To Sale Zara

Products In
Rural Area
SERVICE MARKETING PRESENTATION

INTRODUCTION
Zara

is a Spanish clothing and accessories

retailer based in Arteixo, Galicia.
The company was founded in 1975 by Amancia
Ortega and Rosala Mera.
It is the main brand of the Inditex group,the
world's largest apparel retailer.
The fashion group also owns brands such as
Massimo Dutti, Pull and Bear, Bershka,
Stradivarius, Oysho, Zara Home, and Uterqe.

Zara products
MENS

CLOTHING
WOMENS CLOTHING
CHILDRENS CLOTHING
WOMENS BAGS
MENS BAGS
WOMENS SHOES
MENS SHOES
ACESSORIES

LOCATION
UDAIPUR,

CITY PLACE MARKET

ZARA MAIN / URBAN

MARKETING STRATEGY
The

fashion company Zara has a marketing

strategy that is quite unique. Zara only spends
about 0.3% of their revenue on promotion.
This would be the reason Zara does not
appear on television or poster advertisements.
Zara focuses heavily on their product, place
and pricing as opposed to promotion.
It is their innovative products and affordable
pricing that keeps customers returning to their
store. Their products seemingly advertises
itself.

ZARA RURAL
MARKETING
Target

Audience - Foreign and Local

Easy-Way Communication especially
for Rural Market English, Hindi,
Rajasthani
Changing Pattern of Rural Customers
Focus on Customer Requirement

CONCLUSION
Indian

Markets Have Changed As The Global

Markets Has Come To Asia And India And
China As Its Centres Of Trade And
Commerce.
Globalization And Industrialization As
Increased The Income Levels Of The People
In Rural Markets Leading To More Desire Of
Expensive And Branded Things.
Hence Giving Opportunity For Bigger Brands
To Capture Indias 60% Population Of Rural
Area.