BUSINESS

PLANHOUSING
PASSIVE SOLAR

A1

PRESENTED BY:
ABHIMANYU VERM
DIVYA RANA
MUKUND KUMAR
SWATI PUSKAR

ABOUT THE IDEA

A passive solar home means a comfortable

home that gets at least part of its heating,
cooling, and lighting energy from the sun.

In passive solar building design,

windows, walls, and floors are made to
collect, store, and distribute solar energy in
the form of heat in the winter and reject
solar heat in the summer.

ABOUT THE COMPANY

Name of the firm: Passive Solar Home

Type of firm: Proprietorship

Location: DELHI, LUCKNOW,JAIPUR

Website: www.passivesolarhome.com

Contact Us: info@passivesolarhome.com

VISION & MISSION STATEMENT

Vision:World class, integrated, Global Transmission Company
with dominant leadership in emerging power
markets ensuring reliability, safety and economy.

Mission:Our mission is to designand build excellent,

innovative and sustainable homes, buildings and
communities that are aesthetically pleasing and
adhere to passive solar design principles.

HOW A PASSIVE SOLAR HOME

DESIGN WORKS

In simple terms, a passive solar home collects heat

as the sun shines through south-facing windows
and retains it in materials that store heat, known
as thermal mass.

The share of the homes heating load that the

passive solar design can meet is called the passive
solar fraction.

Well-designed passive solar homes also provide

daylight all year and comfort during the cooling
season through the use of night time ventilation.

TO BE SUCCESSFUL, A PASSIVE SOLAR

HOME DESIGN MUST INCLUDE SOME
BASIC ELEMENTS THAT WORK TOGETHER:

Properly oriented windows

Distribution mechanisms ( conduction,

convection & radiation)

Thermal mass

PASSIVE SOLAR HEATING

There are six primary passive
solar energy configurations.
Direct Gain
Indirect Gain
Isolated Gain
Heat storage
Insulation and glazing
Passive cooling

The direct gain

system will utilize
60 75% of the
suns energy
striking the
windows.
In a direct gain
system, the
thermal mass
floors and walls
are functional
parts of the house.

DIRECT GAIN

The thermal mass

absorbs the sunlight
that strikes it and
transfers it to the
living space by
conduction.
The indirect gain
system will utilize 30
45% of the suns
energy striking the
glass adjoining the
thermal mass.

INDIRECT GAIN

ISOLATED GAIN

Isolated gain involves utilizing solar energy

to passively move heat from or to the living
space using a fluid, such as water or air by
natural convection or forced convection.

Glass placement and overhangs prevent

solar gain during the summer. Earth cooling
tubes or other passive cooling techniques
can keep a solarium cool in the summer.

HEAT STORAGE

This includes a Trombe wall, a ventilated

concrete floor, a cistern, water wall or roof
pond.

In subarctic areas, or areas that have long

terms without solar gain (e.g. weeks of
freezing fog), purpose-built thermal mass
is very expensive.

Don Stephens pioneered an experimental

technique to use the ground as thermal

INSULATION

Thermal insulation or super insulation

(type, placement and amount) reduces
unwanted leakage of heat.

PASSIVE SOLAR COOLING

PASSIVE SOLAR DESIGN INCLUDES

MANY CSI CATEGORIES.
03300
03341
03451
04210
04212
04220
04400
08500
08600
08223

Concrete
Insulating Concrete
Architectural Wall Panels
Brick
Adobe Masonry
Concrete Masonry Units
Stone
Metal Windows
Wood Windows
Glass

ACTUAL POWER SUPPLY POSITION OF THE

COUNTRY(2012-13)

Source:
http://www.powermin.nic.in/indian_electricity_scenario/introduction.htm

350000

300000

250000

200000
Requirment (MU)
Availability (MU)
150000

100000

50000

0
Northen

Western

Southern

Eastern

North-Eastern

PRODUCT
Solar home design
will be marketed under
brand name passive
solar home.
Solar panel and
thermal
mass are of higher
quality.

PRICE
solar panel will cost at Rs 75 per
watt.
Thermal pad and home fitting will be
charged Rs 25 per watt.

PROMOTION

Advertisement , posters and flyers.

Free sample demo.

Social networking website.

Sponsoring town cultural event.

PLACE
Outlets in northern and western region
In north region (DELHI, LUCKNOW.)
In west region ( JAIPUR)

PEOPLE
Permanent employee
Civil engineers-2
Electrical engineers- 2
Accontant-1

Rest of the employee will be on

temporary basis.

PROCESS
Delivery will be made within 24 hrs
on the
date of order.
Installation time will depend on
package and
the size.

PHYSICAL EVIDENCE
Solar panel model where one can
experience
without any charge to
see its function.

SWOT ANALYSIS

STRENGTH
Importing

at a lower cost

Efficiency

of solar panel is higher than Indian made

panel (40-45%,60%)

Generate
Extra

power to run electrical appliances

power will be transferred to grid

Available

at low cost (govt is allowing 30% subsidy)

WEAKNESS

One time investment is high

Timely maintenance

Storage and handling problem

OPPORTUNITY

Commercial market of solar market is

largely untapped in the country

Huge gap between supply and demand

of power especially in northern and
western region ( northern-30436mu,
western-31520mu)

THREAT

Difficult to apply in consolidated area

Birds pitting

Natural calamity, Fog.

Planting trees and construction building that

shades other properties

SEGMENTATION
(RURAL AREA & URBAN AREA)

Residential houses,
apartments.

Commercial building, Office

Hotel, restaurants.

TARGETING
Power supply is not matching
the demand and where there is
no power supply.
Region where it is excessive
cold and heat during winter and
summer seasons respectively.

POSITIONING
Two year full time warranty.
Financing assistance will be given.

ASSUMPTIONS

All figure which have been presented are on the

basis of market findings
There may be some difference in figures due to
the market fluctuations
Deprecation rates as per income tax Act 1961
All the variable cost are proportionate to level of
output

China EXIM Bank will provide loan @ 6%

Term loan will be taken @ 12%

FINANCIAL ANALYSIS
Capital Requirement
Particulars

Amount(in)

Fixed Capital Requirement

2,34,50,000

Working Capital Requirement

24,25,000

Preliminary Expenses

8,00,000

Total Capital Requirement

2,42,50,000

SOURCE OF FUNDS
Sources

%age

Amount

Own Capital

30%

72,75,000

China EXIM Bank

Loan

60%

1,45,50,000

Working Capital
Loan

10%

24,25,000

Total

100%

2,42,50,000

PROJECTED PROFIT & LO

SS
ACCOUNT
Particulars
1 year
2 year
3 year
4 year
5 year
st

nd

rd

th

th

Total Sale

1,14,50,0 1,43,45,0 1,79,73,5 2,25,21,8 2,82,23,65

00
00
00
00
3

Total Direct
Expenses

91,80,00 1,08,72,0 1,29,58,2 1,55,34,2 1,87,19,50

0
00
00
70
0
22,70,00 34,73,00 50,15,30
0
0
0
69,87,530 95,04,153

Gross Profit
Total Indirect
Expenses
EBDIT
Interest &
Depreciation
EBIT

7,67,000 7,49,700 7,40,810 7,38,542 7,41,587

15,03,00 27,23,30 42,74,49
0
0
0
62,48,988 87,62,566
23,35,00 23,35,00 13,35,00
0
0
0
3,35,000 3,35,000
29,39,49
-8,32,000 3,88,300
0
59,13,988 84,27,566

P R O J E C T E D B A L A N C E S H E E T ( A SS E T S )
Assets
Land
Building
Sample
House

1st Year

2nd Year

3rd Year

4th Year

5th Year

1,50,00,000 1,50,00,000 1,50,00,000 1,50,00,000 1,50,00,000

6,30,000
5,60,000
4,90,000
4,20,000
3,50,000

Trucks

22,50,000
30,00,000

20,00,000
10,00,000

Office
Appliances

1,35,000

1,20,000

17,50,000
1,05,000

15,00,000
-

12,50,000
-

90,000

75,000

Preliminary
Expenses

6,40,000

4,80,000

3,20,000

1,60,000

Cash in
Hand

2,71,000

7,71,503

9,68,453

4,36,736

6,94,934

Current
Assets

13,86,000

27,72,000

30,49,200

33,54,120

36,89,532

26,20,000

32,75,000

40,93,750

8,99,050

4,00,000

13,20,000

14,52,000

15,97,200

Marketable
Securities
Debtors

PROJECTED BALANCE SHEET

(LIABILITIES)
Liabilitie
s

1st Year

2nd Year

3rd Year

4th Year

5th Year

Capital
(Own)

72,75,00
0

72,75,00
0

72,75,00
0

72,75,00
0

72,75,00
0

China
EXIM
Bank
Loan
Term
Loan
Net Profit

1,45,50,0 1,38,22,5 1,30,95,0 1,23,67,5 1,16,40,0

00
00
00
00
00

24,25,00
0
(38,950)

24,25,00
0
(4,18,99
8)

24,25,00
0
15,07,65
3

24,25,00
0
36,20,35
6

24,25,00
0
54,10,41
6

RATIO ANALYSIS
Ratio

1st
Year

2nd Year 3rd Year 4th Year

Gross
Profit
Ratio

20%

24%

EBDIT

7.27%

2.71%

Net Profit

-0.34%

-3%

28%

31%

16.36% 26.26%

8%

16%

5th Year

34%

29.86%

19%

Comparison Chart of EBIT, Gross And Net margins

40%
35%
30%
25%
Gross Profit Ratio

20%

EBDIT
Net Profit

15%
10%
5%
0%
1
-5%

RETURN ON CAPITAL
EMPLOYED
25%

20%

Year
Year
Year
Year
Year

15%

10%

5%

0%
Year 1

-5%

Year 2

Year 3

Year 4

Year 5

ROCE
1
2
3
4
5

-3%
2%
11%
14%
20%

DEBT EQUITY RATIO

2.50

Debt - Equity
2.00

Year 1

2.33

Year 2

2.23

Year 3

2.13

Year 4

2.03

Year 5

1.93

1.50

1.00

0.50

Year 1

Year 2

Year 3

Year 4

Year 5

ASSETS TURNOVER RATIO

1.20

Asset Turnover
1.00

Year 1

0.47

Year 2

0.62

Year 3

0.70

Year 4

0.88

0.80

0.60

0.40

Year 5

0.20

Year 1

Year 2

Year 3

Year 4

Year 5

1.06

RECRUITMENT
According to the need, requirement
and increase in demand of our
product we will be hiring more and
people on contractual basis.

KEY TO SUCCESSFULLY
MANAGING TODAYS PASSIVE
SOLAR BUILDING DESIGN
PROGRAM
CREATING A SHARED VISION.
PLANNING
IMPLEMENTATION
BUILDING A TEAM

DEVELOPING KEY STAFF

Emphasis on learning Involve them in planning Provide them with the information they
need to make decision
Utilize and further develop their
strengths

SUPPORTING STAFF
To help our staff do top-notch work, give
them the best equipment we can afford.
Working with outdated, unreliable tools
creates an unnecessary burden.
Always keep the door open to our staff
members, and be generous with
information that affects them. Wellinformed employees are more eager and
better prepared to participate.

CORPORATE SOCIAL RESPONSIBILITY

Going to the college and making the youth
aware about :

Traffic accidents & Road rash

Making the city clean

Involving them in making the environment green

Providing trees for planting