Brand Consciousness in

India

Presented by Shivaranjini Shetty

Under the guidance of
Mrs. Sandhya Rao
INTRODUCTION
 What is a Brand?
 Brand is a name, term, sign, symbol, or
design, or a combination of them,
intended to identify the goods or
services of one seller or group of
sellers and to differentiate them from
those of competitors.
 Need of brands.
 Sellers can develop a sense of trust
among the consumers.
 Emergence of new brands. Consumers
have more variety of products coming
into the market satisfying their needs.
 Status factor – customers are ready to
pay a high price.

 India's 10 top brands
 Nokia
 Colgate
 Lux
 Lifebuoy
 Dettol
 Horlicks
 Tata Salt
 Pepsodent
 Britannia
 Reliance Mobile

Five top brands in India
 NOKIA-Connecting people
 Started its operation in 1995.
 Nokia has one of the largest distribution
network with presence across
1,30,000 outlets.
 India holds the distinction of being the
second largest market for the
company globally.




 Some first times for Nokia
 1995 – First mobile phone call made in
India on a Nokia phone on a Nokia
network.
 2000 - First phone with Hindi menu
(Nokia 3210).
 2003 - First Made for India phone(Nokia
1100).

 COLGATE -No1 brand
recommended by dentists
 The Company was incorporated on 23rd
September 1937, as a private limited
company.
 Colgate-Palmolive (India) Ltd. today has
one of the widest distribution
networks in India.
 The Company has grown to Rs. 1475
crores plus with an outstanding
record of enhancing value for its
strong shareholder base.

 Colgate products-
 Colgate toothpastes
 Colgate toothpowder
 Colgate toothbrushes
 Whitening products
 Colgate kids toothpaste
 -Aur

Kya
 Enjoys more than 17% market share in
the premium soaps market valued at
Rs6, 000 crore.
 First mass marketed toilet soap
introduced in 1931.
 It was positioned as a beauty soap in
India, and HUL has since used
successful film actors of the time.
 Products under Lux
 Lux soaps
 Lux Body wash
 Lifebuoy was sold in India as early as
1895.
 the largest selling soap brand in the
world with sales of Rs 5 bn and sold
approximately 2 million soaps a day
(as on 2002.
 Lifebuoy had a 21% market share in the
overall soap market and was a
category leader in the carbolic soap
segment with a 95% market share.
 Products under Lifebuoy
 Lifebuoy Soap
 Lifebuoy Handwash
 Lifebuoy Shower Gel
 Lifebuoy Clear skin
 Dettol-Be 100% sure
 DettolAntiseptic Liquid Disinfectant is
the name of commercial liquid and
solid antiseptic products belonging to
a household product line
manufactured by Reckitt Benckiser.
 Dettol products-
 Antiseptic liquid
 Soaps
 Liquid hand wash
 Body wash
 Shaving cream
 Plasters
THANKYOU