Key

Concepts
Jed

n
r
e
H

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d
an

Ke
Concept
y

Word: authorship

In s i gh t

All media are

constructions

Uno. Media texts are results of

choices
=>Media are constructed
>They're not real

Dos. Media texts are results of

h
choices

Uno: what techniques

are used
Dos: how do the different
elements come together
to create meaning?
Each medium has a creative
language with its own rules

Key Concept

Word:
Format

Uno: what
meaning do you
get from the text
Word:
Audience

Dos: how might

others
understand it
differently? Why?

KEY CONCEPT

Each person interprets messages differently

KEY

WORD: content

CONCEPT

MEDIA CONTAIN BELIEFS AND VALUE

MESSAGES
Uno: what values, points of view,
and lifestyles are represented?
Dos: What kinds of
behaviors/consequences are
depicted?
Tres: what ideas or values are
being sold to us?

KEY CONCEPT

WORD: purpose

MEDIA HAVE
SPECIAL INTEREST

Uno: Who is at a disadvantage?

Dos: why is this message being sent?
Tres: who benefits from this
h
message

That moment when you

just slay everything not
really

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