Sales Associate (Code-In) Others (Please Specify)

o
o o o o

Q10) Which source of media do you refer to the most while planning your purchase? (Tick more than 01options if applicable & rank your influencing factors as indicated below in descending order) (Ranking -: 1-Most Influential, 2-Second Most Influential, 3-Third Most Influential & so on)

RANKING o TV(Code-TV) Radio (Ra) Company Website (Code-Co) Newspapers(Code-Ne) General Magazines(Code-Ge) Fashion Magazines (Code-Fa) In store media electronic media promotion (Code-In)

o o
o o o o

Q11) While planning /buying your premium fashion brand whom do accord most importance to (Tick more than 01 options if applicable & rank your influencing factors as indicated below in descending order) (Ranking -: 1-Most Important, 2-Second Most Important, 3-Third Most Important & so on) RANKING o o o o o Store as a Brand (Code- St) Fashion label as a Brand (Code-Fa) Congruence of above both (Code-Co) None of the above (Code-No) Others (Please Specify)

Q12) Score the following according to the degree of importance you assign to the following parameters mentioned below about store aspects by () ticking in the relevant box in the table below (1= Lowest Score & 5= Highest Score) Store Design (Visual Aspects)-

Parameters

Score ()
3 4 5

1 2 Store Colour (SCo) Store Theme (STh) Store Lighting (SLi) In Store Imagery (SIm) (Field Researcher to total score out of 20 here

Q13) Store Layout (Spatial Aspects)

Parameters
Merchandise Display (Me) POS Display (Pos) Fixture/Fittings (Fi) Mannequins (Ma)

Score ()
1 2 3 4 5

Window Display (Wi)

(Field Researcher to total score out of 25 here Q14) Store Design (Sensory Aspects)

Parameters
Music(Mu) Aroma (Ar) Ambient Temperature(AT) Ambient Noise (AN)

Score ()
1 2 3 4 5

(Field Researcher to total score out of 20 here

Q15) Among the following three parameters listed in the table below which was the most consistent with store brand image; Fashion brand image & your Self (Personality) Image that you experienced while shopping (score by () ticking in the relevant box) (1= Lowest Score & 5= Highest Score) Name of the Store 1-:

Score () Parameters
Store DesignVisual (SDV) Store Layout Spatial (SLS) Store DesignSensory (SDS) 1 2 3 4 5

(Field Researcher to total score out of 15 here

(Field Researcher to assign grades to respective store/s here

Grade A

++

>13

Grade A 11- 13

Grade A 9-11

Grade B 7-9

Grade B 5-7

Grade C < 5

Name of the Store 2 (If relevant only fill the columns) -:

Score () Parameters
1 2 Store DesignVisual Store Layout Spatial Store DesignSensory (Field Researcher to total score out of 15 here 3 4 5

(Field Researcher to assign grades to respective store/s here

Grade A
++

>13

Grade A 11- 13

Grade A 9-11

Grade B 7-9

Grade B 5-7

Grade C < 5

Q16) Did you purchase any new product in the store for the first time that you initially did not plan for?

YES

NO

(If the answer to the above question is No then proceed to Question No. 18)

Q17) Which factors influenced you the most to try new products/brands in the store (Tick more than 01 options if applicable & rank your influencing factors as indicated below in descending order) (Ranking -: 1-Most Influential, 2-Second Most Influential, 3-Third Most Influential & so on) RANKING o o o o o o Store as a Brand (Code St) Fashion label as a Brand (Code Fa) Congruence of above both (Code-Co) Affordability (Code-Af) Exclusivity of Fashion Design (Code Ex) Overall Store Experience (Code Ov)

o o

None of the above (Code-No) Others (Please Specify)

Q18) Assess the role of the following by the degree of your satisfaction in influencing your decision to try/purchase new products/brands (score by () ticking in the relevant box)

Role of In Store fashion advisor /Customer Sales Associate

Highly Dissatisfied (HD) 1 Slightly Dissatisfied (SD) 2 Neither Satisfied /Nor Dissatisfied (NS/ND) 3 Slightly Satisfied (SS) 4 Highly Satisfied (HD) 5

In Store Electronic Media

Highly Dissatisfied 1 Slightly Dissatisfied 2 Neither Satisfied /Nor Dissatisfied 3 Slightly Satisfied 4 Highly Satisfied 5

Overall Store Experience

Highly Dissatisfied 1 Slightly Dissatisfied 2 Neither Satisfied /Nor Dissatisfied 3 Slightly Satisfied 4 Highly Satisfied 5