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Chapter 2: The External Environment: Opportunities, Threats, Industry Competition and Competitor Analysis
Chapter 2: The External Environment: Opportunities, Threats, Industry Competition and Competitor Analysis
Threat
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Competitor analysis
Focused on predicting the dynamics of competitor's
actions, responses, and intentions
Focuses on a firms direct comptitors
Seeks to understand each competitors future objectives,
current strategy, assumptions, and capabilities
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Competitor Intelligence
Competitor intelligence
Set of data and information the firm gathers to better
understand and anticipate competitors' objectives,
strategies, assumptions, and capabilities
Scanning, monitoring, forecasting, and assessing
Follow ethical practices when gathering competitor
intelligence
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