Polar & NESTA:

Monitoring a New Era

of Personal Training
Agenda

• Fitness through the decades

• Personal Training Today:
- Your membership at a glance
- Building blocks for success
• Polar Cardio Coaching
• NESTA PFT 2.0
FITNESS THROUGH
THE DECADES
1860’s

Eugen Sandow
First health club
in Europe.

Bodybuilding as
entertainment.
1930’s

“Muscle Beach”
Venice, CA
“Muscle Craze” is
transferred to US.

California is capital
of sensationalism.
1940’s

Weider Brothers

Weiders begin their

publishing and
fitness empire.
1950’s
Dr. Kenneth Cooper
Philosophy shift from
disease treatment to
fitness & wellbeing
for prevention.
Awareness of
cardiovascular training
& heart health.
1951

Jack La Lane

Jack La Lane creates

nation’s first fitness
TV show on behalf of
America’s housewives”.
1960’s

Vic Tanny
80+ Gym Empire
Takes gyms
“out of the cellar”

Make them more

accessible to
everyday people
1977

Polar Invents
First HRM
Sport Tester PE3000
Integrated computer face
First time athletes
can read HR
1980s

‘Fitness Craze’-
Knowledge &
Standardization
Accessibility of
fitness for the
masses. Rise of
personal training.
1987

Polar Sport
Tester PE300
'Target Zone' feature

Simplifies effective
HR-based training
1990’s

NESTA is
Founded
Practical application
Customized programs
Interactivity
& Animation
 1990’s-Present

1997 1999 2005 2007

OwnZone® OwnIndex® Female Body

Series Movement
Personal Training Today
Your Current Membership
at a Glance
• Largest non-membership revenue stream is
Personal Training.
- National average: <5% of health club members
use PT services.
- On the average <12% of members do Group
Exercise.

• Over 80% of members use cardio machines…

but less than 20% own a heart rate monitor!
What Does a Professionally
Certified Personal Fitness Trainer
do?
Fitness Goals and Needs
B
Bridge
the Gap

A Current Health and

Fitness Level
Are Your Trainers Training Appropriately?
Are They “Bridging the Gap” Safely
and Effectively?

Optimal Training
Preventing Turnover
• What are they missing?
– Both understand AND apply exercise science
– Basic business and communication skills
– Ways to keep their clients compliant
– Ways to ensure clients are training at the right intensity

• Traits of a successful trainer

– Confidence
– Professionalism
– Enthusiasm
– Passion
Building Blocks of A Successful Program
Training

With PFT 2.0 and Polar:

• Your fitness staff will challenge members to be the best
they can be.
- Good member communication leads to member trust which turns
into personal training clients.
• Personal trainers can now provide weekly strength, cardio
and nutrition goals
• Member/clients are motivated and consistent on all levels
Education

By Implementing PFT 2.0 and Polar:

• Your facility can pride itself on member/client education
in all areas of fitness
• Your educated members become successful members
• Members/Clients understand the why and how of their
program (if they believe in it, they will succeed in it)
• Retention factor
Technology

Ask these questions of yourself…

• Can I create a HR-based program for my clients?
• Can I trust my clients to follow the program?
• Do I have the time and resources to track their results?
• Can I charge my clients for this service?
Polar Cardio Coaching
& PFT 2.0
allow you to say
YES
to each question!
Application

Polar Cardio Coaching, consisting of the

BodyAge System™ and Polar F11 Keeps-U-Fit™
workout program, in conjunction with NESTA’s
PFT 2.0, is designed to offer members the
opportunity to train and become educated on
cardiovascular exercise.
What is Cardio Coaching?
• Less expensive, more independent option to
traditional personal training.
• Perfect option for those who want to work out more
independently or prefer cardio over strength
training exercise.
• A new revenue stream that offers new packages to
help your members reach their goals.
• A way to track and outline results week-to-week,
month-to-month and over the course of a year.
Member Accountability, Member
Results
Polar Cardio Coaching
• Wouldn’t it be great to bring this to trainers for use with their
clients?

… now we can
+Target – Initiate member relationships & target key
area for improvement.
+Train – Create a training routine for member’s
improvement & generate new revenue for your facility.
+Track – Polar’s proprietary Keeps-U-Fit™ Software
will track member results & help with retention
& financial success.
Solution: PFT 2.0
PFT 2.0
• Educating Trainers in a New Way
– Trainers learn the practical application of the science
and business of training
– Trainers will learn the benefits of heart rate technology
• Improved performance
• Improved efficiency
• Increased motivation
• Increased knowledge
• Adaptability
• Accountability
• Objective assessment
• Objective training
– Trainers will learn to use the technology
to help get and retain clients
To Learn More

• For more information, please visit

our websites:
www.nestacertified.com/polar
www.polarusa.com/clubtechnology
• Find us at Polar booth #1104 and
NESTA booth #410