NEW PRODUCT

DEVELOPMENT
Amina sheriff
Anusha
Ashwini.C
Khushboo nahar
Sapna jain
 Vision of the company
To be one among the
recognized, customer
friendly companies across
world.
To increase the number of healthy
individuals in the world.
 Mission:
To make products at affordable prices for
all individuals
To create food
products of high
nutritional value
 Common Health Disorders
Survey:
 Increase in Heart diseases
 Obesity

 Cancer problems
 Increase in cholesterol levels
 Depression
New product Development
Healthy food disguised as snack.
Enjoyed equally by both children and adults.
Easy to make and tasty to eat.
Noodles made from OATS
Taste maker fortified with granules of SOYA
CHUNKS
 Nutritional information
Rich in fibre Prevents bowel
cancer
reduces blood
cholesterol
 Helps in digestion
contains essential
amino acids helps in production
OATS •Leucine& Isoleucine
•lysine aids in the
production of
antibodies, hormones
&enzymes
Good source of :
Minerals: calcium growth and
maintenance of bone &
teeth
iron Maintaining RBC
levels
Nutritional info contd…
Vitamins:
•B3 Energy production
•E antioxidant
proteins Body building food
 Nutritional info contd…
Protein Body building food
Carbohydrates Energy giving foods
WHEAT
Fibre Aids in digestion
Vitamin B3 Protects skin
 Nutritional info contd…
Minerals:
•potassium Helps the nerves to
send signals to brain
•Phosphorous Metabolism of
SOYA CHUNKS carbohydrates
•calcium Ossification of bones
•zinc
•Iron Maintains RBC levels
 Description
This is a hand extruded product
Done under hygienic conditions
Ingredients of good quality were used
Noodles from oats is the first of its kind
in India
This is the first product in the world with
soy protein in the taste maker
 Ingredients
Wheat flour, powdered oats, maida and salt

Predominantly oats and wheat

Maida in very less amount
 Taste maker
Powders:chilli, corriander, turmeric, cumin,
aniseed, black pepper, fenugreek, ginger,
garlic, clove, nutmeg, green cardamom,
salt. Granules of soya chunks.
 Preparation
Make a Allow it
dough to set

Pack Roll to a
them thin sheet

Sun dry Cut into

the strips strips
 Preparation of raw noodles
Dough is made
with powdered oats,
wheat flour and
little of maida
Should be firm,
non-sticky
Preparation contd….
Wrap it in a plastic cover
and leave it aside for 30 mins
Roll it to a thin sheet
 Cut into thin strips
 Sundry the strips for
6-24 hrs
 Moisture level reduced
to 25%
 Packaging
Noodles are cling wrapped
Using cling films
Keeps it fresh over a long

period of time
Taste maker: packed in

aluminium pouches
Protection from light and oxygen which prevents
rancidity of the taste maker
The two covers are in turn packed into a polythene bag
Made of low density polythene
Outside a label with all necessary

info is stuck
 Pricing of the product
No Description Amount for 8 packets

1 Raw materials 52
2 Direct labor 25
3 Other expenses 25
4 Cost price 102
5 Profit 40
6 Selling price 142
Selling price per unit is Rs.18
 Strategy for Distribution
Supermarkets
Stalls in colleges and schools
Selected medical shops
Stalls in Malls, gyms and diabetic
hospitals.
One among the dishes in restaurants like
Marry brown, McDonalds.
 Strategy for Promotion
Advertisements in all media
Free samples in heart hospitals,
national conferences
and fitness centers
Shows in schools and
colleges
Pamphlets