Professional Documents
Culture Documents
1989
2009
TV Type: LCD (mostly) Screen Size < 55 # of TV per household ~ 2.5 Picture: HD
Dramatic increase in Household Power consumption due to larger display size & TV count per house
CEC
EU
3 Types of Dimming of LED Backlit LCDTV: Local Dimming Vs Edge Dimming Vs Segment Edge
**
Edge Dim
Energy Savings
89% Helped by
Local Dimming
Thinner Shape Larger Screen Size Digital Photo Display Capability Internet Connectivity More elegant design
Plasma 4th
7
Market Failure
Cost of LEDs
Large Number of LEDs Includes Bin-ing costs
= 44%
Single Chip saves BOM Cost Wider Vf Bin reduces LED cost
10
Breakthrough Architecture
iW7040
Supports External Boost or Buck 75 mA LED current Efficiency > 90%, Overall
Matching < 2%
First LED driver of its kind to drive 64 channel & upto 640 LEDs Available in Pre-Production quantities by June 10
11
Typical Savings of about 2W ~ 4.5W per IC Helps meet the most aggressive Energy Star 5 standard
Typical savings of around $8-$10 Less component count, smaller pcb, fewer insertions 75% fewer drivers means fewer component failures Significantly improving reliability and lowering warranty costs
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7040 Enables Local Dimming by making it cost effective while saving energy
Edge Dim
Energy Savings
13
Technology
IC
System
14
Lowest Cost/Channel
Unique Benefits
-- Highest integration
Core LED Backlight Technology Digital PWM Control Adaptive Switching Adaptive LDO iMPower
Compelling Technology
-- Maximum control for best image quality
Platform solutions
-- Converging LCD Display Power Chain family
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