SMART POLAR

ENTERPRISE

INTRODUCTION

The name of the product is Smartphone Polaroid

A multipurpose smartphone where it combines the smartphone

with polaroid printer and earphones storage.
.
This business is based on partnership where it consists of 6 members. The members
consist of the General Manager, Administration Manager, Production Manager,
Operation Manager, Marketing Manager and Financial Manager

PRODUCT DESCRIPTION
Smartphone Polaroid is a device with combination of 3 devices which are smartphone,
Polaroid photo printer and storage spring loaded earphone.
Advantages:
Provide multipurpose (3 in 1) function
Can print photo in 30 seconds
Portable easy to bring to any place
Save time and money
Provide a good storage of earphone

TECHNOLOGY DESCRIPTION
ZINK-Zero Ink Printing Technology

ZINK-enabled
printer

Polaroid ZINK
Paper

Activates unique
color-forming
molecules
embedded in the
layers of Polaroid
ZINK Paper

An advanced
composite
material

Color emerges
from the Polaroid
ZINK Paper

Creates a fullcolor print

Spring Loaded
Mechanism
Technology

ZINK Dye
Crystal

Spring
Amorphochromi
c crystals
heated
Composed of
multiple layers
of color-forming
chemistry (cyan,
yellow and
magenta dye
crystals)

Coated as a thin
"stack" onto a
base layer.

A polymer coating
protects the
layers from
moisture, UV
exposure, and

The crystals
undergo a
phase change

Moving from
colorless to an
extensive
palette of vivid
colors
When cooled,
the crystals
retain their
permanent
color state

automatically winds
the earphone when
the earphone is pull
out

OPERATION

Based on yearly sale forecast, the sale can achieve 54,200 of Smartphone Polaroid.
Thus, the average monthly sale is 4,516.67 set of Smartphone Polaroid. As the company
not taken any holiday in a month; except at public holiday, the daily rate of Smartphone
Polaroid production is:

4,516.67 / 30 days = 150.55 set of phone per day

If the effective working hour per day is 9 hours; after deducting 1 hours of rest period and
idling time, the hourly production rate is:

150.55 / 8 hour = 18.82 set of phone per hour

This is the hourly production rate to deliver the required demand for 4,516.67of phone
per month to gain 54,200 of Smartphone Polaroid annually.

MARKET ANALYSIS AND STRATEGIES

Target: Customers

Location

Students
Pusat Bandar Shah Alam

Market Size Analysis:

3 years time the potential market share and market growth are projected as below

Market Segment

1ST YEAR

2ND YEAR

3RD YEAR

PUSAT BANDAR SHAH

ALAM

PUSAT BANDAR SHAH

ALAM

PUSAT BANDAR SHAH

ALAM

1,300.00

1,300.00

1,300.00

10

13

17

Market price

(RM/Unit)

Market Share

(%)

Market Sales

(Unit)

54,131

70,370

92,022

Market Sales

(RM)

70,370,300.00

91,481,000.00

119,628,600

Market Growth (%)

Compare competing and substitute products.

Competitors

Quality

Price
Performance

Service
warranties

Fujifilm Instax 8 Polaroid Z340

Polaroid Camera Instant Digital
Camera
High quality design High quality
and product
luxurious European

style

RM 580.00
RM950.00
Takes instant
Camera and photo
printer
photos only.

1 years warranty

1 years warranty

Fujifilm Instax
SHARE SP 1

Smart Polar

High quality and

contemporary
design

High quality, new

style

RM590.00
Printing from
smartphones and
tablets by Wi-Fi
connection.
1 years warranty

RM1300.00
Smartphone with
Earphone storage
and
Polaroid printer.
1 years warranty

ESTIMATED MARKET SHARE AND SALES

COMPETITORS

COMPETITORS

Instax 8

35%
50%
15%

Z340 Instant
Instax
SHARE SP 1

10%

Instax 8
40%

Before Entrance

Z340 Instant

35%

Instax SHARE
SP 1

15%

Samart Polar

ADVERTISING AND
PROMOTION

After Entrance

Internet
Mass Media

DISTRIBUTION STRATEGY

Posters & Flyers

Banners
Business card

MANUFACTURER

RETAILER

CUSTOMER

PROJECT MILESTONE
ACTIVITIES

START

DATELINE

1 MARCH 2015

31 MARCH 2015

1 APRIL 2015

31 MAY 2015

Completion Of Prototypes

1 MAY 2015

31 JULY .2015

Obtaining Of Sales Representatives

1 JULY 2015

31 AUGUST 2015

Signing Of Distributors And Dealers

1 JULY 2015

31 AUGUST 2015

1 SEPTEMBER 2015

31 OCTOBER .2015

1 OCTOBER 2015

30 NOVEMBER.2015

1 NOVEMBER 2015

31 DISEMBER 2015

1 JANUARY 2016

29 FEBUARY 2016

1 MARCH 2016

31 APRIL 2016

1 APRIL 2016

30 JUN 2016

Incorporation Of The Venture

Completion Of Design And Development

Ordering Of Materials In Production Quantities

Starting Of Production Or Operations
Receipt Of First Orders
Delivery Of First Sales
Explore the new target customer
Increase production worker.
Increase monthly production.
Increase administrative worker.
Buy more machinery and equipment.

1 JUN 2016

31 JULAI 2016

Porduction of own raw material

1 JULAI 2016

31 SEPTEMBER 2016

Explore the new target customer

1 OCTOBER 2016

30 NOVEMBER 2016

1 DISEMBER 2016

29 FEBUARY 2017

20 MACRH 2017

27 MACRH 2017

1 APRIL 2017

31 MAY 2017

1 JUN 2017

31 JULAI 2017

1 JULAI 2017

31 AUGUST 2017

1 AUGUST 2017

31 OCTOBER 2017

1 NOVEMBER 2017

31 DISEMBER 2017

Increase monthly production

Increase production worker.
Increase administrative worker
Attending international marketing conference
Find a local company that willing to join venture
with the company
Buy more machinery and equipments.
Explore the new target customer
Increase production worker.
Increase monthly production.
Increase administrative worker.
Explore the new target customer

FINANCIAL

SOURCES OF FINANCE

Investment = RM
Loan = RM
1,500,000
1,000,000
YEAR 1

Total Cash INFLOW: RM 75,336,500

Total Cash OUTFLOW: RM 28,381,117

Cash Balance: RM 46,955,383

YEAR 2

Increase 3%

YEAR 3

Increase 7%

INCOME STATEMENT

YEAR 1
SALES: RM 70,371,600
Production Cost: RM 27,280,800
Gross Profit: RM 43,090,800
Net Profit: RM 42,373,370

BALANCE SHEET

CONCLUSIO
N
In conclusion our company Smart Polar Enterprise is a company that provides a
new idea with innovation to smartphones.

We have completed the business blueprint and we have described about our ideas
regarding the new product Smartphone Polaroid.

We hope that we will achieve all our objectives from this business blueprint and can
commercialize our product in Malaysia and also to be a successful entrepreneurs.