CORPORATE SOCIAL

RESPONSIBILITY
 INTRODUCTION

 “CSR” -transparent business practices that are based on ethical

values, compliance with legal requirements and respect for the people,
community and the environment

 Also known as “Corporate citizenship”

 Companies –key area- human rights, business ethics, environmental

policies, corporate contributions, community development, corporate
governance and workplace issues
 NEED FOR CSR

 Better employer branding

 Risk management
 Brand differentiation
 License to operate
 Improve access to capital
 Enhance brand image
 PROMINENCE OF CSR

 Ethical consumerism
 Globalization and market forces
 Social awareness and education
 Laws and regulation
 WAYS OF EXERCISING CSR
 Corporate philanthropy
 Cause-related marketing
 Sponsoring awards
 Codes of conduct
 Social and environmental reporting
 Stakeholder engagement
 Community investment
 Eco-efficiency
 Investing in socially focused companies
 CSR-SCENARIO IN INDIA
 CSR activities - 20 states and Union territories
 36% CSR in Maharashtra, 12% in Gujarat, 10% in Delhi and 9% in
Tamil Nadu
 Assocham’s ‘Eco Pulse Study’ on CSR for 2009-10 reported
300corporate houses that identified 26 themes for CSR
 Community welfare tops the list, followed by education,
environment
 Reliance Industries , Tata Motors and Tata Steel –country’s most
admired companies for CSR
 ITC’s e- Choupal is innovative CSR in rural development
 JAMASETJI TATA - A visionary ahead of his times

•Laid foundation of Indian industrialization

•Undertook affirmative action not mere charity

•In 1902 advised that modern civic

amenities to be provided for workers when
steel plant was still being constructed

“In a free enterprise, the community

is not just another stakeholder in business, but
is, in fact, the very purpose of its existence.”
J N Tata
AREAS OF IMPACT
•Environment

•Employee Relations

•Stimulating Economic
Growth

•Civic Amenities &

Community Service

•Population Management

•Sports and Adventure

•Health for All

•Relief During Natural

Calamities

•Education / Arts and Culture

ENVIRONMENT MANAGEMENT
Conserving Nature for Future
Generations

•All production units certified to ISO

14001
•Town Services certified to ISO 14001

•Planted -”thousand trees for thousand

days” - as a millennium gift for future
generations. The eventual count was
1.6 million “ Green Millennium”
Campaign

•20% reduction in consumption of raw

materials in the past five years

•100% treatment of waste water,

discharged upstream from point of
collection
 Implementing these principles over 100 years are
part of organizational development

1912 - 8 hour workday

1916 - Social Welfare Scheme launched for employees
1920 - Leave with pay
1934 - Profit Sharing bonus
1934 - Tata Steel responded to earthquake in its Bihar
province with relief supplies
1951 - Planned family norms promoted at community
level
1970 – Included Corporate Social Responsibility in
its Articles of Association
1979 - Launched concerted rural development
initiatives

•Founder member of the Global Business Coalition on

HIV/AIDS
•First Indian company to publish Corporate Sustainability
Report as per G R I guidelines
STIMULATING ECONOMIC GROWTH

•Tata Steel and its subsidiaries provide

business opportunities to ancillary units

•Institutions such as National Institute of

Technology, R.D.Tata Technical Education
Center, and Savak Nanavati Technical Institute
provides technical and job oriented training

•Promoting rural economy through natural

resource management, micro financing and
credit, and training for gainful employment

•Tata Steel caters to over 600 villages and

several company towns, in the provinces of
Orissa and Jharkhand
POPULATION MANAGEMENT

•Jamshedpur leads in demographic indices and

maternal and child health in the country

•Shares planned family norms with employees

and non-employees through Family Initiatives
Foundation

•Extension programs have empowered the

community to sustain initiatives

•Provides free Reproductive Health Services to

over 2,000,00 women from urban & rural areas
each year

•Ensures 98% immunization coverage in the city

of Jamshedpur
SPORTS AND ADVENTURE

•Sports Department
•Tata Steel Adventure Foundation
•Tata Football Academy
•Tata Archery Academy

•30-acre J R D Tata Sports Complex

•Organizes sporting events for
employees and community year
round
•Promotes sports in schools
Health care facilities open to
employees and non-employees

•850-bed hospital, two super dispensaries and

nine dispensaries in Jamshedpur

•Mobile medical units reach out to rural and

semi urban areas

•Health Centers based in villages and

communities. Supports alternative remedies
such as ayurveda, naturopathy, homeopathy,
etc

•Supports Blood Bank, specialty hospitals for

tuberculosis, eye care services, cancer, etc

•Taken “Lifeline Express” seven times to

remote parts of rural India

•Partner for Child Survival, Smile Train, Polio

and Water and Sanitation projects
RELIEF DURING NATURAL CALAMITIES

•Immediate relief with materials

and help during natural calamities

•Relief followed by long-term

rehabilitation programmes

•Employees have contributed

their wages towards relief and
participated in relief work

•Constructed schools and shelters

after super cyclone in Orissa and
earthquake in Gujarat
EDUCATION

•Jamshedpur is a centre for

excellence in education

•Three primary schools, six high

schools and one college run by the
company

•312 private schools and 171

“balwadi” schools assisted by Tata
Steel

•Jamshedpur has among the highest

literacy rates in the country

•Financial support worth Rs.25

lakhs given to around 500students
every year.
ARTS AND CULTURE

•Contributed to setting up of
National Centre for Performing
Arts, Mumbai

•Tribal Culture Centre set up for

preservation and promotion of
indigenous art and culture
Rs.35,00,000

•Supports cultural institutions in

Jamshedpur and out locations

•Promotes rural arts and crafts

•“Art in Industry” camps

One of the oldest and finest
collection of India’s masters and
contemporary Indian art
 r
“We generate wealth for the people.
What comes from the people must, to
the extent possible, therefore get back
to the people.”
- J R DTata
THANK YOU!!