AKOONTAN COFFEE SHOP

SALES REPORT 1 JAN 23‐31 DEC 23

HIGHEST SALES INCOME HPP PROFIT/LOSS
PRODUCT SHARES
2,082,692,000.00 0.00 2,082,692,000.00
1 LUNCH PACKAGE 1 6.81%
400 million
2 Breakfast Package 2 6.71%
3 Lunch Package 2 6.07% 350 million

CATEGORY 300 million

1 BLACK COFFEE 9.35% 250 Jt

2 Milk Coffee 31.15% 200 million
3 Tea 5.15%
150 Jt
PRICE RANGE
100 million
1 Rp. 40,001-Rp. 60,000 30.06%
50 million
2 Rp. 20,001-Rp. 40,000 26.43%
3 Rp. 80,001 - Rp. 100,000 25.56% 0 Jt
Jan 23 Feb 23 Mar 23 Apr 23 Mei 23 Jun 23 Jul 23 Agu 23 Sep 23 Okt 23 Nov 23 Des 23
OUTLET
Target This Year This Year Period Previous Year Period
1 JAKNOTE BAD OUTLET 16.04%
2 Foodcourt Mal Ayisa 15.90% % THDP LAST YEAR % THDP
THIS YEAR TARGET
3 Train Station Outlets 15.16% LAST YEAR TARGET
January 23 301,904,000 -1% 304,757,000 151% 200,000,000
TIME RANGE Feb 23 257,109,000 6% 242,688,000 129% 200,000,000
Mar 23 291,797,000 -7% 315,007,000 146% 200 million
1 12:00‐12:59 14.42% Apr 23 279,826,000 -10% 311,735,000 140% 200,000,000
2 10:00 ‐ 10:59 13.04% May 23 254,348,000 -5% 268,950,000 127% 200,000,000
3 18:00 ‐ 18:59 12.93% Jun 23 227,700,000 -10% 254,307,000 114% 200,000,000
Jul 23 224,399,000 -32% 331,462,000 112% 200,000,000
MARKETING CHANNEL Aug 23 156,900,000 -51% 318,029,000 78% 200,000,000
Sep 23 88,709,000 -70% 296,019,000 44% 200,000,000
1 SHOPEEFOOD 14.81% Oct 23 ‐ -100% 334,073,000 0% 200,000,000
2 Gofood 14.41% Nov 23 ‐ -100% 289,065,000 0% 200,000,000
3 Grabfood 12.90% December 23 ‐ -100% 313,014,000 0% 200,000,000
 SALES ANALYSIS JULY 2023 vs DECEMBER 2022 AKOONTAN COFFEE SHOP
TOP 5 PRODUCT SALES TREND SALES OF THE LAST 6 MONTHS
MONTHLY SALES ❶ ❷ ❸ ❹ ❺
July 2023 224,399,000 224,399,000 227,700,000 254,348,000 279,826,000 291,797,000 257,109,000
JULY 2023 2253 guests 2293 guests 2560 guests 2813 guests 2933 guests 2584 guests

EXPERIENCING A DECLINE

-28.3%
CARAMEL LUNCH BREAKFAST BREAKFAST FRAPPUCCINO
FROM SALES
MACCHIATO - PACKAGE 1 P A C K A G E 1 PACKAGE 3
December 2022 313,014,000
7 LAST MONTH
LARGE

DECEMBER 2022 July 2023 December 2022

July 2023 June 2023 May 2023 April 2023 March 2023 February 2023

11 12 13 14 15 16 17 18 19 20
66,576,000

19,599,000 17,861,000
11,595,000 12,803,000 13,340,000 10,870,000 12,008,000
9,720,000 8,930,000 10,505,000
5,780,000 7,070,000 5,340,000
1,960,000 2,780,000 4,485,000 3,590,000
0 0

116 guests 98 guests 129 guests 134 guests 20 guests 109 guests 196 guests 28 guests 45 guests 90 guests 58 guests 36 guests 0 guests 121 guests 71 guests 106 guests 666 guests 54 guests 0 guests 179 guests
Tue, 11/7/23 Mgg, 11/12/22 Rab, 12/7/23 Mon, 12/12/22 Kam, 13/7/23 Sel, 13/12/22 Jum, 14/7/23 Rab, 14/12/22 Sab, 15/7/23 Kam, 15/12/22 Mgg, 16/7/23 Jum, 16/12/22 Mon, 17/7/23 Sat, 17/12/22 Tue, 18/7/23 Mgg, 18/12/22 Rab, 19/7/23 Sen, 19/12/22 Thu, 20/7/23 Sel, 20/12/22

PROGRAM PEMASARAN | SITUASI POSITIF | OPPORTUNITIES

1
2
3
4

NEGATIVE SITUATION | THREAT

1
2
3
4
SALES CALENDAR AKOONTAN COFFEE SHOP
JANUARY 2023 - DECEMBER 2023 [Link]

January 2023 February 2023 March 2023 April 2023 DAILY SALES AVERAGE
DAILY SALES
S S R K J S M S S R K J S M S S R K J S M S S R K J S I am you 5,543,173
1 1 2 3 4 5 1 2 3 4 5 1 2 Tuesday 6,174,846 TARGET
2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9 Wednesday 6,188,288
6,575,342
Thursday 5,739,327
16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23 Friday 4,979,135 REALIZATION
23 24 25 26 27 28 29 27 28 27 28 29 30 31 Saturday 24 25 26 27 28 29 30 5,423,212
5,706,005
30 31 Sunday 5,890,509

May 2023 June 2023 July 2023 August 2023 TOTAL PENJUALAN/BULAN SALES
S S R K J S M S S R K J S M S S R K J S M S S R K J S January 301,904,000 HIGHEST
1 2 3 4 5 6 7 1 2 3 4 1 2 1 2 3 4 5 6 February 257,109,000 Rupiah
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 March 9 10 11 12 13 291,797,000 66,576,000
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 April 279,826,000 19 Juli 23
May 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 254,348,000 Unit
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31 June 227,700,000 1,554
31 July 224,399,000 19 Juli 23
August 156,900,000
September 2023 October 2023 November 2023 December 2023 September 88,709,000 SALES
S S R K J S M S S R K J S M S S R K J S M S S R K J S M October ‐ LOWEST
1 2 3 1 1 2 3 4 5 1 2 3 November ‐ Rupiah
4 5 6 7 8 9 10 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10 Desember ‐ 0
11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17 February 18, 2023
18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24 TODAY Unit
25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 0
Wednesday, December 6, 2023
30 31 18 Februari 23

Average Value< -20% -20% Average < 0% 0% <= Average <= 50% 50% Average Value not yet/no sales © [Link]
AKOONTAN COFFEE SHOP
Memory Street
Bandung | Jawa Barat | Indonesia | 14123
555 888 999 [Link]

MONTHLY REPORT
JULY 2023
Total Pendapatan 67,484,000
No Product Category 1 Category 2 Total Unit Total Sales
1 Croffle Chocolate Other Waffle 141 3,102,000
2 Caramel Macchiato - Large Iced Milk Coffee 130 8,450,000
3 Lunch Package 1 Other Package 126 10,710,000
4 Iced Americano - Small Iced Black Coffee 124 2,480,000
5 Original Sandwich Other Other Food 106 3,180,000
6 Smoked Beef Burger Other Burger 77 2,695,000
7 Caffe Latte‐Small Iced Milk Coffee 76 3,040,000
8 Lunch Package 2 Other Package 68 6,460,000
9 Iced Green Tea Iced Tea 66 1,650,000
10 Cappuccino - Large Iced Milk Coffee 63 3,780,000
11 Hot Chocolate Hot Non Coffee 61 3,050,000
12 Breakfast Package 1 Other Package 60 4,500,000
13 Waffle Other Waffle 49 1,127,000
14 Pancake Other Pancake 47 1,175,000
15 Regular Caffe Latte Iced Milk Coffee 44 2,200,000
16 Croissant Other Croissant 37 740,000
17 Iced Chocolate Iced Non Coffee 34 1,700,000
18 Breakfast Package 2 Other Package 31 2,635,000
19 Frappuccino Iced Milk Coffee 30 1,620,000
20 Cappuccino - Regular Iced Milk Coffee 27 1,350,000
21 Hot Green Tea Hot Tea 19 475,000
22 Caffe Latte - Large Iced Milk Coffee 16 960,000
23 Caramel Macchiato - Small Iced Milk Coffee 9 405,000
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AKOONTAN COFFEE SHOP
Memory Street
Bandung | Jawa Barat | Indonesia | 14123
555 888 999 [Link]

WEEKLY REPORT
19 Juni 2023‐25 Juni 2023
Total Pendapatan 51,498,000
No Product Category 1 Category 2 Total Unit Total Penjualan
1 Frappuccino Iced Milk Coffee 152 8,208,000
2 Hot Americano-Regular Hot Black Coffee 140 3,500,000
3 Caramel Macchiato - Large Iced Milk Coffee 100 6,500,000
4 Chocolate Croissant Other Croissant 91 2,002,000
5 Cappuccino - Large Iced Milk Coffee 76 4,560,000
6 Lunch Package 1 Other Package 68 5,780,000
7 Lasagna Other Other Food 67 2,010,000
8 Original Sandwich Other Other Food 60 1,800,000
9 Caffe Latte - Regular Iced Milk Coffee 56 2,800,000
10 Cappuccino - Small Iced Milk Coffee 54 2,160,000
11 Croffle Chocolate Other Waffle 49 1,078,000
12 Iced Americano - Small Iced Black Coffee 43 860,000
13 Breakfast Package 2 Other Package 43 3,655,000
14 Iced Americano-Regular Iced Black Coffee 30 750,000
15 Iced Chocolate Iced Non Coffee 30 1,500,000
16 Cappuccino - Regular Iced Milk Coffee 29 1,450,000
17 Caffe Latte - Small Iced Milk Coffee 21 840,000
18 Caramel Macchiato - Regular Iced Milk Coffee 16 880,000
19 Caramel Macchiato - Small Iced Milk Coffee 13 585,000
20 Iced Green Tea Iced Tea 12 300,000
21 Smoked Beef Burger Other Burger 8 280,000
22
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34
35
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AKOONTAN COFFEE SHOP
Memory Road
Bandung | Jawa Barat | Indonesia | 14123
555 888 999 [Link]

DAILY REPORT
Wednesday, July 19, 2023

Total Pendapatan 66,576,000

No Product Category 1 Category 2 Total Unit Total Penjualan
1 Pancake Other Pancake 140 3,500,000
2 Iced Americano - Small Iced Black Coffee 107 2,140,000
3 Caramel Macchiato‐Small Iced Milk Coffee 96 4,320,000
4 Hot Green Tea Hot Tea 85 2,125,000
5 Hot Americano-Regular Hot Black Coffee 79 1,975,000
6 Caramel Macchiato - Regular Iced Milk Coffee 79 4,345,000
7 Iced Americano - Regular Iced Black Coffee 76 1,900,000
8 Chocolate Croissant Other Croissant 74 1,628,000
9 Breakfast Package 3 Other Package 73 6,935,000
10 Breakfast Package 1 Other Package 72 5,400,000
11 Croffle Chocolate Other Waffle 71 1,562,000
12 Original Sandwich Other Other Food 65 1,950,000
13 Caramel Macchiato-Large Iced Milk Coffee 62 4,030,000
14 Lunch Package 1 Other Package 57 4,845,000
15 Lasagna Other Other Food 56 1,680,000
16 Breakfast Package 2 Other Package 50 4,250,000
17 Large Caffe Latte Iced Milk Coffee 48 2,880,000
18 Caffe Latte-Regular Iced Milk Coffee 47 2,350,000
19 Waffle Other Waffle 43 989,000
20 Hot Americano - Small Hot Black Coffee 42 840,000
21 Frappuccino Iced Milk Coffee 38 2,052,000
22 Cappuccino - Large Iced Milk Coffee 37 2,220,000
23 Iced Chocolate Iced Non Coffee 25 1,250,000
24 Cappuccino - Small Iced Milk Coffee 19 760,000
25 Hot Chocolate Hot Non Coffee 13 650,000
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