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    Reliance Communications is a major telecommunications company in India. It has the largest network in India covering almost a billion people. It pioneered making wireless services affordable in India. The company has over 45 million consumers in India and 1.4 million global consumers. It has six key competitors in India including Bharti Airtel, Tata Teleservices, Vodafone Essar, Idea Cellular, BSNL, and Aircel. The company's business strategy focuses on network superiority, brand equity, channel strength, customer service excellence, and its employees. However, it faces challenges including a lack of communication between retailers and distributors, an improper distribution channel, strong competitors, and a lack of

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    Reliance Communications is a major telecommunications company in India. It has the largest network in India covering almost a billion people. It pioneered making wireless services affordable in India. The company has over 45 million consumers in India and 1.4 million global consumers. It has six key competitors in India including Bharti Airtel, Tata Teleservices, Vodafone Essar, Idea Cellular, BSNL, and Aircel. The company's business strategy focuses on network superiority, brand equity, channel strength, customer service excellence, and its employees. However, it faces challenges including a lack of communication between retailers and distributors, an improper distribution channel, strong competitors, and a lack of

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    91 views17 pages

    Major Research Project On

    Uploaded by

    nidhimahi
    Reliance Communications is a major telecommunications company in India. It has the largest network in India covering almost a billion people. It pioneered making wireless services affordable in India. The company has over 45 million consumers in India and 1.4 million global consumers. It has six key competitors in India including Bharti Airtel, Tata Teleservices, Vodafone Essar, Idea Cellular, BSNL, and Aircel. The company's business strategy focuses on network superiority, brand equity, channel strength, customer service excellence, and its employees. However, it faces challenges including a lack of communication between retailers and distributors, an improper distribution channel, strong competitors, and a lack of

    Copyright:

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    of 17

    Major Research Project

    On

    Presented to:- Presented by:-


    Prof. Sanjay Diddee Mahendra Ajmerya
    PGDM(S), Sec A
    Roll No. 03
    Company profile
     Founded -2004
     Key people Anil Ambani, Chairman and Managing Director , Vice-Chairman
    Reliance-ADA Group
     S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom Industry
    Telecommunications
     Name Designation Anil D
    Ambani Chairman / Chair Person S P Talwar
    Director A K Purwar
    Director

    J Ramachandran Director Deepak


    Shourie Director
    (1) DELHI COPORATE OFFICE
    Reliance Communication
    Vijay Building-17, barakhamba Road,
    Cannought Place, New Delhi—110001
    Tel – 011-30321543
    Fax – 011-30320252
    Email – tarun.thakur@relianceda.com

    (2) JODHPUR
    Reliance Communication
    2nd Floor, L.K. Tower, Opp. IDBI Bank,
    chopasani Road,Jodhpur—342001

    (3) Suresh Mobile Store


    Suresh Motwani
    Paota “c” Road,Jodhpur
    Mobile No.–09826399158

    (www.rcom.co.in)
    Topic : Comprehensive study of Reliance Communication

    Objective: To find out the business strategy of Reliance Communication.


     Literature review
    Tele-Communications

    • The country is ranked third worldwide


    • the mobile penetration in urban areas stood at around 70% in 2009
    • Future
    -Internet subscribers -Broadband subscribers
    -3G mobile subscribers -3G enabled modems
    -3G broadband subscribers -3G enabled handsets

    (www.rcom.co.in)
    Reliance Communications

     World’s largest network roll-out covering almost a billion people in India.

     World’s largest IP enabled optic fiber cable network - 230,000 Rkms

     Pioneered wireless affordability in India

     Coverage + Affordability = Profitable Growth


     Over 45 million consumers in India
     Over 1.4 million individual global consumers
     Over 200 major global carriers
    (www.rcom.co.in)
    CONSUMER-
    1.Mobile
    2.Wireless terminal
    3.Blackberry
    4.Roaming
    5.Broad net
    6.Reliance landline
    7.Reliance net connect
    8.R World
    9.Reliance global call
    10.Reliance BIG TV
    11.Common service center
    Bharti Airtel

    Tata Teleservices

    Vodafone Essar

    Idea Cellular

    BSNL

    Aircel
     Data collection and analyses
    Marketing Strategies
     Undertook financial restructuring of Reliance communications
     To spend Rs 16,000 crore to expand and strengthen network coverage
     After expansion, Reliance Communications will have the single largest wireless
    network in the world
     Launched the lowest-cost classic brand handset at Rs 777
     Subscriber base grew to over 28 million during last fiscal, registering 60% growth.
    The business strategy is based on five pillars:
     1. Network superiority.
     2. Brand equity.
     3. Channel strength.
     4. Customer service excellence.
     5. Our people.
    (www.rcom.co.in)
    PARTICULARS Qtr ended Qtr ended
    31/12/08 31/03/09

    EBIT 23,525 23,832

    Profit before tax 14,594 15,654

    Net profit after tax (before 14,441 15,169


    adjustment of share)

    Net profit after tax (after 14,102 14,544


    adjustment of share

    (www.rcom.co.in)
    No. of Branches and Locations

     R Com operations are spread across 673 cities and span a host of various kinds of
    services.

     R Com business is organized around the following categories: wireless, wire line,
    wholesale, the Reliance World/Reliance Communications outlets and village telephony.

    (www.rcom.co.in)
     Conclusion and suggestions
     Lack of communication between retailers and distributor

     Lack of improper distribution channel

     Competitors 

     All retailers are not aware of new scheme of RCOM

     Lack of sales promotion and advertisement

    (www.rcom.co.in)
    BIBLIOGRAPHY
     BOOKS
    Marketing Management - Phillip Kotler
    Marketing Research - Tull & Hawkins

     WEBSITE
    www.auspi.in
    www.rcom.co.in
    www.reliancemobile.com

    (www.rcom.co.in)

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